United States Potato Chips Market Introduction and Overview
According to SPER Market Research, the United States Potato Chips Market is estimated to reach USD 16.11 billion by 2033 with a CAGR of 5.44%.
The report includes an in-depth analysis of the United States Potato Chips Market, including market size and trends, product mix, distribution channels, and supplier analysis. Potato chips are typically served as a snack, side dish, or appetizer. Basic chips are fried and salted; extra kinds are made with various flavorings and substances such as spices and herbs, cheeses, other natural tastes, synthetic flavors, and compounds.
- Potato chips are one of the most convenient foods for individuals to keep up with their hectic lifestyles. It reduces meal preparation time and can be served as a fast snack or as part of a larger dinner. As a result, the worldwide potato chip market is also being driven by food convenience.
- Herr's announced a mystery potato chip flavor in May 2021, with a chance to win USD 10,000. The firm blended three famous flavors into one delectable chips to generate one never-tasted-before flavor.
Market Opportunities and Challenges
Opportunities: The US potato chips sector offers various opportunities for expansion and innovation. Potato chips remain a household and on-the-go staple in America, thanks to an ever-increasing desire for simple and flavorful snacks. One big possibility is the variety of flavors and variations to meet changing consumer preferences. As customers look for healthier options, there is an increasing demand for baked, low-fat, and organic potato chips, which provides opportunities for product innovation and market expansion. Furthermore, the advent of e-commerce platforms and direct-to-consumer models allows potato chip makers to access a larger audience and test new distribution methods.
Challenges: The United States Potato Chips market is facing some challenges. One notable concern is the snack industry's increased rivalry, which is characterized by a myriad of different food options fighting for consumer attention and market share. To sustain market relevance and competitiveness in the face of increased competition, ongoing innovation and differentiation are required. Furthermore, rising consumer health consciousness presents a problem as demand swings toward healthier snack choices, placing pressure on traditional potato chip makers to reformulate their goods or develop healthier variations to match changing consumer tastes.
Market Competitive Landscape
The Potato Chips market in the United States is extremely fragmented, with several companies. America, Frito-Lay North America, Inc. a Division of PepsiCo, Utz Quality Foods Llc, Martin's Snacks, Great Lakes Potato Chips, Herr Foods Inc., Kellogg NA Co., Wise Snacks, J.R. Simplot Company, Cape Cod Chips, Popchips, Siete Family Foods, Old Dutch Foods, Inc., Dieffenbach's Potato Chips and The Good Crisp Company, Inc., these are the market key players.
Scope of the Report:
| Report Metric | Details |
| Market size available for years | 2020-2033 |
| Base year considered | 2023 |
| Forecast period | 2024-2033 |
| Segments covered | By Product Type, By Flavor, By Distribution Channel
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| Regions covered | Eastern Region, Western Region, Northern Region, Southern Region
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| Companies Covered | America, Frito-Lay North America, Inc. a Division of PepsiCo, Utz Quality Foods Llc, Martin's Snacks, Great Lakes Potato Chips, Herr Foods Inc., Kellogg NA Co., Wise Snacks, J.R. Simplot Company, Cape Cod Chips, Popchips, Siete Family Foods, Old Dutch Foods, Inc., Dieffenbach's Potato Chips and The Good Crisp Company, Inc
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COVID-19 Impact on United States Potato Chips Market
The COVID-19 epidemic has had a substantial impact on the United States potato chips market, posing both challenges and opportunities. During the pandemic's early phases, widespread lockdowns and social distancing measures caused changes in consumer behaviour, including a rise in demand for shelf-stable and comfort goods such as potato chips. This boom in demand originally benefited potato chip manufacturers, leading to increased sales and manufacturing levels. However, as the epidemic continued, economic instability, supply chain interruptions, and shifting customer tastes emerged as major obstacles to the industry.
Key Target Audience
- General Consumers
- Children and Teenagers
- Young Adults
- Working Professionals
- Families
- Snack Enthusiasts
Our in-depth analysis of the United States Potato Chips Market includes the following segments:
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By Product Type:
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Baked
Fried
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By Flavor:
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Plain/Salted
Flavored
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By Distribution Channel:
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Supermarkets/Hypermarkets
Convenience Stores
Online Retail Stores
Others
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By Region:
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Eastern Region
Western Region
Northern Region
Southern Region
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Key Topics Covered in the Report
- United States Potato Chips Market Size (FY’2024-FY’2033)
- Overview of United States Potato Chips Market
- Segmentation of United States Potato Chips Market By Product Type (Baked, Fried)
- Segmentation of United States Potato Chips Market By Flavor (Plain/Salted, Flavored)
- Segmentation of United States Potato Chips Market By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail Stores, Others)
- Expansion Analysis of United States Potato Chips Market
- Problems and Obstacles in United States Potato Chips Market
- Competitive Landscape in the United States Potato Chips Market
- Impact of COVID-19 and Demonetization on United States Potato Chips Market
- Details on Current Investment in United States Potato Chips Market
- Competitive Analysis of United States Potato Chips Market
- Prominent Players in the United States Potato Chips Market
- SWOT Analysis of United States Potato Chips Market
- United States Potato Chips Market Future Outlook and Projections (FY’2024-FY’2033)
- Recommendations from Analyst
1. Introduction
1.1. Scope of the report
1.2. Market segment analysis
2. Research Methodology
2.1. Research data source
2.1.1. Secondary Data
2.1.2. Primary Data
2.1.3. SPER’s internal database
2.1.4. Premium insight from KOL’s
2.2. Market size estimation
2.2.1. Top-down and Bottom-up approach
2.3. Data triangulation
3. Executive Summary
4. Market Dynamics
4.1. Driver, Restraint, Opportunity and Challenges analysis
4.1.1. Drivers
4.1.2. Restraints
4.1.3. Opportunities
4.1.4. Challenges
4.2. COVID-19 Impacts of the United States Potato Chips Market
5. Market variable and outlook
5.1. SWOT Analysis
5.1.1. Strengths
5.1.2. Weaknesses
5.1.3. Opportunities
5.1.4. Threats
5.2. PESTEL Analysis
5.2.1. Political Landscape
5.2.2. Economic Landscape
5.2.3. Social Landscape
5.2.4. Technological Landscape
5.2.5. Environmental Landscape
5.2.6. Legal Landscape
5.3. PORTER’s Five Forces
5.3.1. Bargaining power of suppliers
5.3.2. Bargaining power of buyers
5.3.3. Threat of Substitute
5.3.4. Threat of new entrant
5.3.5. Competitive rivalry
5.4. Heat Map Analysis
6. Competitive Landscape
6.1. United States Potato Chips Market Manufacturing Base Distribution, Sales Area, Product Type
6.2. Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in United States Potato Chips Market
7. United States Potato Chips Market, By Product Type (USD Million)
7.1. United States Potato Chips Market Value Share and Forecast, By Product Type, 2024-2033
7.2. Baked
7.3. Fried
8. United States Potato Chips Market, By Flavor (USD Million)
8.1. United States Potato Chips Market Value Share and Forecast, By Flavor, 2024-2033
8.2. Plain/Salted
8.3. Flavored
9. United States Potato Chips Market, By Distribution Channel (USD Million)
9.1. United States Potato Chips Market Value Share and Forecast, By Distribution Channel, 2024-2033
9.2. Supermarkets/Hypermarkets
9.3. Convenience Stores
9.4. Online Retail Stores
9.5. Others
10. United States Potato Chips Market Forecast, 2020-2033 (USD Million)
10.1. United States Potato Chips Market Size and Market Share
11. United States Potato Chips Market, By Product Type, 2020-2033 (USD Million)
11.1. United States Potato Chips Market Size and Market Share By Product Type (2020-2026)
11.2. United States Potato Chips Market Size and Market Share By Product Type (2027-2033)
12. United States Potato Chips Market, By Flavor, 2020-2033 (USD Million)
12.1. United States Potato Chips Market Size and Market Share By Flavor (2020-2026)
12.2. United States Potato Chips Market Size and Market Share By Flavor (2027-2033)
13. United States Potato Chips Market, By Distribution Channel, 2020-2033 (USD Million)
13.1. United States Potato Chips Market Size and Market Share By Distribution Channel (2020-2026)
13.2. United States Potato Chips Market Size and Market Share By Distribution Channel (2027-2033)
14. United States Potato Chips Market, By Region, 2020-2033 (USD Million)
14.1. United States Potato Chips Market Size and Market Share By Region (2020-2026)
14.2. United States Potato Chips Market Size and Market Share By Region (2027-2033)
14.3. Eastern Region
14.4. Western Region
14.5. Northern Region
14.6. Southern Region
15. Company Profile
15.1. Cape Cod Chips
15.1.1. Company details
15.1.2. Financial outlook
15.1.3. Product summary
15.1.4. Recent developments
15.2. Dieffenbach's Potato Chips
15.2.1. Company details
15.2.2. Financial outlook
15.2.3. Product summary
15.2.4. Recent developments
15.3. Great Lakes Potato Chips
15.3.1. Company details
15.3.2. Financial outlook
15.3.3. Product summary
15.3.4. Recent developments
15.4. Herr Foods Inc.
15.4.1. Company details
15.4.2. Financial outlook
15.4.3. Product summary
15.4.4. Recent developments
15.5. J.R. Simplot Company
15.5.1. Company details
15.5.2. Financial outlook
15.5.3. Product summary
15.5.4. Recent developments
15.6. Kellogg NA Co.
15.6.1. Company details
15.6.2. Financial outlook
15.6.3. Product summary
15.6.4. Recent developments
15.7. Martin's Snacks
15.7.1. Company details
15.7.2. Financial outlook
15.7.3. Product summary
15.7.4. Recent developments
15.8. Old Dutch Foods, Inc.
15.8.1. Company details
15.8.2. Financial outlook
15.8.3. Product summary
15.8.4. Recent developments
15.9. PepsiCo
15.9.1. Company details
15.9.2. Financial outlook
15.9.3. Product summary
15.9.4. Recent developments
15.10. Popchips
15.10.1. Company details
15.10.2. Financial outlook
15.10.3. Product summary
15.10.4. Recent developments
15.11. Siete Family Foods
15.11.1. Company details
15.11.2. Financial outlook
15.11.3. Product summary
15.11.4. Recent developments
15.12. The Good Crisp Company, Inc.
15.12.1. Company details
15.12.2. Financial outlook
15.12.3. Product summary
15.12.4. Recent developments
15.13. Utz Quality Foods Llc
15.13.1. Company details
15.13.2. Financial outlook
15.13.3. Product summary
15.13.4. Recent developments
15.14. Others
16. Reference Links
17. Conclusion
18. Research Scope
SPER Market Research’s methodology uses great emphasis on primary research to ensure that the market intelligence insights are up to date, reliable and accurate. Primary interviews are done with players involved in each phase of a supply chain to analyze the market forecasting. The secondary research method is used to help you fully understand how the future markets and the spending patterns look likes.
The report is based on in-depth qualitative and quantitative analysis of the Product Market. The quantitative analysis involves the application of various projection and sampling techniques. The qualitative analysis involves primary interviews, surveys, and vendor briefings. The data gathered as a result of these processes are validated through experts opinion. Our research methodology entails an ideal mixture of primary and secondary initiatives.
