North America Energy Drinks Market Introduction and Overview
According to SPER Market Research, the North America Energy Drinks Market is estimated to reach USD 28.24 billion by 2033 with a CAGR 3.35%.
The report includes an in-depth analysis of the North America Energy Drinks Market, including market size and trends, product mix, distribution channels, and supplier analysis. Energy drinks are a more popular product. The diversity of energy drinks has increased in tandem with the rise in popularity of these beverages over the past few years. These days, the market is filled with a wide variety of energy drink varieties, each with a distinct recipe.
- In July 2023: Monster Beverage Corporation declared that Blast Asset Acquisition LLC, a subsidiary, had successfully paid over USD 362 million to acquire nearly all of the assets of Vital Pharmaceuticals, Inc. and a few of its affiliates (collectively, "Bang Energy"). Two of the acquired assets include a beverage production facility located in Phoenix, Arizona, and Bang Energy drinks.
- July 2023: To go from selling multi-packs in grocery stores to selling single-serve cold beverages at c-stores, Zevia LLC, a Los Angeles-based startup, is thinking about finding a new distribution partner.
Market Opportunities and Challenges
Opportunities: In North America, energy drinks have become increasingly popular among consumers, particularly millennials and Gen Z. Energy drinks provide users between 70 and 250 mg of caffeine per container, supposedly increasing energy levels while improving mental clarity and physical performance and enabling Americans to work longer. Add to this the growing trend of Americans drinking more nutrient-dense, sugar-free, organic energy drinks, which has increased consumer demand for clean-label products and raised awareness of healthy eating.
Challenges: The Adverse effects linked to energy drinks market for energy drinks is expected to increase slowly throughout the forecast period due to the potential health hazards associated with high caffeine use, such as hypertension, nausea, restlessness, and other conditions.
Lack of knowledge about the advantages of energy drinks
It is predicted that the main obstacle to the market growth rate will be consumers in emerging nations' lack of knowledge about its advantages, which include quick energy, refreshment, and greater attentiveness.
Market Competitive Landscape
The top five businesses hold a 70.08% share of the fairly consolidated North American energy drink market. Congo Brands, Living Essentials, LLC, Monster Beverage Corporation, PepsiCo, Inc., and Red Bull GmbH are the leading companies in this market.
Scope of the Report:
| Report Metric | Details |
| Market size available for years | 2020-2033 |
| Base year considered | 2023 |
| Forecast period | 2024-2033 |
| Segments covered | Soft Drink Type, By Packaging Type, By Distribution Chan
|
| Regions covered | Eastern Region, Western Region, southern region, Northern Region
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| Companies Covered | Aje Group, Congo Brands, DAS Labs LLC, Living Essentials, LLC, Monster Beverage Corporation, N.V.E. Pharmaceuticals, PepsiCo, Inc., Red Bull GmbH, Seven & I Holdings Co., Ltd., The Coca-Cola Company, Others |
COVID-19 Impact on North America Energy Drinks Market
The COVID-19 pandemic epidemic contributed to the expansion of the energy industry. even though there was already a growing demand for these goods. In addition, convenience, growing health concerns, and the improved variety and caliber of these drinks are some of the main causes of the rise in demand. Following the March 2020 closure of pubs and restaurants, these products were brought in by customers via internet channels. During the epidemic, this trend helped the industry flourish. Due to stay-at-home orders from all over the world, the product's sales through e-commerce channels surged dramatically.
Key Target Audience:
- Athletes and Fitness Enthusiasts
- Young Adults and College Students
- Professionals and Office Workers
- Gamers and Esports Enthusiasts
- Shift Workers and Night Owls
- Health-Conscious Consumers
- On-the-Go Individuals and Travelers
- Partygoers and Nightlife Participants
- Drivers and Long-Distance Travelers
Our in-depth analysis of the North America Energy Drinks Market includes the following segments:
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By Soft Drink Type: |
Energy Shots
Natural/Organic Energy Drinks
Traditional Energy Drinks
Others
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|
By Packaging Type: |
Glass Bottles
Metal Can
PET Bottles
|
|
By Distribution Channel: |
Off- trade
Convenience Stores
Online Retail
Supermarket/Hypermarket
Others
On-trade
|
Key Topics Covered in the Report:
- North America Energy Drinks Market Size (FY’2024-FY’2033)
- Overview of North America Energy Drinks Market
- Segmentation of North America Energy Drinks Market By Soft Drink Type (Energy Shots, Natural/Organic Energy Drinks, Traditional Energy Drinks, Others)
- Segmentation of North America Energy Drinks Market By Packaging Type (Glass Bottles, Metal Can, PET Bottles)
- Segmentation of North America Energy Drinks Market By Distribution Channel (Off-trade, On-trade)
- Expansion Analysis of North America Energy Drinks Market
- Problems and Obstacles in North America Energy Drinks Market
- Competitive Landscape in the North America Energy Drinks Market
- Impact of COVID-19 and Demonetization on North America Energy Drinks Market
- Details on Current Investment in North America Energy Drinks Market
- Competitive Analysis of North America Energy Drinks Market
- Prominent Players in the North America Energy Drinks Market
- SWOT Analysis of North America Energy Drinks Market
- North America Energy Drinks Market Future Outlook and Projections (FY’2024-FY’2033)
- Recommendations from Analyst
1. Introduction
1.1. Scope of the report
1.2. Market segment analysis
2. Research Methodology
2.1. Research data source
2.1.1. Secondary Data
2.1.2. Primary Data
2.1.3. SPER’s internal database
2.1.4. Premium insight from KOL’s
2.2. Market size estimation
2.2.1. Top-down and Bottom-up approach
2.3. Data triangulation
3. Executive Summary
4. Market Dynamics
4.1. Driver, Restraint, Opportunity and Challenges analysis
4.1.1. Drivers
4.1.2. Restraints
4.1.3. Opportunities
4.1.4. Challenges
4.2. COVID-19 Impacts of the North America Energy Drinks Market
5. Market variable and outlook
5.1. SWOT Analysis
5.1.1. Strengths
5.1.2. Weaknesses
5.1.3. Opportunities
5.1.4. Threats
5.2. PESTEL Analysis
5.2.1. Political Landscape
5.2.2. Economic Landscape
5.2.3. Social Landscape
5.2.4. Technological Landscape
5.2.5. Environmental Landscape
5.2.6. Legal Landscape
5.3. PORTER’s Five Forces
5.3.1. Bargaining power of suppliers
5.3.2. Bargaining power of buyers
5.3.3. Threat of Substitute
5.3.4. Threat of new entrant
5.3.5. Competitive rivalry
5.4. Heat Map Analysis
6. Competitive Landscape
6.1. North America Energy Drinks Market Manufacturing Base Distribution, Sales Area, Product Type
6.2. Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in North America Energy Drinks Market
7. North America Energy Drinks Market, By Soft Drink Type (USD Million) 2020-2033
7.1. North America Energy Drinks Market Size, Share and Forecast, By Soft Drink Type, 2020-2026
7.2. North America Energy Drinks Market Size, Share and Forecast, By Soft Drink Type, 2027-2033
7.3. Energy Shots
7.4. Natural/Organic Energy Drinks
7.5. Traditional Energy Drinks
7.6. Others
8. North America Energy Drinks Market, By Packaging Type (USD Million) 2020-2033
8.1. North America Energy Drinks Market Size, Share and Forecast, By Packaging Type (2020-2026
8.2. North America Energy Drinks Market Size, Share and Forecast, By Packaging Type (, 2027-2033
8.3. Glass Bottles
8.4. Metal Can
8.5. PET Bottles
9. North America Energy Drinks Market, By Distribution Channel (USD Million) 2020-2033
9.1. North America Energy Drinks Market Size, Share and Forecast, By Distribution Channel, 2020-2026
9.2. North America Energy Drinks Market Size, Share and Forecast, By Distribution Channel 2027-2033
9.3. Off- trade
9.3.1. Convenience Stores
9.3.2. Online Retail
9.3.3. Supermarket/Hypermarket
9.3.4. Others
9.4. On-trade
10. North America Energy Drinks Market Forecast, 2020-2033 (USD Million)
10.1. North America Energy Drinks Market Size and Market Share
11. North America Energy Drinks Market, By Region, 2020-2033 (USD Million)
11.1. North America Energy Drinks Market Size and Market Share By Region (2020-2026)
11.2. North America Energy Drinks Market Size and Market Share By Region (2027-2033)
11.3. Eastern
11.4. Western
11.5. Northern
11.6. Southern
12. Company Profile
12.1. Aje Group
12.1.1. Company details
12.1.2. Financial outlook
12.1.3. Product summary
12.1.4. Recent developments
12.2. Congo Brands
12.2.1. Company details
12.2.2. Financial outlook
12.2.3. Product summary
12.2.4. Recent developments
12.3. DAS Labs LLC
12.3.1. Company details
12.3.2. Financial outlook
12.3.3. Product summary
12.3.4. Recent developments
12.4. Living Essentials, LLC
12.4.1. Company details
12.4.2. Financial outlook
12.4.3. Product summary
12.4.4. Recent developments
12.5. Monster Beverage Corporation
12.5.1. Company details
12.5.2. Financial outlook
12.5.3. Product summary
12.5.4. Recent developments
12.6. N.V.E. Pharmaceuticals
12.6.1. Company details
12.6.2. Financial outlook
12.6.3. Product summary
12.6.4. Recent developments
12.7. PepsiCo, Inc.
12.7.1. Company details
12.7.2. Financial outlook
12.7.3. Product summary
12.7.4. Recent developments
12.8. Red Bull GmbH
12.8.1. Company details
12.8.2. Financial outlook
12.8.3. Product summary
12.8.4. Recent developments
12.9. Seven & I Holdings Co., Ltd.
12.9.1. Company details
12.9.2. Financial outlook
12.9.3. Product summary
12.9.4. Recent developments
12.10. The Coca-Cola Company
12.10.1. Company details
12.10.2. Financial outlook
12.10.3. Product summary
12.10.4. Recent developments
12.11. Others
13. Conclusion
14. Reference Links
15. List of Abbreviations
SPER Market Research’s methodology uses great emphasis on primary research to ensure that the market intelligence insights are up to date, reliable and accurate. Primary interviews are done with players involved in each phase of a supply chain to analyze the market forecasting. The secondary research method is used to help you fully understand how the future markets and the spending patterns look likes.
The report is based on in-depth qualitative and quantitative analysis of the Product Market. The quantitative analysis involves the application of various projection and sampling techniques. The qualitative analysis involves primary interviews, surveys, and vendor briefings. The data gathered as a result of these processes are validated through experts opinion. Our research methodology entails an ideal mixture of primary and secondary initiatives.
