Blue Tea Market Introduction and Overview
According to SPER Market Research, the Global Blue Tea Market is estimated to reach USD 233.1 million by 2034 with a CAGR of 6.19%.
The report includes an in-depth analysis of the Global Blue Tea Market, including market size and trends, product mix, Applications, and supplier analysis. The market for blue tea is expanding quickly due to consumers' increased desire for natural, caffeine-free, and antioxidant-rich drinks. Blue tea, which is made from butterfly pea flowers, is prized for its many health advantages, such as weight control, stress reduction, and cognitive assistance. The global trend toward plant-based wellness goods, the growing popularity of herbal and functional teas, and social media influence pushing aesthetically pleasing, colour-changing tea are some of the major factors driving this market. Growth is hampered by issues such restricted large-scale cultivation, erratic raw material supplies, and low consumer awareness outside of Asia. Notwithstanding these obstacles, the market is growing as the demand for herbal, organic, and wellness-oriented beverages rises on a global scale.
By Product Insights: Blue Tea is classified into two categories based on Product: Loose Leaves, Powder. This portion is dominated by loose leaves. Numerous factors contribute to this supremacy. Customers can enjoy the distinct Flavor profile and vivid colour of butterfly pea tea to the fullest thanks to loose leaf blue teas purer and more genuine tea-drinking experience. It is anticipated that powdered blue tea would expand at a substantial CAGR. The health benefits and vivid colour of butterfly pea tea can be easily enjoyed without the hassle of conventional brewing using powdered blue tea, also known as blue matcha.
By Type Insights: The market for Blue Tea is segmented based on Type, including Conventional, Organic. The largest revenue share was held by the conventional segment. A wider range of consumers can purchase conventional blue tea products because they are frequently more affordable and easier to get than their organic counterparts. It is anticipated that the organic category will increase significantly. Because organic blue tea is made without artificial fertilizers or pesticides, it appeals to people who are concerned about their health and want to buy items that are thought to be more ecologically friendly and healthier.
By Distributional Channel Insights: The market for Blue Tea is divided into many Distributional Channel, including Off-trade, On-trade. Off-trade distribution of blue tea sales generated a large portion of the money. Customers can easily add blue tea into their buying habits thanks to the accessibility and convenience these channels provide, which adapt to busy lifestyles. Blue tea sales via on-trade distribution channels are anticipated to increase at a substantial compound annual growth rate. This rise is fuelled by both the growing menu offerings of on-trade establishments that appeal to health-conscious trends and growing consumer interest in innovative and Instagram-worthy beverages.
By Regional Insights: The United States leads the blue tea market, which is characterized by noteworthy changes brought about by changing consumer tastes and the growing wellness beverage industry. In the U.S. blue tea market, the emergence of novel product formulations and uses is another noteworthy trend. Blue tea is being included into a number of product categories, such as dietary supplements, herbal mixes, and ready-to-drink beverages. Blue tea's popularity among younger consumers who appreciate aesthetically pleasing and Instagram-worthy food and beverages has also been boosted by the influence of social media and digital platforms.
Market Competitive Landscape:
There are a number of well-established companies and creative newcomers competing in the blue tea industry, all of them are trying to take advantage of the rising demand for butterfly pea tea. The market for blue tea is becoming more innovative due to start-ups and entrepreneurial endeavours. Some of the key market players are Lake Missoula Tea Company, Revival Tea Company, Blue Tea, Inc., Tucson Tea Company, Fitt Ventures, Inc., Noble Roots Urban Garden LLC, The Hale Tea Company and Blue Willow Tea, Sancha Tea, Yum Cha Tea Company.
Recent Developments:
- In July 2024, The Killashee Hotel will host a special afternoon tea event in collaboration with the Debra Ireland charity. Helping people with the uncommon skin disorder epidermolysis bullosa (EB) is the initiative's goal. By carefully combining smart promotions with hotel facilities, the project boosts participation and visibility.
- In May 2024, Butterfly pea flower is an element of the new Relax and Regenerate Herbal Supplements Tea Line from Numi Organic Tea, an a winner social entrepreneur and founding member of the B Corporation that specialises in buying organic, Fair Trade Certified teas.
- In March 2023, At Natural Products Expo West, Sparkling Botanicals by Rishi, an assortment of ready-to-drink beverages, debuted their newest Flavor, Blue Tea Jasmine. Rare ingredients that originate directly from artisan farmers worldwide are blended to create Blue Tea Jasmine, a sparkling violet drinks with a Flavor reminiscent of concord grapes.
Scope of the Report:
| Report Metric | Details |
| Market size available for years | 2021-2034 |
| Base year considered | 2024 |
| Forecast period | 2025-2034 |
| Segments covered | By Product, By Type, By Distributional Channel. |
| Regions covered | North America, Latin America, Asia-Pacific, Europe, and Middle East & Africa. |
| Companies Covered | Lake Missoula Tea Company, Revival Tea Company, Blue Tea, Inc., Tucson Tea Company, Fitt Ventures, Inc., Noble Roots Urban Garden LLC, The Hale Tea Company, Blue Willow Tea, Sancha Tea, Yum Cha Tea Company. |
Key Topics Covered in the Report:
- Global Blue Tea Market Size (FY’2021-FY’2034)
- Overview of Global Blue Tea Market
- Segmentation of Global Blue Tea Market By Product (Loose Leaves, Powder)
- Segmentation of Global Blue Tea Market By Type (Conventional, Organic)
- Segmentation of Global Blue Tea Market By Distributional Channel (Off-trade, On-trade)
- Statistical Snap of Global Blue Tea Market
- Expansion Analysis of Global Blue Tea Market
- Problems and Obstacles in Global Blue Tea Market
- Competitive Landscape in the Global Blue Tea Market
- Details on Current Investment in Global Blue Tea Market
- Competitive Analysis of Global Blue Tea Market
- Prominent Players in the Global Blue Tea Market
- SWOT Analysis of Global Blue Tea Market
- Global Blue Tea Market Future Outlook and Projections (FY’2025-FY’2034)
- Recommendations from Analyst
1. Introduction
1.1. Scope of the report
1.2. Market segment analysis
2. Research Methodology
2.1. Research data source
2.1.1. Secondary Data
2.1.2. Primary Data
2.1.3. SPERs internal database
2.1.4. Premium insight from KOLs
2.2. Market size estimation
2.2.1. Top-down and Bottom-up approach
2.3. Data triangulation
3. Executive Summary
4. Market Dynamics
4.1. Driver, Restraint, Opportunity and Challenges analysis
4.1.1. Drivers
4.1.2. Restraints
4.1.3. Opportunities
4.1.4. Challenges
5. Market variable and outlook
5.1. SWOT Analysis
5.1.1. Strengths
5.1.2. Weaknesses
5.1.3. Opportunities
5.1.4. Threats
5.2. PESTEL Analysis
5.2.1. Political Landscape
5.2.2. Economic Landscape
5.2.3. Social Landscape
5.2.4. Technological Landscape
5.2.5. Environmental Landscape
5.2.6. Legal Landscape
5.3. PORTERs Five Forces
5.3.1. Bargaining power of suppliers
5.3.2. Bargaining power of buyers
5.3.3. Threat of Substitute
5.3.4. Threat of new entrant
5.3.5. Competitive rivalry
5.4. Heat Map Analysis
6. Competitive Landscape
6.1. Global Blue Tea Market Manufacturing Base Distribution, Sales Area, Product Type
6.2. Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in Global Blue Tea Market
7. Global Blue Tea Market, By Product (USD Million) 2021-2034
7.1. Loose Leaves
7.2. Powder
8. Global Blue Tea Market, By Type (USD Million) 2021-2034
8.1. Conventional
8.2. Organic
9. Global Blue Tea Market, By Distributional Channel (USD Million) 2021-2034
9.1. Off-trade
9.2. On-trade
10. Global Blue Tea Market, (USD Million) 2021-2034
10.1. Global Blue Tea Market Size and Market Share
11. Global Blue Tea Market, By Region, 2034 (USD Million) 2021-2034
11.1. Asia-Pacific
11.1.1. Australia
11.1.2. China
11.1.3. India
11.1.4. Japan
11.1.5. South Korea
11.1.6. Rest of Asia-Pacific
11.2. Europe
11.2.1. France
11.2.2. Germany
11.2.3. Italy
11.2.4. Spain
11.2.5. United Kingdom
11.2.6. Rest of Europe
11.3. Middle East and Africa
11.3.1. Kingdom of Saudi Arabia
11.3.2. United Arab Emirates
11.3.3. Qatar
11.3.4. South Africa
11.3.5. Egypt
11.3.6. Morocco
11.3.7. Nigeria
11.3.8. Rest of Middle-East and Africa
11.4. North America
11.4.1. Canada
11.4.2. Mexico
11.4.3. United States
11.5. Latin America
11.5.1. Argentina
11.5.2. Brazil
11.5.3. Rest of Latin America
12. Company Profile
12.1. Asheville Tea Company
12.1.1. Company details
12.1.2. Financial outlook
12.1.3. Product summary
12.1.4. Recent developments
12.2. Blue Tea
12.2.1. Company details
12.2.2. Financial outlook
12.2.3. Product summary
12.2.4. Recent developments
12.3. Blue Willow Tea
12.3.1. Company details
12.3.2. Financial outlook
12.3.3. Product summary
12.3.4. Recent developments
12.4. Revival Tea Company
12.4.1. Company details
12.4.2. Financial outlook
12.4.3. Product summary
12.4.4. Recent developments
12.5. Lake Missoula Tea Company
12.5.1. Company details
12.5.2. Financial outlook
12.5.3. Product summary
12.5.4. Recent developments
12.6. Noble Roots Urban Garden LLC
12.6.1. Company details
12.6.2. Financial outlook
12.6.3. Product summary
12.6.4. Recent developments
12.7. Sancha Tea
12.7.1. Company details
12.7.2. Financial outlook
12.7.3. Product summary
12.7.4. Recent developments
12.8. The Hale Tea Company
12.8.1. Company details
12.8.2. Financial outlook
12.8.3. Product summary
12.8.4. Recent developments
12.9. Tucson Tea Company
12.9.1. Company details
12.9.2. Financial outlook
12.9.3. Product summary
12.9.4. Recent developments
12.10. Yum Cha Tea Company
12.10.1. Company details
12.10.2. Financial outlook
12.10.3. Product summary
12.10.4. Recent developments
12.11. Others
13. Conclusion
14. List of Abbreviations
15. Reference Links
SPER Market Research’s methodology uses great emphasis on primary research to ensure that the market intelligence insights are up to date, reliable and accurate. Primary interviews are done with players involved in each phase of a supply chain to analyze the market forecasting. The secondary research method is used to help you fully understand how the future markets and the spending patterns look likes.
The report is based on in-depth qualitative and quantitative analysis of the Product Market. The quantitative analysis involves the application of various projection and sampling techniques. The qualitative analysis involves primary interviews, surveys, and vendor briefings. The data gathered as a result of these processes are validated through experts opinion. Our research methodology entails an ideal mixture of primary and secondary initiatives.
