The typical dine-in experience is eliminated in favor of a cloud kitchen, also known as a virtual or ghost kitchen, which is a culinary concept focused solely on food preparation and delivery. Cloud kitchens are not physically located in a storefront or dining room, in contrast to traditional restaurants. Instead, they use technology and digital platforms to compile orders, process them, and distribute or deliver food. Usually, web apps, digital platforms, and outside delivery services are used by cloud kitchens to interact with their clientele.
Middle East & Africa Cloud Kitchen Market Driving Factors and Challenges
Drivers: The need for ready-to-eat (RTE) food options is driving the market expansion, mostly due to the growing trend of urbanization, an increasing working population, and individuals' hectic schedules. Moreover, the creation of sophisticated cloud kitchens that provide customers with a convenient dining experience is favorably impacting the worldwide industry. For example, Arabic REEF Technologies, a logistics, proximity, and delivery kitchen operator based in the United States, recently announced intentions to introduce cloud kitchens for its network of brands and restaurants in the Middle East and North Africa. Additionally, the convenience of having meals delivered at a fair price and in a timely manner has increased the number of online orders, which is driving up market growth.
Furthermore, Cloud kitchen market growth is being stimulated by the increasing trend of menu customization and the introduction of seasonal specials to accommodate a wide range of individual tastes and preferences. These factors, along with the increasing global popularity of online food delivery platforms that offer consumers cutting-edge cuisines and eateries through their smartphones, are all contributing factors to the cloud kitchen industry."
Challenges: The growth and operations of the cloud kitchen market in the Middle East and Africa (MEA) are affected by various challenges. The building of infrastructure is one major obstacle. The necessary infrastructure for dependable internet connectivity, water supply, and electricity is lacking in many areas of MEA, which is problematic for cloud kitchen operations. These deficiencies in infrastructure have the potential to raise expenses and cause operational inefficiencies.
Regulatory obstacles and licensing requirements present another difficulty. MEA nations frequently have complicated and inconsistent laws regarding food delivery services and enterprises.
Impact of COVID-19 on Middle East & Africa Cloud Kitchen Market
The COVID-19 epidemic has had a major impact on the food service industry in the Middle East and Africa (MEA). With traditional dine-in restaurants being forced to close or scale back operations due to lockdowns and social distancing measures, there was a sudden rise in demand for meal delivery services. A robust solution that emerged rather quickly during the crisis were cloud kitchens, which are designed for delivery-only enterprises. Customers wanted takeout from restaurants they could eat at home, and they offered a secure and practical answer. A growing number of Middle Eastern and African (MEA) businesses invested in virtual kitchen sets as a result of the growing demand for cloud kitchen models.
Middle East & Africa Cloud Kitchen Market Key Players:
The market study provides market data by competitive landscape, revenue analysis, market segments and detailed analysis of key market players are; Avane Cloud Kitchen, Grubtech, IKCON, Kaykroo, Kitchen Park, Kitopi, Meal Box, Rebel Foods, The Food Lab, Others.
Middle East & Africa Cloud Kitchen Market Segmentation:
By Product Type: Based on the Product Type, Middle East & Africa Cloud Kitchen Market is segmented as; Burger/Sandwich, Pizza/Pasta, Chicken, Seafood, Mexican/Asian Food, Others.
By Type: Based on the Type, Middle East & Africa Cloud Kitchen Market is segmented as; Independent Cloud Kitchen, Commissary/Shared Kitchen, KitchenPods.
By Nature: Based on the Nature, Middle East & Africa Cloud Kitchen Market is segmented as; Franchised, Standalone.
By Region: This research also includes data for Qatar, Saudi Arabia, United Arab Emirates, Egypt, Morocco, Nigeria, South Africa, Rest of Middle-East and Africa.
This study also encompasses various drivers and restraining factors of this market for the forecast period. Various growth opportunities are also discussed in the report.