A "cloud kitchen" is a commercial kitchen that exclusively makes meals for delivery or takeaway and does not serve dine-in guests. Cloud kitchens enable restaurateurs to launch a virtual brand or expand an existing restaurant for a minimal cost. A "cloud kitchen," sometimes known as a "ghost kitchen" or "virtual kitchen," is a commercial kitchen area where food enterprises can produce menu items for delivery and takeaway. Cloud kitchens, as opposed to traditional brick-and-mortar establishments, allow food enterprises to produce and transport food with low overhead.
Europe Cloud Kitchen Market Driving Factors and Challenges
Drivers:
Increasing demand for online food delivery services - The rapid rise of online food delivery platforms such as Deliveroo, Just Eat, and Uber Eats has resulted in a high demand for online meal delivery services throughout Europe. Working professionals, students, and young urban customers are increasingly choosing to purchase food online due to perks such as convenience, variety, and promotional discounts. CLoud kitchens enable restaurants to meet the growing demand for internet delivery without the requirement for expensive dine-in real estate. Cloud kitchens can optimise operations and expenses by focussing solely on delivery to meet the demand for online orders.
Collaborations with food delivery services - Cloud kitchen providers are partnering with big food delivery platforms such as UberEats and Deliveroo to increase utilisation and scale. Food delivery platforms offer cloud kitchens a ready client base, a digital ordering interface, and a delivery fleet. In exchange, cloud kitchens broaden the menu options and order volume for delivery systems. Strategic relationships foster the growth of cloud kitchens by creating a mutually beneficial environment.
Challenges:
Urban areas have high real estate and operating expenditures - Cloud kitchen setup in desirable metropolitan locations still entails high real estate expenses in Europe, although being less expensive than restaurants. Although there is fierce competition, operating costs such as rent, labour, and ingredients still amount to a significant amount. Minimal order numbers can hinder the growth of smaller brands due to high costs that make profitability difficult. For example, in 2022, large cities like London, Paris, and Berlin had average monthly rents for commercial real estate of between £15 and £20 per square foot, Per Eurostat. Rents of £15,000–30,000 per month will be needed for kitchen spaces even 1000–1500 square feet at these prices.
Impact of COVID-19 on Europe Cloud Kitchen Market
The food industry saw many significant changes as a result of the COVID-19 pandemic's effects on numerous firms. As a result of consumers' rising reliance on these businesses, cloud kitchens are becoming more and more popular. Orders are taken, meals are prepared, and consumers are delivered by cloud kitchens that just offer delivery services. Consequently, it should come as no surprise that many individuals now choose cloud kitchens. Moreover, these kitchens will undoubtedly continue to be the new standard long after the pandemic is over. The cloud kitchen market in Europe has grown rapidly during the pandemic and is expected to rise moderately during the duration of the projection.
Europe Cloud Kitchen Market Key Players:
The market study provides market data by competitive landscape, revenue analysis, market segments and detailed analysis of key market players are; Deliveroo, Uber Eats, Just Eat, Kitchen United, Kitopi, Travis Kalanick, Karma Kitchen, Kitchen Hub, REEF Technology, DoorDash.
Europe Cloud Kitchen Market Segmentation:
By Type: Based on the Type, Europe Cloud Kitchen Market is segmented as; Independent Cloud Kitchen, Commissary/Shared Kitchen, Kitchen PODs, Food Truck, Incubator Kitchens, Other.
By Nature of Kitchen: Based on the Nature of Kitchen, Europe Cloud Kitchen Market is segmented as; Franchised Cloud Kitchen, Standalone Cloud Kitchen, Chain Cloud Kitchen, Virtual Restaurant.
By Offering: Based on the Offering, Europe Cloud Kitchen Market is segmented as; Food Preparation, Order Management, Food Delivery, Marketing, Data Analytics, Others.
By Region: This research includes data for Germany, France, Italy, UK, Russia, and the Rest of Europe.
This study also encompasses various drivers and restraining factors of this market for the forecast period. Various growth opportunities are also discussed in the report.