Wipes Market Introduction and Overview
According to SPER Market Research, the Global Wipes Market is estimated to reach USD 9.17 billion by 2034 with a CAGR of 6.78%.
The report includes an in-depth analysis of the Global Wipes Market, including market size and trends, product mix, Applications, and supplier analysis. The production of hygiene products using biodegradable materials, such as recycled plastic, organic cotton, and natural bamboo, is currently the focus of industry associations and key companies. Sustainable wipes are now a major trend in the market as a result of this change, which also supports environmental sustainability and helps solve the issue of plastic pollution. In order to assist prevent the spread of infectious diseases, consumers are now more in need of toilet paper, sanitizing wipes, and facial tissues as a result of the growing number of COVID-19 cases and its ongoing spread. Healthcare practitioners are also using alcohol-based specialist wipes for better protection and germ-killing as a result of this increase in cases. However, The availability of alternative hygiene products and environmental concerns like deforestation and climate change are restricting access to raw materials for pulp and paper-based goods, impacting supply.
By Application: The market is divided into personal care, household, and industrial wipes based on application. The personal care segment is growing due to the rising use of products like cleaning, hygiene, skincare, makeup, and hair care by both adults and children. Additionally, the increasing number of working women worldwide has boosted the demand for baby care items, driving the need for baby, wet, and facial wipes.
By Type: The market is divided into disposable and non-disposable segments, with disposable items leading due to better absorption, ease of disposal, eco-friendliness, and cross-contamination prevention. Meanwhile, the non-disposable segment is growing, driven by its reusability and easy washability.
By Distribution Channel: The global market is segmented into supermarkets/hypermarkets, convenience stores, specialty stores, online channels, and others like shopping complexes and grocery stores. Supermarkets and hypermarkets are expected to dominate due to their wide range of cleaning products and promotional discounts. Meanwhile, specialty stores are projected to grow the fastest, driven by the availability of branded kitchen and high-quality sanitary items, meeting the increasing demand for premium products.
By Regional Insights: The Asia Pacific market is set to dominate the wipes market, driven by increased consumer spending and rising middle-class incomes. High infant populations in countries like India and China, along with a growing preference for premium baby care products, fuel demand for baby sanitary items. Additionally, the region’s dense residential areas contribute to higher consumption of household cleaning products. North America holds a significant market share, supported by its large urban population and high living standards, with strong growth expected in the coming years.
Market Competitive Landscape:
The market is highly consolidated. Some of the market key players are Diamond Wipes International, Diva International, Dude Products, Johnson & Johnson, Kimberly Clark, La Fresh Group, Nice-Pak International, Procter and Gamble, The Clorox Company, Unicharm, and Unilever.
Recent Developments:
- Dr. Schumacher introduced the ULTRASOL OXY SACHET in July 2023, in accordance with the most recent KRINKO recommendations. Sporadic, fungicidal, pesticidal, and bactericidal activities were quickly demonstrated by the substance, highlighting its effectiveness. Dr. Schumacher made sure everything went smoothly by providing ULTRASOL OXY SACHETS that were customized for every order of cloth rolls and making it easier to follow KRINKO regulations for non-woven cloth dispenser systems.
- In May 2024, Wipemate began selling their high-end wipes in the US and other countries. The line featured 100% compostable beauty wipes, pet wipes, and various household cleaning wipes.
Scope of the Report:
| Report Metric | Details |
| Market size available for years | 2021-2034 |
| Base year considered | 2024 |
| Forecast period | 2025-2034 |
| Segments covered | By Application, By Type, By Distribution Channel. |
| Regions covered | North America, Latin America, Asia-Pacific, Europe, and Middle East & Africa. |
| Companies Covered | Diamond Wipes International, Diva International, Dude Products, Johnson & Johnson, Kimberly Clark, La Fresh Group, Nice-Pak International, Procter and Gamble, The Clorox Company, Unicharm, and Unilever. |
Key Topics Covered in the Report:
- Global Wipes Market Size (FY’2021-FY’2034)
- Overview of Global Wipes Market
- Segmentation of Global Wipes Market By Application (Personal Care, Household, Industrial)
- Segmentation of Global Wipes Market By Type (Disposable, Non-Disposable)
- Segmentation of Global Wipes Market By Distribution Channel, (Supermarkets, Hypermarkets, Convenience Stores, Specialty Stores, Online Channels, Others)
- Statistical Snap of Global Wipes Market
- Expansion Analysis of Global Wipes Market
- Problems and Obstacles in Global Wipes Market
- Competitive Landscape in the Global Wipes Market
- Details on Current Investment in Global Wipes Market
- Competitive Analysis of Global Wipes Market
- Prominent Players in the Global Wipes Market
- SWOT Analysis of Global Wipes Market
- Global Wipes Market Future Outlook and Projections (FY’2025-FY’2034)
- Recommendations from Analyst
1. Introduction
1.1. Scope of the report
1.2. Market segment analysis
2. Research Methodology
2.1. Research data source
2.1.1. Secondary Data
2.1.2. Primary Data
2.1.3. SPERs internal database
2.1.4. Premium insight from KOLs
2.2. Market size estimation
2.2.1. Top-down and Bottom-up approach
2.3. Data triangulation
3. Executive Summary
4. Market Dynamics
4.1. Driver, Restraint, Opportunity and Challenges analysis
4.1.1. Drivers
4.1.2. Restraints
4.1.3. Opportunities
4.1.4. Challenges
5. Market variable and outlook
5.1. SWOT Analysis
5.1.1. Strengths
5.1.2. Weaknesses
5.1.3. Opportunities
5.1.4. Threats
5.2. PESTEL Analysis
5.2.1. Political Landscape
5.2.2. Economic Landscape
5.2.3. Social Landscape
5.2.4. Technological Landscape
5.2.5. Environmental Landscape
5.2.6. Legal Landscape
5.3. PORTERs Five Forces
5.3.1. Bargaining power of suppliers
5.3.2. Bargaining power of buyers
5.3.3. Threat of Substitute
5.3.4. Threat of new entrant
5.3.5. Competitive rivalry
5.4. Heat Map Analysis
6. Competitive Landscape
6.1. Global Wipes Market Manufacturing Base Distribution, Sales Area, Product Type
6.2. Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in Global Wipes Market
7. Global Wipes Market, By Application, (USD Million) 2021-2034
7.1. Personal Care
7.2. Household
7.3. Industrial
8. Global Wipes Market, By Type, (USD Million) 2021-2034
8.1. Disposable
8.2. Non-Disposable
9. Global Wipes Market, By Distribution Channel, (USD Million) 2021-2034
9.1. Supermarkets
9.2. Hypermarkets
9.3. Convenience Stores
9.4. Specialty Stores
9.5. Online Channels
9.6. Others
10. Global Wipes Market, (USD Million) 2021-2034
10.1. Global Wipes Market Size and Market Share
11. Global Wipes Market, By Region, (USD Million) 2021-2034
11.1. Asia-Pacific
11.1.1. Australia
11.1.2. China
11.1.3. India
11.1.4. Japan
11.1.5. South Korea
11.1.6. Rest of Asia-Pacific
11.2. Europe
11.2.1. France
11.2.2. Germany
11.2.3. Italy
11.2.4. Spain
11.2.5. United Kingdom
11.2.6. Rest of Europe
11.3. Middle East and Africa
11.3.1. Kingdom of Saudi Arabia
11.3.2. United Arab Emirates
11.3.3. Qatar
11.3.4. South Africa
11.3.5. Egypt
11.3.6. Morocco
11.3.7. Nigeria
11.3.8. Rest of Middle-East and Africa
11.4. North America
11.4.1. Canada
11.4.2. Mexico
11.4.3. United States
11.5. Latin America
11.5.1. Argentina
11.5.2. Brazil
11.5.3. Rest of Latin America
12. Company Profile
12.1. Diamond Wipes International Inc.
12.1.1. Company details
12.1.2. Financial outlook
12.1.3. Product summary
12.1.4. Recent developments
12.2. Diva International SRL
12.2.1. Company details
12.2.2. Financial outlook
12.2.3. Product summary
12.2.4. Recent developments
12.3. Dude Products Inc.
12.3.1. Company details
12.3.2. Financial outlook
12.3.3. Product summary
12.3.4. Recent developments
12.4. Johnson & Johnson Services Inc.
12.4.1. Company details
12.4.2. Financial outlook
12.4.3. Product summary
12.4.4. Recent developments
12.5. Kimberly Clark Corporation
12.5.1. Company details
12.5.2. Financial outlook
12.5.3. Product summary
12.5.4. Recent developments
12.6. La Fresh Group Inc.
12.6.1. Company details
12.6.2. Financial outlook
12.6.3. Product summary
12.6.4. Recent developments
12.7. Nice-Pak International Ltd
12.7.1. Company details
12.7.2. Financial outlook
12.7.3. Product summary
12.7.4. Recent developments
12.8. Procter and Gamble Co.
12.8.1. Company details
12.8.2. Financial outlook
12.8.3. Product summary
12.8.4. Recent developments
12.9. The Clorox Company
12.9.1. Company details
12.9.2. Financial outlook
12.9.3. Product summary
12.9.4. Recent developments
12.10. Unicharm International
12.10.1. Company details
12.10.2. Financial outlook
12.10.3. Product summary
12.10.4. Recent developments
12.11. Unilever PLC
12.11.1. Company details
12.11.2. Financial outlook
12.11.3. Product summary
12.11.4. Recent developments
12.12. Others
13. Conclusion
14. List of Abbreviations
15. Reference Links