Nutritional Supplements Market Trends, Demand, CAGR Status, Business Opportunities, Challenges and Competitive Analysis 2025-2034
Nutritional Supplements Market Growth, Size, Trends Analysis - By Product, By Formulation, By Consumer Group, By Sales Channel, By Application - Regional Outlook, Competitive Strategies and Segment Forecast to 2034
| Published: Apr-2025 | Report ID: FMCG2574 | Pages: 1 - 272 | Formats*: |
| Category : Consumer & Retail | |||
Nutritional Supplements Market Introduction and Overview
According to SPER Market Research, the Global Nutritional Supplements Market is estimated to reach USD 924.86 billion by 2034 with a CAGR of 6.65%.
The report includes an in-depth analysis of the Global Nutritional Supplements Market, including market size and trends, product mix, Applications, and supplier analysis.
The global nutritional supplements market is predicted to be worth USD 485.81 billion in 2024, with a compound annual growth rate of 6.65% between 2025 and 2034. The growing emphasis on health has tremendously aided the market's expansion. Furthermore, since the prevalence of noncommunicable diseases has increased, nutritional supplements aimed at enhancing overall health have become more popular.
By Product Insights: Functional foods and beverages held the largest revenue share in 2024. This growth is driven by rising demand for food additives with nutritional benefits and increased health awareness. The sports nutrition products segment is expected to grow the fastest from 2025 to 2034. This growth is linked to the increasing focus on fitness and health, supported by professional athletes and enthusiasts promoting sports nutrition products.
By Formulation Insights: The powder segment led the market in 2024, holding the largest revenue share. Powder formulations are more commonly used than soft chews and soft gels. The rise in demand for food additives, protein powders, and vitamin supplements has fueled this growth. Additionally, active ingredients and enzymes in powders are stable and have a longer shelf life than liquids, boosting the segment further. The capsules segment is expected to grow the fastest from 2025 to 2034. The increase in product variety with different encapsulations has enhanced the bioavailability of active ingredients. Multi-membrane encapsulations and extended-release capsules for minerals, vitamins, and omega-3 fatty acids have driven this market growth.
By Consumer Group Insights: Based on the consumer group, the market is divided into infants, children, adults, pregnant women, and the elderly. The adults segment led the market with the highest revenue share in 2024 and is projected to have the fastest growth rate. This is mainly due to the large number of adults involved in gym and sports activities. Additionally, the elderly segment is expected to see significant growth during the forecast period due to increasing interest in fitness and wellness among older adults.
By Sales Channel Insights: In 2024, the brick and mortar category accounted for the highest market share. The number of retail locations that offer and market nutritional supplements has grown. Vitamin Shoppe and Walmart sell items from a variety of brands. To access a larger customer base, the players have made major investments in the opening of offline businesses. For example, in January 2023, Nutrabay, a premium nutrition supplement company, entered the offline retail industry with plans to open up to 300 stores in India.
By Application Insights: The weight management segment held the largest market share in 2024 due to rising global concerns about obesity and related health problems. Growing awareness of health risks linked to excess weight, like diabetes and heart diseases, has increased demand for weight management supplements. Additionally, changing lifestyles, fitness trends, and social media have boosted the popularity of weight loss and management products. Fat burners, appetite suppressants, and metabolism boosters have become popular among consumers looking for effective and convenient weight control solutions.
Regional Insights: Asia Pacific nutritional supplements market held the largest market share in 2024. Factors like low raw material prices, availability of functional foods, and high awareness of health benefits have driven growth in the region. Japan and China have led in producing enriched foods with high nutritional value. Many products are made in this region and exported globally, boosting market growth. North American nutritional supplements market has seen significant growth recently due to rising consumer awareness of health and wellness. The demand for personalized nutrition, fitness, and immunity-boosting products, along with an aging population, are key factors. The market is also benefiting from the popularity of plant-based, organic, and natural supplements. E-commerce and direct-to-consumer sales have further increased growth, with consumers wanting convenience and variety in their supplement options.
Market Competitive Landscape
There are many competitors vying for market share and expansion in the fiercely competitive nutritional supplement industry. Both well-known pharmaceutical and healthcare firms, as well as up-and-coming startups and specialised players, dominate the market. These businesses use a range of tactics, including broad product offerings, robust distribution systems, aggressive advertising campaigns, and ongoing R&D, to keep a competitive edge. They concentrate on product innovation, using consumer trends and scientific discoveries to create novel formulations that target particular health issues.
Recent Developments:
- Steadfast Nutrition added three new supplements to their lineup in June 2024: 180-tablet vegetarian multivitamin mega pack, LIV Raw, and Whey Protein. These goods are designed to meet the dietary and protein requirements of athletes and health-conscious people. The International Health Sports and Fitness Festival (IHFF), Asia's biggest health and fitness event, hosted the premiere.
- In April 2023, Haleon Group of Companies, formerly GSK Consumer Healthcare, is expanding its Centrum supplements brand in India with a new specialized nutrition line called "Benefit Blends," for adults and children. This launch follows Centrum's introduction in India and aims to enhance its market presence. The company plans more product launches to diversify its offerings.
- In May 2023, the Perfect Game, a softball and baseball organisation, teamed up with Launch Hydrate, a major participant in the sports nutrition sector. The goal of this partnership was to provide the Perfect Games competitors with a selection of sports drinks.
Scope of the Report:
| Report Metric | Details |
| Market size available for years | 2021-2034 |
| Base year considered | 2024 |
| Forecast period | 2025-2034 |
| Segments covered | By Product, By Formulation, By Consumer Group, By Sales Channel, By Application. |
| Regions covered | North America, Latin America, Asia-Pacific, Europe, and Middle East & Africa. |
| Companies Covered | Glanbia PLC, Nestlé Health Science, Herbalife International of America, Inc, Amway Corp, PepsiCo, The Coca Cola Company, GNC Holdings, LLC, Thorne, NOW Foods, The Vitamin Shopee. |
Key Topics Covered in the Report
- Global Nutritional Supplements Market Size (FY’2021-FY’2034)
- Overview of Global Nutritional Supplements Market
- Segmentation of Global Nutritional Supplements Market By Product (Sports Nutrition, Dietary Supplements, Functional Foods and Beverages, Fat Burners)
- Segmentation of Global Nutritional Supplements Market By Consumer Group (Infants, Children, Adults, Pregnant, Geriatric)
- Segmentation of Global Nutritional Supplements Market By Formulation (Tablets, Capsules, Powder, Softgels, Liquid, Others)
- Segmentation of Global Nutritional Supplements Market By Sales Channel (Brick & Mortar, E-commerce)
- Segmentation of Global Nutritional Supplements Market By Application (Sports & Athletics, General Health, Bone & Joint Health, Brain Health, Gastrointestinal Health, Immune Health, Cardiovascular Health, Skin/Hair/Nails, Sexual Health, Women’s Health, Anti-aging, Weight Management, Others)
- Statistical Snap of Global Nutritional Supplements Market
- Expansion Analysis of Global Nutritional Supplements Market
- Problems and Obstacles in Global Nutritional Supplements Market
- Competitive Landscape in the Global Nutritional Supplements Market
- Details on Current Investment in Global Nutritional Supplements Market
- Competitive Analysis of Global Nutritional Supplements Market
- Prominent Players in the Global Nutritional Supplements Market
- SWOT Analysis of Global Nutritional Supplements Market
- Global Nutritional Supplements Market Future Outlook and Projections (FY’2025-FY’2034)
- Recommendations from Analyst
1. Introduction
1.1. Scope of the report1.2. Market segment analysis
2. Research Methodology
2.1. Research data source
2.1.1. Secondary Data2.1.2. Primary Data2.1.3. SPERs internal database2.1.4. Premium insight from KOLs
2.2. Market size estimation
2.2.1. Top-down and Bottom-up approach
2.3. Data triangulation
3. Executive Summary
4. Market Dynamics
4.1. Driver, Restraint, Opportunity and Challenges analysis
4.1.1. Drivers4.1.2. Restraints4.1.3. Opportunities4.1.4. Challenges
5. Market variable and outlook
5.1. SWOT Analysis
5.1.1. Strengths5.1.2. Weaknesses5.1.3. Opportunities5.1.4. Threats
5.2. PESTEL Analysis
5.2.1. Political Landscape5.2.2. Economic Landscape5.2.3. Social Landscape5.2.4. Technological Landscape5.2.5. Environmental Landscape5.2.6. Legal Landscape
5.3. PORTERs Five Forces
5.3.1. Bargaining power of suppliers5.3.2. Bargaining power of buyers5.3.3. Threat of Substitute5.3.4. Threat of new entrant5.3.5. Competitive rivalry
5.4. Heat Map Analysis
6. Competitive Landscape
6.1. Global Nutritional Supplements Market Manufacturing Base Distribution, Sales Area, Product Type6.2. Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in Global Nutritional Supplements Market
7. Global Nutritional Supplements Market, By Product (USD Million) 2021-2034
7.1. Sports Nutrition
7.1.1. Sports Supplements7.1.2. Sports Drinks7.1.3. Sports Foods7.1.4. Meal Replacement Products7.1.5. Weight Loss Product
7.2. Dietary Supplements
7.2.1. Vitamins7.2.2. Minerals7.2.3. Enzymes7.2.4. Amino Acids7.2.5. Conjugated Linoleic Acids7.2.6. Others
7.3. Functional Foods and Beverages
7.3.1. Probiotics7.3.2. Omega -37.3.3. Others
7.4. Fat Burners
7.4.1. Green Tea7.4.2. Fiber7.4.3. Protein7.4.4. Green Coffee7.4.5. Others
8. Global Nutritional Supplements Market, By Consumer Group (USD Million) 2021-2034
8.1. Infants8.2. Children8.3. Adults8.4. Pregnant8.5. Geriatric
9. Global Nutritional Supplements Market, By Formulation (USD Million) 2021-2034
9.1. Tablets9.2. Capsules9.3. Powder9.4. Softgels9.5. Liquid9.6. Others
10. Global Nutritional Supplements Market, By Sales Channel (USD Million) 2021-2034
10.1. Brick & Mortar
10.1.1. Direct Selling10.1.2. Chemist/Pharmacies10.1.3. Health Food Shops10.1.4. Hyper Markets10.1.5. Super Markets
10.2. E-commerce
11. Global Nutritional Supplements Market, By Application (USD Million) 2021-2034
11.1. Sports & Athletics11.2. General Health11.3. Bone & Joint Health11.4. Brain Health11.5. Gastrointestinal Health11.6. Immune Health11.7. Cardiovascular Health11.8. Skin/Hair/Nails11.9. Sexual Health11.10. Womens Health11.11. Anti-aging11.12. Weight Management11.13. Others
12. Global Nutritional Supplements Market, (USD Million) 2021-2034
12.1. Global Nutritional Supplements Market Size and Market Share
13. Global Nutritional Supplements Market, By Region, (USD Million) 2021-2034
13.1. Asia-Pacific
13.1.1. Australia13.1.2. China13.1.3. India13.1.4. Japan13.1.5. South Korea13.1.6. Rest of Asia-Pacific
13.2. Europe
13.2.1. France13.2.2. Germany13.2.3. Italy13.2.4. Spain13.2.5. United Kingdom13.2.6. Rest of Europe
13.3. Middle East and Africa
13.3.1. Kingdom of Saudi Arabia13.3.2. United Arab Emirates13.3.3. Qatar13.3.4. South Africa13.3.5. Egypt13.3.6. Morocco13.3.7. Nigeria13.3.8. Rest of Middle-East and Africa
13.4. North America
13.4.1. Canada13.4.2. Mexico13.4.3. United States
13.5. Latin America
13.5.1. Argentina13.5.2. Brazil13.5.3. Rest of Latin America
14. Company Profile
14.1. Glanbia PLC
14.1.1. Company details14.1.2. Financial outlook14.1.3. Product summary14.1.4. Recent developments
14.2. Nestle Health Science
14.2.1. Company details14.2.2. Financial outlook14.2.3. Product summary14.2.4. Recent developments
14.3. Herbalife International of America, Inc
14.3.1. Company details14.3.2. Financial outlook14.3.3. Product summary14.3.4. Recent developments
14.4. Amway Corp
14.4.1. Company details14.4.2. Financial outlook14.4.3. Product summary14.4.4. Recent developments
14.5. PepsiCo
14.5.1. Company details14.5.2. Financial outlook14.5.3. Product summary14.5.4. Recent developments
14.6. The Coca Cola Company
14.6.1. Company details14.6.2. Financial outlook14.6.3. Product summary14.6.4. Recent developments
14.7. GNC Holdings, LLC
14.7.1. Company details14.7.2. Financial outlook14.7.3. Product summary14.7.4. Recent developments
14.8. Thorne
14.8.1. Company details14.8.2. Financial outlook14.8.3. Product summary14.8.4. Recent developments
14.9. NOW Foods
14.9.1. Company details14.9.2. Financial outlook14.9.3. Product summary14.9.4. Recent developments
14.10. The Vitamin Shopee
14.10.1. Company details14.10.2. Financial outlook14.10.3. Product summary14.10.4. Recent developments
14.11. Others
15. Conclusion
16. List of Abbreviations
17. Reference Links
SPER Market Research’s methodology uses great emphasis on primary research to ensure that the market intelligence insights are up to date, reliable and accurate. Primary interviews are done with players involved in each phase of a supply chain to analyze the market forecasting. The secondary research method is used to help you fully understand how the future markets and the spending patterns look likes.
The report is based on in-depth qualitative and quantitative analysis of the Product Market. The quantitative analysis involves the application of various projection and sampling techniques. The qualitative analysis involves primary interviews, surveys, and vendor briefings. The data gathered as a result of these processes are validated through experts opinion. Our research methodology entails an ideal mixture of primary and secondary initiatives.
Frequently Asked Questions About This Report
Nutritional Supplements Market is projected to reach USD 924.86 billion by 2034, growing at a CAGR of 6.65% during the forecast period.
Nutritional Supplements Market grew in Market size from 2025. The Market is expected to reach USD 924.86 billion by 2034, at a CAGR of 6.65% during the forecast period.
Nutritional Supplements Market CAGR of 6.65% during the forecast period.
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Nutritional Supplements Market size is USD 924.86 billion from 2025 to 2034.
Nutritional Supplements Market is covered By Product, By Function, By Application, By End-User.
The North America is anticipated to have the highest Market share in the Nutritional Supplements Market.
The key players in the Market include Companies Covered Glanbia PLC, Nestlé Health Science, Herbalife International of America, Inc, Amway Corp, PepsiCo, The Coca Cola Company, GNC Holdings, LLC, Thorne, NOW Foods, The Vitamin Shopee.
The growing emphasis on health has tremendously aided the market's expansion. Furthermore, since the prevalence of noncommunicable diseases has increased, nutritional supplements aimed at enhancing overall health have become more popular.
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