Kefir Market Size, Trends, Revenue, Growth Drivers, Demand and Future Outlook
Kefir Market Growth, Size, Trends Analysis- By Product, By Distribution Channel - Regional Outlook, Competitive Strategies and Segment Forecast to 2034
| Published: Mar-2025 | Report ID: FMCG2571 | Pages: 1 - 272 | Formats*: |
| Category : Consumer & Retail | |||
Kefir Market Introduction and Overview
According to SPER Market Research, the Global Kefir Market is estimated to reach USD 2.1 billion by 2034 with a CAGR of 5.26%.
The report includes an in-depth analysis of the Global Kefir Market, including market size and trends, product mix, Applications, and supplier analysis.
The growing consumer awareness of kefir's health benefits, including its rich content of probiotics, vitamins, and minerals, is a key driver of its popularity. Kefir's ability to promote gut health, improve digestion, and strengthen the immune system is attracting health-conscious consumers. Moreover, the increasing demand for functional foods and beverages that offer extra health benefits beyond basic nutrition is further boosting the market for kefir.
The rising demand for plant-based and dairy-free kefir options is also driving market growth, as these products cater to consumers with dietary restrictions and those seeking vegan alternatives. However, the kefir market faces challenges such as limited awareness in some regions and the need for consistent product quality across various brands. Additionally, competition from other probiotic-rich beverages may hinder growth potential.
By Product: Animal-based kefir holds a dominant market share due to its rich nutritional profile, including high protein, calcium, and essential vitamins. Made from cow, goat, or sheep milk, it is favored for its traditional taste and texture, similar to yogurt. The growing awareness of its health benefits, such as supporting digestive health and boosting the immune system, has fueled its popularity. Additionally, the wide range of available animal-based kefir products, including drinkable versions and kefir yogurt in various flavors, further enhances its market presence. Meanwhile, the plant-based segment is growing rapidly as more consumers seek dairy-free and vegan alternatives.
By Distribution Channel: The offline channel led the market in 2024, with traditional retail outlets like supermarkets, hypermarkets, and specialty stores being popular for consumers who prefer to physically inspect products. The ability to examine and receive advice from staff builds trust, while a variety of flavors and sizes cater to different preferences. Promotions and discounts also attract shoppers. The growing convenience of e-commerce platforms is driving rapid growth in the online channel, making it easier for consumers to purchase kefir from home.
By Regional Insights: Europe led the global kefir industry in 2024, holding the largest revenue share. The region has a deep-rooted tradition of consuming fermented dairy products, with kefir gaining popularity for its probiotic benefits and nutritional value. Growing awareness of its health benefits, such as improved digestion and immune support, is driving demand. In countries like Germany, Russia, and Poland, consumers' preference for natural and organic products is further fueling market growth. The strong retail infrastructure and the wide availability of kefir in various flavors and packaging formats make it easily accessible to European consumers.
Market Competitive Landscape
The market is moderately consolidated. Some of the market key players are Danone SA, Evolve Kefir, Forager Project, Green Valley, KeVita.com, Lifeway Foods, Inc., MAPLE HILL, Nancy's, Redwood Hill Farm & Creamery, The Icelandic Milk and Skyr Corporation, Others.
Recent Developments:
- In October 2024, Lifeway Foods introduced ten new flavors to its 8-ounce organic kefir line, Flavor Fusions. These lactose-free varieties are crafted to provide high-quality, bioavailable nutrients, such as protein, calcium, and 12 live probiotic cultures. The exciting new flavors include Pink Dragon Fruit, Coconut Pineapple, and Matcha Latte.
- In March 2024, PCO Inc. introduced Pure Culture Organics Kefir, created with millennials in mind. This product boasts 12 distinct probiotic strains and over 50 billion CFUs per serving. It is 100% lactose-free and contains no stabilizers or preservatives, making it a sustainable choice.
Scope of the Report:
| Report Metric | Details |
| Market size available for years | 2021-2034 |
| Base year considered | 2024 |
| Forecast period | 2025-2034 |
| Segments covered | By Product, By Distribution Channel. |
| Regions covered | North America, Latin America, Asia-Pacific, Europe, and Middle East & Africa. |
| Companies Covered | Danone SA, Evolve Kefir, Forager Project, Green Valley, KeVita.com, Lifeway Foods, Inc., MAPLE HILL, Nancy's, Redwood Hill Farm & Creamery, The Icelandic Milk and Skyr Corporation, Others. |
Key Topics Covered in the Report
- Global Kefir Market Size (FY’2021-FY’2034)
- Overview of Global Kefir Market
- Segmentation of Global Kefir Market By Product (Animal-based, Plant-based)
- Segmentation of Global Kefir Market By Distribution Channel (Online, Offline)
- Statistical Snap of Global Kefir Market
- Expansion Analysis of Global Kefir Market
- Problems and Obstacles in Global Kefir Market
- Competitive Landscape in the Global Kefir Market
- Details on Current Investment in Global Kefir Market
- Competitive Analysis of Global Kefir Market
- Prominent Players in the Global Kefir Market
- SWOT Analysis of Global Kefir Market
- Global Kefir Market Future Outlook and Projections (FY’2025-FY’2034)
- Recommendations from Analyst
1. Introduction
1.1. Scope of the report1.2. Market segment analysis
2. Research Methodology
2.1. Research data source
2.1.1. Secondary Data2.1.2. Primary Data2.1.3. SPERs internal database2.1.4. Premium insight from KOLs
2.2. Market size estimation
2.2.1. Top-down and Bottom-up approach
2.3. Data triangulation
3. Executive Summary
4. Market Dynamics
4.1. Driver, Restraint, Opportunity and Challenges analysis
4.1.1. Drivers4.1.2. Restraints4.1.3. Opportunities4.1.4. Challenges
5. Market variable and outlook
5.1. SWOT Analysis
5.1.1. Strengths5.1.2. Weaknesses5.1.3. Opportunities5.1.4. Threats
5.2. PESTEL Analysis
5.2.1. Political Landscape5.2.2. Economic Landscape5.2.3. Social Landscape5.2.4. Technological Landscape5.2.5. Environmental Landscape5.2.6. Legal Landscape
5.3. PORTERs Five Forces
5.3.1. Bargaining power of suppliers5.3.2. Bargaining power of buyers5.3.3. Threat of Substitute5.3.4. Threat of new entrant5.3.5. Competitive rivalry
5.4. Heat Map Analysis
6. Competitive Landscape
6.1. Global Kefir Market Manufacturing Base Distribution, Sales Area, Product Type6.2. Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in Global Kefir Market
7. Global Kefir Market, By Product, (USD Million) 2021-2034
7.1. Animal-based7.2. Plant-based
8. Global Kefir Market, By Distribution Channel, (USD Million) 2021-2034
8.1. Online8.2. Offline
9. Global Kefir Market, (USD Million) 2021-2034
9.1. Global Kefir Market Size and Market Share
10. Global Kefir Market, By Region, 2021-2034 (USD Million)
10.1. Asia-Pacific
10.1.1. Australia10.1.2. China10.1.3. India10.1.4. Japan10.1.5. South Korea10.1.6. Rest of Asia-Pacific
10.2. Europe
10.2.1. France10.2.2. Germany10.2.3. Italy10.2.4. Spain10.2.5. United Kingdom10.2.6. Rest of Europe
10.3. Middle East and Africa
10.3.1. Kingdom of Saudi Arabia10.3.2. United Arab Emirates10.3.3. Qatar10.3.4. South Africa10.3.5. Egypt10.3.6. Morocco10.3.7. Nigeria10.3.8. Rest of Middle-East and Africa
10.4. North America
10.4.1. Canada10.4.2. Mexico10.4.3. United States
10.5. Latin America
10.5.1. Argentina10.5.2. Brazil10.5.3. Rest of Latin America
11. Company Profile
11.1. Danone SA
11.1.1. Company details11.1.2. Financial outlook11.1.3. Product summary11.1.4. Recent developments
11.2. Evolve Kefir
11.2.1. Company details11.2.2. Financial outlook11.2.3. Product summary11.2.4. Recent developments
11.3. Forager Project
11.3.1. Company details11.3.2. Financial outlook11.3.3. Product summary11.3.4. Recent developments
11.4. Green Valley
11.4.1. Company details11.4.2. Financial outlook11.4.3. Product summary11.4.4. Recent developments
11.5. KeVita.com
11.5.1. Company details11.5.2. Financial outlook11.5.3. Product summary11.5.4. Recent developments
11.6. Lifeway Foods, Inc.
11.6.1. Company details11.6.2. Financial outlook11.6.3. Product summary11.6.4. Recent developments
11.7. MAPLE HILL
11.7.1. Company details11.7.2. Financial outlook11.7.3. Product summary11.7.4. Recent developments
11.8. Nancy's
11.8.1. Company details11.8.2. Financial outlook11.8.3. Product summary11.8.4. Recent developments
11.9. Redwood Hill Farm & Creamery
11.9.1. Company details11.9.2. Financial outlook11.9.3. Product summary11.9.4. Recent developments
11.10. The Icelandic Milk and Skyr Corporation
11.10.1. Company details11.10.2. Financial outlook11.10.3. Product summary11.10.4. Recent developments
11.11. Others
12. Conclusion
13. List of Abbreviations
14. Reference Links
SPER Market Research’s methodology uses great emphasis on primary research to ensure that the market intelligence insights are up to date, reliable and accurate. Primary interviews are done with players involved in each phase of a supply chain to analyze the market forecasting. The secondary research method is used to help you fully understand how the future markets and the spending patterns look likes.
The report is based on in-depth qualitative and quantitative analysis of the Product Market. The quantitative analysis involves the application of various projection and sampling techniques. The qualitative analysis involves primary interviews, surveys, and vendor briefings. The data gathered as a result of these processes are validated through experts opinion. Our research methodology entails an ideal mixture of primary and secondary initiatives.
Frequently Asked Questions About This Report
Kefir Market CAGR of 5.26% during the forecast period.
Kefir Market size is USD 2.1 billion from 2025 to 2034.
Kefir Market is projected to reach USD 2.1 billion by 2034, growing at a CAGR of 5.26% during the forecast period.
Kefir Market grew in Market size from 2025. The Market is expected to reach USD 2.1 billion by 2034, at a CAGR of 5.26% during the forecast period.
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Kefir Market is covered By Product, By Function, By Application, By End-User.
The North America is anticipated to have the highest Market share in the Kefir Market.
The key players in the Market include Companies Covered Danone SA, Evolve Kefir, Forager Project, Green Valley, KeVita.com, Lifeway Foods, Inc., MAPLE HILL, Nancy's, Redwood Hill Farm & Creamery, The Icelandic Milk and Skyr Corporation, Others.
The growing consumer awareness of kefir's health benefits, including its rich content of probiotics, vitamins, and minerals, is a key driver of its popularity. Kefir's ability to promote gut health, improve digestion, and strengthen the immune system is attracting health-conscious consumers.
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