Waterproof Makeup Market Trends, Growth Drivers, Revenue, Demand and Future Outlok
Waterproof Makeup Market Growth, Size, Trends Analysis - By Product, By Form, By Distribution Channel, By End User - Regional Outlook, Competitive Strategies and Segment Forecast to 2034
| Published: Feb-2025 | Report ID: FMCG2540 | Pages: 1 - 234 | Formats*: |
| Category : Consumer & Retail | |||
Waterproof Makeup Market Introduction and Overview
According to SPER Market Research, the Global Waterproof Makeup Market is estimated to reach USD 31.65 billion by 2034 with a CAGR of 6.49%.
The report includes an in-depth analysis of the Global Waterproof Makeup Market, including market size and trends, product mix, Applications, and supplier analysis. The market for waterproof makeup is expanding rapidly due to growing consumer demand for smudge-proof, long-lasting cosmetics that can resist exposure to water, sweat, and humidity. Waterproof cosmetics is commonly used in foundations, mascaras, eyeliners, and lipsticks and is popular among athletes, tourists, and people living in hot regions. Social media influence, growing beauty consciousness, and product advances in long-wear formulas are some of the main causes. Growing discretionary incomes and the growth of e-commerce both contribute to the market's expansion. The use of specific chemicals that may affect skin health, removal difficulty, and worries about skin sensitivity are challenges. Formulations that are skin-friendly and sustainable are becoming crucial for future market growth and customer confidence.
By Product Insights: Waterproof Makeup is classified into categories based on Product: Mascara, Foundation and Skin Tint, Eyeliner, Lipstick, Brow Gels. The market for waterproof mascara is leading. The demand is mostly driven by the trend for smudge-proof and long-lasting eye makeup, which is particularly appealing to people who lead active lives or live in humid areas. It is anticipated that the waterproof lipstick market would expand considerably. The need for bright, long-lasting lipsticks that are resistant to eating and drinking is what drives the market for waterproof lipsticks.
By Form Insights: The market for Waterproof Makeup is segmented based on Form, including Liquid, Gels and Powder. The market is dominated by liquid waterproof cosmetics. Waterproof liquid concealers and foundations are well-liked because they offer perfect, long-lasting coverage. Products like Estee Lauders Double Wear Stay-in-Place Makeup demonstrate the trend toward multipurpose items that combine coverage with skincare advantages like SPF and hydration. At a notable compound annual growth rate, the gel waterproof makeup industry is expanding. Due to their accuracy and longevity, waterproof gel-based products especially brow and eye gels are favoured.
By Distribution Channel Insights: The market for Waterproof Makeup is segmented based on Distribution Channel, including Supermarkets/Hypermarkets, Specialty Beauty Stores, Drugstores/Pharmacies, Online. The segment of supermarkets and hypermarkets is in a dominant position. The ease of use and accessibility that supermarkets and hypermarkets provide is what drives sales of waterproof makeup through these outlets. The online market is expected to expand considerably. The ease of buying from home, thorough product descriptions, and customer evaluations have all contributed to the rapid growth of the online sales channel.
By End User Insights: The market for Waterproof Makeup is divided into many end users, including Women, Men. The women's portion is at the top. The demand for long-lasting, adaptable cosmetics that can endure a range of situations has led to the growth of the women's waterproof makeup market. It is predicted that the men's section will continue to expand. The increased use of makeup among men for goals including evening skin tone and blemish concealment has led to the emergence of the men's waterproof cosmetics market.
By Regional Insights: The market for waterproof makeup was dominated in North America. The significant presence of top cosmetic brands and the high rate of adoption of cutting-edge beauty products in North America have an impact on the market. Products like Palladio Beauty Group LLC's All Nighter Setting Spray are especially well-liked in coastal locations and during the summer months, when there is a notable demand for waterproof makeup in the region.
Market Competitive Landscape:
There are both well-known international companies and up-and-coming competitors in the market. In response to changing consumer tastes, prominent industry leaders place a high priority on product innovation, differentiation, and unique designs. By utilizing vast worldwide distribution networks, these prominent companies successfully connect with a wide range of clientele and penetrate new markets. Some of the key market players are Estee Lauder, LOreal Paris, Procter & Gamble, Shiseido, Revlon, Coty Inc., Chanel, LVMH, Palladio Beauty Group LLC, e.l.f. Cosmetics.
Recent Developments:
- In June 2024, In Malaysia, LOreal Paris launched the Voluminous Panorama Waterproof Mascara, their newest product. This mascara is intended to stay up to 24 hours without clumping or smudging. It is sold at Watsons and Guardian stores around Malaysia, as well as on the LOreal Paris website, Lazada, and Shopee.
- In May 2024, The Soft'Lit Naturally Luminous Longwear Foundation was a new waterproof foundation through Fenty Beauty. This product has a structure that resists sweat and transfer and is made to tolerate heat and humidity. For individuals who want a glowing, long-lasting image even in hot weather, it offers a radiant finish.
Scope of the Report:
| Report Metric | Details |
| Market size available for years | 2021-2034 |
| Base year considered | 2024 |
| Forecast period | 2025-2034 |
| Segments covered | By Product, By Form, By Distribution Channel, By End User. |
| Regions covered | North America, Latin America, Asia-Pacific, Europe, and Middle East & Africa. |
| Companies Covered | Estee Lauder, LOreal Paris, Procter & Gamble, Shiseido, Revlon, Coty Inc., Chanel, LVMH, Palladio Beauty Group LLC, e.l.f. Cosmetics. other. |
Key Topics Covered in the Report:
- Global Waterproof Makeup Market Size (FY’2021-FY’2034)
- Overview of Global Waterproof Makeup Market
- Segmentation of Global Waterproof Makeup Market By Product (Mascara, Foundation and Skin Tint, Eyeliner, Lipstick, Brow Gels)
- Segmentation of Global Waterproof Makeup Market By Form (Liquid, Gels, Powder)
- Segmentation of Global Waterproof Makeup Market By Distribution Channel (Supermarkets/Hypermarkets, Specialty Beauty Stores, Drugstores/Pharmacies, Online)
- Segmentation of Global Waterproof Makeup Market By End User (Women, Men)
- Statistical Snap of Global Waterproof Makeup Market
- Expansion Analysis of Global Waterproof Makeup Market
- Problems and Obstacles in Global Waterproof Makeup Market
- Competitive Landscape in the Global Waterproof Makeup Market
- Details on Current Investment in Global Waterproof Makeup Market
- Competitive Analysis of Global Waterproof Makeup Market
- Prominent Players in the Global Waterproof Makeup Market
- SWOT Analysis of Global Waterproof Makeup Market
- Global Waterproof Makeup Market Future Outlook and Projections (FY’2025-FY’2034)
- Recommendations from Analyst
1. Introduction
1.1. Scope of the report1.2. Market segment analysis
2. Research Methodology
2.1. Research data source
2.1.1. Secondary Data2.1.2. Primary Data2.1.3. SPERs internal database2.1.4. Premium insight from KOLs
2.2. Market size estimation
2.2.1. Top-down and Bottom-up approach
2.3. Data triangulation
3. Executive Summary
4. Market Dynamics
4.1. Driver, Restraint, Opportunity and Challenges analysis
4.1.1. Drivers4.1.2. Restraints4.1.3. Opportunities4.1.4. Challenges
5. Market variable and outlook
5.1. SWOT Analysis
5.1.1. Strengths5.1.2. Weaknesses5.1.3. Opportunities5.1.4. Threats
5.2. PESTEL Analysis
5.2.1. Political Landscape5.2.2. Economic Landscape5.2.3. Social Landscape5.2.4. Technological Landscape5.2.5. Environmental Landscape5.2.6. Legal Landscape
5.3. PORTERs Five Forces
5.3.1. Bargaining power of suppliers5.3.2. Bargaining power of buyers5.3.3. Threat of Substitute5.3.4. Threat of new entrant5.3.5. Competitive rivalry
5.4. Heat Map Analysis
6. Competitive Landscape
6.1. Global Waterproof Makeup Market Manufacturing Base Distribution, Sales Area, Product Type6.2. Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in Global Waterproof Makeup Market
7. Global Waterproof Makeup Market, By Product (USD Million) 2021-2034
7.1. Mascara7.2. Foundation and Skin Tint7.3. Eyeliner7.4. Lipstick7.5. Brow Gels
8. Global Waterproof Makeup Market, By Form (USD Million) 2021-2034
8.1. Liquid8.2. Gels8.3. Powder
9. Global Waterproof Makeup Market, By Distribution Channel (USD Million) 2021-2034
9.1. Supermarkets/Hypermarkets9.2. Specialty Beauty Stores9.3. Drugstores/Pharmacies9.4. Online
10. Global Waterproof Makeup Market, By End User (USD Million) 2021-2034
10.1. Women10.2. Men
11. Global Waterproof Makeup Market, (USD Million) 2021-2034
11.1. Global Waterproof Makeup Market Size and Market Share
12. Global Waterproof Makeup Market, By Region, (USD Million) 2021-2034
12.1. Asia-Pacific
12.1.1. Australia12.1.2. China12.1.3. India12.1.4. Japan12.1.5. South Korea12.1.6. Rest of Asia-Pacific
12.2. Europe
12.2.1. France12.2.2. Germany12.2.3. Italy12.2.4. Spain12.2.5. United Kingdom12.2.6. Rest of Europe
12.3. Middle East and Africa
12.3.1. Kingdom of Saudi Arabia12.3.2. United Arab Emirates12.3.3. Qatar12.3.4. South Africa12.3.5. Egypt12.3.6. Morocco12.3.7. Nigeria12.3.8. Rest of Middle-East and Africa
12.4. North America
12.4.1. Canada12.4.2. Mexico12.4.3. United States
12.5. Latin America
12.5.1. Argentina12.5.2. Brazil12.5.3. Rest of Latin America
13. Company Profile
13.1. Chanel
13.1.1. Company details13.1.2. Financial outlook13.1.3. Product summary13.1.4. Recent developments
13.2. Coty Inc.
13.2.1. Company details13.2.2. Financial outlook13.2.3. Product summary13.2.4. Recent developments
13.3. e.l.f. Cosmetics
13.3.1. Company details13.3.2. Financial outlook13.3.3. Product summary13.3.4. Recent developments
13.4. Estee Lauder
13.4.1. Company details13.4.2. Financial outlook13.4.3. Product summary13.4.4. Recent developments
13.5. LOreal Paris
13.5.1. Company details13.5.2. Financial outlook13.5.3. Product summary13.5.4. Recent developments
13.6. LVMH
13.6.1. Company details13.6.2. Financial outlook13.6.3. Product summary13.6.4. Recent developments
13.7. Palladio Beauty Group LLC
13.7.1. Company details13.7.2. Financial outlook13.7.3. Product summary13.7.4. Recent developments
13.8. Procter & Gamble
13.8.1. Company details13.8.2. Financial outlook13.8.3. Product summary13.8.4. Recent developments
13.9. Revlon
13.9.1. Company details13.9.2. Financial outlook13.9.3. Product summary13.9.4. Recent developments
13.10. Shiseido
13.10.1. Company details13.10.2. Financial outlook13.10.3. Product summary13.10.4. Recent developments
13.11. Others
14. Conclusion
15. List of Abbreviations
16. Reference Links
SPER Market Research’s methodology uses great emphasis on primary research to ensure that the market intelligence insights are up to date, reliable and accurate. Primary interviews are done with players involved in each phase of a supply chain to analyze the market forecasting. The secondary research method is used to help you fully understand how the future markets and the spending patterns look likes.
The report is based on in-depth qualitative and quantitative analysis of the Product Market. The quantitative analysis involves the application of various projection and sampling techniques. The qualitative analysis involves primary interviews, surveys, and vendor briefings. The data gathered as a result of these processes are validated through experts opinion. Our research methodology entails an ideal mixture of primary and secondary initiatives.
Frequently Asked Questions About This Report
Waterproof Makeup Market size is USD 31.65 billion from 2025 to 2034.
Waterproof Makeup Market is covered By Product, By Form, By Distribution Channel, By End User.
The North America is anticipated to have the highest Market share in the Waterproof Makeup Market.
"The key players in the Market include Companies Covered Estee Lauder, LOreal Paris, Procter & Gamble, Shiseido, Revlon, Coty Inc., Chanel, LVMH, Palladio Beauty Group LLC, e.l.f. Cosmetics. other.
Social media influence, growing beauty consciousness, and product advances in long-wear formulas are some of the main causes. Growing discretionary incomes and the growth of e-commerce both contribute to the market's expansion.
Waterproof Makeup Market CAGR of 6.49% during the forecast period.
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Waterproof Makeup Market is projected to reach USD 31.65 billion by 2034, growing at a CAGR of 6.49% during the forecast period.
Waterproof Makeup Market grew in Market size from 2025. The Market is expected to reach USD 31.65 billion by 2034, at a CAGR of 6.49% during the forecast period.
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