United States E-cigarette and Vape Market Introduction and Overview
According to SPER Market Research, the United States E-cigarette and Vape Market is estimated to reach USD 162.03 billion by 2033 with a CAGR 30.08%.
The report includes an in-depth analysis of the United States E-cigarette and Vape Market, including market size and trends, product mix, distribution channels, and supplier analysis. A vape, often known as an electronic cigarette, is a device that mimics tobacco smoking. An atomizer, a battery or other power source, and a container—such as a cartridge or tank—make up this device. Vapor is inhaled by the user instead of smoke. Therefore, "vaping" is a common term used to describe using an e-cigarette.
- The United States cigarette company Altria announced in March 2023 that it has reached a final deal to buy NJOY Holdings, Inc. Altria now has total worldwide control over NJOY's e-vapor product range, which includes NJOY ACE, the only pod-based e-vapor device approved by the FDA, according to the acquisition.
- Imperial Brands, a British multinational tobacco company, introduced the upgraded Pulze 2.0, a heated tobacco device, in February 2023. With this introduction, the corporation wanted to create items that were both more appealing and possibly less dangerous. With its compact, all-in-one design, 25 or more sessions on a single charge, and compatibility with Imperial's iD sticks, Pulze 2.0 redefines convenience.
Market Opportunities and Challenges
Opportunities: The growing knowledge of safer tobacco substitutes is responsible for the market expansion. As an alternative to tobacco products, e-cigarettes and vape mods have been growing in popularity. Without the negative consequences of tobacco smoke, these advanced mechanical devices are made to deliver the same addictive nicotine found in tobacco cigarettes. Adoption of customized vaporizers is the main emphasis of users. These vaporizers offer the greatest vaping experience and successfully meet the demands of both frequent and heavy users. Smoking-related health issues have significantly increased in recent years as governments and individual organizations have made this a top priority. Over the course of the forecast period, rising health consciousness is expected to fuel market expansion.
Challenges: Market expansion is being hampered by health problems brought on by e-cigarettes. Market expansion is being hampered by health problems brought on by e-cigarettes. Cigarette and vaping's long-term negative consequences are still being investigated, and the health repercussions of cigarettes have not yet been fully determined. Research has shown that e-cigarettes cause the same immunological reactions as traditional cigarettes. Further worries include the possibility of burns to the face or hands from faulty batteries. Furthermore, substances used in e-cigarettes that are inhaled may contain toxins and heavy metals that are potentially dangerous.
Market Competitive Landscape
The E-cigarette and Vape market in fragmented. Some of the market key players are Reynolds American Inc., Imperial Brands, Altria Group, Inc., Japan Tobacco Inc., British American Tobacco, NicQuid, Shenzhen IVPS Technology Co., Ltd., Shenzhen KangerTech Technology Co., Ltd., Philip Morris International, International Vapor Group.
Scope of the Report:
| Report Metric | Details |
| Market size available for years | 2020-2033 |
| Base year considered | 2023 |
| Forecast period | 2024-2033 |
| Segments covered | By Product, By Distribution Channel |
| Regions covered | Eastern region, Western region, Southern region, Northern region. |
| Companies Covered | Reynolds American Inc., Imperial Brands, Altria Group Inc., Japan Tobacco Inc., British American Tobacco, NicQuid, Shenzhen IVPS Technology Co., Ltd., Shenzhen KangerTech Technology Co., Ltd., Philip Morris International, International Vapor Group. |
COVID-19 Impact on United States E-cigarette and Vape Market
The COVID-19 pandemic has a major direct and indirect effect on the e-cigarette and vape market in the United States. Sales dropped significantly in the early stages of the epidemic as consumers' buying habits changed and lockdowns and restrictions restricted access to stores. Due to financial strain and economic uncertainty, many people reduced their use of e-cigarettes and other vaping goods. Additionally, several customers changed their behaviors due to health concerns about the possibility that smoking and vaping could exacerbate COVID-19 symptoms, especially when respiratory difficulties are involved. However, the impact was somewhat lessened by the increase in online shopping, as e-commerce sales of vaping items increased.
Key Target Audience
- Young Adults and Millennials
- Adult Smokers Seeking Alternatives
- Health-Conscious Consumers
- Ex-Smokers and Quitters
- Vaping Enthusiasts and Hobbyists
- Non-Smokers Experimenting with Vaping
- Geographical Segments (Urban vs. Rural)
- Regulated Demographic Segments (Age Restrictions)
Our in-depth analysis of the United States E-cigarette and Vape Market includes the following segments:
| By Product: | DisposableRechargeableModular Devices |
| By Distribution Channel: | OnlineRetail Store |
| By Region: | Eastern RegionWestern RegionSouthern RegionNorthern Region |
Key Topics Covered in the Report
- United States E-cigarette and Vape Market Size (FY’2024-FY’2033)
- Overview of United States E-cigarette and Vape Market
- Segmentation of United States E-cigarette and Vape Market By Product (Disposable, Rechargeable, Modular Devices)
- Segmentation of United States E-cigarette and Vape Market By Distribution Channel (Online, Retail Store)
- Expansion Analysis of United States E-cigarette and Vape Market
- Problems and Obstacles in United States E-cigarette and Vape Market
- Competitive Landscape in the United States E-cigarette and Vape Market
- Impact of COVID-19 and Demonetization on United States E-cigarette and Vape Market
- Details on Current Investment in United States E-cigarette and Vape Market
- Competitive Analysis of United States E-cigarette and Vape Market
- Prominent Players in the United States E-cigarette and Vape Market
- SWOT Analysis of United States E-cigarette and Vape Market
- United States E-cigarette and Vape Market Future Outlook and Projections (FY’2024-FY’2033)
- Recommendations from Analyst
1. Introduction
1.1. Scope of the report
1.2. Market segment analysis
2. Research Methodology
2.1. Research data source
2.1.1. Secondary Data
2.1.2. Primary Data
2.1.3. SPER’s internal database
2.1.4. Premium insight from KOL’s
2.2. Market size estimation
2.2.1. Top-down and Bottom-up approach
2.3. Data triangulation
3. Executive Summary
4. Market Dynamics
4.1. Driver, Restraint, Opportunity and Challenges analysis
4.1.1. Drivers
4.1.2. Restraints
4.1.3. Opportunities
4.1.4. Challenges
4.2. COVID-19 Impacts of the United States E-cigarette and Vape Market
5. Market variable and outlook
5.1. SWOT Analysis
5.1.1. Strengths
5.1.2. Weaknesses
5.1.3. Opportunities
5.1.4. Threats
5.2. PESTEL Analysis
5.2.1. Political Landscape
5.2.2. Economic Landscape
5.2.3. Social Landscape
5.2.4. Technological Landscape
5.2.5. Environmental Landscape
5.2.6. Legal Landscape
5.3. PORTER’s Five Forces
5.3.1. Bargaining power of suppliers
5.3.2. Bargaining power of buyers
5.3.3. Threat of Substitute
5.3.4. Threat of new entrant
5.3.5. Competitive rivalry
5.4. Heat Map Analysis
6. Competitive Landscape
6.1. United States E-cigarette and Vape Market Manufacturing Base Distribution, Sales Area, Product Type
6.2. Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in United States E-cigarette and Vape Market
7. United States E-cigarette and Vape Market, By Product (USD Million) 2020-2033
7.1. United States E-cigarette and Vape Market Size, Share and Forecast, By Product, 2020-2026
7.2. United States E-cigarette and Vape Market Size, Share and Forecast, By Product, 2027-2033
7.3. Disposable
7.4. Rechargeable
7.5. Modular Devices
8. United States E-cigarette and Vape Market, By Distribution Channel (USD Million) 2020-2033
8.1. United States E-cigarette and Vape Market Size, Share and Forecast, By Distribution Channel, 2020-2026
8.2. United States E-cigarette and Vape Market Size, Share and Forecast, By Distribution Channel, 2027-2033
8.3. Online
8.4. Retail Store
8.4.1. Convenience Stores
8.4.2. Drug Stores
8.4.3. News Stands
8.4.4. Tobacconist
8.4.5. Specialty E-cigarette Stores
9. United States E-cigarette and Vape Market Forecast, 2020-2033 (USD Million)
9.1. United States E-cigarette and Vape Market Size and Market Share
10. United States E-cigarette and Vape Market, By Region, 2020-2033 (USD Million)
10.1. United States E-cigarette and Vape Market Size and Market Share By Region (2020-2026)
10.2. United States E-cigarette and Vape Market Size and Market Share By Region (2027-2033)
10.3. Eastern Region
10.4. Western Region
10.5. Southern Region
10.6. Northern Region
11. Company Profile
11.1. Reynolds American Inc.
11.1.1. Company details
11.1.2. Financial outlook
11.1.3. Product summary
11.1.4. Recent developments
11.2. Imperial Brands
11.2.1. Company details
11.2.2. Financial outlook
11.2.3. Product summary
11.2.4. Recent developments
11.3. Altria Group, Inc.
11.3.1. Company details
11.3.2. Financial outlook
11.3.3. Product summary
11.3.4. Recent developments
11.4. Japan Tobacco Inc.
11.4.1. Company details
11.4.2. Financial outlook
11.4.3. Product summary
11.4.4. Recent developments
11.5. Philip Morris International
11.5.1. Company details
11.5.2. Financial outlook
11.5.3. Product summary
11.5.4. Recent developments
11.6. International Vapor Group
11.6.1. Company details
11.6.2. Financial outlook
11.6.3. Product summary
11.6.4. Recent developments
11.7. British American Tobacco
11.7.1. Company details
11.7.2. Financial outlook
11.7.3. Product summary
11.7.4. Recent developments
11.8. NicQuid
11.8.1. Company details
11.8.2. Financial outlook
11.8.3. Product summary
11.8.4. Recent developments
11.9. Shenzhen IVPS Technology Co., Ltd.
11.9.1. Company details
11.9.2. Financial outlook
11.9.3. Product summary
11.9.4. Recent developments
11.10. Shenzhen KangerTech Technology Co., Ltd.
11.10.1. Company details
11.10.2. Financial outlook
11.10.3. Product summary
11.10.4. Recent developments
11.11. Others
12. Conclusion
13. Reference Links
14. List of Abbreviations
SPER Market Research’s methodology uses great emphasis on primary research to ensure that the market intelligence insights are up to date, reliable and accurate. Primary interviews are done with players involved in each phase of a supply chain to analyze the market forecasting. The secondary research method is used to help you fully understand how the future markets and the spending patterns look likes.
The report is based on in-depth qualitative and quantitative analysis of the Product Market. The quantitative analysis involves the application of various projection and sampling techniques. The qualitative analysis involves primary interviews, surveys, and vendor briefings. The data gathered as a result of these processes are validated through experts opinion. Our research methodology entails an ideal mixture of primary and secondary initiatives.
