South Korea Hair Care Market Introduction and Overview
According to SPER Market Research, the South Korea Hair Care Market is estimated to reach USD 1.54 billion by 2033 with a CAGR of 2.29%.
The report includes an in-depth analysis of the South Korea Hair Care Market, including market size and trends, product mix, Applications, and supplier analysis. Hair care is an essential component of personal grooming and well-being, involving a variety of procedures aimed at preserving the health, cleanliness, and appearance of one's hair. It involves a variety of tasks, including frequent washing, conditioning, and style. Understanding your hair type and choosing the right products is the first step toward effective hair care. Regular haircuts are vital for preventing split ends and maintaining overall hair health. Additionally, it protects hair from excessive heat styling, ultraviolet (UV) radiation, and harsh chemicals, which is critical for preventing damage. Furthermore, hair care helps to prevent hair shaft damage and preserves the aesthetic appearance of hair strands, leaving them silky and lustrous.
- The South Korean stem cell technology business SCM Lifescience Inc. and Duopharma Biotech Bhd, through its wholly-owned subsidiary Duopharma Consumer Healthcare Sdn Bhd, signed a product distribution agreement in September 2022 for the marketing of a variety of anti-hair loss treatments in Malaysia.
- The successful launches of shampoos that can cover up grey hairs by South Korean cosmetic giants Amorepacific and LG Household & Healthcare (LG H&H) in June 2022 indicate a significant market for anti-aging hair care products.
Market Opportunities and Challenges
Opportunities:
Growing Rate of Hair-Related Issues - The increased prevalence of hair-related problems among customers, such as alopecia areata, Telogen effluvium, and other concerns, has created a demand for effective hair care products throughout the region. Consumers regularly use hair care products to prevent problems including hair loss, dandruff, scalp itching, and other hair-related disorders. There is an increasing knowledge of the widespread availability of numerous hair care products, including hair oil, shampoo, and conditioner. Hair oils help to boost the strength and length of the hair; thus, consumers are looking for hair oil based on their hair type, and manufacturers are focused on these areas of business, which are fueling the sale of hair oil in the market.
Challenges:
Vigorous Competition in the Market - There are many well-known brands and a growing number of new competitors fighting for consumers' attention in the fiercely competitive hair care industry. Both established businesses and newcomers trying to build a niche in the market face difficulties as a result of this fierce competition. Maintaining customer loyalty in the face of novel and inventive items is a common problem for established brands. However, in a market full of options, new businesses find it difficult to establish trust and awareness. The competition encompasses more than just product effectiveness; it also includes pricing, marketing tactics, and the capacity to adjust to changing customer preferences.
Market Competitive Landscape
The South Korea Hair Care is fragmented and competitive, with several noteworthy organizations operating in it. A few of the leading businesses in the industry are Amorepacific Corporation, LG Household & Health Care Ltd, Tony Moly, Nature Republic Inc, Kao Corporation, Procter & Gamble Co, AEKYUNG Industry Co. Ltd, Mandom Corporation, Henkel AG & Co. KGaA, Shiseido Company Limited.
Scope of the Report:
| Report Metric | Details |
| Market size available for years | 2020-2033 |
| Base year considered | 2023 |
| Forecast period | 2024-2033 |
| Segments covered | By Product Type, By Distribution Channel.
|
| Regions covered | Eastern Region, Western Region, Southern Region, Northern Region. |
| Companies Covered | Amorepacific Corporation, LG Household & Health Care Ltd, Tony Moly, Nature Republic Inc, Kao Corporation, Procter & Gamble Co, AEKYUNG Industry Co. Ltd, Mandom Corporation, Henkel AG & Co. KGaA, Shiseido Company Limited. |
COVID-19 Impact on South Korea Hair Care Market
The COVID-19 pandemic has had a significant impact on the South Korean hair care business. While the first lockdowns and limitations had an influence on sales, the market experienced an increase in internet sales of home hair care products during the pandemic's peak. Consumers' emphasis on hygiene and self-care drove up demand for sanitizing hair care products. The epidemic has expedited the adoption of e-commerce and digital marketing tactics, reshaping the industry environment.
By Product Type Insights:
The South Korean hair care market is classified by product type, including shampoo, conditioner, hair spray, serum, and others. Shampoo is predicted to account for a significant portion of the market throughout the forecast period because to the wide range of hair-strengthening components, including vitamins, plant extracts, minerals, oils, and other substances that stimulate the growth of scalp hair follicles. Consumers are becoming more aware of the harm caused by irritating chemicals like sulfates and parabens, which are widely used in hair care products. Furthermore, shampoos with functional benefits such as anti-fouling, hair growth, non-dandruff, and organic certified shampoos are gaining popularity in the market and taking up the majority of store shelf space.
Key Target Audience:
- Young Adults and Millennials
- Aging Population
- Beauty and Wellness Enthusiasts
- Men’s Grooming Segment
- K-Beauty Influencers and Content Creators
- Retailers and E-Commerce Platforms
- Salons and Professional Stylists
Our in-depth analysis of the South Korea Hair Care Market includes the following segments:
| By Product Type: | ShampooConditionerHair SpraySerumOthers |
| By Distribution Channel: | SupermarketsConvenience StoresDrug StoresSpecialty StoresOnline Retail StoresOthers |
Key Topics Covered in the Report:
- South Korea Hair Care Market Size (FY’2024-FY’2033)
- Overview of South Korea Hair Care Market
- Segmentation of South Korea Hair Care Market By Product Type (Shampoo, Conditioner, Hair Spray, Serum, and Others)
- Segmentation of South Korea Hair Care Market By Distribution Channel (Supermarkets, Convenience Stores, Specialty Stores, Online Retail Stores, and Others)
- Statistical Snap of South Korea Hair Care Market
- Expansion Analysis of South Korea Hair Care Market
- Problems and Obstacles in South Korea Hair Care Market
- Competitive Landscape in the South Korea Hair Care Market
- Impact of COVID-19 and Demonetization on South Korea Hair Care Market
- Details on Current Investment in South Korea Hair Care Market
- Competitive Analysis of South Korea Hair Care Market
- Prominent Players in the South Korea Hair Care Market
- SWOT Analysis of South Korea Hair Care Market
- South Korea Hair Care Market Future Outlook and Projections (FY’2024-FY’2033)
- Recommendations from Analyst
1. Introduction
1.1. Scope of the report
1.2. Market segment analysis
2. Research Methodology
2.1. Research data source
2.1.1. Secondary Data
2.1.2. Primary Data
2.1.3. SPERs internal database
2.1.4. Premium insight from KOLs
2.2. Market size estimation
2.2.1. Top-down and Bottom-up approach
2.3. Data triangulation
3. Executive Summary
4. Market Dynamics
4.1. Driver, Restraint, Opportunity and Challenges analysis
4.1.1. Drivers
4.1.2. Restraints
4.1.3. Opportunities
4.1.4. Challenges
4.2. COVID-19 Impacts of the South Korea Hair Care Market.
5. Market variable and outlook
5.1. SWOT Analysis
5.1.1. Strengths
5.1.2. Weaknesses
5.1.3. Opportunities
5.1.4. Threats
5.2. PESTEL Analysis
5.2.1. Political Landscape
5.2.2. Economic Landscape
5.2.3. Social Landscape
5.2.4. Technological Landscape
5.2.5. Environmental Landscape
5.2.6. Legal Landscape
5.3. PORTERs Five Forces
5.3.1. Bargaining power of suppliers
5.3.2. Bargaining power of buyers
5.3.3. Threat of Substitute
5.3.4. Threat of new entrant
5.3.5. Competitive rivalry
5.4. Heat Map Analysis
6. Competitive Landscape
6.1. South Korea Hair Care Market Manufacturing Base Distribution, Sales Area, Product Type
6.2. Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in South Korea Hair Care Market
7. South Korea Hair Care Market, By Product Type (USD Million) 2020-2033
7.1. South Korea Hair Care Market Size, Share and Forecast, By Product Type, 2020-2026
7.2. South Korea Hair Care Market Size, Share and Forecast, By Product Type, 2027-2033
7.3. Shampoo
7.4. Conditioner
7.5. Hair Spray
7.6. Serum
7.7. Others
8. South Korea Hair Care Market, By Distribution Channel (USD Million) 2020-2033
8.1. South Korea Hair Care Market Size, Share and Forecast, By Distribution Channel, 2020-2026
8.2. South Korea Hair Care Market Size, Share and Forecast, By Distribution Channel, 2027-2033
8.3. Supermarkets
8.4. Convenience Stores
8.5. Drug Stores
8.6. Specialty Stores
8.7. Online Retail Stores
8.8. Others
9. South Korea Hair Care Market Forecast, 2020-2033 (USD Million)
9.1. South Korea Hair Care Market Size and Market Share
10. South Korea Hair Care Market, By Region, 2020-2033 (USD Million)
10.1. South Korea Hair Care Market Size and Market Share By Region (2020-2026)
10.2. South Korea Hair Care Market Size and Market Share By Region (2027-2033)
10.3. Eastern Region
10.4. Western Region
10.5. Southern Region
10.6. Northern Region
11. Company Profile
11.1. Amorepacific Corporation
11.1.1. Company details
11.1.2. Financial outlook
11.1.3. Product summary
11.1.4. Recent developments
11.2. LG Household & Health Care Ltd
11.2.1. Company details
11.2.2. Financial outlook
11.2.3. Product summary
11.2.4. Recent developments
11.3. Tony Moly
11.3.1. Company details
11.3.2. Financial outlook
11.3.3. Product summary
11.3.4. Recent developments
11.4. Nature Republic Inc
11.4.1. Company details
11.4.2. Financial outlook
11.4.3. Product summary
11.4.4. Recent developments
11.5. Kao Corporation
11.5.1. Company details
11.5.2. Financial outlook
11.5.3. Product summary
11.5.4. Recent developments
11.6. Procter & Gamble Co
11.6.1. Company details
11.6.2. Financial outlook
11.6.3. Product summary
11.6.4. Recent developments
11.7. AEKYUNG Industry Co. Ltd
11.7.1. Company details
11.7.2. Financial outlook
11.7.3. Product summary
11.7.4. Recent developments
11.8. Mandom Corporation
11.8.1. Company details
11.8.2. Financial outlook
11.8.3. Product summary
11.8.4. Recent developments
11.9. Henkel AG & Co. KGaA
11.9.1. Company details
11.9.2. Financial outlook
11.9.3. Product summary
11.9.4. Recent developments
11.10. Shiseido Company Limited
11.10.1. Company details
11.10.2. Financial outlook
11.10.3. Product summary
11.10.4. Recent developments
11.11. Others
12. Conclusion
13. List of Abbreviations
14. Reference Links