South Asia Kids Toys Market Trends, Growth, Analysis, Size, CAGR Status, Future Opportunities
South Asia Kids Toys Market Growth, Size, Trends Analysis - By Product, By Age Group, By Sales Channel - Regional Outlook, Competitive Strategies and Segment Forecast to 2034
| Published: Jan-2025 | Report ID: FMCG2509 | Pages: 1 - 157 | Formats*: |
| Category : Consumer & Retail | |||
South Asia Kids Toys Market Introduction and Overview
According to SPER Market Research, the South Asia Kids Toys Market is estimated to reach USD 13.721 billion by 2034 with a CAGR of 5.69%.
The report includes an in-depth analysis of the South Asia Kids Toys Market, including market size and trends, product mix, Applications, and supplier analysis. The industry for children's toys in South Asia is experiencing consistent growth, with India exceeding the average rate of market growth. The rise in disposable income and the presence of favourable demographic factors have led to a greater inclination to spend on toys and entertainment items. The market is experiencing significant growth in countries like India and other South Asian nations due to the proliferation of family entertainment centers. Due to the expanding middle class, increases in per capita income, and the growing number of schools, toys are highly sought after. The regional demand has been hindered by doubts regarding the present and forthcoming economic situations, as well as by the shutdown of schools and leisure facilities. The COVID-19 pandemic led to a global economic crisis, and the toys industry also encountered significant challenges.
By Product Insights
The segmentation of the South Asia kids' toys market by product includes action figures, building sets, dolls, games and puzzles, sports and outdoor toys, plush items, and more. The dolls segment holds the largest market share and is projected to experience the highest CAGR during the forecast period.
By Age Group Insights
It is examined by age group across intervals of up to 5 years, 5 to 10 years, and over 10 years. The "Up to 5 Years" segment dominates the South Asia Kids Toys Market. This is attributed to the high demand for developmental and educational toys designed for early childhood growth, along with a growing awareness among parents about the benefits of stimulating cognitive and motor skills at a young age. Moreover, toys in this category, including building blocks, puzzles, and sensory play items.
By Sales Channel Insights
The South Asia market for children's toys is analysed based on sales channels, including hypermarket/supermarket, specialty stores, departmental stores, online channels, and others. The specialty stores segment commands the largest market share, but the online sales channel is set to experience the highest growth during the forecast period.
By Regional Insights
The South Asia Kids Toys Market exhibits significant growth across India, Sri Lanka, Bangladesh, and Nepal. India dominates the market due to its large population, rising disposable income, and increasing focus on child development. Urbanization and e-commerce growth further drive toy demand, particularly in educational and interactive segments, across the region.
Market Competitive Landscape
Some of the key market players are Brainsmith Sri Toys International, Funskool, Hasbro Inc., LEGO Group, Masoom Playmates, Mattel Inc., Shinsei, Tikiri Toys, Zephyr Toymakers Pvt. Ltd.
Recent Developments:
- In November 2024, LEGO Group teamed up with top online platforms to improve accessibility and provide exclusive toy collections.
- In September 2024, Brainsmith launched a collection of sustainable wooden toys aimed at environmentally aware parents and designed to foster eco-friendly practices in the industry.
Scope of the Report:
| Report Metric | Details |
| Market size available for years | 2021-2034 |
| Base year considered | 2024 |
| Forecast period | 2025-2034 |
| Segments covered | By Product, By Age Group, By Sales Channel. |
| Regions covered | Asia-Pacific, Australia, China, India, Japan, South Korea, Rest of Asia-Pacific. |
| Companies Covered | Brainsmith Sri Toys International, Funskool, Hasbro Inc., LEGO Group, Masoom Playmates, Mattel Inc., Shinsei, Tikiri Toys, Zephyr Toymakers Pvt. Ltd. |
Key Topics Covered in the Report:
- South Asia Kids Toys Market Size (FY’2021-FY’2034)
- Overview of South Asia Kids Toys Market
- Segmentation of South Asia Kids Toys Market By Product (Action Figures, Building Sets, Dolls, Games and Puzzles, Sports and Outdoor Toys, Plush, Others)
- Segmentation of South Asia Kids Toys Market By Age Group (Up to 5 Years, 5 to 10 Years, Above 10 years)
- Segmentation of South Asia Kids Toys Market By Sales Channel (Hypermarket/Supermarket, Specialty Stores, Departmental Stores, Online Channels, Others)
- Statistical Snap of South Asia Kids Toys Market
- Expansion Analysis of South Asia Kids Toys Market
- Problems and Obstacles in South Asia Kids Toys Market
- Competitive Landscape in the South Asia Kids Toys Market
- Details on Current Investment in South Asia Kids Toys Market
- Competitive Analysis of South Asia Kids Toys Market
- Prominent Players in the South Asia Kids Toys Market
- SWOT Analysis of South Asia Kids Toys Market
- South Asia Kids Toys Market Future Outlook and Projections (FY’2025-FY’2034)
- Recommendations from Analyst
1. Introduction
1.1. Scope of the report1.2. Market segment analysis
2. Research Methodology
2.1. Research data source
2.1.1. Secondary Data2.1.2. Primary Data2.1.3. SPERs internal database2.1.4. Premium insight from KOLs
2.2. Market size estimation
2.2.1. Top-down and Bottom-up approach
2.3. Data triangulation
3. Executive Summary
4. Market Dynamics
4.1. Driver, Restraint, Opportunity and Challenges analysis
4.1.1. Drivers4.1.2. Restraints4.1.3. Opportunities4.1.4. Challenges
5. Market variable and outlook
5.1. SWOT Analysis
5.1.1. Strengths5.1.2. Weaknesses5.1.3. Opportunities5.1.4. Threats
5.2. PESTEL Analysis
5.2.1. Political Landscape5.2.2. Economic Landscape5.2.3. Social Landscape5.2.4. Technological Landscape5.2.5. Environmental Landscape5.2.6. Legal Landscape
5.3. PORTERs Five Forces
5.3.1. Bargaining power of suppliers5.3.2. Bargaining power of buyers5.3.3. Threat of Substitute5.3.4. Threat of new entrant5.3.5. Competitive rivalry
5.4. Heat Map Analysis
6. Competitive Landscape
6.1. South Asia Kids Toys Market Manufacturing Base Distribution, Sales Area, Product Type6.2. Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in South Asia Kids Toys Market
7. South Asia Kids Toys Market, By Product (USD Million) 2021-2034
7.1. Action Figures7.2. Building Sets7.3. Dolls7.4. Games and Puzzles7.5. Sports and Outdoor Toys7.6. Plush7.7. Others
8. South Asia Kids Toys Market, By Age Group (USD Million) 2021-2034
8.1. Up to 5 Years8.2. 5 to 10 Years8.3. Above 10 years
9. South Asia Kids Toys Market, By Sales Channel (USD Million) 2021-2034
9.1. Hypermarket/Supermarket9.2. Specialty Stores9.3. Departmental Stores9.4. Online Channels9.5. Others
10. South Asia Kids Toys Market (USD Million) 2021-2034
10.1. South Asia Kids Toys Market Size and Market Share
11. South Asia Kids Toys Market, By Region, (USD Million) 2021-2034
11.1. Asia-Pacific
11.1.1. Australia11.1.2. China11.1.3. India11.1.4. Japan11.1.5. South Korea11.1.6. Rest of Asia-Pacific
12. Company Profile
12.1. Brainsmith Sri Toys International
12.1.1. Company details12.1.2. Financial outlook12.1.3. Product summary12.1.4. Recent developments
12.2. Funskool
12.2.1. Company details12.2.2. Financial outlook12.2.3. Product summary12.2.4. Recent developments
12.3. Hasbro Inc.
12.3.1. Company details12.3.2. Financial outlook12.3.3. Product summary12.3.4. Recent developments
12.4. LEGO Group
12.4.1. Company details12.4.2. Financial outlook12.4.3. Product summary12.4.4. Recent developments
12.5. Masoom Playmates
12.5.1. Company details12.5.2. Financial outlook12.5.3. Product summary12.5.4. Recent developments
12.6. Mattel Inc.
12.6.1. Company details12.6.2. Financial outlook12.6.3. Product summary12.6.4. Recent developments
12.7. Shinsei
12.7.1. Company details12.7.2. Financial outlook12.7.3. Product summary12.7.4. Recent developments
12.8. Tikiri Toys
12.8.1. Company details12.8.2. Financial outlook12.8.3. Product summary12.8.4. Recent developments
12.9. Zephyr Toymakers Pvt. Ltd
12.9.1. Company details12.9.2. Financial outlook12.9.3. Product summary12.9.4. Recent developments
12.10. Others
13. Conclusion
14. List of Abbreviations
15. Reference Links
SPER Market Research’s methodology uses great emphasis on primary research to ensure that the market intelligence insights are up to date, reliable and accurate. Primary interviews are done with players involved in each phase of a supply chain to analyze the market forecasting. The secondary research method is used to help you fully understand how the future markets and the spending patterns look likes.
The report is based on in-depth qualitative and quantitative analysis of the Product Market. The quantitative analysis involves the application of various projection and sampling techniques. The qualitative analysis involves primary interviews, surveys, and vendor briefings. The data gathered as a result of these processes are validated through experts opinion. Our research methodology entails an ideal mixture of primary and secondary initiatives.
Frequently Asked Questions About This Report
South Asia Kids Toys Market is projected to reach USD 13.721 billion by 2034, growing at a CAGR of 5.69% during the forecast period.
South Asia Kids Toys Market grew in Market size from 2025. The Market is expected to reach USD 13.721 billion by 2034, at a CAGR of 5.69% during the forecast period.
South Asia Kids Toys Market CAGR of 5.69% during the forecast period.
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South Asia Kids Toys Market size is USD 13.721 billion from 2025 to 2034.
South Asia Kids Toys Market is covered By Product, By Age Group, By Sales Channel.
The South Asia is anticipated to have the highest Market share in the South Asia Kids Toys Market.
The key players in the Market include Companies Covered Brainsmith Sri Toys International, Funskool, Hasbro Inc., LEGO Group, Masoom Playmates, Mattel Inc., Shinsei, Tikiri Toys, Zephyr Toymakers Pvt. Ltd.
The industry for children's toys in South Asia is experiencing consistent growth, with India exceeding the average rate of market growth. The rise in disposable income and the presence of favourable demographic factors have led to a greater inclination to spend on toys and entertainment items.
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