Social Media Analytics Market Trends, Share, Size, Demand, Revenue and Future Outlook
Social Media Analytics Market Size- By Component, By Function, By Application, By Analytic Type, By Vertical Outlook - Regional Outlook, Competitive Strategies and Segment Forecast to 2033
| Published: Dec-2024 | Report ID: IACT24198 | Pages: 1 - 247 | Formats*: |
| Category : Information & Communications Technology | |||
Social Media Analytics Market Introduction and Overview
According to SPER Market Research, the Global Social Media Analytics Market is estimated to reach USD 77.75 billion by 2033 with a CAGR of 21.77%.
The report includes an in-depth analysis of the Global Social Media Analytics Market, including market size and trends, product mix, applications, and supplier analysis. Data generated from social media networks is systematically analyzed as part of social media analytics. It includes analyzing user sentiment, trends, and interaction to extract useful information. Social media analytics help businesses make well-informed decisions and develop successful strategies by providing insight into their online presence, consumer preferences, and market dynamics.
- Cision strengthened its position in the social media analytics market in 2021 by purchasing Brandwatch for USD 450 million, which combined strong contact databases with efficient media monitoring. A social listening powerhouse was created by this strategic merger, which improved PR and marketing services by creating synergies.
- Oracle demonstrated its commitment to innovation in the social media analytics market in 2021 when it announced AI-powered features and UX enhancements for Analytics Cloud. The developments demonstrated Oracle's dedication to remaining on the cutting edge of technology and providing advanced analytics solutions to satisfy changing market expectations.
Market Opportunities and Challenges
Opportunities- The global social media analytics market's growing need for real-time analytics is a reflection of its critical role in crisis management and brand reputation maintenance. As companies and individuals manage the quick spread of information on social media, the need of these analytics tools becomes more and more clear. The need for influencer analytics is fueled by the rise in social media influencers, which helps businesses find the most qualified partners. In order to ensure compliance and protect user data, trustworthy tools and solutions have been developed in response to privacy and data security concerns. Additionally, social media analytics are being incorporated more and more into customer experience management strategies in an effort to increase loyalty and satisfaction
Challenges- Installing strong encryption techniques, especially fully homomorphic encryption (FHE), requires high implementation and purchase costs for technology. In particular, small and medium-sized businesses might find the cost excessive, which would limit their capacity to use advanced encryption for social media analytics. A obstacle for companies looking to improve data security in social media analytics is the cost element, which prevents broad market adoption.
Market Competitive Landscape
The Global Social Media Analytics Market is highly consolidated. Some of the market key players are Oracle, IBM, SAS Institute Inc., Salesforce, Inc., Adobe, Cision US Inc., GoodData Corporation, Simplify360 Inc., Quid, Qualtrics, Others.
Scope of the report:
| Report Metric | Details |
| Market size available for years | 2020-2033 |
| Base year considered | 2023 |
| Forecast period | 2024-2033 |
| Segments covered | By Component, By Function, By Application, By Analytic Type, By Vertical Outlook |
| Regions covered | North America, Asia-Pacific, Latin America, Middle East & Africa and Europe |
| Companies Covered | Oracle, IBM, SAS Institute Inc., Salesforce, Inc., Adobe, Cision US Inc., GoodData Corporation, Simplify360 Inc., Quid, Qualtrics, Others. |
COVID-19 Impact on Global Social Media Analytics Market
The global industry for social media analytics was greatly impacted by the COVID-19 epidemic, which brought with it both potential and problems. The need for social media analytics tools increased as more people went online due to lockdowns and social distancing techniques. These tools were used by businesses and organizations to track sentiment, comprehend shifting consumer behavior, and make real-time adjustments to marketing campaigns. The necessity for analytics to gauge the success of campaigns and customer engagement was further heightened by the pandemic's greater dependence on digital media for marketing.
Key Target Audience:
- Businesses and Enterprises
- Marketing and Advertising Agencies
- E-commerce Platforms
- Government and Public Sector Organizations
- Healthcare Organizations
- Media and Entertainment Companies
- Financial Institutions
Our in-depth analysis of the Social Media Analytics Market includes the following segments:
| By Component: | |
| By Function Outlook: | |
| By Application: | |
| By Analytic Type: | |
| By Vertical Outlook: |
Key Topics Covered in the Report:
- Global Social Media Analytics Market Size (FY’2024-FY’2033)
- Overview of Global Social Media Analytics Market
- Segmentation of Global Social Media Analytics Market By Component (Software, Services)
- Segmentation of Global Social Media Analytics Market By Function Outlook (Sentiment Analysis, Competitive Analysis, Hashtag Analysis, Dashboard & Visualization, Others)
- Segmentation of Global Social Media Analytics Market By Application (Sales And Marketing Management, Customer Experience Management, Competitive Intelligence, Risk Management And Fraud Detection, Public Safety And Law Enforcement)
- Segmentation of Global Social Media Analytics Market By Analytic Type (Predictive Analytics, Prescriptive Analytics, Diagnostic Analytic, Descriptive Analytics)
- Segmentation of Global Social Media Analytics Market By Vertical Outlook (BFSI, IT And Telecommunications, Retail And Consumer Goods, Healthcare And Lifesciences, Government And Public Sector, Media And Entertainment, Travel And Hospitality, Others)
- Statistical Snap of Global Social Media Analytics Market
- Expansion Analysis of Global Social Media Analytics Market
- Problems and Obstacles in Global Social Media Analytics Market
- Competitive Landscape in the Global Social Media Analytics Market
- Impact of COVID-19 and Demonetization on Global Social Media Analytics Market
- Details on Current Investment in Global Social Media Analytics Market
- Competitive Analysis of Global Social Media Analytics Market
- Prominent Players in the Global Social Media Analytics Market
- SWOT Analysis of Global Social Media Analytics Market
- Global Social Media Analytics Market Future Outlook and Projections (FY’2024-FY’2033)
- Recommendations from Analyst
1. Introduction
1.1. Scope of the report1.2. Market segment analysis
2. Research Methodology
2.1. Research data source2.1.1. Secondary Data2.1.2. Primary Data2.1.3. SPER’s internal database2.1.4. Premium insight from KOL’s2.2. Market size estimation2.2.1. Top-down and Bottom-up approach2.3. Data triangulation
3. Executive Summary
4. Market Dynamics
4.1. Driver, Restraint, Opportunity and Challenges analysis4.1.1. Drivers4.1.2. Restraints4.1.3. Opportunities4.1.4. Challenges4.2. COVID-19 Impacts of the Global Social Media Analytics Market.
5. Market variable and outlook
5.1. SWOT Analysis5.1.1. Strengths5.1.2. Weaknesses5.1.3. Opportunities5.1.4. Threats5.2. PESTEL Analysis5.2.1. Political Landscape5.2.2. Economic Landscape5.2.3. Social Landscape5.2.4. Technological Landscape5.2.5. Environmental Landscape5.2.6. Legal Landscape5.3. PORTER’s Five Forces5.3.1. Bargaining power of suppliers5.3.2. Bargaining power of buyers5.3.3. Threat of Substitute5.3.4. Threat of new entrant5.3.5. Competitive rivalry5.4. Heat Map Analysis
6. Competitive Landscape
6.1. Global Social Media Analytics Market Manufacturing Base Distribution, Sales Area, Product Type6.2. Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in Global Social Media Analytics Market
7. Global Social Media Analytics Market, By Component (USD Million) 2020-2033
7.1. Global Social Media Analytics Market Size, Share and Forecast, By Component, 2020-20267.2. Global Social Media Analytics Market Size, Share and Forecast, By Component, 2027-20337.3. Software7.4. Services
8. Global Social Media Analytics Market, By Function Outlook (USD Million) 2020-2033
8.1. Global Social Media Analytics Market Size, Share and Forecast, By Function Outlook, 2020-20268.2. Global Social Media Analytics Market Size, Share and Forecast, By Function Outlook, 2027-20338.3. Sentiment Analysis8.4. Competitive Analysis8.5. Hashtag Analysis8.6. Dashboard & Visualization8.7. Others
9. Global Social Media Analytics Market, By Application (USD Million) 2020-2033
9.1. Global Social Media Analytics Market Size, Share and Forecast, By Function Outlook, 2020-20269.2. Global Social Media Analytics Market Size, Share and Forecast, By Function Outlook, 2027-20339.3. Sales And Marketing Management9.4. Customer Experience Management9.5. Competitive Intelligence9.6. Risk Management And Fraud Detection9.7. Public Safety And Law Enforcement
10. Global Social Media Analytics Market, By Analytic Type (USD Million) 2020-2033
10.1. Global Social Media Analytics Market Size, Share and Forecast, By Analytic Type, 2020-202610.2. Global Social Media Analytics Market Size, Share and Forecast, By Analytic Type, 2027-203310.3. Predictive Analytics10.4. Prescriptive Analytics10.5. Diagnostic Analytic10.6. Descriptive Analytics
11. Global Social Media Analytics Market, By Vertical Outlook (USD Million) 2020-2033
11.1. Global Social Media Analytics Market Size, Share and Forecast, By Vertical Outlook, 2020-202611.2. Global Social Media Analytics Market Size, Share and Forecast, By Vertical Outlook, 2027-203311.3. BFSI11.4. IT And Telecommunications11.5. Retail And Consumer Goods11.6. Healthcare And Lifesciences11.7. Government And Public Sector11.8. Media And Entertainment11.9. Travel And Hospitality11.10. Others
12. Global Social Media Analytics Market Forecast, 2020-2033 (USD Million)
12.1. Global Social Media Analytics Market Size and Market Share
13. Global Social Media Analytics Market, By Region, 2020-2033 (USD Million)
13.1. Global Social Media Analytics Market Size and Market Share By Region (2020-2026)13.2. Global Social Media Analytics Market Size and Market Share By Region (2027-2033)13.3. Asia-Pacific13.3.1. Australia13.3.2. China13.3.3. India13.3.4. Japan13.3.5. South Korea13.3.6. Rest of Asia-Pacific13.4. Europe13.4.1. France13.4.2. Germany13.4.3. Italy13.4.4. Spain13.4.5. United Kingdom13.4.6. Rest of Europe13.5. Middle East and Africa13.5.1. Kingdom of Saudi Arabia13.5.2. United Arab Emirates13.5.3. Qatar13.5.4. South Africa13.5.5. Egypt13.5.6. Morocco13.5.7. Nigeria13.5.8. Rest of Middle-East and Africa13.6. North America13.6.1. Canada13.6.2. Mexico13.6.3. United States13.7. Latin America13.7.1. Argentina13.7.2. Brazil13.7.3. Rest of Latin America
14. Company Profile
14.1. Orcale14.1.1. Company details14.1.2. Financial outlook14.1.3. Product summary14.1.4. Recent developments14.2. IBM14.2.1. Company details14.2.2. Financial outlook14.2.3. Product summary14.2.4. Recent developments14.3. SAS Institute Inc.14.3.1. Company details14.3.2. Financial outlook14.3.3. Product summary14.3.4. Recent developments14.4. Salesforce, Inc.14.4.1. Company details14.4.2. Financial outlook14.4.3. Product summary14.4.4. Recent developments14.5. Adobe14.5.1. Company details14.5.2. Financial outlook14.5.3. Product summary14.5.4. Recent developments14.6. Cision US Inc.14.6.1. Company details14.6.2. Financial outlook14.6.3. Product summary14.6.4. Recent developments14.7. GoodData Corporation14.7.1. Company details14.7.2. Financial outlook14.7.3. Product summary14.7.4. Recent developments14.8. Simplify360 Inc.14.8.1. Company details14.8.2. Financial outlook14.8.3. Product summary14.8.4. Recent developments14.9. Quid.14.9.1. Company details14.9.2. Financial outlook14.9.3. Product summary14.9.4. Recent developments14.10. Qualtrics14.10.1. Company details14.10.2. Financial outlook14.10.3. Product summary14.10.4. Recent developments14.11. Others
15. Conclusion
16. List of Abbreviations
17. Reference Links
SPER Market Research’s methodology uses great emphasis on primary research to ensure that the market intelligence insights are up to date, reliable and accurate. Primary interviews are done with players involved in each phase of a supply chain to analyze the market forecasting. The secondary research method is used to help you fully understand how the future markets and the spending patterns look likes.
The report is based on in-depth qualitative and quantitative analysis of the Product Market. The quantitative analysis involves the application of various projection and sampling techniques. The qualitative analysis involves primary interviews, surveys, and vendor briefings. The data gathered as a result of these processes are validated through experts opinion. Our research methodology entails an ideal mixture of primary and secondary initiatives.
Frequently Asked Questions About This Report
Social Media Analytics Market is projected to reach USD 77.75 billion by 2033, growing at a CAGR of 21.77% during the forecast period.
Social Media Analytics Market is covered By Component, By Function, By Application, By Analytic Type and By Vertical Outlook
The North America is anticipated to have the highest Market share in the Social Media Analytics Market.
The Key players in the Market include Companies Covered Oracle, IBM, SAS Institute Inc., Salesforce, Inc., Adobe, Cision US Inc., GoodData Corporation, Simplify360 Inc., Quid, Qualtrics, Others.
The high cost of advanced diabetes drugs and the financial burden of treating diabetes remain major obstacles to market growth, despite the fact that numerous drugs have been approved for the condition and that governments and industry players are launching numerous initiatives.
Social Media Analytics Market grew in Market size from 2024. The Market is expected to reach USD 77.75 billion by 2033, at a CAGR of 21.77% during the forecast period.
Social Media Analytics Market CAGR of 21.77% during the forecast period.
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Social Media Analytics Market size is USD 77.75 billion from 2024 to 2033.
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