Saudi Arabia Men’s Grooming Products Market Introduction and Overview
According to SPER Market Research, the Saudi Arabia Men’s Grooming Products Market is estimated to reach USD 1455.35 million by 2033 with a CAGR 6.42%.
The report includes an in-depth analysis of the Saudi Arabia Men’s Grooming Products Market, including market size and trends, product mix, distribution channels, and supplier analysis. The practice of maintaining and cleaning certain body parts is known as personal grooming. Grooming is not just about being clean; it's also about making a good impression and looking respectable. Men place a strong emphasis on personal grooming, both as youths and as adults. However, the product selection may vary based on the intended usage. Shampoos, moisturizers, deodorants, shaving creams, colognes, concealers, serums, and shaving care products are all considered men's grooming products. Additionally, they cover hair, skin, and shaving care.
- Bandido Cosmetics made its debut in the United Arab Emirates in January 2022. It provides a wide range of hair and beard care and styling products, including hair wax, pomade, clay, gel, shampoo, conditioner, beard shampoo and oil, aftershave cologne, and hydrating natural components.
Market Opportunities and Challenges
Opportunities: The Saudi Arabian men's grooming products market is being driven primarily by the benefits of grooming for men's skin and hair health as well as their increasing awareness of personal cleanliness. Because Saudi males are becoming more aware of their physical appearance and shattering gender stereotypes, the Kingdom's consumption of grooming products is growing at a significant rate. Due to the growing influence of social media and celebrity culture, more people are becoming aware of the benefits of using skin and hair care products. Because of this, market participants are using well-known celebrities to promote their products, which should help the market grow throughout the projection period.
Challenges: Because grooming is such a personal matter, mass-market products might not be suitable for all skin types and frequently result in skin-related problems. Customers frequently complain about swelling, redness, and dark skin on their faces due to the usage of heavy chemical-based products, which hinders the expansion of the Saudi Arabian market for men's grooming goods. Additionally, the use of conventional close shavers and blades, together with aftershave lotions containing chemicals, might result in skin irritation and wounds, which is limiting the goods' sales in Saudi Arabia.
Market Competitive Landscape
The Men’s Grooming Products market in Saudi Arabia is moderately fragmented. Some of the market key player are Almarai, Beiersdorf, Edgewell Personal Care, L'Oreal, Naqi, Procter & Gamble (P&G), Saudi Cosmetics Company (SCC), Unilever, Zamzam, Others.
Scope of the Report:
| Report Metric | Details |
| Market size available for years | 2020-2033 |
| Base year considered | 2023 |
| Forecast period | 2024-2033 |
| Segments covered | By Product, By Type, By Distribution Channel |
| Regions covered | Eastern region, Western region, Southern region, Northern region. |
| Companies Covered | Almarai, Beiersdorf, Edgewell Personal Care, L'Oreal, Naqi, Procter & Gamble (P&G), Saudi Cosmetics Company (SCC), Unilever, Zamzam, Others. |
COVID-19 Impact on Saudi Arabia Men’s Grooming Products Market
The market for men's grooming goods in Saudi Arabia was significantly impacted by the COVID-19 pandemic, resulting in both difficulties and changes in customer behavior. Due to lockdowns and economic uncertainty, there was a brief drop in demand for non-essential products during the pandemic's peak, which resulted in lower consumer spending. Barbershops and salons Closures had an impact on the market as well because many men choose to use at-home alternatives or reduce their grooming. But as social life returned and limitations relaxed, demand noticeably increased, especially for personal care products like skincare, shaving, and hair care. Additionally, more people choose to buy grooming goods online as a result of the epidemic, which drove the trend toward e-commerce and is predicted to continue.
Key Target Audience
- Young Professionals
- Middle-Aged Men
- High-Income Consumers
- Trend-Conscious Consumers
- Urban Consumers
- Health and Wellness Enthusiasts
- Luxury Grooming Product Users
- Online Shoppers
Our in-depth analysis of the Saudi Arabia Men’s Grooming Products Market includes the following segments:
| By Product: | Skin CareHair StylingShave/Beard CareAccessoriesColor Cosmetics |
| By Type: | MassPremium |
| By Distribution Channel: | Supermarkets & HypermarketsOnlineOthers |
| By Region: | Eastern RegionWestern RegionSouthern RegionNorthern Region |
Key Topics Covered in the Report
- Saudi Arabia Men’s Grooming Products Market Size (FY’2024-FY’2033)
- Overview of Saudi Arabia Men’s Grooming Products Market
- Segmentation of Saudi Arabia Men’s Grooming Products Market By Product (Skin Care, Hair Styling, Shave/Beard Care, Accessories, Color Cosmetics)
- Segmentation of Saudi Arabia Men’s Grooming Products Market By Type (Mass, Premium)
- Segmentation of Saudi Arabia Men’s Grooming Products Market By Distribution Channel (Supermarkets & Hypermarkets, Online, Others)
- Expansion Analysis of Saudi Arabia Men’s Grooming Products Market
- Problems and Obstacles in Saudi Arabia Men’s Grooming Products Market
- Competitive Landscape in the Saudi Arabia Men’s Grooming Products Market
- Impact of COVID-19 and Demonetization on Saudi Arabia Men’s Grooming Products Market
- Details on Current Investment in Saudi Arabia Men’s Grooming Products Market
- Competitive Analysis of Saudi Arabia Men’s Grooming Products Market
- Prominent Players in the Saudi Arabia Men’s Grooming Products Market
- SWOT Analysis of Saudi Arabia Men’s Grooming Products Market
- Saudi Arabia Men’s Grooming Products Market Future Outlook and Projections (FY’2024-FY’2033)
- Recommendations from Analyst
1. Introduction
1.1. Scope of the report
1.2. Market segment analysis
2. Research Methodology
2.1. Research data source
2.1.1. Secondary Data
2.1.2. Primary Data
2.1.3. SPER’s internal database
2.1.4. Premium insight from KOL’s
2.2. Market size estimation
2.2.1. Top-down and Bottom-up approach
2.3. Data triangulation
3. Executive Summary
4. Market Dynamics
4.1. Driver, Restraint, Opportunity and Challenges analysis
4.1.1. Drivers
4.1.2. Restraints
4.1.3. Opportunities
4.1.4. Challenges
4.2. COVID-19 Impacts of the Saudi Arabia Men’s Grooming Products Market
5. Market variable and outlook
5.1. SWOT Analysis
5.1.1. Strengths
5.1.2. Weaknesses
5.1.3. Opportunities
5.1.4. Threats
5.2. PESTEL Analysis
5.2.1. Political Landscape
5.2.2. Economic Landscape
5.2.3. Social Landscape
5.2.4. Technological Landscape
5.2.5. Environmental Landscape
5.2.6. Legal Landscape
5.3. PORTER’s Five Forces
5.3.1. Bargaining power of suppliers
5.3.2. Bargaining power of buyers
5.3.3. Threat of Substitute
5.3.4. Threat of new entrant
5.3.5. Competitive rivalry
5.4. Heat Map Analysis
6. Competitive Landscape
6.1. Saudi Arabia Men’s Grooming Products Market Manufacturing Base Distribution, Sales Area, Product Type
6.2. Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in Saudi Arabia Men’s Grooming Products Market
7. Saudi Arabia Men’s Grooming Products Market, By Product (USD Million) 2020-2033
7.1. Saudi Arabia Men’s Grooming Products Market Size, Share and Forecast, By Product, 2020-2026
7.2. Saudi Arabia Men’s Grooming Products Market Size, Share and Forecast, By Product, 2027-2033
7.3. Skin Care
7.4. Hair Styling
7.5. Shave/Beard Care
7.6. Accessories
7.7. Color Cosmetics
8. Saudi Arabia Men’s Grooming Products Market, By Type (USD Million) 2020-2033
8.1. Saudi Arabia Men’s Grooming Products Market Size, Share and Forecast, By Type, 2020-2026
8.2. Saudi Arabia Men’s Grooming Products Market Size, Share and Forecast, By Type, 2027-2033
8.3. Mass
8.4. Premium
9. Saudi Arabia Men’s Grooming Products Market, By Distribution Channel (USD Million) 2020-2033
9.1. Saudi Arabia Men’s Grooming Products Market Size, Share and Forecast, By Distribution Channel, 2020-2026
9.2. Saudi Arabia Men’s Grooming Products Market Size, Share and Forecast, By Distribution Channel, 2027-2033
9.3. Supermarkets & Hypermarkets
9.4. Online
9.5. Others
10. Saudi Arabia Men’s Grooming Products Market Forecast, 2020-2033 (USD Million)
10.1. Saudi Arabia Men’s Grooming Products Market Size and Market Share
11. Saudi Arabia Men’s Grooming Products Market, By Region, 2020-2033 (USD Million)
11.1. Saudi Arabia Men’s Grooming Products Market Size and Market Share By Region (2020-2026)
11.2. Saudi Arabia Men’s Grooming Products Market Size and Market Share By Region (2027-2033)
11.3. Eastern Region
11.4. Western Region
11.5. Southern Region
11.6. Northern Region
12. Company Profile
12.1. Almarai
12.1.1. Company details
12.1.2. Financial outlook
12.1.3. Product summary
12.1.4. Recent developments
12.2. Beiersdorf
12.2.1. Company details
12.2.2. Financial outlook
12.2.3. Product summary
12.2.4. Recent developments
12.3. Edgewell Personal Care
12.3.1. Company details
12.3.2. Financial outlook
12.3.3. Product summary
12.3.4. Recent developments
12.4. L'Oreal
12.4.1. Company details
12.4.2. Financial outlook
12.4.3. Product summary
12.4.4. Recent developments
12.5. Naqi
12.5.1. Company details
12.5.2. Financial outlook
12.5.3. Product summary
12.5.4. Recent developments
12.6. Procter & Gamble (P&G)
12.6.1. Company details
12.6.2. Financial outlook
12.6.3. Product summary
12.6.4. Recent developments
12.7. Saudi Cosmetics Company (SCC)
12.7.1. Company details
12.7.2. Financial outlook
12.7.3. Product summary
12.7.4. Recent developments
12.8. Unilever
12.8.1. Company details
12.8.2. Financial outlook
12.8.3. Product summary
12.8.4. Recent developments
12.9. Zamzam
12.9.1. Company details
12.9.2. Financial outlook
12.9.3. Product summary
12.9.4. Recent developments
12.10. Others
13. Conclusion
14. Reference Links
15. List of Abbreviations