Saudi Arabia Bath and Shower Products Market Introduction and Overview
According to SPER Market Research, the Saudi Arabia Bath and Shower Products Market is estimated to reach USD 607.58 million by 2033 with a CAGR 9.45%.
The report includes an in-depth analysis of the Saudi Arabia Bath and Shower Products Market, including market size and trends, product mix, distribution channels, and supplier analysis. A range of personal care products intended to cleanse, moisturize, and improve skin and hair are included in the category of bath and shower products. These include of body scrubs, shampoos, conditioners, bar soaps, shower gels, and body washes. They address a variety of needs, including skincare, aromatherapy, and cleanliness, and frequently include substances like vitamins, essential oils, and botanical extracts. Growing awareness of cleanliness and health issues, along with a growing desire for natural and organic products, are driving the market.
Market Opportunities and Challenges
Opportunities: Saudi Arabia Shower & Bath Items, Both globalization and Western culture have a big impact on the market. Consumer tastes are being driven by this trend toward high-end, varied, and creative products. Adoption of cutting-edge formulas and multinational brands is encouraged by exposure to global beauty standards and practices. Furthermore, the introduction of diverse influences increases consumer demand for a range of fragrances, components, and product categories, which boosts market expansion and diversification. The market for bathtub and shower products in Saudi Arabia is influenced by a number of important variables. greater demand for organic and natural products, increased disposable incomes, and greater health consciousness are important drivers. Spending on personal care products is also rising as a result of shifting lifestyles and the growing middle class.
Challenges:
Cultural norms that are conservative
The Saudi Arabia market for bath and shower products may be significantly constrained by conservative cultural values. These standards may restrict the use and acceptance of some products, especially those deemed excessively opulent or out of the ordinary. Additionally, market expansion may be impeded by conventional preferences for basic hygiene goods over more inventive or high-end alternatives. Marketing techniques may also be impacted by this cultural conservatism, which means that in order to reach a wider audience, brands must carefully negotiate these conventions.
Market Competitive Landscape
Unilever, Johnson & Johnson, Beiersdorf AG, Henkel, Procter & Gamble (P&G), The Estée Lauder, Avon Beauty Arabia LLC, Molton Brown, Lux, and L'Oréal are some of the major companies in the fiercely competitive Saudi Arabian bath and shower products market. These businesses use a variety of tactics, such as partnerships, joint ventures, license agreements, mergers and acquisitions, and the introduction of new products, to increase their market share.
Scope of the Report:
| Report Metric | Details |
| Market size available for years | 2020-2033 |
| Base year considered | 2023 |
| Forecast period | 2024-2033 |
| Segments covered | By Type, By Distribution Channel.
|
| Regions covered | Eastern Region, Western Region, Southern Region, Northern Region. |
| Companies Covered | Avon Beauty Arabia LLC, Unilever, Johnson & Johnson, Procter & Gamble (P&G), Beiersdorf AG, Henkel, The Estée Lauder, Molton Brown, Lux, L'Oréal, Others. |
COVID-19 Impact on Saudi Arabia Bath and Shower Products Market
The market for bath and shower goods in Saudi Arabia was greatly impacted by the COVID-19 pandemic, which brought about both difficulties and changes in consumer behavior. Due to supply chain problems and a drop in foot traffic in stores, the market was disrupted during the early stages of the pandemic as many consumers gave priority to necessities over non-essential personal care items. But the pandemic also raised awareness of the importance of hygiene, which in turn led to a spike in demand for goods like body washes, hand soaps, and sanitizing agents. Many customers switched to more expensive and specialist bath and shower products, such as organic and antibacterial varieties, as a result of the increased emphasis on cleanliness.
Key Target Audience:
- Women
- Men
- Children and Babies
- Elderly Consumers
- Health-Conscious Consumers
- Eco-Conscious Consumers
- Luxury Shoppers
- Price-Sensitive Consumers
Our in-depth analysis of the Saudi Arabia Bath and Shower Products Market includes the following segments:
| By Type: | Shower Gel/Body wash Bar Soap Shower OilOthers |
| By Distribution Channel: | Supermarkets/HypermarketsConvenience StoresOnline Retail StoresSpeciality Retail StoresOthers |
Key Topics Covered in the Report:
- Saudi Arabia Bath and Shower Products Market Size (FY’2024-FY’2033)
- Overview of Saudi Arabia Bath and Shower Products Market
- Segmentation of Saudi Arabia Bath and Shower Products Market By Type (Shower Gel/Body wash, Bar Soap, Shower Oil, Others )
- Segmentation of Saudi Arabia Bath and Shower Products Market By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail Stores, Speciality Retail Stores, Others )
- Expansion Analysis of Saudi Arabia Bath and Shower Products Market
- Problems and Obstacles in Saudi Arabia Bath and Shower Products Market
- Competitive Landscape in the Saudi Arabia Bath and Shower Products Market
- Impact of COVID-19 and Demonetization on Saudi Arabia Bath and Shower Products Market
- Details on Current Investment in Saudi Arabia Bath and Shower Products Market
- Competitive Analysis of Saudi Arabia Bath and Shower Products Market
- Prominent Players in the Saudi Arabia Bath and Shower Products Market
- SWOT Analysis of Saudi Arabia Bath and Shower Products Market
- Saudi Arabia Bath and Shower Products Market Future Outlook and Projections (FY’2024-FY’2033)
- Recommendations from Analyst
1. Introduction
1.1. Scope of the report
1.2. Market segment analysis
2. Research Methodology
2.1. Research data source
2.1.1. Secondary Data
2.1.2. Primary Data
2.1.3. SPERs internal database
2.1.4. Premium insight from KOLs
2.2. Market size estimation
2.2.1. Top-down and Bottom-up approach
2.3. Data triangulation
3. Executive Summary
4. Market Dynamics
4.1. Driver, Restraint, Opportunity and Challenges analysis
4.1.1. Drivers
4.1.2. Restraints
4.1.3. Opportunities
4.1.4. Challenges
4.2. COVID-19 Impacts of the Saudi Arabia Bath and Shower Products Market
5. Market variable and outlook
5.1. SWOT Analysis
5.1.1. Strengths
5.1.2. Weaknesses
5.1.3. Opportunities
5.1.4. Threats
5.2. PESTEL Analysis
5.2.1. Political Landscape
5.2.2. Economic Landscape
5.2.3. Social Landscape
5.2.4. Technological Landscape
5.2.5. Environmental Landscape
5.2.6. Legal Landscape
5.3. PORTER’s Five Forces
5.3.1. Bargaining power of suppliers
5.3.2. Bargaining power of buyers
5.3.3. Threat of Substitute
5.3.4. Threat of new entrant
5.3.5. Competitive rivalry
5.4. Heat Map Analysis
6. Competitive Landscape
6.1. Saudi Arabia Bath and Shower Products Market Manufacturing Base Distribution, Sales Area, Product Type
6.2. Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in Saudi Arabia Bath and Shower Products Market
7. Saudi Arabia Bath and Shower Products Market, By Type (USD Million) 2020-2033
7.1. Saudi Arabia Bath and Shower Products Market Size, Share and Forecast, By Type, 2020-2026
7.2. Saudi Arabia Bath and Shower Products Market Size, Share and Forecast, By Type, 2027-2033
7.3. Shower Gel/Body wash
7.4. Bar Soap
7.5. Shower Oil
7.6. Others
8. Saudi Arabia Bath and Shower Products Market, By Distribution Channel (USD Million) 2020-2033
8.1. Saudi Arabia Bath and Shower Products Market Size, Share and Forecast, By Distribution Channel, 2020-2026
8.2. Saudi Arabia Bath and Shower Products Market Size, Share and Forecast, By Distribution Channel, 2027-2033
8.3. Supermarkets/Hypermarkets
8.4. Convenience Stores
8.5. Online Retail Stores
8.6. Speciality Retail Stores
8.7. Others
9. Saudi Arabia Bath and Shower Products Market Forecast, 2020-2033 (USD Million)
9.1. Saudi Arabia Bath and Shower Products Market Size and Market Share
10. Saudi Arabia Bath and Shower Products Market, By Region, 2020-2033 (USD Million)
10.1. Saudi Arabia Bath and Shower Products Market Size and Market Share By Region (2020-2026)
10.2. Saudi Arabia Bath and Shower Products Market Size and Market Share By Region (2027-2033)
10.3. Eastern Region
10.4. Western Region
10.5. Southern Region
10.6. Northern Region
11. Company Profile
11.1. Avon Beauty Arabia LLC
11.1.1. Company details
11.1.2. Financial outlook
11.1.3. Product summary
11.1.4. Recent developments
11.2. Unilever
11.2.1. Company details
11.2.2. Financial outlook
11.2.3. Product summary
11.2.4. Recent developments
11.3. Johnson & Johnson
11.3.1. Company details
11.3.2. Financial outlook
11.3.3. Product summary
11.3.4. Recent developments
11.4. Procter & Gamble (P&G)
11.4.1. Company details
11.4.2. Financial outlook
11.4.3. Product summary
11.4.4. Recent developments
11.5. Beiersdorf AG
11.5.1. Company details
11.5.2. Financial outlook
11.5.3. Product summary
11.5.4. Recent developments
11.6. Henkel
11.6.1. Company details
11.6.2. Financial outlook
11.6.3. Product summary
11.6.4. Recent developments
11.7. The Estée Lauder
11.7.1. Company details
11.7.2. Financial outlook
11.7.3. Product summary
11.7.4. Recent developments
11.8. Molton Brown
11.8.1. Company details
11.8.2. Financial outlook
11.8.3. Product summary
11.8.4. Recent developments
11.9. Lux
11.9.1. Company details
11.9.2. Financial outlook
11.9.3. Product summary
11.9.4. Recent developments
11.10. L'Oréal
11.10.1. Company details
11.10.2. Financial outlook
11.10.3. Product summary
11.10.4. Recent developments
11.11. Others
12. Conclusion
13. Reference Links
14. List of Abbreviations