Reusable Period Panties Market Introduction and Overview
According to SPER Market Research, the Global Reusable Period Panties Market is estimated to reach USD 645.43 million by 2033 with a CAGR of 17.2%.
The report includes an in-depth analysis of the Global Reusable Period Panties Market, including market size and trends, product mix, applications, and supplier analysis. Reusable Period Panties or period knickers are a type of menstrual hygiene product that may be repeatedly washed and used. With their ability to both absorb menstrual blood and stop leaks, they provide women with an affordable and environmentally friendly period management solution. Typically, absorbent layers and moisture-wicking materials are combined to create these panties, which guarantee protection and comfort.
- February 2022: One of the leading suppliers of reusable period and incontinence pants is Thinx, Inc. The purchase of Kimberly-Clark Corporation's majority stake has been completed by the corporation. A leading supplier of goods for menstruation hygiene. The company made a small first investment in Thinx in 2019.
- May 2022: Along with the launch of its "Thinx air collection" product line extension, Thinx recently debuted its "Moist Panties" campaign. This new range of period pants is made with a unique micromesh fabric that has ultra-thin construction, moisture-wicking capabilities and breathability.
Market Opportunities and Challenges
Increased consumer demand, a surge in the introduction of new products, and continuous advancements in functionality and design are all credited with the market expansion. Additionally, during the course of the forecast period, it is anticipated that growing global awareness of the harmful environmental consequences of single-use menstrual products, including pads and tampons, will fuel market expansion. The necessity for eco-friendly alternatives is heavily emphasised in the environmental awareness movement. Manufacturers spend money on R&D to enhance features including seamless designs, odour control, moisture wicking, and leak-proof barriers. These improvements, which enhance the product's overall functioning and user experience, are making reusable period panties more and more popular and driving up demand for them in the market.
Although reusable period panties are becoming more and more popular, some women are still unaware of them. Since many women are used to using standard disposable items, it's possible that they are unaware of the advantages and potency of reusable options. Additionally, there is an initial cost associated with reusable period panties, which may discourage some women from using them. It is crucial to remember that the initial expenditure is outweighed by the cost savings over the long run. Furthermore, it could be difficult for women in larger or smaller sizes to obtain the correct fit because some brands only provide a restricted size range for reusable period panties. This could prevent the use of reusable period panties in more places.
Market Competitive Landscape
The major players in the Global Reusable Period Panties Market include: FANNYPANTS, Knix Wear, Neione, Period Company, Proof, Rael, Ruby Love, Saalt, Thinx, Victoria's Secret, Others. Players in the fiercely competitive reusable period pant market compete on the basis of new product innovation, quality, pricing, and marketing tactics. Prominent companies operating in the worldwide market are utilising many tactics, including mergers, acquisitions, and partnerships, to enhance their worldwide reach. In research and development, they are also investing to expand their product offerings and provide goods appropriate for various market segments.
Scope of the Report:
| Report Metric | Details |
| Market size available for years | 2019-2033 |
| Base year considered | 2022 |
| Forecast period | 2023-2033 |
| Segments covered | By Product, By Size, By Absorbency Level, By Price Range, By Distribution Channel
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| Regions covered | North America, Asia-Pacific, Latin America, Middle East & Africa and Europe
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| Companies Covered | FANNYPANTS, Knix Wear, Neione, Period Company, Proof, Rael, Ruby Love, Saalt, Thinx, Victoria's Secret, Others
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COVID-19 Impact on Global Reusable Period Panties Market
The market for reusable period panties has been affected by the COVID-19 outbreak in many ways. On the one hand, the market for disposable menstruation products, such as tampons and pads, has been fuelled by the growing emphasis on personal hygiene and cleanliness. But the pandemic has also brought attention to how crucial sustainability and less waste production are. Because of this, a lot of women are choosing to use reusable period panties as a more environmentally responsible choice during these trying times. Although the pandemic's long-term effects on the market are still unknown, it is anticipated that as long as sustainability is prioritised, there will be a growing market for reusable period panties.
Key Target Audience:
- Cost-Conscious Consumers
- Environmentally Conscious Consumers
- Feminine Hygiene Advocates
- Health and Wellness Enthusiasts
- Individuals with Heavy Menstrual Flow
- Maternity and Postpartum Users
- Menstrual Equity Supporters
- Travelers and Active Lifestyles
- Others
Our in-depth analysis of the Reusable Period Panties Market includes the following segments:
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By Product:
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Bikini
Boyshort
Brief
Hi-Waist
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By Size:
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Small
Medium
Large
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By Absorbency Level:
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Heavy/Super Absorbency
Light Absorbency
Medium Absorbency
Super Light Absorbency
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By Price Range:
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Mass/Economic
Mid-Range
Premium
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By Distribution Channel:
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Convenience Stores
Departmental Stores
Drug Stores
Modern Trade
Mono Brand Stores
Online Retailers
Specialty Stores
Other Sales Channel
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Key Topics Covered in the Report:
- Global Reusable Period Panties Market Size (FY’2023-FY’2033)
- Overview of Global Reusable Period Panties Market
- Segmentation of Global Reusable Period Panties Market By Product (Bikini, Boyshort, Brief, Hi-Waist, Others)
- Segmentation of Global Reusable Period Panties Market By Size (Small, Medium, Large)
- Segmentation of Global Reusable Period Panties Market By Absorbency Level (Heavy/Super Absorbency, Light Absorbency, Medium Absorbency, Super Light Absorbency)
- Segmentation of Global Reusable Period Panties Market By Price Range (Mass/Economic, Mid-Range, Premium)
- Segmentation of Global Reusable Period Panties Market By Distribution Channel (Convenience Stores, Departmental Stores, Drug Stores, Modern Trade, Mono Brand Stores, Online Retailers, Specialty Stores, Other Sales Channel)
- Statistical Snap of Global Reusable Period Panties Market
- Expansion Analysis of Global Reusable Period Panties Market
- Problems and Obstacles in Global Reusable Period Panties Market
- Competitive Landscape in the Global Reusable Period Panties Market
- Impact of COVID-19 and Demonetization on Global Reusable Period Panties Market
- Details on Current Investment in Global Reusable Period Panties Market
- Competitive Analysis of Global Reusable Period Panties Market
- Prominent Players in the Global Reusable Period Panties Market
- SWOT Analysis of Global Reusable Period Panties Market
- Global Reusable Period Panties Market Future Outlook and Projections (FY’2023-FY’2033)
- Recommendations from Analyst
1. Introduction
1.1. Scope of the report
1.2. Market segment analysis
2. Research Methodology
2.1. Research data source
2.1.1. Secondary Data
2.1.2. Primary Data
2.1.3. SPER’s internal database
2.1.4. Premium insight from KOL’s
2.2. Market size estimation
2.2.1. Top-down and Bottom-up approach
2.3. Data triangulation
3. Executive Summary
4. Market Dynamics
4.1. Driver, Restraint, Opportunity and Challenges analysis
4.1.1. Drivers
4.1.2. Restraints
4.1.3. Opportunities
4.1.4. Challenges
4.2. COVID-19 Impacts of the Global Reusable Period Panties Market
5. Market variable and outlook
5.1. SWOT Analysis
5.1.1. Strengths
5.1.2. Weaknesses
5.1.3. Opportunities
5.1.4. Threats
5.2. PESTEL Analysis
5.2.1. Political Landscape
5.2.2. Economic Landscape
5.2.3. Social Landscape
5.2.4. Technological Landscape
5.2.5. Environmental Landscape
5.2.6. Legal Landscape
5.3. PORTER’s Five Forces
5.3.1. Bargaining power of suppliers
5.3.2. Bargaining power of buyers
5.3.3. Threat of Substitute
5.3.4. Threat of new entrant
5.3.5. Competitive rivalry
5.4. Heat Map Analysis
6. Competitive Landscape
6.1. Global Reusable Period Panties Market Manufacturing Base Distribution, Sales Area, Product Type
6.2. Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in Global Reusable Period Panties Market
7. Global Reusable Period Panties Market, By Product (USD Million)
7.1. Global Reusable Period Panties Market Value Share and Forecast, By Product, 2023-2033
7.2. Bikini
7.3. Boyshort
7.4. Brief
7.5. Hi-Waist
7.6. Others
8. Global Reusable Period Panties Market, By Size (USD Million)
8.1. Global Reusable Period Panties Market Value Share and Forecast, By Size, 2023-2033
8.2. Small
8.3. Medium
8.4. Large
9. Global Reusable Period Panties Marke, By Absorbency Level (USD Million)
9.1. Global Reusable Period Panties Market Value Share and Forecast, By Absorbency Level, 2023-2033
9.2. Heavy/Super Absorbency
9.3. Light Absorbency
9.4. Medium Absorbency
9.5. Super Light Absorbency
10. Global Reusable Period Panties Market, By Price Range (USD Million)
10.1. Global Reusable Period Panties Market Value Share and Forecast, By Price Range, 2023-2033
10.2. Mass/Economic
10.3. Mid-Range
10.4. Premium
11. Global Reusable Period Panties Market, By Distribution Channel (USD Million)
11.1. Global Reusable Period Panties Market Value Share and Forecast, By Distribution Channel, 2023-2033
11.2. Convenience Stores
11.3. Departmental Stores
11.4. Drug Stores
11.5. Modern Trade
11.6. Mono Brand Stores
11.7. Online Retailers
11.8. Specialty Stores
11.9. Other Sales Channel
12. Global Reusable Period Panties Market Forecast, 2019-2033 (USD Million)
12.1. Global Reusable Period Panties Market Size and Market Share
13. Global Reusable Period Panties Market, By Product, 2019-2033 (USD Million)
13.1. Global Reusable Period Panties Market Size and Market Share By Product (2019-2026)
13.2. Global Reusable Period Panties Market Size and Market Share By Product (2027-2033)
14. Global Reusable Period Panties Market, By Size, 2019-2033 (USD Million)
14.1. Global Reusable Period Panties Market Size and Market Share By Size (2019-2026)
14.2. Global Reusable Period Panties Market Size and Market Share By Size (2027-2033)
15. Global Reusable Period Panties Market, By Absorbency Level, 2019-2033 (USD Million)
15.1. Global Reusable Period Panties Market Size and Market Share By Absorbency Level (2019-2026)
15.2. Global Reusable Period Panties Market Size and Market Share By Absorbency Level (2027-2033)
16. Global Reusable Period Panties Market, By Price Range, 2019-2033 (USD Million)
16.1. Global Reusable Period Panties Market Size and Market Share By Price Range (2019-2026)
16.2. Global Reusable Period Panties Market Size and Market Share By Price Range (2027-2033)
17. Global Reusable Period Panties Marke, By Distribution Channel, 2019-2033 (USD Million)
17.1. Global Reusable Period Panties Market Size and Market Share By Distribution Channel (2019-2026)
17.2. Global Reusable Period Panties Market Size and Market Share By Distribution Channel (2027-2033)
18. Global Reusable Period Panties Market, By Region, 2019-2033 (USD Million)
18.1. Global Reusable Period Panties Market Size and Market Share By Region (2019-2026)
18.2. Global Reusable Period Panties Market Size and Market Share By Region (2027-2033)
18.3. Asia-Pacific
18.3.1. Australia
18.3.2. China
18.3.3. India
18.3.4. Japan
18.3.5. South Korea
18.3.6. Rest of Asia-Pacific
18.4. Europe
18.4.1. France
18.4.2. Germany
18.4.3. Italy
18.4.4. Spain
18.4.5. United Kingdom
18.4.6. Rest of Europe
18.5. Middle East and Africa
18.5.1. Kingdom of Saudi Arabia
18.5.2. United Arab Emirates
18.5.3. Rest of Middle East & Africa
18.6. North America
18.6.1. Canada
18.6.2. Mexico
18.6.3. United States
18.7. Latin America
18.7.1. Argentina
18.7.2. Brazil
18.7.3. Rest of Latin America
19. Company Profile
19.1. FANNYPANTS
19.1.1. Company details
19.1.2. Financial outlook
19.1.3. Product summary
19.1.4. Recent developments
19.2. Knix Wear
19.2.1. Company details
19.2.2. Financial outlook
19.2.3. Product summary
19.2.4. Recent developments
19.3. Neione
19.3.1. Company details
19.3.2. Financial outlook
19.3.3. Product summary
19.3.4. Recent developments
19.4. Period Company
19.4.1. Company details
19.4.2. Financial outlook
19.4.3. Product summary
19.4.4. Recent developments
19.5. Proof
19.5.1. Company details
19.5.2. Financial outlook
19.5.3. Product summary
19.5.4. Recent developments
19.6. Rael
19.6.1. Company details
19.6.2. Financial outlook
19.6.3. Product summary
19.6.4. Recent developments
19.7. Ruby Love
19.7.1. Company details
19.7.2. Financial outlook
19.7.3. Product summary
19.7.4. Recent developments
19.8. Saalt
19.8.1. Company details
19.8.2. Financial outlook
19.8.3. Product summary
19.8.4. Recent developments
19.9. Thinx
19.9.1. Company details
19.9.2. Financial outlook
19.9.3. Product summary
19.9.4. Recent developments
19.10. Victoria's Secret
19.10.1. Company details
19.10.2. Financial outlook
19.10.3. Product summary
19.10.4. Recent developments
19.11. Others
20. List of Abbreviations
21. Reference Links
22. Conclusion
23. Research Scope