Middle East and Africa Home Appliances Market Introduction and Overview
According to SPER Market Research, the Middle East and Africa Home Appliances Market is estimated to reach USD XX billion by 2033 with a CAGR 5.28%.
The report includes an in-depth analysis of the Middle East and Africa Home Appliances Market, including market size and trends, product mix, distribution channels, and supplier analysis. Electrical and mechanical equipment known as household appliances are made to carry out a variety of household chores and improve the efficiency and convenience of daily living in residential environments. In homes, these appliances are mostly used for cooking, cleaning, temperature control, food preservation, and entertainment. The household appliance market is divided into three segments: consumer electronics, small appliances, and major appliances, sometimes known as white goods. Large household equipment used for daily housekeeping chores including cooking, laundry, preserving food, and other things are known as major appliances. These typically have unique connections for gas, plumbing, electricity, and ventilation, which restricts the appliances' ability to move about the house. Small appliances are equipment that are semi-portable or portable and are typically utilized on surfaces like tabletops and counter tops.
- A prominent European home appliance company, Gorenje, said in June 2021 that it would expand its presence in the United Arab Emirates through a long-term strategic agreement with Better Life, a high-end specialty home appliance shop.
- Samsung Electronics and TOD announce a new alliance in August 2022. will give smart TV customers exclusive access to the TOD TV app, which offers entertainment and live sports.
Market Opportunities and Challenges
Opportunities: The Middle East and Africa region comprises a variety of economies, some of which are recovering from the economic downturn while others are doing well financially. The Middle East and Africa home appliance market is expected to eventually increase and achieve a growth number during the projected period. The difference maintains the region's market share equilibrium. Given the high frequency of old appliance replacement cycles in the area, there has also been an increase in demand for new appliances. The market for integrated appliances is being bolstered by the growing construction activity observed in most regions of the Middle East.
Challenges: There are a number of significant challenges that the Middle East and Africa home appliance market must overcome to continue growing and developing. Uncertainty is caused by fluctuating oil prices and political unrest in some areas, which affects both consumers and industry. Furthermore, distribution and access to goods are hampered in some places by a lack of infrastructure, especially in rural areas. Furthermore, competition from low-cost imports poses a threat to local manufacturers, while customer expectations are evolving towards energy-efficient and smart appliances, necessitating innovation and adaptability. Diverse import tariffs and regulatory barriers make it more difficult for new competitors to enter the market.
Market Competitive Landscape
The study includes the main foreign companies that are active in the Middle East and Africa home appliance markets. There is a lot of room for new businesses to enter the markets by offering higher-quality appliances with multifunctional features and products with connectivity features. There is also a lot of opportunity in the area for internet distributors. Numerous household appliance manufacturers are well-established in the area, including Samsung Electronics, Haier Electronics, Electrolux AB, Whirlpool Corporation, and Gorenje Group.
Scope of the report:
| Report Metric | Details |
| Market size available for years | 2020-2033 |
| Base year considered | 2023 |
| Forecast period | 2024-2033 |
| Segments covered | By Major Appliances, By Small Appliances, By Distribution Channel
|
| Regions covered | Eastern Region, Western Region, Northern Region, Southern Region
|
| Companies Covered | Arcelik A.S, BSH Hausgerate GmbH, Gorenje Group, Electrolux AB, Mitsubishi Electric Corporation, LG Electronics, Mabe, Midea, Panasonic Corporation, Samsung Electronics, Whirlpool Corporation, Others.
|
COVID-19 Impact on Middle East and Africa Home Appliances Market
The significance of digitization and automation for the home appliances market has increased due to the effects of the Covid-19 pandemic on industrial patterns and consumer behaviour. Due to the disruption in international trade caused by the COVID-19 epidemic, the home appliance business in the United Arab Emirates had growth challenges. The government has made a number of steps to improve the situation, and as a result, the industry and economy have progressively stabilized.
Key Target Audience:
- Homeowners
- Renters
- Families
- Young Professionals
- Seniors
- Small Businesses
- Eco-conscious Consumers
- Tech-savvy Shoppers
- Renovators and Builders
- Hospitality Industry
Our in-depth analysis of the Middle East and Africa Home Appliances Market includes the following segments:
| By Major Appliances: | RefrigeratorsFreezersDishwashing MachinesWashing MachinesOvensAir ConditionersOther |
| By Small Appliances: | Coffee/Tea Makers Food Processors Grills and Toasters Vacuum Cleaners Other |
| By Distribution Channel: | Mass Merchandisers Exclusive Stores Online Others |
Key Topics Covered in the Report:
- Middle East and Africa Home Appliances Market Size (FY’2024-FY’2033)
- Overview of Middle East and Africa Home Appliances Market
- Segmentation of Middle East and Africa Home Appliances Market By Major Appliances (Refrigerators, Freezers, Dishwashing Machines, Washing Machines, Ovens, Air Conditioners, Other)
- Segmentation of Middle East and Africa Home Appliances Market By Small Appliances (Coffee/Tea Makers, Food Processors, Grills and Toasters, Vacuum Cleaners, Other)
- Expansion Analysis of Middle East and Africa Home Appliances Market
- Problems and Obstacles in Middle East and Africa Home Appliances Market
- Competitive Landscape in the Middle East and Africa Home Appliances Market
- Impact of COVID-19 and Demonetization on Middle East and Africa Home Appliances Market
- Details on Current Investment in Middle East and Africa Home Appliances Market
- Competitive Analysis of Middle East and Africa Home Appliances Market
- Prominent Players in the Middle East and Africa Home Appliances Market
- SWOT Analysis of Middle East and Africa Home Appliances Market
- Middle East and Africa Home Appliances Market Future Outlook and Projections (FY’2024-FY’2033)
- Recommendations from Analyst
1. Introduction
1.1. Scope of the report
1.2. Market segment analysis
2. Research Methodology
2.1. Research data source
2.1.1. Secondary Data
2.1.2. Primary Data
2.1.3. SPER’s internal database
2.1.4. Premium insight from KOL’s
2.2. Market size estimation
2.2.1. Top-down and Bottom-up approach
2.3. Data triangulation
3. Executive Summary
4. Market Dynamics
4.1. Driver, Restraint, Opportunity and Challenges analysis
4.1.1. Drivers
4.1.2. Restraints
4.1.3. Opportunities
4.1.4. Challenges
4.2. COVID-19 Impacts of the Middle East and Africa Home Appliances Market
5. Market variable and outlook
5.1. SWOT Analysis
5.1.1. Strengths
5.1.2. Weaknesses
5.1.3. Opportunities
5.1.4. Threats
5.2. PESTEL Analysis
5.2.1. Political Landscape
5.2.2. Economic Landscape
5.2.3. Social Landscape
5.2.4. Technological Landscape
5.2.5. Environmental Landscape
5.2.6. Legal Landscape
5.3. PORTER’s Five Forces
5.3.1. Bargaining power of suppliers
5.3.2. Bargaining power of buyers
5.3.3. Threat of Substitute
5.3.4. Threat of new entrant
5.3.5. Competitive rivalry
5.4. Heat Map Analysis
6. Competitive Landscape
6.1. Middle East and Africa Home Appliances Market Manufacturing Base Distribution, Sales Area, Product Type
6.2. Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in Middle East and Africa Home Appliances Market
7. Middle East and Africa Home Appliances Market, By Major Appliances (USD Million) 2020-2033
7.1. Middle East and Africa Home Appliances Market Size, Share and Forecast, By Major Appliances, 2020-2026
7.2. Middle East and Africa Home Appliances Market Size, Share and Forecast, By Major Appliances, 2027-2033
7.3. Refrigerators
7.4. Freezers
7.5. Dishwashing Machines
7.6. Washing Machines
7.7. Ovens
7.8. Air Conditioners
7.9. Other
8. Middle East and Africa Home Appliances Market, By Small Appliances (USD Million) 2020-2033
8.1. Middle East and Africa Home Appliances Market Size, Share and Forecast, By End User, 2020-2026
8.2. Middle East and Africa Home Appliances Market Size, Share and Forecast, By End User, 2027-2033
8.3. Coffee/Tea Makers
8.4. Food Processors
8.5. Grills and Toasters
8.6. Vacuum Cleaners
8.7. Other
9. Middle East and Africa Home Appliances Market, By Distribution Channel (USD Million) 2020-2033
9.1. Middle East and Africa Home Appliances Market Size, Share and Forecast, By Distribution Channel, 2020-2026
9.2. Middle East and Africa Home Appliances Market Size, Share and Forecast, By Distribution Channel, 2027-2033
9.3. Mass Merchandisers
9.4. Exclusive Stores
9.5. Online
9.6. Others
10. Middle East and Africa Home Appliances Market Forecast, 2020-2033 (USD Million)
10.1. Middle East and Africa Home Appliances Market Size and Market Share
11. Middle East and Africa Home Appliances Market, By Region, 2020-2033 (USD Million)
11.1. Middle East and Africa Home Appliances Market Size and Market Share By Region (2020-2026)
11.2. Middle East and Africa Home Appliances Market Size and Market Share By Region (2027-2033)
11.3. Qatar
11.4. Saudi Arabia
11.5. United Arab Emirates
11.6. Egypt
11.7. Morocco
11.8. Nigeria
11.9. South Africa
11.10. Rest of Middle-East and Africa
12. Company Profile
12.1. Arcelik A.S
12.1.1. Company details
12.1.2. Financial outlook
12.1.3. Product summary
12.1.4. Recent developments
12.2. BSH Hausgerate GmbH
12.2.1. Company details
12.2.2. Financial outlook
12.2.3. Product summary
12.2.4. Recent developments
12.3. Gorenjo Group
12.3.1. Company details
12.3.2. Financial outlook
12.3.3. Product summary
12.3.4. Recent developments
12.4. Electrolux AB
12.4.1. Company details
12.4.2. Financial outlook
12.4.3. Product summary
12.4.4. Recent developments
12.5. Mitsubishi Electric Corporation
12.5.1. Company details
12.5.2. Financial outlook
12.5.3. Product summary
12.5.4. Recent developments
12.6. LG Electronics
12.6.1. Company details
12.6.2. Financial outlook
12.6.3. Product summary
12.6.4. Recent developments
12.7. Mabe
12.7.1. Company details
12.7.2. Financial outlook
12.7.3. Product summary
12.7.4. Recent developments
12.8. Midea
12.8.1. Company details
12.8.2. Financial outlook
12.8.3. Product summary
12.8.4. Recent developments
12.9. Panasonic Corporation
12.9.1. Company details
12.9.2. Financial outlook
12.9.3. Product summary
12.9.4. Recent developments
12.10. Samsung Electronics
12.10.1. Company details
12.10.2. Financial outlook
12.10.3. Product summary
12.10.4. Recent developments
12.11. Whirlpool Corporation
12.11.1. Company details
12.11.2. Financial outlook
12.11.3. Product summary
12.11.4. Recent developments
12.12. Others
13. Conclusion
14. Reference Links
15. List of Abbreviations
SPER Market Research’s methodology uses great emphasis on primary research to ensure that the market intelligence insights are up to date, reliable and accurate. Primary interviews are done with players involved in each phase of a supply chain to analyze the market forecasting. The secondary research method is used to help you fully understand how the future markets and the spending patterns look likes.
The report is based on in-depth qualitative and quantitative analysis of the Product Market. The quantitative analysis involves the application of various projection and sampling techniques. The qualitative analysis involves primary interviews, surveys, and vendor briefings. The data gathered as a result of these processes are validated through experts opinion. Our research methodology entails an ideal mixture of primary and secondary initiatives.
