Middle East and Africa Feminine Hygiene Products Market Introduction and Overview
According to SPER Market Research, the Middle East and Africa Feminine Hygiene Products Market is estimated to reach USD 2.59 billion by 2033 with a CAGR 4.78%.
The report includes an in-depth analysis of the Middle East and Africa Feminine Hygiene Products Market, including market size and trends, product mix, distribution channels, and supplier analysis. Products for feminine hygiene are made to enhance intimate health, keep oneself clean, and assist women in controlling their menstrual flow. Menstrual cups, tampons, sanitary pads, and panty liners are the most popular goods; each has a distinct function during the menstrual cycle. Tampons are placed into the vagina to absorb the flow internally, whereas pads are absorbent materials worn in underwear to catch menstrual blood. An environmentally friendly and reusable substitute for pads and tampons, menstruation cups are composed of flexible silicone or rubber and are placed within the vagina to collect menstrual fluid. Smaller, thinner pads called panty liners are used for spotting, minor discharge, or everyday freshness.
- January 2022: Essity AB acquired the Canadian firm Knix Wear, Inc. and the Australian company Modibodi in order to expand its presence in the global market for intimate apparel products.
Market Opportunities and Challenges
Opportunities: The growing number of women and increased urbanization are driving growth in the female hygiene product market in the Middle East and Africa (MEA) region. With a significant increase in the percentage of females, the MEA region's population has been expanding. As more women move into the area, there is a corresponding increase in the demand for feminine hygiene products. This shift in demographics directly leads to a larger demand for products such as sanitary pads, intimate wash, panty liners, menstrual cups, and tampons. Furthermore, Environmental responsibility and sustainability are becoming more and more popular worldwide. Because disposable menstrual products produce a significant quantity of trash, consumers are becoming more and more worried about the environmental impact of these items. Eco-friendly substitutes, such cloth pads, biodegradable tampons, and reusable menstrual cups, solve these issues by lowering waste and carbon emissions, which makes them appealing choices.
Challenges: Pollution is a major issue with feminine hygiene products, especially when it comes to throwaway items. Tampons and menstrual pads, which are frequently comprised of synthetic materials, contribute to pollution in a number of ways. These items can wind up in landfills and the ocean if they are not disposed of properly, which can have long-term negative effects on the environment. These products contain polymers and chemicals that can take hundreds of years to break down, and the existence of such non-biodegradable garbage has a negative impact on public health, marine life, and ecosystems. Therefore, controlling and minimizing the environmental effect of feminine hygiene products is a crucial task that calls for creative, environmentally responsible solutions to lessen pollution and advance sustainability in the sector. Its market expansion may be constrained by such issues.
Market Competitive Landscape
The Feminine Hygiene Products Market in Middle East and Africa is moderately fragmented. Some of the market key companies are Edgewell Personal Care Co, Essity AB, Kimberly-Clark Corp, Lune Group Oy Ltd, Mooncup Ltd, Ontex BV, and The Procter & Gamble Co.
Scope of the report:
| Report Metric | Details |
| Market size available for years | 2020-2033 |
| Base year considered | 2023 |
| Forecast period | 2024-2033 |
| Segments covered | By Type, By Distribution Channel, By Absorbency Level |
| Regions covered | Middle East And Africa, Qatar, Saudi Arabia, United Arab Emirates, Egypt, Morocco, Nigeria, South Africa, Rest of Middle-East and Africa |
| Companies Covered | Edgewell Personal Care Co, Essity AB, Kimberly-Clark Corp, Lune Group Oy Ltd, Mooncup Ltd, Ontex BV, and The Procter & Gamble Co. |
COVID-19 Impact on Middle East and Africa Feminine Hygiene Products Market
The Middle East and Africa (MEA) market for feminine hygiene products was significantly impacted by the COVID-19 epidemic, which brought with it both opportunities and challenges. Global supply chain disruptions resulted in product shortages and delays, and the pandemic's economic effects decreased consumer spending, making it harder for certain women to get basic hygiene supplies. Financial hardships forced women to look for less expensive alternatives, such cloth pads, while lockdowns restricted access to shops and pharmacies in many locations. Nonetheless, the epidemic also raised awareness of personal cleanliness, which in some areas fueled demand for feminine hygiene products. As people began purchasing online, e-commerce grew significantly because it made things more accessible, particularly in cities.
Key Target Audience:
- Adolescent Girls
- Women of Reproductive Age (18-45)
- Working Women
- Pregnant and Postpartum Women
- Women in Rural and Low-Income Areas
- Health-Conscious Consumers
- Eco-Conscious Consumers
- Elderly Women (Post-Menopausal)
Our in-depth analysis of the Middle East and Africa Feminine Hygiene Products Market includes the following segments:
| By Product Type: | Sanitary NapkinsTamponsMenstrual CupsOthers |
| By Absorbency Level: | Ultra-ThinRegular/StandardHeavy/MaxySuper/Extra |
| By Distribution Channel: | Supermarkets and HypermarketsDrug Stores and PharmaciesHealth and Beauty StoresOnline Retail |
Key Topics Covered in the Report:
- Middle East and Africa Feminine Hygiene Products Market Size (FY’2024-FY’2033)
- Overview of Middle East and Africa Feminine Hygiene Products Market
- Segmentation of Middle East and Africa Feminine Hygiene Products Market By Product Type (Sanitary Napkins, Tampons, Menstrual Cups, Others)
- Segmentation of Middle East and Africa Feminine Hygiene Products Market By Absorbency Level (Ultra-Thin, Regular/Standard, Heavy/Maxy, Super/Extra)
- Segmentation of Middle East and Africa Feminine Hygiene Products Market By Distribution Channel (Supermarkets and Hypermarkets, Drug Stores and Pharmacies, Health and Beauty Stores, Online Retail)
- Expansion Analysis of Middle East and Africa Feminine Hygiene Products Market
- Problems and Obstacles in Middle East and Africa Feminine Hygiene Products Market
- Competitive Landscape in the Middle East and Africa Feminine Hygiene Products Market
- Impact of COVID-19 and Demonetization on Middle East and Africa Feminine Hygiene Products Market
- Details on Current Investment in Middle East and Africa Feminine Hygiene Products Market
- Competitive Analysis of Middle East and Africa Feminine Hygiene Products Market
- Prominent Players in the Middle East and Africa Feminine Hygiene Products Market
- SWOT Analysis of Middle East and Africa Feminine Hygiene Products Market
- Middle East and Africa Feminine Hygiene Products Market Future Outlook and Projections (FY’2024-FY’2033)
- Recommendations from Analyst
1. Introduction
1.1. Scope of the report
1.2. Market segment analysis
2. Research Methodology
2.1. Research data source
2.1.1. Secondary Data
2.1.2. Primary Data
2.1.3. SPER’s internal database
2.1.4. Premium insight from KOL’s
2.2. Market size estimation
2.2.1. Top-down and Bottom-up approach
2.3. Data triangulation
3. Executive Summary
4. Market Dynamics
4.1. Driver, Restraint, Opportunity and Challenges analysis
4.1.1. Drivers
4.1.2. Restraints
4.1.3. Opportunities
4.1.4. Challenges
4.2. COVID-19 Impacts of the Middle East and Africa Feminine Hygiene Products Market
5. Market variable and outlook
5.1. SWOT Analysis
5.1.1. Strengths
5.1.2. Weaknesses
5.1.3. Opportunities
5.1.4. Threats
5.2. PESTEL Analysis
5.2.1. Political Landscape
5.2.2. Economic Landscape
5.2.3. Social Landscape
5.2.4. Technological Landscape
5.2.5. Environmental Landscape
5.2.6. Legal Landscape
5.3. PORTER’s Five Forces
5.3.1. Bargaining power of suppliers
5.3.2. Bargaining power of buyers
5.3.3. Threat of Substitute
5.3.4. Threat of new entrant
5.3.5. Competitive rivalry
5.4. Heat Map Analysis
6. Competitive Landscape
6.1. Middle East and Africa Feminine Hygiene Products Market Manufacturing Base Distribution, Sales Area, Product Type
6.2. Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in Middle East and Africa Feminine Hygiene Products Market
7. Middle East and Africa Feminine Hygiene Products Market, By Product Type (USD Million) 2020-2033
7.1. Middle East and Africa Feminine Hygiene Products Market Size, Share and Forecast, By Product Type, 2020-2026
7.2. Middle East and Africa Feminine Hygiene Products Market Size, Share and Forecast, By Product Type, 2027-2033
7.3. Sanitary Napkins
7.4. Tampons
7.5. Menstrual Cups
7.6. Others
8. Middle East and Africa Feminine Hygiene Products Market, By Absorbency Level (USD Million) 2020-2033
8.1. Middle East and Africa Feminine Hygiene Products Market Size, Share and Forecast, By Absorbency Level, 2020-2026
8.2. Middle East and Africa Feminine Hygiene Products Market Size, Share and Forecast, By Absorbency Level, 2027-2033
8.3. Ultra-Thin
8.4. Regular/Standard
8.5. Heavy/Maxy
8.6. Super/Extra
9. Middle East and Africa Feminine Hygiene Products Market, By Distribution Channel (USD Million) 2020-2033
9.1. Middle East and Africa Feminine Hygiene Products Market Size, Share and Forecast, By Distribution Channel, 2020-2026
9.2. Middle East and Africa Feminine Hygiene Products Market Size, Share and Forecast, By Distribution Channel, 2027-2033
9.3. Supermarkets and Hypermarkets
9.4. Drug Stores and Pharmacies
9.5. Health and Beauty Stores
9.6. Online Retail
10. Middle East and Africa Feminine Hygiene Products Market Forecast, 2020-2033 (USD Million)
10.1. Middle East and Africa Feminine Hygiene Products Market Size and Market Share
11. Middle East and Africa Feminine Hygiene Products Market, By Region, 2020-2033 (USD Million)
11.1. Middle East and Africa Feminine Hygiene Products Market Size and Market Share By Region (2020-2026)
11.2. Middle East and Africa Feminine Hygiene Products Market Size and Market Share By Region (2027-2033)
11.3. Middle East And Africa
11.4. Qatar
11.5. Saudi Arabia
11.6. United Arab Emirates
11.7. Egypt
11.8. Morocco
11.9. Nigeria
11.10. South Africa
11.11. Rest of Middle-East and Africa
12. Company Profile
12.1. Edgewell Personal Care Co,
12.1.1. Company details
12.1.2. Financial outlook
12.1.3. Product summary
12.1.4. Recent developments
12.2. Essity AB
12.2.1. Company details
12.2.2. Financial outlook
12.2.3. Product summary
12.2.4. Recent developments
12.3. Kimberly-Clark Corp
12.3.1. Company details
12.3.2. Financial outlook
12.3.3. Product summary
12.3.4. Recent developments
12.4. Lune Group Oy Ltd
12.4.1. Company details
12.4.2. Financial outlook
12.4.3. Product summary
12.4.4. Recent developments
12.5. Mooncup Ltd
12.5.1. Company details
12.5.2. Financial outlook
12.5.3. Product summary
12.5.4. Recent developments
12.6. Ontex BV
12.6.1. Company details
12.6.2. Financial outlook
12.6.3. Product summary
12.6.4. Recent developments
12.7. Others
13. Conclusion
14. Reference Links
15. List of Abbreviations