Middle East and Africa Household Care Market Overview
According to SPER Market Research, the Middle East and Africa Household Care Market is estimated to reach USD 11.46 billion by 2033 with a CAGR 5.23%.
Household care is an important component of keeping your home clean and organized. It includes a variety of duties and responsibilities that contribute to a home's overall well-being. Cleaning is an important element of household care. Cleaning entails tasks such as dusting furniture, sweeping or vacuuming floors, and mopping them to eliminate dirt and germs. We ensure a sanitary environment and limit the risk of illness-causing germs and bacteria by cleaning our living areas on a regular basis. In addition to cleaning and tidying, domestic care involves performing laundry. This involves clothes washing, drying, and folding. Household maintenance entails not only just keeping the physical space clean; it also entails providing a pleasant and welcome environment. This can be accomplished by the arrangement of decorative things, the organization of furniture, and the maintenance of a comfortable living environment. We build a setting that represents our personalities, encourages relaxation, and fosters a sense of belonging by taking care of our homes.
Exploring the Growth Drivers of the Middle East and Africa Household Care Industry
There are several main factors that impact the development of the Middle East and Africa household care market. Firstly, rising population and urbanisation have increased demand for household care products and services, as city people want quick cleaning and maintenance solutions. Secondly, rising disposable income and improved living standards in the region have increased purchasing power, resulting in increased demand for cleaning agents, detergents, and other household care items. Furthermore, modernity and globalization have boosted demand for specialised cleaning products and appliances through changing lifestyles and increasing customer preferences.
What challenges does the Middle East and Africa Household Care Market face?
The Middle East and Africa household care market is facing a number of challenges that are hindering its growth and development. Companies have to adapt and localize their advertising strategies and product offerings due to the region's different consumer preferences and cultural practises. Infrastructure limitations, such as insufficient transportation networks and unreliable utilities, restrict household care product distribution and availability, particularly in distant or impoverished locations. Many consumers are concerned about affordability, necessitating a fine balance between price and quality. Growing concern about environmental sustainability necessitates eco-friendly solutions that are both economical and effective. Furthermore, constant innovation, distinction, as well as effective market positioning are required due to competition from both domestic and international brands.
In what ways has the COVID-19 pandemic affected Middle East and Africa Household Care Market?
The COVID-19 epidemic has had a substantial influence on the household care market throughout the Middle East and Africa. One of the immediate consequences was an increase in demand for hygiene and cleaning products as people grew more concerned with preserving cleanliness and avoiding the virus's spread. Products including hand sanitizers, disinfectants, and surface cleansers were in high demand. Furthermore, supply chain problems impacted the availability of certain household care goods. Travel restrictions and logistical hurdles hampered commodities movement, causing delays and shortages in some areas.
Scope of the Report:
| Report Metric | Details |
| Market size available for years | 2019-2033 |
| Base year considered | 2022 |
| Forecast period | 2023-2033 |
| Segments covered | By Product Type, By Nature, By Distribution Channel
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| Regions covered | Saudi Arabia, UAE, Egypt, Israel, South Africa, Rest of Middle East and Africa.
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| Companies Covered | Church & Dwight Co., Inc, Colgate-Palmolive Company, Henkel AG & Co. KGaA, SC Johnson, The Clorox Company, The Procter & Gamble Company, Unilever, Others.
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Key Target Audience:
- Families with Children
- Hospitality and Facilities
- Households
- Urban Dwellers
- Working Professionals
Middle East and Africa Household Care Market Segmentation:
1. By Product Type:
- Middle East and Africa Household Care Market Value Share and Forecast, By Product Type, 2023-2033
- Air care
- Home Service
- Laundry Care
- Surface Care
- Toilet Care
2. By Nature:
- Middle East and Africa Household Care Market Value Share and Forecast, By Nature, 2023-2033
- Conventional
- Organic
3. By Distribution Channel:
- Middle East and Africa Household Care Market Value Share and Forecast, By Distribution Channel, 2023-2033
- Convenience Store
- Online Stores
- Supermarket/Hypermarket
4. By Region:
- Egypt
- Israel
- Saudi Arabia
- South Africa
- UAE
- Rest of Middle East and Africa
Key Topics Covered in the Report:
- Middle East and Africa Household Care Market Size (FY’2023-FY’2033)
- Overview of Middle East and Africa Household Care Market
- Segmentation of Middle East and Africa Household Care Market By Product Type (Air Care, Home Service, Laundry Care, Surface Care, Toilet Care, Others)
- Segmentation of Middle East and Africa Household Care Market By Nature (Organic, Conventional)
- Segmentation of Middle East and Africa Household Care Market By Distribution Channel (Convenience Store, Online Stores, Supermarket/Hypermarket, Others)
- Statistical Snap of Middle East and Africa Household Care Market
- Growth Analysis of Middle East and Africa Household Care Market
- Problems and Challenges in Middle East and Africa Household Care Market
- Competitive Landscape in the Middle East and Africa Household Care Market
- Impact of COVID-19 and Demonetization on Middle East and Africa Household Care Market
- Details on Recent Investment in Middle East and Africa Household Care Market
- Competitive Analysis of Middle East and Africa Household Care Market
- Key Players in the Middle East and Africa Household Care Market
- SWOT Analysis of Middle East and Africa Household Care Market
- Middle East and Africa Household Care Market Future Outlook and Projections (FY’2023-FY’2033)
- Recommendations from Analyst
1. Introduction
1.1. Scope of the report
1.2. Market segment analysis
2. Research Methodology
2.1. Research data source
2.1.1. Secondary Data
2.1.2. Primary Data
2.1.3. SPER’s internal database
2.1.4. Premium insight from KOL’s
2.2. Market size estimation
2.2.1. Top-down and Bottom-up approach
2.3. Data triangulation
3. Executive Summary
4. Market Dynamics
4.1. Driver, Restraint, Opportunity and Challenges analysis
4.1.1. Drivers
4.1.2. Restraints
4.1.3. Opportunities
4.1.4. Challenges
4.2. COVID-19 Impacts of the Middle East and Africa Household Care Market
5. Market variable and outlook
5.1. SWOT Analysis
5.1.1. Strengths
5.1.2. Weaknesses
5.1.3. Opportunities
5.1.4. Threats
5.2. PESTEL Analysis
5.2.1. Political Landscape
5.2.2. Economic Landscape
5.2.3. Social Landscape
5.2.4. Technological Landscape
5.2.5. Environmental Landscape
5.2.6. Legal Landscape
5.3. PORTER’s Five Forces
5.3.1. Bargaining power of suppliers
5.3.2. Bargaining power of buyers
5.3.3. Threat of Substitute
5.3.4. Threat of new entrant
5.3.5. Competitive rivalry
5.4. Heat Map Analysis
6. Competitive Landscape
6.1. Middle East and Africa Household Care Market Manufacturing Base Distribution, Sales Area, Product Type
6.2. Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in Middle East and Africa Household Care Market
7. Middle East and Africa Household Care Market, By Product Type (USD Million)
7.1. Middle East and Africa Household Care Market Value Share and Forecast, By Product Type, 2023-2033
7.2. Air care
7.3. Home Service
7.4. Laundry Care
7.5. Surface Care
7.6. Toilet Care
7.7. Others
8. Middle East and Africa Household Care Market, By Nature (USD Million)
8.1. Middle East and Africa Household Care Market Value Share and Forecast, By Nature, 2023-2033
8.2. Conventional
8.3. Organic
9. Middle East and Africa Household Care Market, By Distribution Channel (USD Million)
9.1. Middle East and Africa Household Care Market Value Share and Forecast, By Distribution Channel, 2023-2033
9.2. Convenience Store
9.3. Online Stores
9.4. Supermarket/Hypermarket
9.5. Others
10. Middle East and Africa Household Care Market Forecast, 2019-2033 (USD Million)
10.1. Middle East and Africa Household Care Market Size and Market Share
11. Middle East and Africa Household Care Market, By Product Type, 2019-2033 (USD Million)
11.1. Middle East and Africa Household Care Market Size and Market Share by Product Type (2019-2026)
11.2. Middle East and Africa Household Care Market Size and Market Share by Product Type (2027-2033)
12. Middle East and Africa Household Care Market, By Nature, 2019-2033 (USD Million)
12.1. Middle East and Africa Household Care Market Size and Market Share by Nature (2019-2026)
12.2. Middle East and Africa Household Care Market Size and Market Share by Nature (2027-2033)
13. Middle East and Africa Household Care Market, By Distribution Channel, 2019-2033 (USD Million)
13.1. Middle East and Africa Household Care Market Size and Market Share by Distribution Channel (2019-2026)
13.2. Middle East and Africa Household Care Market Size and Market Share by Distribution Channel (2027-2033)
14. Middle East and Africa Household Care Market, By Region, 2019-2033 (USD Million)
14.1. Middle East and Africa Household Care Market Size and Market Share by Region (2019-2026)
14.2. Middle East and Africa Household Care Market Size and Market Share by Region (2027-2033)
14.3. Egypt
14.4. Israel
14.5. Saudi Arabia
14.6. South Africa
14.7. UAE
14.8. Rest of Middle East and Africa
15. Company Profile
15.1. Church & Dwight Co. Inc.
15.1.1. Company details
15.1.2. Financial outlook
15.1.3. Product summary
15.1.4. Recent developments
15.2. Colgate-Palmolive Company
15.2.1. Company details
15.2.2. Financial outlook
15.2.3. Product summary
15.2.4. Recent developments
15.3. Henkel AG & Co. KGaA
15.3.1. Company details
15.3.2. Financial outlook
15.3.3. Product summary
15.3.4. Recent developments
15.4. CANON MEDICAL SYSTEMS CORPORATION
15.4.1. Company details
15.4.2. Financial outlook
15.4.3. Product summary
15.4.4. Recent developments
15.5. SC Johnson
15.5.1. Company details
15.5.2. Financial outlook
15.5.3. Product summary
15.5.4. Recent developments
15.6. The Clorox Company
15.6.1. Company details
15.6.2. Financial outlook
15.6.3. Product summary
15.6.4. Recent developments
15.7. The Procter & Gamble Company
15.7.1. Company details
15.7.2. Financial outlook
15.7.3. Product summary
15.7.4. Recent developments
15.8. Unilever
15.8.1. Company details
15.8.2. Financial outlook
15.8.3. Product summary
15.8.4. Recent developments
15.9. Others
16. List of Abbreviations
17. Reference Links
18. Conclusion
19. Research Scope
SPER Market Research’s methodology uses great emphasis on primary research to ensure that the market intelligence insights are up to date, reliable and accurate. Primary interviews are done with players involved in each phase of a supply chain to analyze the market forecasting. The secondary research method is used to help you fully understand how the future markets and the spending patterns look likes.
The report is based on in-depth qualitative and quantitative analysis of the Product Market. The quantitative analysis involves the application of various projection and sampling techniques. The qualitative analysis involves primary interviews, surveys, and vendor briefings. The data gathered as a result of these processes are validated through experts opinion. Our research methodology entails an ideal mixture of primary and secondary initiatives.
