Men’s Grooming Products Market Introduction and Overview
According to SPER Market Research, the Global Men’s Grooming Products Market is estimated to reach USD 94.52 billion by 2033 with a CAGR of 5.69%.
The report includes an in-depth analysis of the Global Men’s Grooming Products Market, including market size and trends, product mix, Applications, and supplier analysis. Men's grooming products include a wide range of personal care items aimed specifically at maintaining and improving a man's appearance and overall well-being. These items address a variety of grooming needs, such as skincare, hair care, and facial hair maintenance. Men's grooming products frequently include facial cleansers, moisturizers, and anti-aging lotions designed specifically for men's skin. Shampoos, conditioners, and styling treatments designed for diverse hair types and styles are examples of haircare products.
- L'Oréal purchased Youth to the People, a superfood skin care expert based in the United States, in January 2022, with the goal of expanding ethical solutions in a highly competitive market for male grooming products.
- Edgewell Personal Care Company introduced the new Schick Xtreme Men's Bamboo Hybrid Razors in April 2022. The product's flexible blades are composed of 75% recycled steel, and its packaging is entirely recyclable.
Market Opportunities and Challenges
Companies Constantly Provide Improved Products to Promote Market Expansion.
The industry leaders' constant supply of improved razors, shaving creams, and gels to provide men with a high-end grooming option is fueling the market expansion. For example, in September 2021, GilletteLabs, a premium innovation business owned by Procter & Gamble, said that it would be collaborating with Bugatti, a maker of hypersports cars worldwide, to introduce its Bugatti Special Edition Heated Razor to the global market. The desire of male consumers to purchase new and improved shave care products at barbershops is also driving higher demand for the product. Furthermore, the rise of the metrosexual male and the expanding influence of celebrities and influencers have caused perceptions about conventional masculinity to change, leading to an increase in men's spending on grooming goods. Also, the demand for male toiletries is rising globally due to an increase in the number of men's salons.
The prevalence of skin issues Chemical-based Cosmetics Will Affect Market Expansion.
The expansion of the global skincare industry is being impacted by the rise in cases of face skin swelling and darkening brought on by the use of chemical-based products. Furthermore, the use of traditional close shavers and blades, as well as chemical-based aftershave lotions, can cause itching and skin wounds, which is restricting the demand for the product globally.
Market Competitive Landscape
The market under study is very competitive, with a large number of small- and medium-sized businesses operating in the region as well as major global firms including Vi-John Group, Beiersdorf AG, Procter & Gamble Co., L'Oréal SA, and Shiseido Co. Ltd. Regional and international businesses are concentrating on using organic ingredients due to the rise in demand for natural and organic products. The two primary tactics used by the major market players are the introduction of new products and product innovations. Acquisitions and mergers are driving up market expansion even more.
Scope of the Report:
| Report Metric | Details |
| Market size available for years | 2020-2033 |
| Base year considered | 2023 |
| Forecast period | 2024-2033 |
| Segments covered | By Product, By Distribution Channel, By Type
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| Regions covered | North America, Asia-Pacific, Latin America, Middle East & Africa and Europe
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| Companies Covered | Edgewell Personal Care Company, Grooming Lounge, Helios Lifestyle Private Limited, L'Oreal SA, MALIN+GOETZ, Maxingvest AG (Beiersdorf AG), Procter & Gamble Co., Shiseido Co. Ltd, Vi-john Group, Visage Lines Personal Care, Others
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COVID-19 Impact on Global Men’s Grooming Products Market
The global COVID-19 pandemic has had a notable influence on the men's grooming goods sector. The pandemic caused significant disruptions to the economy, altered consumer behavior, and caused priorities to change, all of which had an impact on the grooming sector. Certain grooming goods, such shaving creams and razors, saw a decrease in demand during lockdowns and social distance periods when people cut back on their grooming habits. The market for formal grooming products was impacted by a change towards a more casual lifestyle brought about by an increase in the number of people working from home. Conversely, there was a spike in sales of skincare and haircare products due to the growing interest in self-care and at-home grooming.
Key Target Audience:
- Men's Grooming Enthusiasts
- Skincare Aficionados
- Beard Culture Enthusiasts
- Haircare Enthusiasts
- Professional Groomers
- Online Shoppers Businesses
Our in-depth analysis of the Men’s Grooming Products Market includes the following segments:
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By Product: |
Skincare
Hair Styling
Shave/Beard Care
Accessories
Color Cosmetics
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By Distribution Channel: |
Supermarkets & Hypermarkets
Online
Others
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By Type: |
Mass
Premium
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Key Topics Covered in the Report:
- Global Men’s Grooming Products Market Size (FY’2023-FY’2033)
- Overview of Global Men’s Grooming Products Market
- Segmentation of Global Men’s Grooming Products Market By Product (Skincare, Hair Styling, Shave/Beard Care, Accessories, Color Cosmetics)
- Segmentation of Global Men’s Grooming Products Market By Distribution Channel (Supermarkets & Hypermarkets, Online, Others)
- Segmentation of Global Men’s Grooming Products Market By Type (Mass, Premium)
- Statistical Snap of Global Men’s Grooming Products Market
- Expansion Analysis of Global Men’s Grooming Products Market
- Problems and Obstacles in Global Men’s Grooming Products Market
- Competitive Landscape in the Global Men’s Grooming Products Market
- Impact of COVID-19 and Demonetization on Global Men’s Grooming Products Market
- Details on Current Investment in Global Men’s Grooming Products Market
- Competitive Analysis of Global Men’s Grooming Products Market
- Prominent Players in the Global Men’s Grooming Products Market
- SWOT Analysis of Global Men’s Grooming Products Market
- Global Men’s Grooming Products Market Future Outlook and Projections (FY’2023-FY’2033)
- Recommendations from Analyst
1. Introduction
1.1. Scope of the report
1.2. Market segment analysis
2. Research Methodology
2.1. Research data source
2.1.1. Secondary Data
2.1.2. Primary Data
2.1.3. SPER’s internal database
2.1.4. Premium insight from KOL’s
2.2. Market size estimation
2.2.1. Top-down and Bottom-up approach
2.3. Data triangulation
3. Executive Summary
4. Market Dynamics
4.1. Driver, Restraint, Opportunity and Challenges analysis
4.1.1. Drivers
4.1.2. Restraints
4.1.3. Opportunities
4.1.4. Challenges
4.2. COVID-19 Impacts of the Global Men’s Grooming Products Market
5. Market variable and outlook
5.1. SWOT Analysis
5.1.1. Strengths
5.1.2. Weaknesses
5.1.3. Opportunities
5.1.4. Threats
5.2. PESTEL Analysis
5.2.1. Political Landscape
5.2.2. Economic Landscape
5.2.3. Social Landscape
5.2.4. Technological Landscape
5.2.5. Environmental Landscape
5.2.6. Legal Landscape
5.3. PORTER’s Five Forces
5.3.1. Bargaining power of suppliers
5.3.2. Bargaining power of buyers
5.3.3. Threat of Substitute
5.3.4. Threat of new entrant
5.3.5. Competitive rivalry
5.4. Heat Map Analysis
6. Competitive Landscape
6.1. Global Men’s Grooming Products Market Manufacturing Base Distribution, Sales Area, Product Type
6.2. Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in Global Men’s Grooming Products Market
7. Global Men’s Grooming Products Market, By Product (USD Million)
7.1. Global Men’s Grooming Products Market Value Share and Forecast, By Product, 2024-2033
7.2. Skincare
7.3. Hair Styling
7.4. Shave/Beard Care
7.5. Accessories
7.6. Color Cosmetics
8. Global Men’s Grooming Products Market, By Distribution Channel (USD Million)
8.1. Global Men’s Grooming Products Market Value Share and Forecast, By Distribution Channel, 2024-2033
8.2. Supermarkets & Hypermarkets
8.3. Online
8.4. Others
9. Global Men’s Grooming Products Market, By Type (USD Million)
9.1. Global Men’s Grooming Products Market Value Share and Forecast, By Type, 2024-2033
9.2. Mass
9.3. Premium
10. Global Men’s Grooming Products Market Forecast, 2020-2033 (USD Million)
10.1. Global Men’s Grooming Products Market Size and Market Share
11. Global Men’s Grooming Products Market, By Product, 2020-2033 (USD Million)
11.1. Global Men’s Grooming Products Market Size and Market Share By Product (2020-2026)
11.2. Global Men’s Grooming Products Market Size and Market Share By Product (2027-2033)
12. Global Men’s Grooming Products Market, By Distribution Channel, 2020-2033 (USD Million)
12.1. Global Men’s Grooming Products Market Size and Market Share By Distribution Channel (2020-2026)
12.2. Global Men’s Grooming Products Market Size and Market Share By Distribution Channel (2027-2033)
13. Global Men’s Grooming Products Market, By Type 2020-2033 (USD Million)
13.1. Global Men’s Grooming Products Market Size and Market Share By Type (2020-2026)
13.2. Global Men’s Grooming Products Market Size and Market Share By Type (2027-2033)
14. Global Men’s Grooming Products Market, By Region, 2020-2033 (USD Million)
14.1. Global Men’s Grooming Products Market Size and Market Share By Region (2020-2026)
14.2. Global Men’s Grooming Products Market Size and Market Share By Region (2027-2033)
14.3. Asia-Pacific
14.3.1. Australia
14.3.2. China
14.3.3. India
14.3.4. Japan
14.3.5. South Korea
14.3.6. Rest of Asia-Pacific
14.4. Europe
14.4.1. France
14.4.2. Germany
14.4.3. Italy
14.4.4. Spain
14.4.5. United Kingdom
14.4.6. Rest of Europe
14.5. Middle East and Africa
14.5.1. Kingdom of Saudi Arabia
14.5.2. United Arab Emirates
14.5.3. Rest of Middle East & Africa
14.6. North America
14.6.1. Canada
14.6.2. Mexico
14.6.3. United States
14.7. Latin America
14.7.1. Argentina
14.7.2. Brazil
14.7.3. Rest of Latin America
15. Company Profile
15.1. Edgewell Personal Care Company
15.1.1. Company details
15.1.2. Financial outlook
15.1.3. Product summary
15.1.4. Recent developments
15.2. Grooming Lounge
15.2.1. Company details
15.2.2. Financial outlook
15.2.3. Product summary
15.2.4. Recent developments
15.3. Helios Lifestyle Private Limited
15.3.1. Company details
15.3.2. Financial outlook
15.3.3. Product summary
15.3.4. Recent developments
15.4. L'Oreal SA
15.4.1. Company details
15.4.2. Financial outlook
15.4.3. Product summary
15.4.4. Recent developments
15.5. MALIN+GOETZ
15.5.1. Company details
15.5.2. Financial outlook
15.5.3. Product summary
15.5.4. Recent developments
15.6. Maxingvest AG (Beiersdorf AG)
15.6.1. Company details
15.6.2. Financial outlook
15.6.3. Product summary
15.6.4. Recent developments
15.7. Procter & Gamble Co.
15.7.1. Company details
15.7.2. Financial outlook
15.7.3. Product summary
15.7.4. Recent developments
15.8. Shiseido Co. Ltd
15.8.1. Company details
15.8.2. Financial outlook
15.8.3. Product summary
15.8.4. Recent developments
15.9. Vi-john Group
15.9.1. Company details
15.9.2. Financial outlook
15.9.3. Product summary
15.9.4. Recent developments
15.10. Visage Lines Personal Care
15.10.1. Company details
15.10.2. Financial outlook
15.10.3. Product summary
15.10.4. Recent developments
15.11. Others
16. List of Abbreviations
17. Reference Links
18. Conclusion
19. Research Scope
SPER Market Research’s methodology uses great emphasis on primary research to ensure that the market intelligence insights are up to date, reliable and accurate. Primary interviews are done with players involved in each phase of a supply chain to analyze the market forecasting. The secondary research method is used to help you fully understand how the future markets and the spending patterns look likes.
The report is based on in-depth qualitative and quantitative analysis of the Product Market. The quantitative analysis involves the application of various projection and sampling techniques. The qualitative analysis involves primary interviews, surveys, and vendor briefings. The data gathered as a result of these processes are validated through experts opinion. Our research methodology entails an ideal mixture of primary and secondary initiatives.
