Laundry Detergent Market Introduction and Overview
According to SPER Market Research, the Global Laundry Detergent Market is estimated to reach USD 315.18 billion by 2033 with a CAGR of 6.51%.
The report includes an in-depth analysis of the Global Laundry Detergent Market, including market size and trends, product mix, Applications, and supplier analysis. Laundry detergent is used to clean soiled garments. Typically, builders or water softeners, bleach, surfactants, enzymes, dirt anti-deposition agents, optical brighteners, foam regulators, perfumes, colors, and corrosion inhibitors are the ingredients used to make laundry detergent powder.
- July 2023: Dirt Is Good, the most well-known laundry brand from Unilever (also marketed as Persil, Skip, and OMO), introduced a newly developed capsule to help with decarbonization and offer superior cleaning performance. By using cardboard containers rather than plastic packaging for the new capsules, almost 6,000 tons less plastic will enter the waste stream each year.
- January 2023: By the beginning of 2023, Henkel plans to merge its home care, beauty care, and laundry divisions into Henkel Consumer Brands. The goal of combining the resources is to create a consumer platform that runs on several platforms. As a result of the connection's improved infrastructure, the company can offer better customer service.
Market Opportunities and Challenges
The increased per capita expenditure on home cleaning goods, especially laundry detergents, is a result of people's growing awareness of the need of leading healthier lives and their growing worries about living in a clean, germ-free environment. Recent years have seen a significant increase in the usage of fragrance in home cleaning products as customers seek for goods with a powerful, pleasing scent. This has forced manufacturers to distinguish their offerings. Global demand for laundry detergent products has also expanded due to reasons including rising household spending and the real estate sector's expansion as a result of rising residential property values.
There are several reasons that might provide obstacles or limitations for the laundry detergent industry. These might consist of Growing awareness of the effects laundry detergents, particularly those containing phosphates, sulfates, and other dangerous substances, have on the environment has led to a shift toward eco-friendly alternatives. Regulations controlling the use of particular chemicals in detergents may potentially prevent the industry from growing. Health Issues People are becoming aware of the potential health dangers associated with certain chemicals used in standard laundry detergents, including colors, fragrances, and preservatives.
Market Competitive Landscape
These titans of the industry never stop innovating to provide eco-friendly, effective, and adaptable detergent solutions that meet changing customer demands for convenience and sustainability. Competitiveness in the market encourages attempts to improve products, develop marketing plans, and expand globally. This creates a dynamic environment where customer-centricity and brand distinction are crucial. Some of the key players are Alticor, Church &Dwight Co.Inc, Colgate-Palmolive Company, C. Johnson & Son Inc., Henkel AG &Co. Inc, Procter & Gamble Company, Reckitte Benckiser Group plc, Unilever plc.
Scope of the Report:
| Report Metric | Details |
| Market size available for years | 2020-2033 |
| Base year considered | 2023 |
| Forecast period | 2024-2033 |
| Segments covered | By Product Type, By Distribution Channels.
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| Regions covered | North America, Asia-Pacific, Latin America, Middle East & Africa and Europe
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| Companies Covered | Alticor, Church &Dwight Co.Inc, Colgate-Palmolive Company, C. Johnson & Son Inc., Henkel AG &Co. Inc, Procter & Gamble Company, Reckitte Benckiser Group plc, Unilever plc.
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COVID-19 Impact on Global Laundry Detergent Market.
The market for laundry detergent has been greatly influenced by the COVID-19 outbreak. Laundry detergent use has surged as consumers emphasize keeping their clothing and linens clean and free of possible pollutants, a result of greater attention on hygiene and cleanliness. Consumption has also grown as a result of more frequent washing owing to remote work arrangements and lockdowns. New formulations of detergents have been introduced as a result of a shift in consumer preferences toward those having antiviral or antibacterial qualities. Laundry detergents are now readily available for people to buy online because to the advent of e-commerce.
Key Target Audience:
- Households and consumers
- Laundromats and Commercial Laundry Businesses
- Grocery Stores and Retailers
- Online retail platform
- Hospitality Industry
- Healthcare Facilities
- Industrial and Institutional Buyers
- Parents and Caregivers
- Environmentally Conscious Consumers
- Professional Cleaners and Janitorial Service
Our in-depth analysis of the Laundry Detergent Market includes the following segments:
| By Product Type: | Detergent PowderLaundry LiquidFabric SoftenerOther Product Types |
| By Distribution Channel: | SupermarketHypermarketOnline Retail StoreOther Distribution Channels |
| By Region: | Asia-PacificEuropeMiddle East & AfricaNorth AmericaLatin America |
Key Topics Covered in the Report:
- Global Laundry Detergent Market Size (FY’2024-FY’2033)
- Overview of Global Laundry Detergent Market
- Segmentation of Global Laundry Detergent Market By Product Type (Detergent Powder, Laundry liquid, Fabric softener, other product types).
- Segmentation of Global Laundry Detergent Market By Distribution Channel (supermarket, hypermarket, online retail store, other distribution channels).
- Statistical Snap of Global Laundry Detergent Market
- Expansion Analysis of Global Laundry Detergent Market
- Problems and Obstacles in Global Laundry Detergent Market
- Competitive Landscape in the Global Laundry Detergent Market
- Impact of COVID-19 and Demonetization on Global Laundry Detergent Market
- Details on Current Investment in Global Laundry Detergent Market
- Competitive Analysis of Global Laundry Detergent Market
- Prominent Players in the Global Laundry Detergent Market
- SWOT Analysis of Global Laundry Detergent Market
- Global Laundry Detergent Market Future Outlook and Projections (FY’2024-FY’2033)
- Recommendations from Analyst
1. Introduction
1.1. Scope of the report
1.2. Market segment analysis
2. Research Methodology
2.1. Research data source
2.1.1. Secondary Data
2.1.2. Primary Data
2.1.3. SPER’s internal database
2.1.4. Premium insight from KOL’s
2.2. Market size estimation
2.2.1. Top-down and Bottom-up approach
2.3. Data triangulation
3. Executive Summary
4. Market Dynamics
4.1. Driver, Restraint, Opportunity and Challenges analysis
4.1.1. Drivers
4.1.2. Restraints
4.1.3. Opportunities
4.1.4. Challenges
4.2. COVID-19 Impacts of the Global Laundry Detergent Market
5. Market variable and outlook
5.1. SWOT Analysis
5.1.1. Strengths
5.1.2. Weaknesses
5.1.3. Opportunities
5.1.4. Threats
5.2. PESTEL Analysis
5.2.1. Political Landscape
5.2.2. Economic Landscape
5.2.3. Social Landscape
5.2.4. Technological Landscape
5.2.5. Environmental Landscape
5.2.6. Legal Landscape
5.3. PORTER’s Five Forces
5.3.1. Bargaining power of suppliers
5.3.2. Bargaining power of buyers
5.3.3. Threat of Substitute
5.3.4. Threat of new entrant
5.3.5. Competitive rivalry
5.4. Heat Map Analysis
6. Competitive Landscape
6.1. Global Laundry Detergent Market Manufacturing Base Distribution, Sales Area, Product Type
6.2. Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in Global Laundry and Detergent Market.
7. Global Laundry Detergent Market, By Product Type (USD Million)
7.1. Global Laundry Detergent Market Value Share and Forecast, By Product Type, 2024-2033
7.2. Detergent Powder
7.3. Laundry Liquid
7.4. Fabric Softener
7.5. Other Product Types
8. Global Laundry Detergent Market, By Distribution Channel (USD Million)
8.1. Global Laundary Detergent Market Value Share and Forecast, By Distribution Channel, 2024-2033
8.2. Supermarket
8.3. Hypermarket
8.4. Online Retail Store
8.5. Other Distribution Channels
9. Global Laundry Detergent Market Forecast, 2020-2033 (USD Million)
9.1. Global Laundry Detergent Market Size and Market Share
10. Global Laundry Detergent Market, By Product Type 2020-2033 (USD Million)
10.1. Global Laundry Detergent Market Size and Market Share By Product Type (2020-2026)
10.2. Global Laundry Detergent Market Size and Market Share By Product Type (2027-2033)
11. Global Laundry Detergent Market By Distribution Channel, 2020-2033 (USD Million)
11.1. Global Laundry Detergent Market Size and Market Share By Distribution Channel (2020-2026)
11.2. Global Laundry Detergent Market Size and Market Share By Distribution Channel (2027-2033)
12. Global Laundry Detergent Market, By Region, 2020-2033 (USD Million)
12.1. Global Laundry Detergent Market Size and Market Share By Region (2020-2026)
12.2. Global Laundry Detergent Market Size and Market Share By Region (2027-2033)
12.3. Asia-Pacific
12.3.1. Australia
12.3.2. China
12.3.3. India
12.3.4. Japan
12.3.5. South Korea
12.3.6. Rest of Asia-Pacific
12.4. Europe
12.4.1. France
12.4.2. Germany
12.4.3. Italy
12.4.4. Spain
12.4.5. United Kingdom
12.4.6. Rest of Europe
12.5. Middle East and Africa
12.5.1. Kingdom of Saudi Arabia
12.5.2. United Arab Emirates
12.5.3. Rest of Middle East & Africa
12.6. North America
12.6.1. Canada
12.6.2. Mexico
12.6.3. United States
12.7. Latin America
12.7.1. Argentina
12.7.2. Brazil
12.7.3. Rest of Latin America
13. Company Profile
13.1. Alticor
13.1.1. Company details
13.1.2. Financial outlook
13.1.3. Product summary
13.1.4. Recent developments
13.2. Church & Dwilight Co., Inc,
13.2.1. Company details
13.2.2. Financial outlook
13.2.3. Product summary
13.2.4. Recent developments
13.3. Colgate- Palmolive Company
13.3.1. Company details
13.3.2. Financial outlook
13.3.3. Product summary
13.3.4. Recent developments
13.4. C.Johnson & Son, Inc.,
13.4.1. Company details
13.4.2. Financial outlook
13.4.3. Product summary
13.4.4. Recent developments
13.5. Henkel AG & Co.KGaA
13.5.1. Company details
13.5.2. Financial outlook
13.5.3. Product summary
13.5.4. Recent developments
13.6. Procter & Gamble company
13.6.1. Company details
13.6.2. Financial outlook
13.6.3. Product summary
13.6.4. Recent developments
13.7. Reckitt Benckiser Group plc.
13.7.1. Company details
13.7.2. Financial outlook
13.7.3. Product summary
13.7.4. Recent developments
13.8. The Clorox Company
13.8.1. Company details
13.8.2. Financial outlook
13.8.3. Product summary
13.8.4. Recent developments
13.9. Unilever Plc
13.9.1. Company Details
13.9.2. Financial Outlook
13.9.3. Product summary
13.9.4. Recent developments
13.10. Others
14. List of Abbreviations
15. Reference Links
16. Conclusion
17. Research Scope
SPER Market Research’s methodology uses great emphasis on primary research to ensure that the market intelligence insights are up to date, reliable and accurate. Primary interviews are done with players involved in each phase of a supply chain to analyze the market forecasting. The secondary research method is used to help you fully understand how the future markets and the spending patterns look likes.
The report is based on in-depth qualitative and quantitative analysis of the Product Market. The quantitative analysis involves the application of various projection and sampling techniques. The qualitative analysis involves primary interviews, surveys, and vendor briefings. The data gathered as a result of these processes are validated through experts opinion. Our research methodology entails an ideal mixture of primary and secondary initiatives.
