Japan Sauna and Spa Market Introduction and Overview
According to SPER Market Research, the Japan Sauna and Spa Market is estimated to reach USD 20.58 billion by 2034 with a CAGR of 24.66%.
The report includes an in-depth analysis of the Japan Sauna and Spa Market, including market size and trends, product mix, Applications, and supplier analysis. The Japan sauna and spa market is a thriving wellness industry, driven by traditional onsen culture and modern health trends. It encompasses luxury saunas, therapeutic spas, and innovative wellness technologies, catering to increasing demand for relaxation and holistic health. Drivers of Japan's sauna and spa market include the growing health-conscious population, cultural onsen traditions, and rising demand for stress relief. Challenges include high operational costs, competition from home spa products, and evolving customer preferences for innovative wellness experiences.
By Type Insights: The Sauna segment is anticipated to be the leader in the Japan Sauna and Spa Market
Sauna culture is deeply rooted in history and forms an essential aspect of the nation's traditions, including practices such as bathing in hot springs (onsen) This cultural importance fosters a strong acceptance and preference for saunas among the Japanese community. Moreover, saunas provide various health benefits such as relaxation, stress reduction, enhanced circulation, and detoxification—fitting seamlessly into the wellness-oriented culture of Japan.
By Service Type Insights: Physical & Mental Wellness occupies a notable portion of the market in Japan
This tendency is motivated by the increasing stress levels among corporate professionals, younger generations, and so on. Moreover, health problems like weight gain and cervical pain necessitate appropriate wellness treatment. The growing demand for this kind of wellness service has led to a greater concentration of sauna facilities that offer physical and mental wellness across the country.
By Distribution Channel Insights: The Hotel & Hospitality sub-segment has shown domination in the Japan sauna and spa market. The market for remote patient monitoring is divided into many end users, including long-term care facilities, hospitals, and home-care settings. The home-care settings segment is anticipated to hold the biggest market share in 2024. The growing trend toward home-care settings, the increasing incidence of chronic diseases among the elderly, the lack of qualified healthcare workers, and growing consumer awareness of the use of RPM tools for chronic condition monitoring are all factors contributing to this segment's substantial market share.
By Regional Insights: The Japan sauna and spa market is regionally driven by high demand in urban hubs like Tokyo, Osaka, and Kyoto, where luxury spas and onsen attract both tourists and locals. Regions rich in natural hot springs, such as Hokkaido and Kyushu, also contribute significantly to market growth through wellness tourism.
Market Competitive Landscape:
The major trend in the market includes improving current technologies, launching new products, expanding product lines, and forming partnerships with healthcare facilities. Some of the key market players are Harvia, Iyashi Dôme, Japan Sauna Spa Association, KUDOCHI, Sakan Ryokan, Sauna Chelin, and SHIBUYA SAUNA.
Recent Developments:
- In 2024, In Kyoto, Japan, Six Senses launched a new urban hotel and spa retreat. The Six Senses Spa Kyoto provides a range of integrated spa and wellness treatments centered around Sleep, Detox, Yoga, and Fitness. It includes genuine onsen bath houses, a Biohack Recovery Lounge, saunas, steam rooms, a Watsu pool, tea lounges, and various other facilities.
- In 2023, SaunaLab, a chain of saunas primarily targeting women, was launched by Yoneda in Nagoya, Fukuoka, and Tokyo.
Scope of the Report:
Report Metric | Details |
Market size available for years | 2021-2034 |
Base year considered | 2024 |
Forecast period | 2025-2034 |
Segments covered | By Type, By Service Type, By Distribution Channel. |
Regions covere | Kanto Region, Kansai/Kinki Region, Central/ Chubu Region, Kyushu-Okinawa Region, Tohoku Region, Chugoku Region, Hokkaido Region, Shikoku Region. |
Companies Covered | Harvia, Iyashi Dôme, Japan Sauna Spa Association, KUDOCHI, Sakan Ryokan, Sauna Chelin, and SHIBUYA SAUNAS. |
Key Topics Covered in the Report:
- Japan Sauna and Spa Market Size (FY’2021-FY’2034)
- Overview of Japan Sauna and Spa Market
- Segmentation of Japan Sauna and Spa Market By Type (Sauna & Spa)
- Segmentation of Japan Sauna and Spa Market By Service Type (Relaxation, Therapeutic Service, Beauty/Grooming, Physical & Mental Wellness)
- Segmentation of Japan Sauna and Spa Market By Distribution Channel (Speciality Centres & Hubs, Hotel & Hospitality, Online- Market)
- Statistical Snap of Japan Sauna and Spa Market
- Expansion Analysis of Japan Sauna and Spa Market
- Problems and Obstacles in Japan Sauna and Spa Market
- Competitive Landscape in the Japan Sauna and Spa Market
- Details on Current Investment in Japan Sauna and Spa Market
- Competitive Analysis of Japan Sauna and Spa Market
- Prominent Players in the Japan Sauna and Spa Market
- SWOT Analysis of Japan Sauna and Spa Market
- Japan Sauna and Spa Market Future Outlook and Projections (FY’2025-FY’2034)
- Recommendations from Analyst
1. Introduction
1.1. Scope of the report
1.2. Market segment analysis
2. Research Methodology
2.1. Research data source
2.1.1. Secondary Data
2.1.2. Primary Data
2.1.3. SPERs internal database
2.1.4. Premium insight from KOLs
2.2. Market size estimation
2.2.1. Top-down and Bottom-up approach
2.3. Data triangulation
3. Executive Summary
4. Market Dynamics
4.1. Driver, Restraint, Opportunity and Challenges analysis
4.1.1. Drivers
4.1.2. Restraints
4.1.3. Opportunities
4.1.4. Challenges
5. Market variable and outlook
5.1. SWOT Analysis
5.1.1. Strengths
5.1.2. Weaknesses
5.1.3. Opportunities
5.1.4. Threats
5.2. PESTEL Analysis
5.2.1. Political Landscape
5.2.2. Economic Landscape
5.2.3. Social Landscape
5.2.4. Technological Landscape
5.2.5. Environmental Landscape
5.2.6. Legal Landscape
5.3. PORTERs Five Forces
5.3.1. Bargaining power of suppliers
5.3.2. Bargaining power of buyers
5.3.3. Threat of Substitute
5.3.4. Threat of new entrant
5.3.5. Competitive rivalry
5.4. Heat Map Analysis
6. Competitive Landscape
6.1. Japan Sauna and Spa Market Manufacturing Base Distribution, Sales Area, Product Type
6.2. Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in Japan Sauna and Spa Market
7. Japan Sauna and Spa Market, By Type (USD Million) 2021-2034
7.1. Sauna
7.1.1. Wood-Burning Sauna
7.1.2. Electric Sauna
7.1.3. Thermal Sauna
7.1.4. Infrared Sauna
7.2. Spa
7.2.1. Salon Spa
7.2.2. Destination Spa
7.2.3. Medical Spa
7.2.4. Hamman Spa
7.2.5. Others
8. Japan Sauna and Spa Market, By Service Type (USD Million) 2021-2034
8.1. Relaxation
8.2. Therapeutic Service
8.3. Beauty/Grooming
8.4. Physical & Mental Wellness
9. Japan Sauna and Spa Market, By Distribution Channel (USD Million) 2021-2034
9.1. Speciality Centres & Hubs
9.2. Hotel & Hospitality
9.3. Online- Market
10. Japan Sauna and Spa Market (USD Million) 2021-2034
10.1. Japan Sauna and Spa Market Size and Market Share
11. Japan Sauna and Spa Market, By Region, (USD Million) 2021-2034
11.1. Kanto Region
11.2. Kansai/Kinki Region
11.3. Central/ Chubu Region
11.4. Kyushu-Okinawa Region
11.5. Tohoku Region
11.6. Chugoku Region
11.7. Hokkaido Region
11.8. Shikoku Region.
12. Company Profile
12.1. Harvia
12.1.1. Company details
12.1.2. Financial outlook
12.1.3. Product summary
12.1.4. Recent developments
12.2. Iyashi Dôme
12.2.1. Company details
12.2.2. Financial outlook
12.2.3. Product summary
12.2.4. Recent developments
12.3. KUDOCHI
12.3.1. Company details
12.3.2. Financial outlook
12.3.3. Product summary
12.3.4. Recent developments
12.4. SHIBUYA SAUNAS
12.4.1. Company details
12.4.2. Financial outlook
12.4.3. Product summary
12.4.4. Recent developments
12.5. Sakan Ryokan
12.5.1. Company details
12.5.2. Financial outlook
12.5.3. Product summary
12.5.4. Recent developments
12.6. Sauna Chelin
12.6.1. Company details
12.6.2. Financial outlook
12.6.3. Product summary
12.6.4. Recent developments
12.7. Japan Sauna Spa Association
12.7.1. Company details
12.7.2. Financial outlook
12.7.3. Product summary
12.7.4. Recent developments
12.8. Others
13. Conclusion
14. List of Abbreviations
15. Reference Links