Japan Sauna and Spa Market Growth, Size, Trends Analysis - By Type, By Service Type, By Distribution Channel - Regional Outlook, Competitive Strategies and Segment Forecast to 2034

Japan Sauna and Spa Market Growth, Size, Trends Analysis - By Type, By Service Type, By Distribution Channel - Regional Outlook, Competitive Strategies and Segment Forecast to 2034

Japan Sauna and Spa Market Growth, Size, Trends Analysis - By Type, By Service Type, By Distribution Channel - Regional Outlook, Competitive Strategies and Segment Forecast to 2034

Published: Jan 2025 Report ID: FMCG2510 Pages: 1 - 107 Formats*:     
Category : Consumer & Retail
Japan Sauna and Spa Market Introduction and Overview

According to SPER Market Research, the Japan Sauna and Spa Market is estimated to reach USD 20.58 billion by 2034 with a CAGR of 24.66%.

The report includes an in-depth analysis of the Japan Sauna and Spa Market, including market size and trends, product mix, Applications, and supplier analysis. The Japan sauna and spa market is a thriving wellness industry, driven by traditional onsen culture and modern health trends. It encompasses luxury saunas, therapeutic spas, and innovative wellness technologies, catering to increasing demand for relaxation and holistic health. Drivers of Japan's sauna and spa market include the growing health-conscious population, cultural onsen traditions, and rising demand for stress relief. Challenges include high operational costs, competition from home spa products, and evolving customer preferences for innovative wellness experiences.
By Type Insights: The Sauna segment is anticipated to be the leader in the Japan Sauna and Spa Market
Sauna culture is deeply rooted in history and forms an essential aspect of the nation's traditions, including practices such as bathing in hot springs (onsen) This cultural importance fosters a strong acceptance and preference for saunas among the Japanese community. Moreover, saunas provide various health benefits such as relaxation, stress reduction, enhanced circulation, and detoxification—fitting seamlessly into the wellness-oriented culture of Japan.

By Service Type Insights: Physical & Mental Wellness occupies a notable portion of the market in Japan
This tendency is motivated by the increasing stress levels among corporate professionals, younger generations, and so on. Moreover, health problems like weight gain and cervical pain necessitate appropriate wellness treatment. The growing demand for this kind of wellness service has led to a greater concentration of sauna facilities that offer physical and mental wellness across the country.

By Distribution Channel Insights: The Hotel & Hospitality sub-segment has shown domination in the Japan sauna and spa market. The market for remote patient monitoring is divided into many end users, including long-term care facilities, hospitals, and home-care settings. The home-care settings segment is anticipated to hold the biggest market share in 2024. The growing trend toward home-care settings, the increasing incidence of chronic diseases among the elderly, the lack of qualified healthcare workers, and growing consumer awareness of the use of RPM tools for chronic condition monitoring are all factors contributing to this segment's substantial market share.

By Regional Insights: The Japan sauna and spa market is regionally driven by high demand in urban hubs like Tokyo, Osaka, and Kyoto, where luxury spas and onsen attract both tourists and locals. Regions rich in natural hot springs, such as Hokkaido and Kyushu, also contribute significantly to market growth through wellness tourism.




Market Competitive Landscape:
The major trend in the market includes improving current technologies, launching new products, expanding product lines, and forming partnerships with healthcare facilities. Some of the key market players are Harvia, Iyashi Dôme, Japan Sauna Spa Association, KUDOCHI, Sakan Ryokan, Sauna Chelin, and SHIBUYA SAUNA.

Recent Developments:
  • In 2024, In Kyoto, Japan, Six Senses launched a new urban hotel and spa retreat. The Six Senses Spa Kyoto provides a range of integrated spa and wellness treatments centered around Sleep, Detox, Yoga, and Fitness. It includes genuine onsen bath houses, a Biohack Recovery Lounge, saunas, steam rooms, a Watsu pool, tea lounges, and various other facilities.
  • In 2023, SaunaLab, a chain of saunas primarily targeting women, was launched by Yoneda in Nagoya, Fukuoka, and Tokyo.
Scope of the Report:
 Report Metric Details
 Market size available for years 2021-2034
Base year considered 2024
 Forecast period 2025-2034
Segments coveredBy Type, By Service Type, By Distribution Channel.
 Regions covere
Kanto Region, Kansai/Kinki Region, Central/ Chubu Region, Kyushu-Okinawa Region, Tohoku Region, Chugoku Region, Hokkaido Region, Shikoku Region.
Companies Covered
Harvia, Iyashi Dôme, Japan Sauna Spa Association, KUDOCHI, Sakan Ryokan, Sauna Chelin, and SHIBUYA SAUNAS.
Key Topics Covered in the Report:
  • Japan Sauna and Spa Market Size (FY’2021-FY’2034)
  • Overview of Japan Sauna and Spa Market
  • Segmentation of Japan Sauna and Spa Market By Type (Sauna & Spa)
  • Segmentation of Japan Sauna and Spa Market By Service Type (Relaxation, Therapeutic Service, Beauty/Grooming, Physical & Mental Wellness)
  • Segmentation of Japan Sauna and Spa Market By Distribution Channel (Speciality Centres & Hubs, Hotel & Hospitality, Online- Market)
  • Statistical Snap of Japan Sauna and Spa Market
  • Expansion Analysis of Japan Sauna and Spa Market
  • Problems and Obstacles in Japan Sauna and Spa Market
  • Competitive Landscape in the Japan Sauna and Spa Market
  • Details on Current Investment in Japan Sauna and Spa Market
  • Competitive Analysis of Japan Sauna and Spa Market
  • Prominent Players in the Japan Sauna and Spa Market
  • SWOT Analysis of Japan Sauna and Spa Market
  • Japan Sauna and Spa Market Future Outlook and Projections (FY’2025-FY’2034)
  • Recommendations from Analyst
1. Introduction
1.1. Scope of the report
1.2. Market segment analysis

2. Research Methodology
2.1. Research data source
2.1.1. Secondary Data
2.1.2. Primary Data
2.1.3. SPERs internal database
2.1.4. Premium insight from KOLs
2.2. Market size estimation
2.2.1. Top-down and Bottom-up approach
2.3. Data triangulation

3. Executive Summary

4. Market Dynamics
4.1. Driver, Restraint, Opportunity and Challenges analysis
4.1.1. Drivers
4.1.2. Restraints
4.1.3. Opportunities
4.1.4. Challenges

5. Market variable and outlook
5.1. SWOT Analysis
5.1.1. Strengths
5.1.2. Weaknesses
5.1.3. Opportunities
5.1.4. Threats
5.2. PESTEL Analysis
5.2.1. Political Landscape
5.2.2. Economic Landscape
5.2.3. Social Landscape
5.2.4. Technological Landscape
5.2.5. Environmental Landscape
5.2.6. Legal Landscape
5.3. PORTERs Five Forces 
5.3.1. Bargaining power of suppliers
5.3.2. Bargaining power of buyers
5.3.3. Threat of Substitute
5.3.4. Threat of new entrant
5.3.5. Competitive rivalry
5.4. Heat Map Analysis

6. Competitive Landscape
6.1. Japan Sauna and Spa Market Manufacturing Base Distribution, Sales Area, Product Type 
6.2. Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in Japan Sauna and Spa Market

7. Japan Sauna and Spa Market, By Type (USD Million) 2021-2034
7.1. Sauna
7.1.1. Wood-Burning Sauna
7.1.2. Electric Sauna
7.1.3. Thermal Sauna
7.1.4. Infrared Sauna
7.2. Spa
7.2.1. Salon Spa
7.2.2. Destination Spa
7.2.3. Medical Spa
7.2.4. Hamman Spa
7.2.5. Others

8. Japan Sauna and Spa Market, By Service Type (USD Million) 2021-2034
8.1. Relaxation
8.2. Therapeutic Service 
8.3. Beauty/Grooming
8.4. Physical & Mental Wellness 

9. Japan Sauna and Spa Market, By Distribution Channel (USD Million) 2021-2034
9.1. Speciality Centres & Hubs 
9.2. Hotel & Hospitality
9.3. Online- Market 

10. Japan Sauna and Spa Market (USD Million) 2021-2034 
10.1. Japan Sauna and Spa Market Size and Market Share

11. Japan Sauna and Spa Market, By Region, (USD Million) 2021-2034 
11.1. Kanto Region
11.2. Kansai/Kinki Region
11.3. Central/ Chubu Region
11.4. Kyushu-Okinawa Region
11.5. Tohoku Region
11.6. Chugoku Region
11.7. Hokkaido Region
11.8. Shikoku Region.

12. Company Profile
12.1. Harvia
12.1.1. Company details
12.1.2. Financial outlook
12.1.3. Product summary 
12.1.4. Recent developments
12.2. Iyashi Dôme
12.2.1. Company details
12.2.2. Financial outlook
12.2.3. Product summary 
12.2.4. Recent developments
12.3. KUDOCHI
12.3.1. Company details
12.3.2. Financial outlook
12.3.3. Product summary 
12.3.4. Recent developments
12.4. SHIBUYA SAUNAS
12.4.1. Company details
12.4.2. Financial outlook
12.4.3. Product summary 
12.4.4. Recent developments
12.5. Sakan Ryokan
12.5.1. Company details
12.5.2. Financial outlook
12.5.3. Product summary 
12.5.4. Recent developments
12.6. Sauna Chelin
12.6.1. Company details
12.6.2. Financial outlook
12.6.3. Product summary 
12.6.4. Recent developments
12.7. Japan Sauna Spa Association
12.7.1. Company details
12.7.2. Financial outlook
12.7.3. Product summary 
12.7.4. Recent developments
12.8. Others
 
13. Conclusion

14. List of Abbreviations

15. Reference Links

SPER Market Research’s methodology uses great emphasis on primary research to ensure that the market intelligence insights are up to date, reliable and accurate. Primary interviews are done with players involved in each phase of a supply chain to analyze the market forecasting. The secondary research method is used to help you fully understand how the future markets and the spending patterns look likes.

The report is based on in-depth qualitative and quantitative analysis of the Product Market. The quantitative analysis involves the application of various projection and sampling techniques. The qualitative analysis involves primary interviews, surveys, and vendor briefings.  The data gathered as a result of these processes are validated through experts opinion. Our research methodology entails an ideal mixture of primary and secondary initiatives.

SPER-Methodology-1

SPER-Methodology-2

SPER-Methodology-3


Frequently Asked Questions About This Report
Japan Sauna and Spa Market is projected to reach USD 20.58 billion by 2034, growing at a CAGR of 24.66% during the forecast period.
Japan Sauna and Spa Market grew in Market size from 2025. The Market is expected to reach USD 20.58 billion by 2034, at a CAGR of 24.66% during the forecast period.
Japan Sauna and Spa Market CAGR of 24.66% during the forecast period.
You can get the sample pages by clicking the link - Click Here
Japan Sauna and Spa Market size is USD 20.58 billion from 2025 to 2034.
Japan Sauna and Spa Market is covered By Type, By Workflow, By End User.
The Asia Pacific is anticipated to have the highest Market share in the Japan Sauna and Spa Market.
"The key players in the Market include Companies Covered Harvia, Iyashi Dôme, Japan Sauna Spa Association, KUDOCHI, Sakan Ryokan, Sauna Chelin, and SHIBUYA SAUNAS. and other."
The Japan sauna and spa market is a thriving wellness industry, driven by traditional onsen culture and modern health trends. It encompasses luxury saunas, therapeutic spas, and innovative wellness technologies, catering to increasing demand for relaxation and holistic health.
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