Japan Cosmetic Products Market Introduction and Overview
According to SPER Market Research, the Japan Cosmetic Products Market is estimated to reach USD 51.75 billion by 2033 with a CAGR of 4.65%.
The report includes an in-depth analysis of the Japan Cosmetic Products Market, including market size and trends, product mix, applications, and supplier analysis. Cosmetic products are a wide range of materials and objects that are used to improve or change the way the human body looks and smells. These products include hair care products like shampoos, conditioners, and styling products that support hair cleanliness and style; personal hygiene products like deodorants and perfumes; skincare products like creams, lotions, and serums targeted at maintaining or improving skin health; and makeup products like foundations, lipsticks, and eyeshadows designed to accentuate facial features. Cosmetics are designed to meet a range of customer demands and preferences, such as sun protection, hydration, and anti-aging, using a combination of synthetic and natural extracts. To keep up with changing trends and beauty standards, the business places a high priority on safety, efficacy, and innovation.
- April 2021; Oribe is the name of the hair salon brand that Kao Corporation introduced in Japan through its subsidiary Kao Salon Japan. There are 23 product lines under the trademark that are widely accessible in Japan.
- August 2022; “Shiseido Men” is a new line of skincare and beauty products for guys from the Shiseido corporation. Together with skincare products like “Shiseido Men UltimuneTM power infusing Concentrate,” this range included cosmetics.
Market Opportunities and Challenges
Opportunities- Consumer behaviour has been profoundly affected by the influence of beauty influencers and social media platforms. Social media sites like YouTube and Instagram are now crucial for selling skincare products and makeup. Product awareness and sales have improved as a result of the education and promotion provided by Japanese influencers and beauty experts. The need for goods that provide protection against pollution and UV radiation-induced skin damage has increased along with environmental concerns, particularly those related to air pollution. Skincare is part of the overall wellness and health goal. Goods that use clean, natural, and organic ingredients are popular with customers who want a whole approach to beauty.
Challenges- Japan has long utilized animal experimentation to evaluate cosmetics, a practice that has angered animal rights campaigners. Following worldwide trends, Japan has imposed limitations on animal research in recent years. Although this is a good thing, it also forces businesses to discover new ways to test products and adjust to new laws. The registration process for cosmetic products in Japan is highly detailed and labour-intensive, requiring extensive documentation and testing, including safety and efficacy assessments. This complexity can be a barrier for new entrants and may slow down the introduction of innovative products.
Market Competitive Landscape
To grow their market shares, these companies are employing a variety of market tactics, including capacity growth, partnerships, collaborations, mergers, acquisitions, and product launches. Leading companies in the industry are A.S. Watson Group, Kao Corporation, Lion Corporation, L'Oréal S.A, Mandom Corporation, Procter & Gamble Co, Shiseido Company, SK-II, Unilever plc, and Others.
Scope of the Report:
| Report Metric | Details |
| Market size available for years | 2020-2033 |
| Base year considered | 2023 |
| Forecast period | 2024-2033 |
| Segments covered | By Product Type, By Distribution Channel, By Category
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| Regions covered | Hokkaido, Tohoku, Kanto, Chubu, Kinki, Chugoku, Shikoku, Kyunshu-Okinawa
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| Companies Covered | A.S. Watson Group, Kao Corporation, Lion Corporation, L'Oréal S.A, Mandom Corporation, Procter & Gamble Co, Shiseido Company, SK-II, Unilever plc. |
COVID-19 Impact on Japan Cosmetic Products Market
Due to lower consumer spending and fewer social connections, the COVID-19 pandemic had a major negative effect on Japan's cosmetic products business, which resulted in a fall in sales. As consumers placed a higher priority on their health and wellness, the focus changed from makeup to skincare. E-commerce platforms became more popular as conventional stores encountered limitations. In addition, the market's diversity and innovation were impacted by the spike in demand for hygiene products like hand sanitizers. The sector adjusted by putting more of an emphasis on skincare and health-related items and improving its internet presence.
Key Target Audience
- Professionals (makeup artists, skincare specialist)
- Health Conscious Consumers
- Beauty Influencers
- Luxury Consumers
- Urban Dwellers
- Teens
Our in-depth analysis of the Japan Cosmetic Products Market includes the following segments:
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By Product Type:
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Personal Care Products
Cosmetics/Make up Products
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By Distribution Channel:
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Specialist Retail Stores
Supermarket/Hypermarket
Convenience Stores
Pharmacies/Drug Stores
Online Retail Channels
Other Distribution Channels
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By Category:
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Premium Products
Mass Products
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Key Topics Covered in the Report
- Japan Cosmetic Products Market Size (FY’2024-FY’2033)
- Overview of Japan Cosmetic Products Market
- Segmentation of Japan Cosmetic Products Market by Product Type (Personal Care Products, Cosmetics/Make up products)
- Segmentation of Japan Cosmetic Products Market by Distribution Channel (Specialist Retail Stores, Supermarket/ Hypermarket, Convenience Stores, Pharmacies/Drug Stores, Online Retail Channels, Other Distribution Channels)
- Segmentation of Japan Cosmetic Products Market by Category (Premium Products, Mass Products)
- Statistical Snap of Japan Cosmetic Products Market
- Expansion Analysis of Japan Cosmetic Products Market
- Problems and Obstacles in Japan Cosmetic Products Market
- Competitive Landscape in the Japan Cosmetic Products Market
- Impact of COVID-19 and Demonetization on Japan Cosmetic Products Market
- Details on Current Investment in Japan Cosmetic Products Market
- Competitive Analysis of Japan Cosmetic Products Market
- Prominent Players in the Japan Cosmetic Products Market
- SWOT Analysis of Japan Cosmetic Products Market
- Japan Cosmetic Products Market Future Outlook and Projections (FY’2024-FY’2033)
- Recommendations from Analyst
1. Introduction
1.1. Scope of the report
1.2. Market segment analysis
2. Research Methodology
2.1. Research data source
2.1.1. Secondary Data
2.1.2. Primary Data
2.1.3. SPER’s internal database
2.1.4. Premium insight from KOL’s
2.2. Market size estimation
2.2.1. Top-down and Bottom-up approach
2.3. Data triangulation
3. Executive Summary
4. Market Dynamics
4.1. Driver, Restraint, Opportunity and Challenges analysis
4.1.1. Drivers
4.1.2. Restraints
4.1.3. Opportunities
4.1.4. Challenges
4.2. COVID-19 Impacts of the Japan Cosmetic Products Market.
5. Market variable and outlook
5.1. SWOT Analysis
5.1.1. Strengths
5.1.2. Weaknesses
5.1.3. Opportunities
5.1.4. Threats
5.2. PESTEL Analysis
5.2.1. Political Landscape
5.2.2. Economic Landscape
5.2.3. Social Landscape
5.2.4. Technological Landscape
5.2.5. Environmental Landscape
5.2.6. Legal Landscape
5.3. PORTER’s Five Forces
5.3.1. Bargaining power of suppliers
5.3.2. Bargaining power of buyers
5.3.3. Threat of Substitute
5.3.4. Threat of new entrant
5.3.5. Competitive rivalry
5.4. Heat Map Analysis
6. Competitive Landscape
6.1. Japan Cosmetic Products Market Manufacturing Base Distribution, Sales Area, Product Type
6.2. Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in Japan Cosmetic Products Market
7. Japan Cosmetic Products Market, By Product Type (USD Million) 2020-2033
7.1. Japan Cosmetic Products Market Size, Share and Forecast, By Product Type, 2020-2026
7.2. Japan Cosmetic Products Market Size, Share and Forecast, By Product Type, 2027-2033
7.3. Personal Care Products
7.4. Cosmetics/Make up Products
8. Japan Cosmetic Products Market, By Distribution Channel (USD Million) 2020-2033
8.1. Japan Cosmetic Products Market Size, Share and Forecast, By Distribution Channel, 2020-2026
8.2. Japan Cosmetic Products Market Size, Share and Forecast, By Distribution Channel, 2027-2033
8.3. Specialist Retail Stores
8.4. Supermarket/Hypermarket
8.5. Convenience Stores
8.6. Pharmacies/Drug Stores
8.7. Online Retail Channels
8.8. Other Distribution Channels
9. Japan Cosmetic Products Market, By Category (USD Million) 2020-2033
9.1. Japan Cosmetic Products Market Size, Share and Forecast, By Category, 2020-2026
9.2. Japan Cosmetic Products Market Size, Share and Forecast, By Category, 2027-2033
9.3. Premium Products
9.4. Mass Products
10. Japan Cosmetic Products Market Forecast, 2020-2033 (USD Million)
10.1. Japan Cosmetic Products Market Size and Market Share
11. Japan Cosmetic Products Market, By Region, 2020-2033 (USD Million)
11.1. Japan Cosmetic Products Market Size and Market Share By Region (2020-2026)
11.2. Japan Cosmetic Products Market Size and Market Share By Region (2027-2033)
11.3. Hokkaido
11.4. Tohoku
11.5. Kanto
11.6. Chubu
11.7. Kinki
11.8. Chugoku
11.9. Shikoku
11.10. Kyunshu-Okinawa
12. Company Profile
12.1. AS WATSON GROUP
12.1.1. Company details
12.1.2. Financial outlook
12.1.3. Product summary
12.1.4. Recent developments
12.2. KAO CORPORATION
12.2.1. Company details
12.2.2. Financial outlook
12.2.3. Product summary
12.2.4. Recent developments
12.3. LION CORPORATION
12.3.1. Company details
12.3.2. Financial outlook
12.3.3. Product summary
12.3.4. Recent developments
12.4. L’OREAL SA
12.4.1. Company details
12.4.2. Financial outlook
12.4.3. Product summary
12.4.4. Recent developments
12.5. MANDON CORPORATION
12.5.1. Company details
12.5.2. Financial outlook
12.5.3. Product summary
12.5.4. Recent developments
12.6. PROCTER AND GAMBLE CO
12.6.1. Company details
12.6.2. Financial outlook
12.6.3. Product summary
12.6.4. Recent developments
12.7. SHISEIDO COMPANY
12.7.1. Company details
12.7.2. Financial outlook
12.7.3. Product summary
12.7.4. Recent developments
12.8. SK-II
12.8.1. Company details
12.8.2. Financial outlook
12.8.3. Product summary
12.8.4. Recent developments
12.9. UNILEVER PLC
12.9.1. Company details
12.9.2. Financial outlook
12.9.3. Product summary
12.9.4. Recent developments
12.10. Others
13. Conclusion
14. List of Abbreviations
15. Reference Links