Italy Beauty and Personal Care Products Market Introduction and Overview
According to SPER Market Research, the Italy Beauty and Personal Care Products Market is estimated to reach USD 14.23 billion by 2033 with a CAGR 3.3%.
The report includes an in-depth analysis of the Italy Beauty and Personal Care Products Market, including market size and trends, product mix, distribution channels, and supplier analysis. Products for beauty and personal care include a broad variety of goods intended to improve or preserve a person's look, personal cleanliness, and general well-being. Beauty products like foundation, lipstick, and eyeshadow; personal hygiene products like deodorants, body washes, and toothpaste; haircare products like shampoos, conditioners, and styling products; and skincare necessities like cleansers, moisturizers, and sunscreens are all included in this category.
- In April 2022, Nivea Men from Beiersdorf introduced its first skincare moisturizer that contained a component made from recycled CO2.
- The Avon Company debuted New Ultra Color Lip Gloss, a new line of lip gloss, in April 2022. Pomegranate and grapefruit ingredients give you a positive lift, while 3D-light reflective pigments accentuate lip contours.
Market Opportunities and Challenges
Opportunities: The market for oral care products in Italy is driven by the rising prevalence of dental issues among adults and children as a result of unhealthy eating habits and the growing demand for herbal products. Additionally, the industry is expanding more quickly due to growing premiumization and consumer demand for more specialized solutions. In April 2022, for example, Crest Pro-Health introduced a brand-new toothpaste called "Crest Densify." For stronger teeth, the product promises to remineralize enamel and restore tooth density. Longer-term market growth is anticipated due to a number of causes, including the progressive shift in consumer preferences toward premium and luxury cosmetic products, the benefits of beauty and personal care for social interaction and self-esteem, and the rising quality of life. Furthermore, the market has grown in terms of value sales due to the easy access to these cosmetics through a variety of sales channels, including pharmacies, beauty salons, and specialty shops. Furthermore, it is expected that there would be significant growth prospects due to the growing emphasis of male consumers on skin care and grooming in order to improve their physical appearance and take better care of their skin.
Challenges: Several obstacles hinder the growth and development of the Italian market for beauty and personal care products. One of the main issues is the fierce rivalry in the market, where local and international companies are fighting for consumers' attention. Price pressure follows, and in order to stand out, one must constantly innovate. Demand for natural, organic, and cruelty-free items is also growing as Italian customers become more aware of the sustainability and ingredients of the goods they buy.
Market Competitive Landscape
Italy's beauty and personal care business is extremely competitive because there are many local and private label companies in addition to international behemoths. Unilever PLC, Amway Corp., and Johnson & Johnson Inc. are some of the major companies in the nation. Customers in the nation prefer organic products for daily use, thus companies are responding to consumer demand by launching only organic items and acquiring smaller competitors to strengthen their market share.
Scope of the Report:
| Report Metric | Details |
| Market size available for years | 2020-2033 |
| Base year considered | 2023 |
| Forecast period | 2024-2033 |
| Segments covered | By Type, By Product, By Distribution Channel.
|
| Regions covered | Eastern region, Western region, Southern region, Northern region. |
| Companies Covered | AVON PRODUCTS, INC, Coty Inc, Estée Lauder, Kao Corporation, L'Oréal S.A., ORIFLAME COSMETICS S.A., Procter & Gamble, Revlon, Shiseido, and Unilever. |
COVID-19 Impact on Italy Beauty and Personal Care Products Market
The market for beauty and personal care products in Italy was significantly impacted by the COVID-19 pandemic, which changed product demand, sales channels, and consumer behavior. Strict lockdowns, social isolation, and the move to remote work during the pandemic's peak caused people to stay at home and engage in fewer social activities, which decreased demand for many beauty goods, especially makeup and cosmetics. As a result, fewer people visited retail establishments, and sales of fragrances, color cosmetics, and items related to social or personal events fell precipitously.
Key Target Audience:
- Young Adults and Millennials
- Gen Z Consumers
- Women
- Men's Grooming Segment
- Health-Conscious Consumers
- Eco-Conscious Consumers
- Premium and Luxury Consumers
- Older Adults and Anti-Aging Consumers
Our in-depth analysis of the Italy Beauty and Personal Care Products Market includes the following segments:
| By Type: | ConventionalOrganic |
| By Product: | SkincareBody Skin CareHair CareColor CosmeticsFragrancesOthers |
| By Distribution Channel: | Hypermarkets & SupermarketsSpecialty StoresE-commerceOthers |
Key Topics Covered in the Report:
- Italy Beauty and Personal Care Products Market Size (FY’2024-FY’2033)
- Overview of Italy Beauty and Personal Care Products Market
- Segmentation of Italy Beauty and Personal Care Products Market By Type (Conventional, Organic)
- Segmentation of Italy Beauty and Personal Care Products Market By Product (Skincare, Body Skin Care, Hair Care, Color Cosmetics, Fragrances, Others))
- Segmentation of Italy Beauty and Personal Care Products Market By Distribution Channel (Hypermarkets & Supermarkets, Specialty Stores, E-commerce, Others)
- Expansion Analysis of Italy Beauty and Personal Care Products Market
- Problems and Obstacles in Italy Beauty and Personal Care Products Market
- Competitive Landscape in the Italy Beauty and Personal Care Products Market
- Impact of COVID-19 and Demonetization on Italy Beauty and Personal Care Products Market
- Details on Current Investment in Italy Beauty and Personal Care Products Market
- Competitive Analysis of Italy Beauty and Personal Care Products Market
- Prominent Players in the Italy Beauty and Personal Care Products Market
- SWOT Analysis of Italy Beauty and Personal Care Products Market
- Italy Beauty and Personal Care Products Market Future Outlook and Projections (FY’2024-FY’2033)
- Recommendations from Analyst
1. Introduction
1.1. Scope of the report
1.2. Market segment analysis
2. Research Methodology
2.1. Research data source
2.1.1. Secondary Data
2.1.2. Primary Data
2.1.3. SPERs internal database
2.1.4. Premium insight from KOLs
2.2. Market size estimation
2.2.1. Top-down and Bottom-up approach
2.3. Data triangulation
3. Executive Summary
4. Market Dynamics
4.1. Driver, Restraint, Opportunity and Challenges analysis
4.1.1. Drivers
4.1.2. Restraints
4.1.3. Opportunities
4.1.4. Challenges
4.2. COVID-19 Impacts of the Italy Beauty and Personal Care Products Market
5. Market variable and outlook
5.1. SWOT Analysis
5.1.1. Strengths
5.1.2. Weaknesses
5.1.3. Opportunities
5.1.4. Threats
5.2. PESTEL Analysis
5.2.1. Political Landscape
5.2.2. Economic Landscape
5.2.3. Social Landscape
5.2.4. Technological Landscape
5.2.5. Environmental Landscape
5.2.6. Legal Landscape
5.3. PORTERs Five Forces
5.3.1. Bargaining power of suppliers
5.3.2. Bargaining power of buyers
5.3.3. Threat of Substitute
5.3.4. Threat of new entrant
5.3.5. Competitive rivalry
5.4. Heat Map Analysis
6. Competitive Landscape
6.1. Italy Beauty and Personal Care Products Market Manufacturing Base Distribution, Sales Area, Product Type
6.2. Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in Italy Beauty and Personal Care Products Market
7. Italy Beauty and Personal Care Products Market, By Type (USD Million) 2020-2033
7.1. Italy Beauty and Personal Care Products Market Size, Share and Forecast, By Type, 2020-2026
7.2. Italy Beauty and Personal Care Products Market Size, Share and Forecast, By Type, 2027-2033
7.3. Conventional
7.4. Organic
8. Italy Beauty and Personal Care Products Market, By Product (USD Million) 2020-2033
8.1. Italy Beauty and Personal Care Products Market Size, Share and Forecast, By Product, 2020-2026
8.2. Italy Beauty and Personal Care Products Market Size, Share and Forecast, By Product, 2027-2033
8.3. Skincare
8.3.1. Face Creams & Moisturizers
8.3.2. Cleansers & Face Wash
8.3.3. Sunscreen/Sun Care
8.3.4. Others (Masks, Serum, Scrub, etc.)
8.4. Body Skin Care
8.4.1. Body Washes & Shower Gels
8.4.2. Hair Removal Products
8.4.3. Creams & Moisturizers
8.4.4. Body Sunscreen/Sun Care
8.4.5. Others (Serum, Body Scrub, Oils, etc.)
8.5. Hair Care
8.5.1. Shampoo
8.5.2. Conditioner
8.5.3. Oils
8.5.4. Serums
8.5.5. Others (Hair Masks, Peels, Etc.)
8.6. Color Cosmetics
8.7. Fragrances
8.8. Others
9. Italy Beauty and Personal Care Products Market, By Distribution Channel (USD Million) 2020-2033
9.1. Italy Beauty and Personal Care Products Market Size, Share and Forecast, By Distribution Channel, 2020-2026
9.2. Italy Beauty and Personal Care Products Market Size, Share and Forecast, By Distribution Channel, 2027-2033
9.3. Hypermarkets & Supermarkets
9.4. Specialty Stores
9.5. E-commerce
9.6. Others
10. Italy Beauty and Personal Care Products Market Forecast, 2020-2033 (USD Million)
10.1. Italy Beauty and Personal Care Products Market Size and Market Share
11. Italy Beauty and Personal Care Products Market, By Region, 2020-2033 (USD Million)
11.1. Italy Beauty and Personal Care Products Market Size and Market Share By Region (2020-2026)
11.2. Italy Beauty and Personal Care Products Market Size and Market Share By Region (2027-2033)
11.3. Eastern Region
11.4. Western Region
11.5. Southern Region
11.6. Northern Region
12. Company Profile
12.1. AVON PRODUCTS, INC
12.1.1. Company details
12.1.2. Financial outlook
12.1.3. Product summary
12.1.4. Recent developments
12.2. Coty Inc
12.2.1. Company details
12.2.2. Financial outlook
12.2.3. Product summary
12.2.4. Recent developments
12.3. Estée Lauder
12.3.1. Company details
12.3.2. Financial outlook
12.3.3. Product summary
12.3.4. Recent developments
12.4. Kao Corporation
12.4.1. Company details
12.4.2. Financial outlook
12.4.3. Product summary
12.4.4. Recent developments
12.5. L'Oréal S.A.
12.5.1. Company details
12.5.2. Financial outlook
12.5.3. Product summary
12.5.4. Recent developments
12.6. ORIFLAME COSMETICS S.A.
12.6.1. Company details
12.6.2. Financial outlook
12.6.3. Product summary
12.6.4. Recent developments
12.7. Procter & Gamble
12.7.1. Company details
12.7.2. Financial outlook
12.7.3. Product summary
12.7.4. Recent developments
12.8. Revlon
12.8.1. Company details
12.8.2. Financial outlook
12.8.3. Product summary
12.8.4. Recent developments
12.9. Shiseido
12.9.1. Company details
12.9.2. Financial outlook
12.9.3. Product summary
12.9.4. Recent developments
12.10. Unilever
12.10.1. Company details
12.10.2. Financial outlook
12.10.3. Product summary
12.10.4. Recent developments
12.11. Others
13. Conclusion
14. Reference Links
15. List of Abbreviations