Europe Laundry Detergents Market Introduction and Overview
According to SPER Market Research, the Europe Laundry Detergents Market is estimated to reach USD XX Billion by 2033 with a CAGR of 4.1%.
The report includes an in-depth analysis of the Europe Laundry Detergents Market, including market size and trends, product mix, applications, and supplier analysis. To clean clothes, laundry detergents are used to get rid of stains, filth, and smells. Surfactants, enzymes, and other chemicals are usually used in them to help break down and remove dirt and grime. Laundry detergents are a global home staple since they are critical to preserving the hygienic and cleanliness of clothing.
- In April 2018, Henkel made a EUR 24 million investment to extend its production line and produce liquid detergents for the markets in Central and Eastern Europe at its Racibórz laundry and home care facility in Poland.
Market Opportunities and Challenges
The market for laundry detergents in Europe is being pushed by the region's countries' robust economic growth as well as the population's shift towards the middle class. The region's sector is expanding thanks in part to rising consumerism, which is driving up demand for apparel and home goods. By promoting the expansion of the product's industrial and institutional application sectors, the continent's growing hospitality and tourism sectors are acting as a further catalyst for industry growth. Major businesses are using the distribution channel to their advantage by simplifying their packaging for e-retail, which is contributing to the expansion of the online retail sector. The need for ecologically friendly products and customers' increased health consciousness are fueling the industry's expansion in the organic sector. Because concentrated liquid laundry detergents need less water in production, there is a growing demand for them from environmentally aware consumers.
The market for laundry detergent is expected to rise, but there are a number of obstacles that could prevent it from doing so. The cost of laundry detergent products may rise due to rising raw material costs, especially for surfactants and enzymes, which could affect demand. Furthermore, worries about the environment, especially in relation to plastic packaging, may result in more rules and have an effect on market expansion. Lastly, growing competition from low-priced imports and private label goods may also have an effect on market expansion.
Even if the laundry detergent industry is undergoing difficulties, there are still plenty of opportunities for expansion. Particularly in developing nations, the growth of e-commerce has created new avenues for the distribution of laundry detergent goods. Companies may stand out from the competition and increase their market share by capitalising on the growing trend towards eco-friendly and sustainable products. To sum up, the creation of novel and inventive items like natural laundry detergents and single-use pods may help spur market expansion.
Market Competitive Landscape
The major key players in the Europe Laundry Detergents Market are: Amway International Inc., Bluesun Consumer Brands S.L.U., Church & Dwight Co., Inc., Henkel AG & Co. KGaA, Multex Chemicals, Reckitt Benckiser Group PLC, S. C. Johnson & Son, Inc., Sonett GmbH, The Clorox Company, The Procter & Gamble Company, Unilever plc, Werner & Mertz GmbH, Others.
Scope of the Report:
| Report Metric | Details |
| Market size available for years | 2020-2033 |
| Base year considered | 2023 |
| Forecast period | 2024-2033 |
| Segments covered | By Product Type, By Application, By Form
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| Regions covered | France, Germany, Italy, Netherlands, United Kingdom, Others
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| Companies Covered | Amway International Inc., Bluesun Consumer Brands S.L.U., Church & Dwight Co., Inc., Henkel AG & Co. KGaA, Multex Chemicals, Reckitt Benckiser Group PLC, S. C. Johnson & Son, Inc., Sonett GmbH, The Clorox Company, The Procter & Gamble Company, Unilever plc, Werner & Mertz GmbH, Others |
COVID-19 Impact on Europe Laundry Detergents Market
The market for laundry detergents in Europe has been affected by the COVID-19 outbreak in many ways. Laundry detergent demand originally spiked as people stocked up on necessities during lockdowns, but when restrictions relaxed and consumer behaviour changed, demand for the product gradually stabilised. Nonetheless, shifts in consumer buying habits and economic uncertainty hampered market expansion overall. In addition, manufacturers had difficulties as a result of lockdown measures' effects on the supply chain and manufacturing procedures, which affected the availability of their products.
Key Target Audience
- Consumers
- Retailers
- Manufacturers
- Distributors
- Laundry Service Providers
- Environmental and Health Organizations
- Research and Development Institutions
- Others
Our in-depth analysis of the Europe Laundry Detergents Market includes the following segments:
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By Product Type:
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Enzymatic
Non-Enzymatic
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By Application:
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Household
Industrial and Institutional
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By Form:
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Liquid
Pods
Powder
Others
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By Region:
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France
Germany
Italy
Netherlands
United Kingdom
Others
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Key Topics Covered in the Report
- Europe Laundry Detergents Market Size (FY’2024-FY’2033)
- Overview of Europe Laundry Detergents Market
- Segmentation of Europe Laundry Detergents Market By Product Type (Enzymatic, Non-Enzymatic)
- Segmentation of Europe Laundry Detergents Market By Application (Household, Industrial and Institutional)
- Segmentation of Europe Laundry Detergents Market By Form (Liquid, Pods, Powder, Others)
- Statistical Snap of Europe Laundry Detergents Market
- Expansion Analysis of Europe Laundry Detergents Market
- Problems and Obstacles in Europe Laundry Detergents Market
- Competitive Landscape in the Europe Laundry Detergents Market
- Impact of COVID-19 and Demonetization on Europe Laundry Detergents Market
- Details on Current Investment in Europe Laundry Detergents Market
- Competitive Analysis of Europe Laundry Detergents Market
- Prominent Players in the Europe Laundry Detergents Market
- SWOT Analysis of Europe Laundry Detergents Market
- Europe Laundry Detergents Market Future Outlook and Projections (FY’2024-FY’2033)
- Recommendations from Analyst
1. Introduction
1.1. Scope of the report
1.2. Market segment analysis
2. Research Methodology
2.1. Research data source
2.1.1. Secondary Data
2.1.2. Primary Data
2.1.3. SPER’s internal database
2.1.4. Premium insight from KOL’s
2.2. Market size estimation
2.2.1. Top-down and Bottom-up approach
2.3. Data triangulation
3. Executive Summary
4. Market Dynamics
4.1. Driver, Restraint, Opportunity and Challenges analysis
4.1.1. Drivers
4.1.2. Restraints
4.1.3. Opportunities
4.1.4. Challenges
4.2. COVID-19 Impacts of the Europe Laundry Detergents Market
5. Market variable and outlook
5.1. SWOT Analysis
5.1.1. Strengths
5.1.2. Weaknesses
5.1.3. Opportunities
5.1.4. Threats
5.2. PESTEL Analysis
5.2.1. Political Landscape
5.2.2. Economic Landscape
5.2.3. Social Landscape
5.2.4. Technological Landscape
5.2.5. Environmental Landscape
5.2.6. Legal Landscape
5.3. PORTER’s Five Forces
5.3.1. Bargaining power of suppliers
5.3.2. Bargaining power of buyers
5.3.3. Threat of Substitute
5.3.4. Threat of new entrant
5.3.5. Competitive rivalry
5.4. Heat Map Analysis
6. Competitive Landscape
6.1. Europe Laundry Detergents Market Manufacturing Base Distribution, Sales Area, Product Type
6.2. Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in Europe Laundry Detergents Market
7. Europe Laundry Detergents Market, By Product Type (USD Million)
7.1. Europe Laundry Detergents Market Value Share and Forecast, By Product Type, 2024-2033
7.2. Enzymatic
7.3. Non-Enzymatic
8. Europe Laundry Detergents Market, By Application (USD Million)
8.1. Europe Laundry Detergents Market Value Share and Forecast, By Application, 2024-2033
8.2. Household
8.3. Industrial and Institutional
9. Europe Laundry Detergents Market, By Form (USD Million)
9.1. Europe Laundry Detergents Market Value Share and Forecast, By Form, 2024-2033
9.2. Liquid
9.3. Pods
9.4. Powder
9.5. Others
10. Europe Laundry Detergents Market Forecast, 2020-2033 (USD Million)
10.1. Europe Laundry Detergents Market Size and Market Share
11. Europe Laundry Detergents Market, By Product Type, 2020-2033 (USD Million)
11.1. Europe Laundry Detergents Market Size and Market Share By Product Type (2020-2027)
11.2. Europe Laundry Detergents Market Size and Market Share By Product Type (2028-2033)
12. Europe Laundry Detergents Market, By Application, 2020-2033 (USD Million)
12.1. Europe Laundry Detergents Market Size and Market Share By Application (2020-2027)
12.2. Europe Laundry Detergents Market Size and Market Share By Application (2027-2033)
13. Europe Laundry Detergents Market, By Form, 2020-2033 (USD Million)
13.1. Europe Laundry Detergents Market Size and Market Share By Form (2020-2027)
13.2. Europe Laundry Detergents Market Size and Market Share By Form (2028-2033)
14. Europe Laundry Detergents Market, By Region, 2020-2033 (USD Million)
14.1. Europe Laundry Detergents Market Size and Market Share By Region (2020-2027)
14.2. Europe Laundry Detergents Market Size and Market Share By Region (2028-2033)
14.3. France
14.4. Germany
14.5. Italy
14.6. Netherlands
14.7. United Kingdom
14.8. Others
15. Company Profile
15.1. Amway International Inc.
15.1.1. Company details
15.1.2. Financial outlook
15.1.3. Product summary
15.1.4. Recent developments
15.2. Bluesun Consumer Brands S.L.U.
15.2.1. Company details
15.2.2. Financial outlook
15.2.3. Product summary
15.2.4. Recent developments
15.3. Church & Dwight Co., Inc.
15.3.1. Company details
15.3.2. Financial outlook
15.3.3. Product summary
15.3.4. Recent developments
15.4. Henkel AG & Co. KGaA
15.4.1. Company details
15.4.2. Financial outlook
15.4.3. Product summary
15.4.4. Recent developments
15.5. Multex Chemicals
15.5.1. Company details
15.5.2. Financial outlook
15.5.3. Product summary
15.5.4. Recent developments
15.6. Reckitt Benckiser Group PLC
15.6.1. Company details
15.6.2. Financial outlook
15.6.3. Product summary
15.6.4. Recent developments
15.7. S. C. Johnson & Son, Inc.
15.7.1. Company details
15.7.2. Financial outlook
15.7.3. Product summary
15.7.4. Recent developments
15.8. Sonett GmbH
15.8.1. Company details
15.8.2. Financial outlook
15.8.3. Product summary
15.8.4. Recent developments
15.9. The Clorox Company
15.9.1. Company details
15.9.2. Financial outlook
15.9.3. Product summary
15.9.4. Recent developments
15.10. The Procter & Gamble Company
15.10.1. Company details
15.10.2. Financial outlook
15.10.3. Product summary
15.10.4. Recent developments
15.11. Unilever plc
15.11.1. Company details
15.11.2. Financial outlook
15.11.3. Product summary
15.11.4. Recent developments
15.12. Werner & Mertz GmbH
15.12.1. Company details
15.12.2. Financial outlook
15.12.3. Product summary
15.12.4. Recent developments
15.13. Others
16. List of Abbreviations
17. Reference Links
18. Conclusion
19. Research Scope
SPER Market Research’s methodology uses great emphasis on primary research to ensure that the market intelligence insights are up to date, reliable and accurate. Primary interviews are done with players involved in each phase of a supply chain to analyze the market forecasting. The secondary research method is used to help you fully understand how the future markets and the spending patterns look likes.
The report is based on in-depth qualitative and quantitative analysis of the Product Market. The quantitative analysis involves the application of various projection and sampling techniques. The qualitative analysis involves primary interviews, surveys, and vendor briefings. The data gathered as a result of these processes are validated through experts opinion. Our research methodology entails an ideal mixture of primary and secondary initiatives.
