Europe Electric Toothbrush Market Growth, Size, Trends, Demand, Revenue and Future Outlook

Europe Electric Toothbrush Market Size- By Technology, By Bristle Type, By Distribution Channel, By End User- Regional Outlook, Competitive Strategies and Segment Forecast to 2033

Europe Electric Toothbrush Market Size- By Technology, By Bristle Type, By Distribution Channel, By End User- Regional Outlook, Competitive Strategies and Segment Forecast to 2033

Published: Feb 2024 Report ID: FMCG2445 Pages: 1 - 158 Formats*:     
Category : Consumer & Retail
Europe Electric Toothbrush Market Introduction and Overview 

According to SPER Market Research, the Europe Electric Toothbrush Market is estimated to reach USD 1612.97 billion by 2033 with a CAGR of 5.08%.

The report includes an in-depth analysis of the Europe Electric Toothbrush Market, including market size and trends, product mix, distribution channels, and supplier analysis. An electric toothbrush is a tool for cleaning the teeth, gums, and tongue that reduces the signs and symptoms of gingivitis and eliminates plaque. Its pressure sensors, timers, digital reminder systems, and different brush head attachments help deter users from brushing their teeth too vigorously and risking chipping their gums or tooth enamel. Nowadays, people all across Europe use it a lot because of its many advantages, which include reducing tooth sensitivity, cleaning the tongue, taking care of gums, regular brushing, and deep cleaning.

Europe Electric Toothbrush Market
Market Opportunities and Challenges

Opportunities: The increasing prevalence of dental and oral issues, particularly among the elderly, is one of the key factors driving the electric toothbrush market in Europe. Furthermore, prominent market participants are focused on the launch of unique product versions that fulfill customers' dental needs in order to expand their customer base. Furthermore, as people's knowledge of oral hygiene and dental care grows, the market for high-quality toothbrushes has increased dramatically. The advanced technologies that have been introduced to the public in order to help them better protect their dental health have been widely adopted. The advent of electric toothbrushes onto the market has seen a significant demand from customers.

Challenges: The Europe Electric Toothbrush Market confronts many challenges as it continues to grow. One major barrier is the prevalence of traditional manual toothbrushes, which continue to dominate the market due to their low cost and ubiquitous availability. Convincing people to switch to electric toothbrushes often necessitates extensive marketing and education about the improved oral health benefits provided by electric toothbrushes. Furthermore, price sensitivity among consumers is a hurdle, as electric toothbrushes are often more expensive than manual toothbrushes, limiting adoption across certain demographic categories. Furthermore, the industry is fiercely competitive, with multiple brands vying for market dominance, resulting in aggressive pricing strategies and product innovation as companies seek to differentiate themselves.

Europe Electric Toothbrush Market


Market Competitive Landscape
The bioplastics market in Europe is somewhat fragmented. Emmi Ultrasonic GmbH (EMAG Gmbh & Co. KG), FOREO, Koninklijke Philips N.V., OMRON HEALTHCARE Co., Ltd. (Omron Corporation), Panasonic Holdings Corporation, Quip NYC, Inc., Risun Technology Co., Ltd (Risun Group Limited), The Colgate Palmolive Company, The Procter & Gamble Company, Others are a few of the major companies in the market.

Scope of the Report:
 Report Metric Details
 Market size available for years 2020-2033
 Base year considered 2023
 Forecast period 2024-2033
 Segments coveredBy Technology, By Bristle Type, By Distribution Channel, By End User
 Regions covered
Germany, Australia, Switzerland, France, Great Britain, Spain, Italy
 Companies CoveredEmmi Ultrasonic GmbH (EMAG Gmbh & Co. KG), FOREO, Koninklijke Philips N.V., OMRON HEALTHCARE Co., Ltd. (Omron Corporation), Panasonic Holdings Corporation, Quip NYC, Inc., Risun Technology Co., Ltd (Risun Group Limited), The Colgate Palmolive Company, The Procter & Gamble Company, Others
COVID-19 Impact on Europe Electric Toothbrush Market
The COVID-19 epidemic has had a huge impact on the European electric toothbrush market. Lockdowns and limitations have had a significant impact on retail operations and customer movement, resulting in a shift in purchasing behavior. Consumers have grown more cautious with their spending, resulting in a decrease in discretionary items such as electric toothbrushes. Furthermore, the economic uncertainty caused by the epidemic has led customers to prioritize basic commodities above luxury or non-essential products. Supply chain problems and production delays have also reduced the availability of electric toothbrushes, resulting in lower sales volumes. 

Key Target Audience:
  • General Consumers
  • Dental Professionals
  • Retailers and Distributors
  • Healthcare Institutions
  • Oral Care Product Manufacturers
  • Marketing and Advertising 
Our in-depth analysis of the Europe Electric Toothbrush Market includes the following segments:
By Technology:
  • Rotational
  • Vibrational
  • By Bristle Type:
  • Soft Bristles
  • Nanometer Bristles
  • By Distribution Channel:
  • Online
  • Offline
  • By End user:
  • Adults
  • Children
  • Key Topics Covered in the Report:
    • Europe Electric Toothbrush Market Size (FY’2024-FY’2033)
    • Overview of Europe Electric Toothbrush Market
    • Segmentation of Europe Electric Toothbrush Market By Technology (Rotational, Vibrational)
    • Segmentation of Europe Electric Toothbrush Market By Bristle Type (Soft Bristles, Nanometer Bristles)
    • Segmentation of Europe Electric Toothbrush Market By Distribution Channel (Online, Offline)
    • Segmentation of Europe Electric Toothbrush Market By End user (Adults, Children)
    • Expansion Analysis of Europe Electric Toothbrush Market
    • Problems and Obstacles in Europe Electric Toothbrush Market
    • Competitive Landscape in the Europe Electric Toothbrush Market
    • Impact of COVID-19 and Demonetization on Europe Electric Toothbrush Market
    • Details on Current Investment in Europe Electric Toothbrush Market
    • Competitive Analysis of Europe Electric Toothbrush Market
    • Prominent Players in the Europe Electric Toothbrush Market
    • SWOT Analysis of Europe Electric Toothbrush Market
    • Europe Electric Toothbrush Market Future Outlook and Projections (FY’2024-FY’2033)
    • Recommendations from Analyst
    1. Introduction
    1.1. Scope of the report
    1.2. Market segment analysis

    2. Research Methodology
    2.1. Research data source
    2.1.1. Secondary Data
    2.1.2. Primary Data
    2.1.3. SPER’s internal database
    2.1.4. Premium insight from KOL’s
    2.2. Market size estimation
    2.2.1. Top-down and Bottom-up approach
    2.3. Data triangulation

    3. Executive Summary

    4. Market Dynamics
    4.1. Driver, Restraint, Opportunity and Challenges analysis
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunities
    4.1.4. Challenges
    4.2. COVID-19 Impacts of the Europe Electric Toothbrush Market

    5. Market variable and outlook
    5.1. SWOT Analysis
    5.1.1. Strengths
    5.1.2. Weaknesses
    5.1.3. Opportunities
    5.1.4. Threats
    5.2. PESTEL Analysis
    5.2.1. Political Landscape
    5.2.2. Economic Landscape
    5.2.3. Social Landscape
    5.2.4. Technological Landscape
    5.2.5. Environmental Landscape
    5.2.6. Legal Landscape
    5.3. PORTER’s Five Forces 
    5.3.1. Bargaining power of suppliers
    5.3.2. Bargaining power of buyers
    5.3.3. Threat of Substitute
    5.3.4. Threat of new entrant
    5.3.5. Competitive rivalry
    5.4. Heat Map Analysis

    6. Competitive Landscape
    6.1. Europe Electric Toothbrush  Market Manufacturing Base Distribution, Sales Area, Product Type 
    6.2. Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in Europe Electric Toothbrush  Market 

    7. Europe Electric Toothbrush Market, By Technology (USD Million)
    7.1. Europe Electric Toothbrush Market Value Share and Forecast, By Technology, 2024-2033
    7.2. Rotational
    7.3. Vibrational

    8. Europe Electric Toothbrush Market, By Bristle Type (USD Million)
    8.1. Europe Electric Toothbrush Market Value Share and Forecast, By Bristle Type, 2024-2033
    8.2. Soft Bristles
    8.3. Nanometer Bristles

    9. Europe Electric Toothbrush Market, By Distribution Channel (USD Million)
    9.1. Europe Electric Toothbrush Market Value Share and Forecast, By Distribution Channel, 2024-2033
    9.2. Online
    9.3. Offline

    10. Europe Electric Toothbrush Market, By End user (USD Million)
    10.1. Europe Electric Toothbrush Market Value Share and Forecast, By End user, 2024-2033
    10.2. Adults
    10.3. Children

    11. Europe Electric Toothbrush Market Forecast, 2020-2033 (USD Million)
    11.1. Europe Electric Toothbrush Market Size and Market Share

    12. Europe Electric Toothbrush Market, By Technology, 2020-2033 (USD Million)
    12.1. Europe Electric Toothbrush Market Size and Market Share By Technology (2020-2026)
    12.2. Europe Electric Toothbrush Market Size and Market Share By Technology (2027-2033)

    13. Europe Electric Toothbrush Market, By Bristle Type, 2020-2033 (USD Million)
    13.1. Europe Electric Toothbrush Market Size and Market Share By Bristle Type (2020-2026)
    13.2. Europe Electric Toothbrush Market Size and Market Share By Bristle Type (2027-2033)

    14. Europe Electric Toothbrush Market, By Distribution Channel, 2020-2033 (USD Million)
    14.1. Europe Electric Toothbrush Market Size and Market Share By Distribution Channel (2020-2026)
    14.2. Europe Electric Toothbrush Market Size and Market Share By Distribution Channel (2027-2033)

    15. Europe Electric Toothbrush Market, By End User, 2020-2033 (USD Million)
    15.1. Europe Electric Toothbrush Market Size and Market Share By End User (2020-2026)
    15.2. Europe Electric Toothbrush Market Size and Market Share By End User (2027-2033)

    16. Europe Electric Toothbrush Market, By Region, 2020-2033 (USD Million)
    16.1. Europe Electric Toothbrush Market Size and Market Share By Region (2020-2026)
    16.2. Europe Electric Toothbrush Market Size and Market Share By Region (2027-2033)
    16.3. Germany
    16.4. Australia
    16.5. Switzerland
    16.6. France
    16.7. Great Britain
    16.8. Spain
    16.9. Italy

    17.  Company Profile
    17.1. Emmi Ultrasonic GmbH (EMAG Gmbh & Co. KG)
    17.1.1. Company details
    17.1.2. Financial outlook
    17.1.3. Product summary 
    17.1.4. Recent developments
    17.2. FOREO
    17.2.1. Company details
    17.2.2. Financial outlook
    17.2.3. Product summary 
    17.2.4. Recent developments
    17.3. Koninklijke Philips N.V.
    17.3.1. Company details
    17.3.2. Financial outlook
    17.3.3. Product summary 
    17.3.4. Recent developments
    17.4. OMRON HEALTHCARE Co., Ltd. (Omron Corporation)
    17.4.1. Company details
    17.4.2. Financial outlook
    17.4.3. Product summary 
    17.4.4. Recent developments
    17.5. Panasonic Holdings Corporation
    17.5.1. Company details
    17.5.2. Financial outlook
    17.5.3. Product summary 
    17.5.4. Recent developments
    17.6. Quip NYC, Inc.
    17.6.1. Company details
    17.6.2. Financial outlook
    17.6.3. Product summary 
    17.6.4. Recent developments
    17.7. Risun Technology Co., Ltd (Risun Group Limited)
    17.7.1. Company details
    17.7.2. Financial outlook
    17.7.3. Product summary 
    17.7.4. Recent developments
    17.8. The Colgate Palmolive Company
    17.8.1. Company details
    17.8.2. Financial outlook
    17.8.3. Product summary 
    17.8.4. Recent developments
    17.9. The Procter & Gamble Company
    17.9.1. Company details
    17.9.2. Financial outlook
    17.9.3. Product summary 
    17.9.4. Recent developments
    17.10. Others

    16. List of Abbreviations

    17. Reference Links

    18. Conclusion

    19. Research Scope

    SPER Market Research’s methodology uses great emphasis on primary research to ensure that the market intelligence insights are up to date, reliable and accurate. Primary interviews are done with players involved in each phase of a supply chain to analyze the market forecasting. The secondary research method is used to help you fully understand how the future markets and the spending patterns look likes.

    The report is based on in-depth qualitative and quantitative analysis of the Product Market. The quantitative analysis involves the application of various projection and sampling techniques. The qualitative analysis involves primary interviews, surveys, and vendor briefings.  The data gathered as a result of these processes are validated through experts opinion. Our research methodology entails an ideal mixture of primary and secondary initiatives.

    SPER-Methodology-1

    SPER-Methodology-2

    SPER-Methodology-3


    Frequently Asked Questions About This Report
    Europe Electric Toothbrush Market is projected to reach USD 1612.97 million by 2033, growing at a CAGR of 5.08% during the forecast period.
    Europe Electric Toothbrush Market grew in market size from 2023. The Market is expected to reach USD 1612.97 million by 2033, at a CAGR of 5.08% during the forecast period.
    Europe Electric Toothbrush Market CAGR of 5.08% during the forecast period.
    Europe Electric Toothbrush Market size is USD 1612.97 million from 2023 to 2033.
    Europe Electric Toothbrush Market Segment is Covered By Technology, By Bristle Type, By Distribution Channel, By End User
    The Europe region is anticipated to have the highest market share in Europe Electric Toothbrush Market.
    The key players in the market include Companies Covered Emmi Ultrasonic GmbH (EMAG Gmbh & Co. KG), FOREO, Koninklijke Philips N.V., OMRON HEALTHCARE Co., Ltd. (Omron Corporation), Panasonic Holdings Corporation, Quip NYC, Inc., Risun Technology Co., Ltd (Risun Group Limited), The Colgate Palmolive Company, The Procter & Gamble Company, Others
    The increasing prevalence of dental and oral issues, particularly among the elderly, is one of the key factors driving the electric toothbrush market in Europe. Furthermore, prominent market participants are focused on the launch of unique product versions that fulfill customers' dental needs in order to expand their customer base.
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