Europe Electric Hair Brush Market Introduction and Overview
According to SPER Market Research, the Europe Electric Hair Brush Market is estimated to reach USD 347.26 million by 2033 with a CAGR 6.53%.
The report includes an in-depth analysis of the Europe Electric Hair Brush Market, including market size and trends, product mix, distribution channels, and supplier analysis. Hair can be dried, straightened, and combed with electric brushes. Electric hairbrushes provide a wider range of uses than traditional hairbrushes, such as drying and straightening. In addition to being less painful and doing less damage to the hair, electric hairbrushes save the time and effort required to comb through a person's hair. To get the required outcomes, conventional hair brushes need to be used with a lot of repeated movements and force. At the moment, paddle and flat electric hair brushes are the two most popular types. When the plates are heated, heat is delivered into the hair, adding lustre, smoothing, and drying. Electric hairbrushes are highly popular for straightening, curling, and waving hair; women use them the most.
- April 2023- The Conair Group's sizeable North American sales and service organisation pushed a new Conair by DotecoTM brand, with three product lines, the Blendo Adroit, Grado Adroit, and Vento air ring, serving as its pioneer items. The move follows Piovan Group's 2019 acquisition of Doteco and its 2021 acquisition of IPEG, which includes Conair, Thermal Care, Pelletron, and Republic Machine. These acquisitions helped Piovan Group establish itself as a global leader in plastics processing automation solutions.
- March 2023- At Expo Plà sticos 2023, Conair debuted three new products in the Mexican market, including two new Thermolator® temperature control units (TCUs) and a new DC-B "common" control that is now available on all Conair mobile and central dryers. These will be on display at Booth 1400 at the Expo, which takes place from March 28 to 30 in Guadalajara, Jalisco, Mexico, alongside the latest Conair blenders and granulators.
Market Opportunities and Challenges
Opportunities: Consumer demand for different types of hair straighteners is fueled by factors such as celebrity branding, rising disposable income, and an increase in beauty-conscious customers. Because of the growing demand for hair straightening brushes, consumers are increasingly on the lookout for technological breakthroughs in product offerings, meaning to use the product in a lot more practical way. As a result, producers have started planning their innovations based on what buyers want. For example, Remington created a hair straightening brush with a suspended plate mechanism as a substitute for the standard rigid plate. Even hair coverage while straightening is significantly easier to achieve and more comfortable thanks to the air plate system's flexibility. Thus, the market for various kinds of hair straighteners is driven by manufacturers' creative product offerings.
Challenges: Counterfeit brands have emerged as a result of high prices and the notable appeal of electric hair brush brands such as L'Oréal S.A., Panasonic, Philips, and Revlon. In emerging markets where consumers are extremely price conscious, counterfeit brands are typically common. In these areas, this issue makes it more difficult for the original electric hair brush brands to sell. Due to their poor quality, numerous annoyances, and safety hazards, counterfeit items are typically viewed negatively by customers. The online distribution channel is one of the primary locations where the sale of counterfeit goods can be discreetly hidden. Therefore, it is expected that the expansion of the fake goods sector will limit the size of the worldwide electric hair brush market.
Market Competitive Landscape
The competitive landscape in the electric hair brush market is marked by fierce competition among manufacturers and a steady entry of newcomers. Market participants are attempting to acquire a competitive advantage through improvements in design, features, and technology. In this highly competitive market, brand reputation and marketing methods are also important for differentiating items. Panasonic Corporation, Koninklijke Philips N.V., The Procter & Gamble Company, Revlon, Inc (MacAndrews & Forbes), Spectrum Brands Holdings, Inc., Conair LLC (American Securities LLC), Dafni, Helen of Troy Limited, Corioliss, and Miropure are among the major participants.
Scope of the Report:
| Report Metric | Details |
Market size available for
years | 2020-2033 |
| Base year considered | 2023 |
| Forecast period | 2024-2033 |
| Segments covered | By Product Type, By Category, By Distribution Channel
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| Regions covered | Germany, France, Italy, UK, Russia, and the Rest of Europe.
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| Companies Covered | Panasonic Corporation, Koninklijke Philips N.V, The Procter & Gamble Company, Revlon, Inc (MacAndrews & Forbes), Spectrum Brands Holdings, Inc, Conair LLC (American Securities LLC), Dafni, Helen of Troy Limited, Corioliss, Miropure.
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COVID-19 Impact on Europe Electric Hair Brush Market
The Covid-19 epidemic has had a significant influence on the hairbrush industry. The demand for hairbrushes is decreasing as salons close and outdoor activity declines. As the battle worsens, the supply chain may suffer, causing prices to rise and deliveries to be delayed. The pandemic's impact on consumer behaviour has also reduced demand for hairbrushes, owing to less social encounters and home-based jobs. However, with a focus on hygiene and personal grooming, the business is expected to grow, albeit slowly. The market is expected to recover as things gradually return to normal.
Key Target Audience:
- Beauty enthusiasts
- Hair salons and stylists
- Individuals with curly or frizzy hair
- Professional hairstylists
- Retailers specializing in beauty products
- Spa and wellness centers
Our in-depth analysis of the Europe Electric Hair Brush Market includes the following segments:
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By Product Type: |
Round Brush
Flat Brush
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By Category: |
Men
Women
Unisex
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By Distribution Channel: |
Supermarkets and Hypermarkets
Specialty Stores
Online Retail
Others
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Key Topics Covered in the Report:
- Europe Electric Hair Brush Market Size (FY’2024-FY’2033)
- Overview of Europe Electric Hair Brush Market
- Segmentation of Europe Electric Hair Brush Market By Product Type (Round Brush, Flat Brush)
- Segmentation of Europe Electric Hair Brush Market By Category (Men, Women, Unisex)
- Segmentation of Europe Electric Hair Brush Market By Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)
- Statistical Snap of Europe Electric Hair Brush Market
- Expansion Analysis of Europe Electric Hair Brush Market
- Problems and Obstacles in Europe Electric Hair Brush Market
- Competitive Landscape in the Europe Electric Hair Brush Market
- Impact of COVID-19 and Demonetization on Europe Electric Hair Brush Market
- Details on Current Investment in Europe Electric Hair Brush Market
- Competitive Analysis of Europe Electric Hair Brush Market
- Prominent Players in the Europe Electric Hair Brush Market
- SWOT Analysis of Europe Electric Hair Brush Market
- Europe Electric Hair Brush Market Future Outlook and Projections (FY’2024-FY’2033)
- Recommendations from Analyst
1. Introduction
1.1. Scope of the report
1.2. Market segment analysis
2. Research Methodology
2.1. Research data source
2.1.1. Secondary Data
2.1.2. Primary Data
2.1.3. SPER’s internal database
2.1.4. Premium insight from KOL’s
2.2. Market size estimation
2.2.1. Top-down and Bottom-up approach
2.3. Data triangulation
3. Executive Summary
4. Market Dynamics
4.1. Driver, Restraint, Opportunity and Challenges analysis
4.1.1. Drivers
4.1.2. Restraints
4.1.3. Opportunities
4.1.4. Challenges
4.2. COVID-19 Impacts of the Europe Electric Hair Brush Market
5. Market variable and outlook
5.1. SWOT Analysis
5.1.1. Strengths
5.1.2. Weaknesses
5.1.3. Opportunities
5.1.4. Threats
5.2. PESTEL Analysis
5.2.1. Political Landscape
5.2.2. Economic Landscape
5.2.3. Social Landscape
5.2.4. Technological Landscape
5.2.5. Environmental Landscape
5.2.6. Legal Landscape
5.3. PORTER’s Five Forces
5.3.1. Bargaining power of suppliers
5.3.2. Bargaining power of buyers
5.3.3. Threat of Substitute
5.3.4. Threat of new entrant
5.3.5. Competitive rivalry
5.4. Heat Map Analysis
6. Competitive Landscape
6.1. Europe Electric Hair Brush Market Manufacturing Base Distribution, Sales Area, Product Type
6.2. Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in Europe Electric Hair Brush Market
7. Europe Electric Hair Brush Market, By Product Type (USD Million) 2020-2033
7.1. Europe Electric Hair Brush Market Size, Share and Forecast, By Product Type, 2020-2026
7.2. Europe Electric Hair Brush Market Size, Share and Forecast, By Product Type, 2027-2033
7.3. Round Brush
7.4. Flat Brush
8. Europe Electric Hair Brush Market, By Category (USD Million) 2020-2033
8.1. Europe Electric Hair Brush Market Size, Share and Forecast, By Category, 2020-2026
8.2. Europe Electric Hair Brush Market Size, Share and Forecast, By Category, 2027-2033
8.3. Men
8.4. Women
8.5. Unisex
9. Europe Electric Hair Brush Market, By Distribution Channel (USD Million) 2020-2033
9.1. Europe Electric Hair Brush Market Size, Share and Forecast, By Distribution Channel, 2020-2026
9.2. Europe Electric Hair Brush Market Size, Share and Forecast, By Distribution Channel, 2027-2033
9.3. Supermarkets and Hypermarkets
9.4. Specialty Stores
9.5. Online Retail
9.6. Others
10. Europe Electric Hair Brush Market Forecast, 2020-2033 (USD Million)
10.1. Europe Electric Hair Brush Market Size and Market Share
11. Europe Electric Hair Brush Market, By Region, 2020-2033 (USD Million)
11.1. Europe Electric Hair Brush Market Size and Market Share By Region (2020-2026)
11.2. Europe Electric Hair Brush Market Size and Market Share By Region (2027-2033)
11.3. Germany
11.4. France
11.5. Italy
11.6. UK
11.7. Russia
11.8. Rest of Europe
12. Company Profile
12.1. Panasonic Corporation
12.1.1. Company details
12.1.2. Financial outlook
12.1.3. Product summary
12.1.4. Recent developments
12.2. Koninklijke Philips N.V
12.2.1. Company details
12.2.2. Financial outlook
12.2.3. Product summary
12.2.4. Recent developments
12.3. The Procter & Gamble Company
12.3.1. Company details
12.3.2. Financial outlook
12.3.3. Product summary
12.3.4. Recent developments
12.4. Revlon, Inc
12.4.1. Company details
12.4.2. Financial outlook
12.4.3. Product summary
12.4.4. Recent developments
12.5. Spectrum Brands Holdings, Inc
12.5.1. Company details
12.5.2. Financial outlook
12.5.3. Product summary
12.5.4. Recent developments
12.6. Conair LLC
12.6.1. Company details
12.6.2. Financial outlook
12.6.3. Product summary
12.6.4. Recent developments
12.7. Dafni
12.7.1. Company details
12.7.2. Financial outlook
12.7.3. Product summary
12.7.4. Recent developments
12.8. Helen of Troy Limited
12.8.1. Company details
12.8.2. Financial outlook
12.8.3. Product summary
12.8.4. Recent developments
12.9. Corioliss
12.9.1. Company details
12.9.2. Financial outlook
12.9.3. Product summary
12.9.4. Recent developments
12.10. Miropure
12.10.1. Company details
12.10.2. Financial outlook
12.10.3. Product summary
12.10.4. Recent developments
12.11. Others
13. Conclusion
14. Reference Links
15. List of Abbreviations