Europe E-cigarette and Vape Market Introduction and Overview
According to SPER Market Research, the Europe E-cigarette and Vape Market is estimated to reach USD XX Billion by 2033 with a CAGR of XX%.
The report includes an in-depth analysis of the Europe E-cigarette and Vape Market, including market size and trends, product mix, applications, and supplier analysis. An e-cigarette is a battery-powered electronic device that simulates the smoking experience by providing vaporised nicotine or flavoured solutions for inhalation. It consists of heating elements, a mouthpiece, and a liquid solution reservoir, and it is a somewhat safer alternative to traditional cigarettes since it avoids tobacco combustion, which releases dangerous compounds such as tar and carbon monoxide. Vaping, the process of inhaling the aerosol created by an e-cigarette, is popular among youngsters.
- March 2023: Aquios Labs, a British firm, announced its latest breakthrough, in which it developed a water-based technology and introduced a commercial product in collaboration with Innokin Technology to provide smokers with a better smoking experience.
- November 2021: Imperial Blue introduced its heated cigarette products in the Czech Republic. The company invested in heated cigarette products in many important European areas as part of its new strategy to build a targeted and sustainable next-generation product business.
Market Opportunities and Challenges
The E-cigarette Market in Europe is expanding rapidly due to rising customer interest. An e-cigarette contains a heating element (atomizer) for the combustion of the liquid mixture, a mouthpiece for inhalation, and a reservoir to hold the liquid solution. This means that e-cigarettes are a safer alternative to traditional cigarettes since they do not burn tobacco, which creates tar and carbon monoxide, which is why the demand for e-cigarettes in Europe is growing. The intensive marketing of e-cigarettes in the European region has also resulted in a significant increase in consumer demand for these devices, particularly among young adults and adolescents.
The European e-cigarettes market is primarily driven by people's desire to stop smoking and their perception of e-cigarettes as a healthier alternative to cigarettes and other traditional forms of tobacco use. E-cigarettes are less dangerous since they contain less carcinogens, are less expensive, and have a longer shelf life than alternatives. They're generally available at neighbourhood convenience stores, as well as smoke and vape businesses. E-cigarettes are also available through online platforms that send the product right to the consumer's door. Furthermore, the introduction of new-generation e-cigarettes, which give users more freedom in terms of strength and refilling, has accelerated market growth.
However, local authorities in many countries have imposed limitations on the sale of vaping supplies and e-liquids, slowing market growth. The e-cigarette sector is subject to shifting laws, making it difficult for manufacturers to meet compliance standards. Because e-cigarettes are relatively new on the market, there is little long-term safety evidence available. This factor may also cause worry among potential users. Despite the popularity of e-cigarettes, there is still a social stigma attached to vaping, which may discourage some people from trying these products. Furthermore, retail customers face difficulties importing vaping devices for personal use due to rigorous business regulations.
Market Competitive Landscape
The European e-cigarette market is consolidated, with a few big players accounting for the majority of the market share. Product innovation and mergers & acquisitions are two key methods used by large organisations. Key businesses are spending in R&D to create and market new and innovative items to meet the growing demand for new products from customers worldwide. With an increasing number of health-conscious consumers globally, key competitors are implementing a variety of techniques to capture their attention, including launching products with new technical improvements. The major key players in the Europe E-cigarette and Vape Market are: Altria Group Inc, Aquios Labs, BecoVape, Blu Cigs, British American Tobacco PLC, Gamucci, Imperial Brands PLC, Japan Tobacco Inc, J Well France SARL, Nicocig, Njoy, Philip Morris International Inc, Others. Companies are increasing their firm concentration ratio and advertising expenses, which is intensifying competitiveness. Furthermore, the players are constantly launching new items to maintain and strengthen their market positions.
Scope of the Report:
| Report Metric | Details |
| Market size available for years | 2020-2033 |
| Base year considered | 2023 |
| Forecast period | 2024-2033 |
| Segments covered | By Product Type, By Distribution Channel, By Category
|
| Regions covered | France, Germany, Italy, Netherlands, Russia, Spain, United Kingdom, Rest of Europe
|
| Companies Covered | Altria Group Inc, Aquios Labs, BecoVape, Blu Cigs, British American Tobacco PLC, Gamucci, Imperial Brands PLC, Japan Tobacco Inc, J Well France SARL, Nicocig, Njoy, Philip Morris International Inc, Others |
COVID-19 Impact on Europe E-cigarette and Vape Market
To increase product sales during the COVID-19 pandemic, e-cigarette and vape manufacturers have developed a number of COVID-19-based marketing strategies. The usage of e-cigarettes and vaping equipment is predicted to rise during the forecast period as consumers seek safer alternatives to smoking. When physical store stocks of e-cigarettes and vape devices ran short, dealers began selling their products online and offering hand sanitizers and face masks in exchange for vaping goods purchases.
Key Target Audience:
- Consumers
- Retailers and Distributors
- Manufacturers and Suppliers
- Healthcare Professionals and Organizations
- Regulatory Authorities and Government Agencies
- Research Institutions and Academia
- Advertising and Marketing Agencies
- Others
Our in-depth analysis of the Europe E-cigarette and Vape Market includes the following segments:
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By Product Type: |
Disposable
Rechargeable
Modular Devices
|
|
By Distribution Channel: |
Convenience Store
Drug Store
Newsstand
Online
Retail
Specialty E-cigarette Store
Tobacconist Store
|
|
By Category: |
Open
Closed
|
Key Topics Covered in the Report:
- Europe E-cigarette and Vape Market Size (FY’2024-FY’2033)
- Overview of Europe E-cigarette and Vape Market
- Segmentation of Europe E-cigarette and Vape Market By Product Type (Disposable, Rechargeable, Modular Devices)
- Segmentation of Europe E-cigarette and Vape Market By Distribution Channel (Convenience Store, Drug Store, Newsstand, Online, Retail, Specialty E-cigarette Store, Tobacconist Store)
- Segmentation of Europe E-cigarette and Vape Market By Category (Open, Closed)
- Statistical Snap of Europe E-cigarette and Vape Market
- Expansion Analysis of Europe E-cigarette and Vape Market
- Problems and Obstacles in Europe E-cigarette and Vape Market
- Competitive Landscape in the Europe E-cigarette and Vape Market
- Impact of COVID-19 and Demonetization on Europe E-cigarette and Vape Market
- Details on Current Investment in Europe E-cigarette and Vape Market
- Competitive Analysis of Europe E-cigarette and Vape Market
- Prominent Players in the Europe E-cigarette and Vape Market
- SWOT Analysis of Europe E-cigarette and Vape Market
- Europe E-cigarette and Vape Market Future Outlook and Projections (FY’2024-FY’2033)
- Recommendations from Analyst
1. Introduction
1.1. Scope of the report
1.2. Market segment analysis
2. Research Methodology
2.1. Research data source
2.1.1. Secondary Data
2.1.2. Primary Data
2.1.3. SPER’s internal database
2.1.4. Premium insight from KOL’s
2.2. Market size estimation
2.2.1. Top-down and Bottom-up approach
2.3. Data triangulation
3. Executive Summary
4. Market Dynamics
4.1. Driver, Restraint, Opportunity and Challenges analysis
4.1.1. Drivers
4.1.2. Restraints
4.1.3. Opportunities
4.1.4. Challenges
4.2. COVID-19 Impacts of the Europe E-cigarette and Vape Market
5. Market variable and outlook
5.1. SWOT Analysis
5.1.1. Strengths
5.1.2. Weaknesses
5.1.3. Opportunities
5.1.4. Threats
5.2. PESTEL Analysis
5.2.1. Political Landscape
5.2.2. Economic Landscape
5.2.3. Social Landscape
5.2.4. Technological Landscape
5.2.5. Environmental Landscape
5.2.6. Legal Landscape
5.3. PORTER’s Five Forces
5.3.1. Bargaining power of suppliers
5.3.2. Bargaining power of buyers
5.3.3. Threat of Substitute
5.3.4. Threat of new entrant
5.3.5. Competitive rivalry
5.4. Heat Map Analysis
6. Competitive Landscape
6.1. Europe E-cigarette and Vape Market Manufacturing Base Distribution, Sales Area, Product Type
6.2. Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in Europe E-cigarette and Vape Market
7. Europe E-cigarette and Vape Market, By Product Type (USD Million)
7.1. Europe E-cigarette and Vape Market Value Share and Forecast, By Product Type, 2024-2033
7.2. Disposable
7.3. Rechargeable
7.4. Modular Devices
8. Europe E-cigarette and Vape Market, By Distribution Channel (USD Million)
8.1. Europe E-cigarette and Vape Market Value Share and Forecast, By Distribution Channel, 2024-2033
8.2. Convenience Store
8.3. Drug Store
8.4. Newsstand
8.5. Online
8.6. Retail
8.7. Specialty E-cigarette Store
8.8. Tobacconist Store
9. Europe E-cigarette and Vape Market, By Category (USD Million)
9.1. Europe E-cigarette and Vape Market Value Share and Forecast, By Category, 2024-2033
9.2. Open
9.3. Closed
10. Europe E-cigarette and Vape Market Forecast, 2020-2033 (USD Million)
10.1. Europe E-cigarette and Vape Market Size and Market Share
11. Europe E-cigarette and Vape Market, By Product Type, 2020-2033 (USD Million)
11.1. Europe E-cigarette and Vape Market Size and Market Share By Product Type (2020-2026)
11.2. Europe E-cigarette and Vape Market Size and Market Share By Product Type (2027-2033)
12. Europe E-cigarette and Vape Market, By Distribution Channel, 2020-2033 (USD Million)
12.1. Europe E-cigarette and Vape Market Size and Market Share By Distribution Channel (2020-2026)
12.2. Europe E-cigarette and Vape Market Size and Market Share By Distribution Channel (2027-2033)
13. Europe E-cigarette and Vape Market, By Category, 2020-2033 (USD Million)
13.1. Europe E-cigarette and Vape Market Size and Market Share By Category (2020-2026)
13.2. Europe E-cigarette and Vape Market Size and Market Share By Category (2027-2033)
14. Europe E-cigarette and Vape Market, By Region, 2020-2033 (USD Million)
14.1. Europe E-cigarette and Vape Market Size and Market Share By Region (2020-2026)
14.2. Europe E-cigarette and Vape Market Size and Market Share By Region (2027-2033)
14.3. France
14.4. Germany
14.5. Italy
14.6. Netherlands
14.7. Russia
14.8. Spain
14.9. United Kingdom
14.10. Rest of Europe
15. Company Profile
15.1. Altria Group Inc.
15.1.1. Company details
15.1.2. Financial outlook
15.1.3. Product summary
15.1.4. Recent developments
15.2. Aquios Labs
15.2.1. Company details
15.2.2. Financial outlook
15.2.3. Product summary
15.2.4. Recent developments
15.3. BecoVape
15.3.1. Company details
15.3.2. Financial outlook
15.3.3. Product summary
15.3.4. Recent developments
15.4. Blu Cigs
15.4.1. Company details
15.4.2. Financial outlook
15.4.3. Product summary
15.4.4. Recent developments
15.5. British American Tobacco PLC
15.5.1. Company details
15.5.2. Financial outlook
15.5.3. Product summary
15.5.4. Recent developments
15.6. Gamucci
15.6.1. Company details
15.6.2. Financial outlook
15.6.3. Product summary
15.6.4. Recent developments
15.7. Imperial Brands PLC
15.7.1. Company details
15.7.2. Financial outlook
15.7.3. Product summary
15.7.4. Recent developments
15.8. Japan Tobacco Inc.
15.8.1. Company details
15.8.2. Financial outlook
15.8.3. Product summary
15.8.4. Recent developments
15.9. J Well France SARL
15.9.1. Company details
15.9.2. Financial outlook
15.9.3. Product summary
15.9.4. Recent developments
15.10. Nicocig
15.10.1. Company details
15.10.2. Financial outlook
15.10.3. Product summary
15.10.4. Recent developments
15.11. Njoy
15.11.1. Company details
15.11.2. Financial outlook
15.11.3. Product summary
15.11.4. Recent developments
15.12. Philip Morris International Inc.
15.12.1. Company details
15.12.2. Financial outlook
15.12.3. Product summary
15.12.4. Recent developments
15.13. Others
16. List of Abbreviations
17. Reference Links
18. Conclusion
19. Research Scope
SPER Market Research’s methodology uses great emphasis on primary research to ensure that the market intelligence insights are up to date, reliable and accurate. Primary interviews are done with players involved in each phase of a supply chain to analyze the market forecasting. The secondary research method is used to help you fully understand how the future markets and the spending patterns look likes.
The report is based on in-depth qualitative and quantitative analysis of the Product Market. The quantitative analysis involves the application of various projection and sampling techniques. The qualitative analysis involves primary interviews, surveys, and vendor briefings. The data gathered as a result of these processes are validated through experts opinion. Our research methodology entails an ideal mixture of primary and secondary initiatives.
