Cleaning and Hygiene Products Market Size, Trends, Growth Drivers, Revenue and Future Outlook
Cleaning and Hygiene Products Market Size- By Product, By Application, By End-User - Regional Outlook, Competitive Strategies and Segment Forecast to 2034
| Published: Mar-2025 | Report ID: FMCG2563 | Pages: 1 - 278 | Formats*: |
| Category : Consumer & Retail | |||
Cleaning and Hygiene Products Market Introduction and Overview
According to SPER Market Research, the Global Cleaning and Hygiene Products Market is estimated to reach USD 314.41 billion by 2034 with a CAGR of 6.73%.
The global cleaning and hygiene products market is expected to reach USD 163.92 billion in 2024, with a compound yearly growth rate (CAGR) of 6.73% between 2025 and 2034. The market is driven by a variety of reasons, including an increase in the number of single-person households, rising disposable income, and consumers' heightened health and hygiene priorities, which have resulted in a surge in demand for household cleaning goods.
By Product Insights: Detergents and degreasers accounted for the highest market revenue share in 2024. Fresh fragrances are more popular than whiteness, and concentrates are gaining popularity over powders in laundry and dishwashing detergents. There is a strong focus on concentration in product packaging and raw materials. Environmental awareness is driving this market shift. Sanitizers are expected to grow significantly from 2025 to 2034. Health and hygiene are priorities for consumers, increasing the demand for anti-infection skincare solutions.
By Application Insights: Laundry is expected to hold the largest market share for applications in 2024, driven by the rising need for clean clothing and regular washing. Detergents are essential for removing tough stains and grime that water alone cannot clean. Laundry bars are popular for handwashing clothes due to their effectiveness, low cost, and convenience. Additionally, product innovations are expected to support future growth in this segment. The hand/personal care segment is also anticipated to grow significantly through 2034, fueled by increased awareness of hand hygiene's importance for health and the growing demand for hand sanitizers to prevent diseases.
By End-User Insights: The household segment had the largest share of revenue in the market in 2024. People becoming more aware of the importance of cleanliness at home is a major factor driving the growth of the household cleaners market. The availability of various options and fragrances of household cleaners is also expected to boost this industry. The commercial segment is projected to grow steadily during the forecast period. Increasing demand for cleanliness and hygiene in commercial spaces, such as restaurants, hotels, and healthcare facilities, is driving the need for different cleaning products. The growth of the foodservice industry, with new restaurants opening, will likely further support market growth.
By Regional: Asia Pacific held the largest market share in 2024 for household cleaning products due to its high population. China is the top producer in the region, followed by Japan and India. Consumers are moving towards natural cleaning products because of environmental concerns about harmful chemicals. This trend has allowed local manufacturers to introduce eco-friendly options. The Middle East & Africa are projected to have the second-fastest growth from 2025 to 2034, as urbanization increases demand for cleaning products amid changing lifestyles and higher hygiene standards. Awareness campaigns and health concerns are boosting the demand for hand sanitizers, disinfectants, and personal care items.
Market Competitive Landscape
The Cleaning and Hygiene Products industry is extremely competitive, with major companies fighting for market share. Product innovation, brand recognition, price strategies, and sustainability initiatives all help to define the competitive landscape. Unilever is a global consumer goods company offering a wide range of food, beverages, cleaning products, and personal care items. Its brands are organized into five groups: beauty and wellbeing, personal care, home care, nutrition, and ice cream. Operating in over 190 countries, Unilever has more than 400 brands and emphasizes environmental sustainability by working to reduce its environmental impact.
Recent Developments:
- In February 2023, Ecolab launched a new retail line, Ecolab Scientific Clean, offering cleaning products for commercial, industrial, and household use, available online and at The Home Depot. The product line includes degreasers, pressure washer concentrates, floor care, and bathroom cleaners.
- In September 2023, during Climate Week NYC, the University of Oxford and Unilever released a report on policy measures to reduce the carbon footprint of everyday cleaning, laundry, and home care products. The company launched a new hand dishwash product made from natural ingredients, which cleans effectively while having a lower carbon footprint.
Scope of the Report:
| Report Metric | Details |
| Market size available for years | 2021-2034 |
| Base year considered | 2024 |
| Forecast period | 2025-2034 |
| Segments covered | By Product, By Application, By End-User. |
| Regions covered | North America, Asia-Pacific, Latin America, Middle East & Africa and Europe. |
| Companies Covered | Colgate-Palmolive Company, The Procter & Gamble Company, Henkel AG & Co. KGaA, Unilever plc, Reckitt Benckiser Group plc, Church & Dwight Co., Inc, Kao Corporation, S.C. Johnson & Son Inc, McBride plc, Vikara Services Pvt. Ltd. |
Key Topics Covered in the Report
- Global Cleaning and Hygiene Products Market Size (FY’2021-FY’2034)
- Overview of Global Cleaning and Hygiene Products Market
- Segmentation of Cleaning and Hygiene Products Market By Product (Abrasives, Acids, Bleaches, Detergents & Degreasers, Sanitizers, Others)
- Segmentation of Global Cleaning and Hygiene Products Market By Application (Toilet, Kitchen, Floor, Surface, Laundry, Hand/Personal Care, Others)
- Segmentation of Global Cleaning and Hygiene Products Market By End-User (Household, Commercial)
- Statistical Snap of Global Cleaning and Hygiene Products Market
- Expansion Analysis of Global Cleaning and Hygiene Products Market
- Problems and Obstacles in Global Cleaning and Hygiene Products Market
- Competitive Landscape in the Global Cleaning and Hygiene Products Market
- Details on Current Investment in Global Cleaning and Hygiene Products Market
- Competitive Analysis of Global Cleaning and Hygiene Products Market
- Prominent Players in the Global Cleaning and Hygiene Products Market
- SWOT Analysis of Global Cleaning and Hygiene Products Market
- Global Cleaning and Hygiene Products Market Future Outlook and Projections (FY’2025-FY’2034)
- Recommendations from Analyst
1. Introduction
1.1. Scope of the report1.2. Market segment analysis
2. Research Methodology
2.1. Research data source
2.1.1. Secondary Data2.1.2. Primary Data2.1.3. SPERs internal database2.1.4. Premium insight from KOLs
2.2. Market size estimation
2.2.1. Top-down and Bottom-up approach
2.3. Data triangulation
3. Executive Summary
4. Market Dynamics
4.1. Driver, Restraint, Opportunity and Challenges analysis
4.1.1. Drivers4.1.2. Restraints4.1.3. Opportunities4.1.4. Challenges
5. Market variable and outlook
5.1. SWOT Analysis
5.1.1. Strengths5.1.2. Weaknesses5.1.3. Opportunities5.1.4. Threats
5.2. PESTEL Analysis
5.2.1. Political Landscape5.2.2. Economic Landscape5.2.3. Social Landscape5.2.4. Technological Landscape5.2.5. Environmental Landscape5.2.6. Legal Landscape
5.3. PORTERs Five Forces
5.3.1. Bargaining power of suppliers5.3.2. Bargaining power of buyers5.3.3. Threat of Substitute5.3.4. Threat of new entrant5.3.5. Competitive rivalry
5.4. Heat Map Analysis
6. Competitive Landscape
6.1. Global Cleaning and Hygiene Products Market Manufacturing Base Distribution, Sales Area, Product Type6.2. Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in Global Cleaning and Hygiene Products Market
7. Global Cleaning and Hygiene Products Market, By Product (USD Million) 2021-2034
7.1. Abrasives7.2. Acids7.3. Bleaches7.4. Detergents & Degreasers7.5. Sanitizers7.6. Others
8. Global Cleaning and Hygiene Products Market, By Application (USD Million) 2021-2034
8.1. Toilet8.2. Kitchen8.3. Floor8.4. Surface8.5. Laundry8.6. Hand/Personal Care8.7. Others
9. Global Cleaning and Hygiene Products Market, By End-User (USD Million) 2021-2034
9.1. Household9.2. Commercial
9.2.1. Hospitals & Healthcare Establishments9.2.2. Hospitality9.2.3. Food Service9.2.4. Cruise Ships9.2.5. Building Service Contractors9.2.6. Retail Stores9.2.7. Institutional9.2.8. Commercial Laundry
10. Global Cleaning and Hygiene Products Market Forecast, (USD Million) 2021-2034
10.1. Global Cleaning and Hygiene Products Market Size and Market Share
11. Global Cleaning and Hygiene Products Market, By Region, (USD Million) 2021-2034
11.1. Asia-Pacific
11.1.1. Australia11.1.2. China11.1.3. India11.1.4. Japan11.1.5. South Korea11.1.6. Rest of Asia-Pacific
11.2. Europe
11.2.1. France11.2.2. Germany11.2.3. Italy11.2.4. Spain11.2.5. United Kingdom11.2.6. Rest of Europe
11.3. Middle East and Africa
11.3.1. Kingdom of Saudi Arabia11.3.2. United Arab Emirates11.3.3. Qatar11.3.4. South Africa11.3.5. Egypt11.3.6. Morocco11.3.7. Nigeria11.3.8. Rest of Middle-East and Africa
11.4. North America
11.4.1. Canada11.4.2. Mexico11.4.3. United States
11.5. Latin America
11.5.1. Argentina11.5.2. Brazil11.5.3. Rest of Latin America
12. Company Profile
12.1. Colgate-Palmolive Company
12.1.1. Company details12.1.2. Financial outlook12.1.3. Product summary12.1.4. Recent developments
12.2. The Procter & Gamble Company
12.2.1. Company details12.2.2. Financial outlook12.2.3. Product summary12.2.4. Recent developments
12.3. Henkel AG & Co. KGaA
12.3.1. Company details12.3.2. Financial outlook12.3.3. Product summary12.3.4. Recent developments
12.4. Unilever plc
12.4.1. Company details12.4.2. Financial outlook12.4.3. Product summary12.4.4. Recent developments
12.5. Reckitt Benckiser Group plc
12.5.1. Company details12.5.2. Financial outlook12.5.3. Product summary12.5.4. Recent developments
12.6. Church & Dwight Co., Inc
12.6.1. Company details12.6.2. Financial outlook12.6.3. Product summary12.6.4. Recent developments
12.7. Kao Corporation
12.7.1. Company details12.7.2. Financial outlook12.7.3. Product summary12.7.4. Recent developments
12.8. S.C. Johnson & Son Inc
12.8.1. Company details12.8.2. Financial outlook12.8.3. Product summary12.8.4. Recent developments
12.9. McBride plc
12.9.1. Company details12.9.2. Financial outlook12.9.3. Product summary12.9.4. Recent developments
12.10. Vikara Services Pvt. Ltd
12.10.1. Company details12.10.2. Financial outlook12.10.3. Product summary12.10.4. Recent developments
12.11. Others
13. Conclusion
14. List of Abbreviations
15. Reference Links
SPER Market Research’s methodology uses great emphasis on primary research to ensure that the market intelligence insights are up to date, reliable and accurate. Primary interviews are done with players involved in each phase of a supply chain to analyze the market forecasting. The secondary research method is used to help you fully understand how the future markets and the spending patterns look likes.
The report is based on in-depth qualitative and quantitative analysis of the Product Market. The quantitative analysis involves the application of various projection and sampling techniques. The qualitative analysis involves primary interviews, surveys, and vendor briefings. The data gathered as a result of these processes are validated through experts opinion. Our research methodology entails an ideal mixture of primary and secondary initiatives.
Frequently Asked Questions About This Report
Cleaning and Hygiene Products Market is projected to reach USD 314.41 billion by 2034, growing at a CAGR of 6.73% during the forecast period.
Cleaning and Hygiene Products Market grew in Market size from 2025. The Market is expected to reach USD 314.41 billion by 2034, at a CAGR of 6.73% during the forecast period.
Cleaning and Hygiene Products Market CAGR of 6.73% during the forecast period.
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Cleaning and Hygiene Products Market size is USD 314.41 billion from 2025 to 2034.
Cleaning and Hygiene Products Market is covered By Product, By Function, By Application, By End-User.
The North America is anticipated to have the highest Market share in the Cleaning and Hygiene Products Market.
The key players in the Market include Companies Covered Colgate-Palmolive Company, The Procter & Gamble Company, Henkel AG & Co. KGaA, Unilever plc, Reckitt Benckiser Group plc, Church & Dwight Co., Inc, Kao Corporation, S.C. Johnson & Son Inc, McBride plc, Vikara Services Pvt. Ltd.
The market is driven by a variety of reasons, including an increase in the number of single-person households, rising disposable income, and consumers' heightened health and hygiene priorities, which have resulted in a surge in demand for household cleaning goods.
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