Asia Pacific Bath and Shower Products Market Introduction and Overview
According to SPER Market Research, the Asia Pacific Bath and Shower Products Market is estimated to reach USD XX million by 2033 with a CAGR of 4.38%.
The report includes an in-depth analysis of the Asia Pacific Bath and Shower Products Market, including market size and trends, product mix, Applications, and supplier analysis. Bath and shower products are a variety of personal care items used while bathing or showering to wash, moisturize, and improve the skin and hair. These goods include body washes, shower gels, bar soaps, shampoos, conditioners, and body scrubs. They are intended to remove dirt, oils, and impurities from the skin and hair, leaving them clean, fresh, and nourished.
- In June 2022, Bajaj Consumer Care Ltd. introduced its newest product in the skincare market: almond drop moisturizing soap. With the addition of vitamin E and almond oil, the soap provides the skin with superior moisturizing properties, leaving it smooth, soft, and radiant.
- Bio-D unveiled a new line of soap bars in June 2022 that are entirely natural and contain more than 65% certified organic ingredients. Three scents—mandarin, plum and mulberry, and lime and aloevera—are available for the soap bars, which are packaged in cardboard that is 100% recyclable.
Market Opportunities and Challenges
Opportunities:
The market is being driven by the rise in social media usage and online shopping - In the bath and shower product market, advertising is a popular and successful tactic employed by businesses to draw in both new and existing clients. Businesses can raise brand awareness and persuade customers to buy their products by advertising them across a variety of platforms, including print, social media, and television. Furthermore, customers are becoming more interested in high-end bath and shower products with distinct smells and active chemicals. They are willing to pay more for products that not only wash but also provide therapeutic benefits such as soothing aromas, moisturizing characteristics, or other skincare advantages. In their advertising campaigns, corporations frequently make product claims about the effectiveness of their bath and shower products, such as antiseptic or germ-killing capabilities.
Challenges:
High competition in the market and growing product costs - The rising number of companies in the market for bath and shower goods has increased rivalry in the market, resulting in the availability of alternative products, which has a negative impact on market growth for new brands attempting to debut their products in the market. This also increases the cost of premium goods.
Increasing awareness of organic products - The growing awareness of the usage of chemicals in products that are deemed damaging to the skin, such as sodium lauryl sulfate, dioxane, and parabens, is predicted to stymie the expansion of the bath and shower industry. Several bath and shower products include harmful substances such as formaldehyde or 1,4-dioxane, which have a bad effect on the skin, causing dermatitis or allergic responses.
Market Competitive Landscape
The Asia-Pacific Bath and Shower Products Market is quite competitive. Some of the biggest players include Unilever PLC, Reckitt Benckiser Group PLC, Kao Corporation, LG H&H Co, Ltd, and Beiersdorf AG. The bath and shower category is getting more fragmented. These aforementioned companies have a diverse portfolio of leading brands such as Dove, Dettol, and others that are well-known for their low prices, extensive range, and widespread availability. The company has maintained its leadership position in bath and shower in the Asia-Pacific region through innovation and product line expansion.
Scope of the report:
| Report Metric | Details |
| Market size available for years | 2020-2033 |
| Base year considered | 2023 |
| Forecast period | 2024-2033 |
| Segments covered | By Type, By Distribution Channel |
| Regions covered | Australia, China, India, Japan, South Korea, Rest of Asia-Pacific |
| Companies Covered | Reckitt Benckiser Group PLC, Unilever plc, Johnson & Johnson Consumer Inc, Beiersdorf AG, Kao Corporation, Godrej Consumer Products Limited, Colgate-Palmolive Company, Plum Island Soap Co, Amorepacific Corporation, LG H&H Co, Ltd. |
COVID-19 Impact on Asia Pacific Bath and Shower Products Market
The Covid-19 epidemic has had both positive and bad effects on the Asia-Pacific bath and shower product market. While the market faced a temporary slowdown during the early stages of the pandemic due to supply chain interruptions and lockdown measures, demand for personal care items, like as bath and shower products, subsequently recovered.
During the epidemic, there was a greater emphasis on personal hygiene and cleanliness, resulting in increased demand for bath and shower products. Consumers preferred items with antibacterial and disinfection capabilities. Manufacturers responded to changing consumer tastes by introducing products with improved germ-killing powers and immune-boosting components.
Key Target Audience:
- Retail Consumers
- Young Adults and Millennials
- Health and Wellness Enthusiasts
- High-Income and Premium Consumers
- Supermarkets, Hypermarkets, and Specialty Stores
- E-Commerce Platforms
- Hotels, Resorts, and Hospitality Chains
- Spa and Wellness Centers
- Personal Care Product Distributors and Importers
Our in-depth analysis of the Asia Pacific Bath and Shower Products Market includes the following segments:
| By Type: | Shower Gel/Body washBar SoapShower OilOther Types |
| By Distribution Channel: | Supermarkets/HypermarketsConvenience StoresOnline Retail StoresSpeciality Retail StoresOther Distribution Channels |
Key Topics Covered in the Report:
- Asia Pacific Bath and Shower Products Market Size (FY’2024-FY’2033)
- Overview of Asia Pacific Bath and Shower Products Market
- Segmentation of Asia Pacific Bath and Shower Products Market By Type (Shower Cream/Gel, Bar Soap, Shower Oil, and Other Types)
- Segmentation of Asia Pacific Bath and Shower Products Market By Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Online Stores, Specialty Retail Stores, and Other Distribution Channels)
- Statistical Snap of Asia Pacific Bath and Shower Products Market
- Expansion Analysis of Asia Pacific Bath and Shower Products Market
- Problems and Obstacles in Asia Pacific Bath and Shower Products Market
- Competitive Landscape in the Asia Pacific Bath and Shower Products Market
- Impact of COVID-19 and Demonetization on Asia Pacific Bath and Shower Products Market
- Details on Current Investment in Asia Pacific Bath and Shower Products Market
- Competitive Analysis of Asia Pacific Bath and Shower Products Market
- Prominent Players in the Asia Pacific Bath and Shower Products Market
- SWOT Analysis of Asia Pacific Bath and Shower Products Market
- Asia Pacific Bath and Shower Products Market Future Outlook and Projections (FY’2024-FY’2033)
- Recommendations from Analyst
1. Introduction
1.1. Scope of the report
1.2. Market segment analysis
2. Research Methodology
2.1. Research data source
2.1.1. Secondary Data
2.1.2. Primary Data
2.1.3. SPER’s internal database
2.1.4. Premium insight from KOL’s
2.2. Market size estimation
2.2.1. Top-down and Bottom-up approach
2.3. Data triangulation
3. Executive Summary
4. Market Dynamics
4.1. Driver, Restraint, Opportunity and Challenges analysis
4.1.1. Drivers
4.1.2. Restraints
4.1.3. Opportunities
4.1.4. Challenges
4.2. COVID-19 Impacts of the Asia Pacific Bath and Shower Products Market.
5. Market variable and outlook
5.1. SWOT Analysis
5.1.1. Strengths
5.1.2. Weaknesses
5.1.3. Opportunities
5.1.4. Threats
5.2. PESTEL Analysis
5.2.1. Political Landscape
5.2.2. Economic Landscape
5.2.3. Social Landscape
5.2.4. Technological Landscape
5.2.5. Environmental Landscape
5.2.6. Legal Landscape
5.3. PORTER’s Five Forces
5.3.1. Bargaining power of suppliers
5.3.2. Bargaining power of buyers
5.3.3. Threat of Substitute
5.3.4. Threat of new entrant
5.3.5. Competitive rivalry
5.4. Heat Map Analysis
6. Competitive Landscape
6.1. Asia Pacific Bath and Shower Products Market Manufacturing Base Distribution, Sales Area, Product Type
6.2. Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in Asia Pacific Bath and Shower Products Market
7. Asia Pacific Bath and Shower Products Market, By Type (USD Million) 2020-2033
7.1. Asia Pacific Bath and Shower Products Market Size, Share and Forecast, By Type, 2020-2026
7.2. Asia Pacific Bath and Shower Products Market Size, Share and Forecast, By Type, 2027-2033
7.3. Shower Gel/Body wash
7.4. Bar Soap
7.5. Shower Oil
7.6. Other Types
8. Asia Pacific Bath and Shower Products Market, By Distribution Channel (USD Million) 2020-2033
8.1. Asia Pacific Bath and Shower Products Market Size, Share and Forecast, By Distribution Channel, 2020-2026
8.2. Asia Pacific Bath and Shower Products Market Size, Share and Forecast, By Distribution Channel, 2027-2033
8.3. Supermarkets/Hypermarkets
8.4. Convenience Stores
8.5. Online Retail Stores
8.6. Speciality Retail Stores
8.7. Other Distribution Channels
9. Asia Pacific Bath and Shower Products Market Forecast, 2020-2033 (USD Million)
9.1. Asia Pacific Bath and Shower Products Market Size and Market Share
10. Asia Pacific Bath and Shower Products Market, By Region, 2020-2033 (USD Million)
10.1. Asia Pacific Bath and Shower Products Market Size and Market Share By Region (2020-2026)
10.2. Asia Pacific Bath and Shower Products Market Size and Market Share By Region (2027-2033)
10.3. Australia
10.4. China
10.5. India
10.6. Japan
10.7. South Korea
10.8. Rest of Asia-Pacific
11. Company Profile
11.1. Reckitt Benckiser Group PLC
11.1.1. Company details
11.1.2. Financial outlook
11.1.3. Product summary
11.1.4. Recent developments
11.2. Unilever plc
11.2.1. Company details
11.2.2. Financial outlook
11.2.3. Product summary
11.2.4. Recent developments
11.3. Johnson & Johnson Consumer Inc
11.3.1. Company details
11.3.2. Financial outlook
11.3.3. Product summary
11.3.4. Recent developments
11.4. Beiersdorf AG
11.4.1. Company details
11.4.2. Financial outlook
11.4.3. Product summary
11.4.4. Recent developments
11.5. Kao Corporation
11.5.1. Company details
11.5.2. Financial outlook
11.5.3. Product summary
11.5.4. Recent developments
11.6. Godrej Consumer Products Limited
11.6.1. Company details
11.6.2. Financial outlook
11.6.3. Product summary
11.6.4. Recent developments
11.7. Colgate-Palmolive Company
11.7.1. Company details
11.7.2. Financial outlook
11.7.3. Product summary
11.7.4. Recent developments
11.8. Plum Island Soap Co
11.8.1. Company details
11.8.2. Financial outlook
11.8.3. Product summary
11.8.4. Recent developments
11.9. Amorepacific Corporation
11.9.1. Company details
11.9.2. Financial outlook
11.9.3. Product summary
11.9.4. Recent developments
11.10. LG H&H Co., Ltd
11.10.1. Company details
11.10.2. Financial outlook
11.10.3. Product summary
11.10.4. Recent developments
11.11. Others
12. Conclusion
13. List of Abbreviations
14. Reference Links