Asia Pacific Household Cleaning Products Market Introduction and Overview
According to SPER Market Research, the Asia Pacific Household Cleaning Products Market is estimated to reach USD XX billion by 2033 with a CAGR 6.25%.
The report includes an in-depth analysis of the Asia Pacific Household Cleaning Products Market, including market size and trends, product mix, distribution channels, and supplier analysis. The term "household cleaning products" describes a broad category of goods made especially for cleaning and keeping homes hygienic. These products are meant to be used on a variety of surfaces and locations in the house, such as kitchens, bathrooms, floors, windows, and furniture. They are available in a variety of forms, each designed to meet certain cleaning requirements, including liquids, sprays, powders, wipes, and gels. These cleaning solutions are made with components that leave surfaces clean, sanitised, and occasionally fragrant while also aiding in the removal of dirt, stains, and germs. They are essential to preserving a comfortable and hygienic living space and fostering health and wellbeing in homes.
- In January 2023, Henkel and Shell Chemical LP announced a collaboration to replace 200,000 tonnes of crude oil-based feedstock used in surfactant manufacturing with renewable raw materials. Henkel plans to employ these renewable surfactants in their laundry product lines. The action is estimated to cut greenhouse gas emissions by up to 120,000 tonnes during the five-year agreement period.
- In March 2022, Henkel and BASF announced a collaboration to replace fossil-based feedstock with renewable feedstock for laundry and homecare products. The agreement is intended to replace 110,000 tonnes of fossil-based feedstock in Henkel cleaning products each year. The move is expected to lower carbon footprint by eliminating 200,000 tonnes of CO2 emissions.
Market Opportunities and Challenges
Opportunities: The need for cleaning supplies to maintain these spaces clean increases as more people migrate into cities and as new dwellings are constructed. The need for a variety of cleaning products appropriate for these contemporary environments is increased by the expansion of cities, which brings with it new residential and commercial buildings. Growing disposable incomes in developing economies allow customers to spend more on domestic cleaning supplies. Households can now purchase specialised and high-end cleaning products with more convenience and performance thanks to this rise in money. Additionally, it promotes investment in creative and environmentally responsible solutions, demonstrating a trend towards sustainability and high quality.
Challenges: Insufficient Customer Retention & Product Uniqueness to Restrain Market Expansion
Individual differences in product preferences are a result of psychographic, demographic, and behavioural factors. The main factors influencing consumer behaviour are living standards and awareness. In today's household cleaning product market, it is challenging to retain consumer loyalty and product uniqueness. Customers are unable to stick with a particular brand or product since they are always drawn to innovative products. Due to shifting consumer preferences, small and medium-sized producers are finding it more and more difficult to stay up to date with evolving trends. Thus, all of these problems prevent the market from growing.
Market Competitive Landscape
The market for household cleaning products is quite competitive. Companies are focussing on new product launches and other activities to deliver better equipment to their consumers and grow their businesses abroad. Key market players are Procter & Gamble Co, Godrej Consumer Products Limited, Kao Corporation, The clorox company india Private Limited, Reckitt Benckiser Group Plc, Colgate-Palmolive (International), Lion Corporation, S. C. Johnson & Son, Inc, McBride plc, Bolton Group Srl, Henkel AG & Company, KGaA, Unilever.
Scope of the Report:
| Report Metric | Details |
| Market size available for years | 2020-2033 |
| Base year considered | 2023 |
| Forecast period | 2024-2033 |
| Segments covered | By Product Type, By Distribution Channel, By Application.
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| Regions covered | China, Japan, India, South Korea, Australia, Indonesia, Others.
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| Companies Covered | Procter & Gamble Co, Godrej Consumer Products Limited, Kao Corporation, The clorox company india Private Limited, Reckitt Benckiser Group Plc, Colgate-Palmolive(International), Lion Corporation, S. C. Johnson & Son, Inc, McBride plc, Bolton Group Srl, Henkel AG & Company, KGaA, Unilever.
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COVID-19 Impact on Asia Pacific Household Cleaning Products Market
The market has benefited from the COVID-19 outbreak since consumers are now more mindful of cleanliness and hygiene. Due to an unforeseen spike in demand for household cleaning products, there was a shortage of supply, prompting several firms to increase their production capacity in order to meet the demand from customers. Demand spikes had created problems for the supply chain, such as product shortages, problems obtaining raw materials, and distribution hiccups. This resulted in price volatility, with products seeing price hikes as a result of low supply and high demand. The need for cleaning supplies went back to pre-pandemic levels as people adjusted to life after the pandemic.
Key Target Audience:
- Residential consumers
- Hotels and hospitality businesses
- Commercial establishments
- Healthcare facilities
- Retail stores and supermarkets
- E-commerce platforms
- Cleaning service providers
- Government and public institutions
Our in-depth analysis of the Asia Pacific Household Cleaning Products Market includes the following segments:
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By Product Type:
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Surface Cleaners
Specialty Cleaners
Bleaches
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By Distribution Channel:
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Supermarkets/Hypermarkets
Convenience Stores
Online Retail Stores
Others
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By Application:
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Bathroom Cleaners
Kitchen Cleaners
Floor Cleaners
Fabric Care
Others
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Key Topics Covered in the Report:
- Asia Pacific Household Cleaning Products Market Size (FY’2024-FY’2033)
- Overview of Asia Pacific Household Cleaning Products Market
- Segmentation of Asia Pacific Household Cleaning Products Market By Product Type (Surface Cleaners, Specialty Cleaners, Bleaches)
- Segmentation of Asia Pacific Household Cleaning Products Market By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail Stores, Others)
- Segmentation of Asia Pacific Household Cleaning Products Market By Application (Bathroom Cleaners, Kitchen Cleaners, Floor Cleaners, Fabric Care, Others)
- Statistical Snap of Asia Pacific Household Cleaning Products Market
- Expansion Analysis of Asia Pacific Household Cleaning Products Market
- Problems and Obstacles in Asia Pacific Household Cleaning Products Market
- Competitive Landscape in the Asia Pacific Household Cleaning Products Market
- Impact of COVID-19 and Demonetization on Asia Pacific Household Cleaning Products Market
- Details on Current Investment in Asia Pacific Household Cleaning Products Market
- Competitive Analysis of Asia Pacific Household Cleaning Products Market
- Prominent Players in the Asia Pacific Household Cleaning Products Market
- SWOT Analysis of Asia Pacific Household Cleaning Products Market
- Asia Pacific Household Cleaning Products Market Future Outlook and Projections (FY’2024-FY’2033)
- Recommendations from Analyst
1. Introduction
1.1. Scope of the report
1.2. Market segment analysis
2. Research Methodology
2.1. Research data source
2.1.1. Secondary Data
2.1.2. Primary Data
2.1.3. SPER’s internal database
2.1.4. Premium insight from KOL’s
2.2. Market size estimation
2.2.1. Top-down and Bottom-up approach
2.3. Data triangulation
3. Executive Summary
4. Market Dynamics
4.1. Driver, Restraint, Opportunity and Challenges analysis
4.1.1. Drivers
4.1.2. Restraints
4.1.3. Opportunities
4.1.4. Challenges
4.2. COVID-19 Impacts of the Asia Pacific Household Cleaning Products Market
5. Market variable and outlook
5.1. SWOT Analysis
5.1.1. Strengths
5.1.2. Weaknesses
5.1.3. Opportunities
5.1.4. Threats
5.2. PESTEL Analysis
5.2.1. Political Landscape
5.2.2. Economic Landscape
5.2.3. Social Landscape
5.2.4. Technological Landscape
5.2.5. Environmental Landscape
5.2.6. Legal Landscape
5.3. PORTER’s Five Forces
5.3.1. Bargaining power of suppliers
5.3.2. Bargaining power of buyers
5.3.3. Threat of Substitute
5.3.4. Threat of new entrant
5.3.5. Competitive rivalry
5.4. Heat Map Analysis
6. Competitive Landscape
6.1. Asia Pacific Household Cleaning Products Market Manufacturing Base Distribution, Sales Area, Product Type
6.2. Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in Asia Pacific Household Cleaning Products Market
7. Asia Pacific Household Cleaning Products Market, By Product Type (USD Million) 2020-2033
7.1. Asia Pacific Household Cleaning Products Market Size, Share and Forecast, By Product Type, 2020-2026
7.2. Asia Pacific Household Cleaning Products Market Size, Share and Forecast, By Product Type, 2027-2033
7.3. Surface Cleaners
7.4. Specialty Cleaners
7.5. Bleaches
8. Asia Pacific Household Cleaning Products Market, By Distribution Channel (USD Million) 2020-2033
8.1. Asia Pacific Household Cleaning Products Market Size, Share and Forecast, By Distribution Channel, 2020-2026
8.2. Asia Pacific Household Cleaning Products Market Size, Share and Forecast, By Distribution Channel, 2027-2033
8.3. Supermarkets/Hypermarkets
8.4. Convenience Stores
8.5. Online Retail Stores
8.6. Others
9. Asia Pacific Household Cleaning Products Market, By Application (USD Million) 2020-2033
9.1. Asia Pacific Household Cleaning Products Market Size, Share and Forecast, By Application, 2020-2026
9.2. Asia Pacific Household Cleaning Products Market Size, Share and Forecast, By Application, 2027-2033
9.3. Bathroom Cleaners
9.4. Kitchen Cleaners
9.5. Floor Cleaners
9.6. Fabric Care
9.7. Others
10. Asia Pacific Household Cleaning Products Market Forecast, 2020-2033 (USD Million)
10.1. Asia Pacific Household Cleaning Products Market Size and Market Share
11. Asia Pacific Household Cleaning Products Market, By Region, 2020-2033 (USD Million)
11.1. Asia Pacific Household Cleaning Products Market Size and Market Share By Region (2020-2026)
11.2. Asia Pacific Household Cleaning Products Market Size and Market Share By Region (2027-2033)
11.3. China
11.4. Japan
11.5. India
11.6. South Korea
11.7. Australia
11.8. Indonesia
11.9. Others
12. Company Profile
12.1. Procter & Gamble Co
12.1.1. Company details
12.1.2. Financial outlook
12.1.3. Product summary
12.1.4. Recent developments
12.2. Godrej Consumer Products Limited
12.2.1. Company details
12.2.2. Financial outlook
12.2.3. Product summary
12.2.4. Recent developments
12.3. Kao Corporation
12.3.1. Company details
12.3.2. Financial outlook
12.3.3. Product summary
12.3.4. Recent developments
12.4. The clorox company india Private Limited
12.4.1. Company details
12.4.2. Financial outlook
12.4.3. Product summary
12.4.4. Recent developments
12.5. Reckitt Benckiser Group Plc
12.5.1. Company details
12.5.2. Financial outlook
12.5.3. Product summary
12.5.4. Recent developments
12.6. Colgate-Palmolive (International)
12.6.1. Company details
12.6.2. Financial outlook
12.6.3. Product summary
12.6.4. Recent developments
12.7. Lion Corporation
12.7.1. Company details
12.7.2. Financial outlook
12.7.3. Product summary
12.7.4. Recent developments
12.8. S. C. Johnson & Son, Inc
12.8.1. Company details
12.8.2. Financial outlook
12.8.3. Product summary
12.8.4. Recent developments
12.9. McBride plc
12.9.1. Company details
12.9.2. Financial outlook
12.9.3. Product summary
12.9.4. Recent developments
12.10. Bolton Group Srl
12.10.1. Company details
12.10.2. Financial outlook
12.10.3. Product summary
12.10.4. Recent developments
12.11. Henkel AG & Company, KGaA
12.11.1. Company details
12.11.2. Financial outlook
12.11.3. Product summary
12.11.4. Recent developments
12.12. Unilever
12.12.1. Company details
12.12.2. Financial outlook
12.12.3. Product summary
12.12.4. Recent developments
12.13. Others
13. Conclusion
14. List of Abbreviations
15. Reference Links