A balanced diet must include fruits and vegetables because they are high in vitamins, minerals, and phytochemicals. They also include additional vitamins and a good amount of fibre. They are naturally advantageous and contain vitamins and minerals such as folic acid, magnesium, zinc, and phosphorous that may promote excellent health. Regular consumption of fruits and vegetables can also aid in the prevention of several illnesses. Fruits and vegetables offer several health advantages because they include phytochemicals, or plant-based compounds.

Consumers in North America are dedicating more time and money to prioritize their health, driving an increased demand for fresh and exotic fruits and vegetables. Health-conscious individuals are increasingly opting for locally sourced, organic produce and are willing to pay premium prices. This trend has been further amplified by the surge in online grocery shopping and delivery services, providing convenience and doorstep access to a wide variety of fresh products. Online platforms are particularly popular among working professionals and millennials, allowing them to avoid crowded physical stores. The rise of trendy diets and superfoods, such as kale, avocados, and blueberries, has significantly influenced consumption patterns. 

Plant-based and Mediterranean diets, emphasizing the health benefits of fruits and vegetables, have gained popularity. In the United States, millennials, with their strong online presence, are key purchasers, and online retailers are leveraging incentives and discounts to appeal to this demographic. The overarching shift towards health-conscious food choices, driven by rising obesity rates and increased awareness of nutritious diets, is evident among younger age groups embracing trends like raw food and paleo diets.

The increasing amount of fruits and vegetables wasted, the challenges in preserving the freshness of the fruits and vegetables in the finished goods, and the premium cost of organic fruits and vegetables relative to conventional ones could limit the market's expansion. Market expansion may be hampered by disruptions in the commerce and supply chains. A major barrier to market growth is food contamination in fruits and vegetables, which can result in foodborne illnesses from bacteria, viruses, parasites, or toxins. Fresh vegetables is healthy, but there is always a chance of contamination from different sources. Further impeding the market's expansion is the growing risk of food poisoning brought on by abrupt climate change.

The COVID-19 outbreak caused significant disruptions to the fruits and vegetables market in North America. Production and distribution were impacted by labour shortages, lockdowns, and disruptions in the supply chain. Sales channels were hampered by restaurant closures and decreased consumer mobility. Demand patterns were impacted by pandemic-related changes in consumer behaviour, such as a greater emphasis on home cooking and health. Transport and export issues made the market even more pressured. Despite the spike in demand for fresh produce, industry participants realised how important it was to maintain a robust supply chain and adjust to changing customer tastes. The COVID-19 pandemic has highlighted the significance of adaptability and creativity in managing unpredictabilities within the North American produce and fruit industry.

The market study provides market data by competitive landscape, revenue analysis, market segments and detailed analysis of key market players such as; C.H. Robinson Worldwide, Inc., Chiquita Brands International, Inc., Dole Food Company, Inc., Fresh Del Monte Produce, Inc., General Mills, Inc., Nestlé, Sunkist Growers, Inc., Sysco Corp., Tanimura & Antle Fresh Foods Inc., Others.

By Product Type: Based on the Product Type, North America Fruits & Vegetables Market is segmented as; Dried Fruits & Vegetables, Fresh fruits & vegetables, Frozen Fruits & Vegetables.

By Distribution Channel: Based on the Distribution Channel, North America Fruits & Vegetables Market is segmented as; Online, Specialty Stores, Supermarkets & Hypermarkets, Others.

By Region: This research also includes data for U.S., Canada.

This study also encompasses various drivers and restraining factors of this market for the forecast period. Various growth opportunities are also discussed in the report.