Grooming products are a broad category of personal care items intended to improve a person's cleanliness, attractiveness, and general well-being. These products can include things like shaving creams, razors, deodorants, hair styling products, facial cleansers, moisturizers, and scents. They are usually intended to maintain or improve elements like hair, skin, and facial care. Specialized grooming solutions that address certain needs, such beard care, anti-aging skincare, and formulations for sensitive skin, have become more and more popular in recent years.
Saudi Arabia Men’s Grooming Products Market Driving Factors and Challenges
Drivers: The advantages of grooming for men's skin and hair health, along with their growing awareness of personal hygiene, are the main factors propelling the Saudi Arabian market for men's grooming goods. Grooming product usage is rising significantly in the Kingdom as Saudi men break gender conventions and become more conscious about their physical appearance. More people are learning about the advantages of utilizing skin and hair care products as a result of social media's and celebrity culture's increasing influence. As a result, market players are promoting their goods through well-known celebrities, which should support market expansion over the forecast period.
Challenges: The market for men's grooming goods in Saudi Arabia is confronted with a number of obstacles that hinder its expansion. One of the main obstacles is the cultural conservatism of the area, which has traditionally restricted the general acceptability of specific grooming practices and products, especially those related to skincare or beauty. Even while attitudes have changed recently, there is still a lack of knowledge about the advantages of grooming products that go beyond simple sanitation. The fierce rivalry between domestic and foreign brands is another difficulty, which makes consumers price sensitive and compels businesses to set themselves apart through innovation or high-end product offers.
Impact of COVID-19 on Saudi Arabia Men’s Grooming Products Market
The COVID-19 pandemic had a major effect on the Saudi Arabian industry for men's grooming products, causing both challenges and shifts in consumer behavior. During the height of the pandemic, there was a brief decline in demand for non-essential products due to lockdowns and economic uncertainty, which led to lower consumer spending. Salons and barbershops Because many men opt to use at-home alternatives or cut back on their grooming, closures also had an effect on the market. However, demand clearly rose when social life resumed and restrictions loosened, particularly for personal care items like skincare, shaving, and hair care. Additionally, the epidemic fueled the trend toward e-commerce and is expected to continue, as more people chose to purchase grooming products online.
Saudi Arabia Men’s Grooming Products Market Key Players:
The market study provides market data by competitive landscape, revenue analysis, market segments and detailed analysis of key market players are; Almarai, Beiersdorf, Edgewell Personal Care, L'Oreal, Naqi, Procter & Gamble (P&G), Saudi Cosmetics Company (SCC), Unilever, Zamzam, Others.
Saudi Arabia Men’s Grooming Products Market Segmentation:
By Product: Based on the Product, Saudi Arabia Men’s Grooming Products Market is segmented as; Skin Care, Hair Styling, Shave/Beard Care, Accessories, Color Cosmetics.
By Type: Based on the Type, Saudi Arabia Men’s Grooming Products Market is segmented as; Mass, Premium.
By Distribution Channel: Based on the Distribution Channel, Saudi Arabia Men’s Grooming Products Market is segmented as; Supermarkets & Hypermarkets, Online, Others.
By Region: This research also includes data for Eastern region, Western region, Southern region, Northern region.
This study also encompasses various drivers and restraining factors of this market for the forecast period. Various growth opportunities are also discussed in the report.