Potato processing consists of numerous procedures, including washing, cleaning, peeling, cutting, drying, frying, freezing, extracting starch from potatoes, removing waste portions, drying and packaging potatoes, and more. Nowadays, potato is the fastest growing food, and it is further processed to produce dehydrated potatoes. It holds a prominent position in the potato processing market. Potato pancakes, salad, chips, French fries, flakes, and other snacks are all examples of processed potato recipes used around the world. Consumer tastes have increased the market for processed potatoes.
Asia Pacific Potato Processing Market Driving Factors and Challenges
Drivers: People's improving living standards, rapid urbanisation, shifting eating choices, and the appeal of fast food all contribute to market demand. The benefits and convenience of minimal cooking, as well as easy preservation and storage alternatives, are driving up demand for processed foods. As a result, it is widely preferred by consumers. Furthermore, fast food outlets around the world encourage customers to select processed potato items based on their preferences. Rising demand for processed foods, improved farming practices, low-cost availability, and increased demand from the Asia-Pacific area have all contributed to market growth. Furthermore, increased urbanisation, rising living standards, widespread product availability, and appealing packaging are expected to drive significant product demand. The growing customer preference for convenient dietary habits is likely to improve market earnings in the approaching years.
Challenges: Potatoes are considered temperature climate crops. It is only grown in climates with somewhat cool temperatures during the growing season. The plant's vegetative growth is optimal at 24°C, whereas tuber formation is favoured at 20°C. Potato is grown as a summer crop in the highlands and a winter crop in the tropical and subtropical regions. The crop can be grown at a height of 3000m above sea level. Potato cultivation is hard since they require specific weather and temperature conditions to thrive and grow. This makes it tough for cultivators all over the world owing to variable weather conditions. Because of Asia-Pacific warming, farmers are finding it increasingly difficult to handle these temperature conditions, resulting in decreasing potato yield.
Impact of COVID-19 on Asia Pacific Potato Processing Market
The expansion of the potato processing market was adversely affected by the COVID-19 pandemic's tight lockdowns and travel restrictions. Potato chips, French fries, and other frozen potato goods saw a decrease in demand as a result. On the other hand, frozen potatoes saw a spike in popularity and helped counterbalance losses in the food service industry as a result of the growing demand for packaged and processed foods in grocery stores and supermarkets due to their convenience and longevity.
Asia Pacific Potato Processing Market Key Players:
The market study provides market data by competitive landscape, revenue analysis, market segments and detailed analysis of key market players are; Lamb Weston, Inc, Lutosa, Idahoan Foods, LLC, AGRANA Beteiligungs-AG, Alexia Foods, Farm Frites, HyFun Foods, J.R. Simplot Company, 11er Nahrungsmittel GmbH, Bem Brasil Alimentos, Cavendish Farms, Agrarfrost GmbH & Co KG, McCain Foods Limited, Aviko, MASH DIRECT.
Asia Pacific Potato Processing Market Segmentation:
By Category: Based on the Category, Asia Pacific Potato Processing Market is segmented as; Organic, Inorganic.
By Type: Based on the Type, Asia Pacific Potato Processing Market is segmented as; Frozen, Dried, Others.
By Shape: Based on the Shape, Asia Pacific Potato Processing Market is segmented as; Round, Shreds, Dice, Wedges, Tater Drums, Others.
By Packaging: Based on the Packaging, Asia Pacific Potato Processing Market is segmented as; Pouches, Cans, Cardboard Boxes.
By Application: Based on the Application, Asia Pacific Potato Processing Market is segmented as; Snacks Industry, Baby Food, Ready-To-Cook & Prepared Meals, Toppings and Spreads, Dough Mixtures, Bakery Products, Others.
By End User: Based on the end User, Asia Pacific Potato Processing Market is segmented as; Retail/Household, Food Service Sector.
By Region: This research includes data for China, Japan, India, South Korea, Australia, Indonesia, Others.
This study also encompasses various drivers and restraining factors of this market for the forecast period. Various growth opportunities are also discussed in the report.