Global Ready to Drink Shakes Market Introduction and Overview
According to SPER Market Research, the Global Ready to Drink Shakes Market is estimated to reach USD 18.23 billion by 2033 with a CAGR of 6.39%.
The report includes an in-depth analysis of the Global Ready to Drink Shakes Market, including market size and trends, product mix, applications, and supplier analysis. Ready to Drink (RTD) shakes are single-serve, prepackaged drinks that are intended to provide those on the go with a quick and wholesome choice. These drinks are a quick meal replacement or supplement because they usually contain a combination of proteins, carbs, fats, vitamins, and minerals. They are frequently promoted as health-conscious goods, aimed at people seeking simple solutions to help them reach their daily dietary requirements, control their weight, or support their fitness objectives. RTD shakes are available in a variety of flavors and formulations to accommodate a range of dietary requirements, including plant-based, low-calorie, and high-protein alternatives.
- BellRing Brands increased the variety of flavors it offered in March 2024 by introducing a new premium protein Cookie Dough High Protein Shake. For clients who are health-conscious, our offering guarantees delightful and nutritious options.
Market Opportunities and Challenges
Opportunities- The market is expanding because to rising consumer preference for easy-to-consume, healthful beverages as well as increased focus on fitness and health. Ready-to-drink shakes are quick and easy products that give consumers the nutrition they need. Because of the pressures of modern living, there is a greater need for prepared foods and drinks. Furthermore, The demand for quick and healthy meals, as well as the increased interest in wellness and nutrition, are driving growth in the ready-to-drink shake market. RTD shakes' growing popularity as post-workout recovery drinks and the creation of innovative flavors and packaging will shape the market's future. There is a tendency toward clean label and organic products, along with new plant-based, protein-fortified formulas, according to the RTD shake market's shifting needs and opportunities. This aligns with the growing health consciousness trend of people consuming more nutritious and environmentally friendly food products. The RTD shake market continues to grow favorably and offers unrealized expansion prospects.
Challenges- Despite its rising popularity, the ready-to-drink (RTD) shakes business confronts a number of obstacles. Strong competition is one of the main obstacles, as many businesses compete for consumers' attention, resulting in market saturation. This makes it challenging for startups or smaller businesses to differentiate themselves, especially in light of the growing customer need for novel formulations like plant-based, organic, or keto-friendly choices. Product development is a continuous problem because consumer preferences can be erratic and taste, texture, and nutritional value are important aspects that influence repeat purchases. Another problem is price sensitivity, as many customers seek out reasonably priced but wholesome products, which might put pressure on producers to strike a balance between price and quality.
Market Competitive Landscape
The Global Ready to Drink Shakes Market is moderately consolidated. Some of the market key players are Atkins Nutritionals, Inc., BELLRING BRANDS, INC. (BRBR), Bolthouse Farms, Inc., Huel Inc., Nestlé S.A., OWYN, PepsiCo, Soylent, Starbucks Coffee Company, Vega.
Scope of the report:
| Report Metric | Details |
| Market size available for years | 2020-2033 |
| Base year considered | 2023 |
| Forecast period | 2024-2033 |
| Segments covered | By Packaging, By Distribution Channel |
| Regions covered | North America, Asia-Pacific, Latin America, Middle East & Africa and Europe |
| Companies Covered | Atkins Nutritionals, Inc., BELLRING BRANDS, INC. (BRBR), Bolthouse Farms, Inc., Huel Inc., Nestlé S.A., OWYN, PepsiCo, Soylent, Starbucks Coffee Company, Vega. |
COVID-19 Impact on Global Ready to Drink Shakes Market
The COVID-19 pandemic had a major effect on the global ready-to-drink (RTD) shakes business, and after the crisis, both opportunities and challenges arose. Shortages and delays in product availability were caused by interruptions in supply chains, manufacturing facilities, and distribution routes during the early phases of the epidemic. Furthermore, the temporary reduction in demand from important sectors like health-conscious consumers and business establishments was brought about by the closure of gyms, fitness centers, and foodservice outlets. Consumer behavior did, however, change as the pandemic spread, with a greater emphasis on convenience, immunity-boosting goods, and health.
Key Target Audience:
- Health-Conscious Consumers
- Fitness Enthusiasts
- Busy Professionals
- Students
- Elderly Population
- Parents with Young Children
- Weight Management Seekers
- On-the-Go Consumers
- Vegan and Plant-Based Diet Followers
Our in-depth analysis of the Global Ready to Drink Shakes Market includes the following segments:
| By Packaging: | BottlesCansTetra Paks |
| By Distribution Channel: | Supermarkets & HypermarketsConvenience StoresOnline |
Key Topics Covered in the Report:
- Global Ready to Drink Shakes Market Size (FY’2024-FY’2033)
- Overview of Global Ready to Drink Shakes Market
- Segmentation of Global Ready to Drink Shakes Market By Packaging (Bottles, Cans, Tetra Paks)
- Segmentation of Global Ready to Drink Shakes Market By Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Online)
- Statistical Snap of Global Ready to Drink Shakes Market
- Expansion Analysis of Global Ready to Drink Shakes Market
- Problems and Obstacles in Global Ready to Drink Shakes Market
- Competitive Landscape in the Global Ready to Drink Shakes Market
- Impact of COVID-19 and Demonetization on Global Ready to Drink Shakes Market
- Details on Current Investment in Global Ready to Drink Shakes Market
- Competitive Analysis of Global Ready to Drink Shakes Market
- Prominent Players in the Global Ready to Drink Shakes Market
- SWOT Analysis of Global Ready to Drink Shakes Market
- Global Ready to Drink Shakes Market Future Outlook and Projections (FY’2024-FY’2033)
- Recommendations from Analyst
1. Introduction
1.1. Scope of the report
1.2. Market segment analysis
2. Research Methodology
2.1. Research data source
2.1.1. Secondary Data
2.1.2. Primary Data
2.1.3. SPER’s internal database
2.1.4. Premium insight from KOL’s
2.2. Market size estimation
2.2.1. Top-down and Bottom-up approach
2.3. Data triangulation
3. Executive Summary
4. Market Dynamics
4.1. Driver, Restraint, Opportunity and Challenges analysis
4.1.1. Drivers
4.1.2. Restraints
4.1.3. Opportunities
4.1.4. Challenges
4.2. COVID-19 Impacts of the Global Ready to Drink Shakes Market
5. Market variable and outlook
5.1. SWOT Analysis
5.1.1. Strengths
5.1.2. Weaknesses
5.1.3. Opportunities
5.1.4. Threats
5.2. PESTEL Analysis
5.2.1. Political Landscape
5.2.2. Economic Landscape
5.2.3. Social Landscape
5.2.4. Technological Landscape
5.2.5. Environmental Landscape
5.2.6. Legal Landscape
5.3. PORTER’s Five Forces
5.3.1. Bargaining power of suppliers
5.3.2. Bargaining power of buyers
5.3.3. Threat of Substitute
5.3.4. Threat of new entrant
5.3.5. Competitive rivalry
5.4. Heat Map Analysis
6. Competitive Landscape
6.1. Global Ready to Drink Shakes Market Manufacturing Base Distribution, Sales Area, Product Type
6.2. Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in Global Ready to Drink Shakes Market
7. Global Ready to Drink Shakes Market, By Packaging (USD Million) 2020-2033
7.1. Global Ready to Drink Shakes Market Size, Share and Forecast, By Packaging, 2020-2026
7.2. Global Ready to Drink Shakes Market Size, Share and Forecast, By Packaging, 2027-2033
7.3. Bottles
7.4. Cans
7.5. Tetra Paks
8. Global Ready to Drink Shakes Market, By Distribution Channel (USD Million) 2020-2033
8.1. Global Ready to Drink Shakes Market Size, Share and Forecast, By Distribution Channel, 2020-2026
8.2. Global Ready to Drink Shakes Market Size, Share and Forecast, By Distribution Channel, 2027-2033
8.3. Supermarkets & Hypermarkets
8.4. Convenience Stores
8.5. Online
9. Global Ready to Drink Shakes Market Forecast, 2020-2033 (USD Million)
9.1. Global Ready to Drink Shakes Market Size and Market Share
10. Global Ready to Drink Shakes Market, By Region, 2020-2033 (USD Million)
10.1. Global Ready to Drink Shakes Market Size and Market Share By Region (2020-2026)
10.2. Global Ready to Drink Shakes Market Size and Market Share By Region (2027-2033)
10.3. Asia-Pacific
10.3.1. Australia
10.3.2. China
10.3.3. India
10.3.4. Japan
10.3.5. South Korea
10.3.6. Rest of Asia-Pacific
10.4. Europe
10.4.1. France
10.4.2. Germany
10.4.3. Italy
10.4.4. Spain
10.4.5. United Kingdom
10.4.6. Rest of Europe
10.5. Middle East and Africa
10.5.1. Kingdom of Saudi Arabia
10.5.2. United Arab Emirates
10.5.3. Qatar
10.5.4. South Africa
10.5.5. Egypt
10.5.6. Morocco
10.5.7. Nigeria
10.5.8. Rest of Middle-East and Africa
10.6. North America
10.6.1. Canada
10.6.2. Mexico
10.6.3. United States
10.7. Latin America
10.7.1. Argentina
10.7.2. Brazil
10.7.3. Rest of Latin America
11. Company Profile
11.1. Atkins Nutritionals, Inc.
11.1.1. Company details
11.1.2. Financial outlook
11.1.3. Product summary
11.1.4. Recent developments
11.2. BELLRING BRANDS, INC. (BRBR)
11.2.1. Company details
11.2.2. Financial outlook
11.2.3. Product summary
11.2.4. Recent developments
11.3. Bolthouse Farms, Inc.
11.3.1. Company details
11.3.2. Financial outlook
11.3.3. Product summary
11.3.4. Recent developments
11.4. Huel Inc.
11.4.1. Company details
11.4.2. Financial outlook
11.4.3. Product summary
11.4.4. Recent developments
11.5. Nestlé S.A.
11.5.1. Company details
11.5.2. Financial outlook
11.5.3. Product summary
11.5.4. Recent developments
11.6. OWYN
11.6.1. Company details
11.6.2. Financial outlook
11.6.3. Product summary
11.6.4. Recent developments
11.7. PepsiCo
11.7.1. Company details
11.7.2. Financial outlook
11.7.3. Product summary
11.7.4. Recent developments
11.8. Soylent
11.8.1. Company details
11.8.2. Financial outlook
11.8.3. Product summary
11.8.4. Recent developments
11.9. Starbucks Coffee Company
11.9.1. Company details
11.9.2. Financial outlook
11.9.3. Product summary
11.9.4. Recent developments
11.10. Vega
11.10.1. Company details
11.10.2. Financial outlook
11.10.3. Product summary
11.10.4. Recent developments
11.11. Others
12. Conclusion
13. List of Abbreviations
14. Reference Links