Pet food is created with care and attention to meet the dietary requirements of domesticated animals such as fish, dogs, cats, birds, and others. Pets require a balanced diet that includes proteins, carbs, fats, vitamins, and minerals for healthy growth, upkeep, and general wellbeing. Depending on the kind of animal it is meant for, as well as its size, age, breed, and overall health, pet food has a very different nutritional composition. It comes in several varieties, like as snacks, canned wet food, raw food diets, and dry kibble. Aside from catering to specific dietary requirements, some pet food is also made to treat conditions including obesity, food allergies, and illnesses like renal or heart problems.
United States Pet Food Market Driving Factors and Challenges
Among the main drivers propelling the market expansion are the quick changes in demographics, especially the emergence of millennials, the rising willingness to spend more on high-quality pet items, and the rising demand for high-end dry and wet pet foods and treats.
The growing tendency of pet owners treating their animals like family members, or the "humanization of pets," is a major factor driving the US pet food market. This trend has resulted in a significant demand for premium, high-quality pet foods as pet owners become more mindful about feeding their animals wholesome meals that closely align with their own dietary practices. Diets emphasising natural, organic, and non-GMO products, for example, boost sales. Pet meals that meet certain dietary needs, such high-protein, grain-free, or gluten-free diets, have also become more and more popular. The premiumization trend also affects packaging, as buyers choose eco-friendly products or customised packaging that improves the whole pet care experience.
Particularly in western markets, pet food is classified as one of the most strictly regulated food products. Pet food products in developed countries undergo rigorous inspections at every turn, starting with the components used in food preparation and ending with sales and marketing. One of the main things holding back the market's expansion may be the rigorous regulations surrounding commercialization. Moreover, reduced acceptance for a premium or high-priced pet food in various developing regions might also be an obstacle to the expansion of the market.
Impact of COVID-19 on United States Pet Food Market
Due to labour constraints, transportation restrictions, and raw material shortages, the pandemic first caused supply chain disruptions that affected worldwide markets. However, operations resumed when the lockdown restrictions relaxed. A rise in the popularity of luxury pet food, a rise in pet adoption, and manufacturer strategy changes all had a favourable effect on the pet food market. Expecting the worst, pet owners during the 2020 shutdown stocked up on pet food, temporarily driving up sales, especially in the hardest-hit areas. Sales of pet food and treats increased in the US as well, according to the American Pet Products Association. Blue Buffalo, a division of General Mills, posted a significant increase in sales in the middle of March, and the firm anticipates continued robust pet food demand during the anticipated timeframe.
United States Pet Food Market Key Players:
The market study provides market data by competitive landscape, revenue analysis, market segments and detailed analysis of key market players such as; Big Heart Pet Brands, Blue Buffalo Company, Champion Petfoods, Diamond Pet Foods, Hill's Pet Nutrition, Mars Petcare Inc., Merrick Pet Care, Nestlé Purina PetCare, Spectrum Brands Holdings, WellPet LLC, Others.
United States Pet Food Market Segmentation:
Pet Type: Based on the Pet Type, United States Pet Food Market is segmented as; Dog Food, Cat Food, Others.
By Distribution Channel: Based on the Distribution Channel, United States Pet Food Market is segmented as; Online, Specialty Stores, Supermarkets and Hypermarkets, Others.
By Product Type: Based on the Product Type, United States Pet Food Market is segmented as; Dry Pet Food, Snacks and Treats, Wet and Canned Pet Food.
By Pricing Type: Based on the Pricing Type, United States Pet Food Market is segmented as; Mass Products, Premium Products.
By Ingredient Type: Based on the Ingredient Type, United States Pet Food Market is segmented as; Animal Derived, Plant Derived.
By Region: This research also includes data for Central Region, North Region, South Region.
This study also encompasses various drivers and restraining factors of this market for the forecast period. Various growth opportunities are also discussed in the report.