Food traceability makes it possible to follow the path of food products and their ingredients both forward and backward along the supply chain. It entails recording and connecting the various food products' and ingredients' manufacture, processing, and distribution. In the event of a foodborne illness epidemic, it assists regulatory bodies in quickly determining the product's source and potential contamination site. This makes it possible to remove the contaminated product from the market more quickly, which lowers the number of foodborne illness cases.
North America Food Traceability Market Driving Factors and Challenges
The North American Food Traceability Market is subject to various driving forces and encounters certain obstacles. The growing customer need for openness and the food industry's requirement for strict regulatory compliance are two major motivators. Businesses are using traceability technologies to increase supply chain visibility as consumers become more aware of the origin and quality of the food they eat. The market is growing in part because of laws passed by the government that guarantee food safety and stop contamination problems. The market is expanding as a result of increased concerns about food safety and the complexity of the global supply chain. One of the main causes is the increase in food-borne illness fatalities. Food traceability reduces the impact of safety issues and facilitates quick product recalls when it is integrated into an affordable quality management system. It fulfils the need for information at every stage of the food chain, fosters trust, offers transparency, and makes use of contemporary tracking techniques. The use of blockchain technology will boost food origin certification, stop fraud, manage outbreaks better, and lower testing costs—all of which will propel industry expansion in the upcoming years.
Nonetheless, obstacles continue to exist in the shape of integration difficulties and implementation expenses related to traceability technology. The cost of implementing sophisticated traceability systems may be prohibitive for many companies, particularly smaller ones. Because of the complexity of the food sector, ensuring uniform traceability across various supply chains is also a challenge. To build a strong and effective food traceability ecosystem in North America, overcoming these obstacles will require cooperative efforts from stakeholders, creative solutions, and continued support from regulatory agencies.
Impact of COVID-19 on North America Food Traceability Market
The food traceability market in North America has been greatly influenced by the COVID-19 outbreak. In order to guarantee food safety and supply chain resilience, the crisis highlighted the significance of strong traceability mechanisms. Adoption of traceability solutions has been fueled by consumers' growing awareness of health and safety; companies are using technology to improve visibility and handle disruptions. The deployment of traceability has been hindered by pandemic-related issues, including labour shortages, supply chain interruptions, and economic uncertainty. In order to manage uncertainty and create a robust food supply chain in North America, the post-pandemic environment highlights the necessity for flexible and agile traceability solutions.
North America Food Traceability Market Key Players:
The market study provides market data by competitive landscape, revenue analysis, market segments and detailed analysis of key market players such as; Bar Code Integrators, Inc., Bio-Rad Laboratories, Inc., C.H. Robinson Worldwide, Inc., Carlisle Technology, Cognex Corporation, Food Forensics Ltd., Honeywell International, Inc., Optel Group, SGS S.A., Zebra Technologies Corporation, Others.
North America Food Traceability Market Segmentation:
By Type: Based on the Type, North America Food Traceability Market is segmented as; Barcodes, Biometrics, Global Positioning Systems, Infrared, Radio Frequency Identification, Others.
By End Use: Based on the End Use, North America Food Traceability Market is segmented as; Bakery & Confectionary, Dairy Products, Fish, Meat, & Seafood, Fruit Pulp & Concentrates, Fruits & Vegetables, Processed Food, Others.
By Software: Based on the Software, North America Food Traceability Market is segmented as; Enterprise Resources Planning (ERP), Laboratory Information Systems, Supply Chain Management (SCM), Warehouse Software, Others.
By Region: This research also includes data for Canada, Mexico, US, Rest of North America.
This study also encompasses various drivers and restraining factors of this market for the forecast period. Various growth opportunities are also discussed in the report.