Rice is a cereal grain and one of the world's most popular staple foods. Oryza sativa is a grass plant. It is identified by its small, oval-shaped seeds, which are typically white, brown, or black. Rice is a staple food and a rich source of carbohydrates in many parts of the world, particularly Asia. It can be used as the foundation for many recipes and prepared in a variety of methods, including boiling, steaming, and frying. There are various types of rice, each with its unique taste, flavour, and nutritional profile. Popular rice variations include white rice, brown rice, black rice, and others.
North America Rice Market Driving Factors and Challenges
Driving Factors: The rice market has grown significantly in recent years as a result of increased demand for US rice in emerging and developing countries throughout the world, despite the fact that North America is an export-oriented rice producer with a relatively low domestic consumption value. Aside from government backing, some major variables contributing to market prosperity include access to high-quality inputs, effective crop management techniques, and modern technologies. This helps to produce high-quality rice at harvest and maintain that quality throughout the milling and distribution chain. At the same time, extremely efficient transportation and logistics help to increase the North American Rice market.
Challenges: Weather-related grain price volatility is a key impediment to market growth. Fluctuations in rice availability can limit market expansion. Lower rice harvests cause rice prices to rise in response to increased demand. This can also lower rice demand and the number of customers. Companies' reliance on climate increases volatility in rice prices and quality, resulting in a demand-supply mismatch in key rice-consuming countries. Climate change and unfavourable weather conditions can have an impact on crop production quantity and quality. Globally, climate conditions are rapidly changing, resulting in severe droughts and floods. Short supply result in increased rice prices, which raises the price for end customer.
Impact of COVID-19 on North America Rice Market
COVID-19 has generated a multifaceted disaster in all countries, resulting in local economic disruptions, decreased external demand, price collapse, and a collapse in product supply and demand. Following the epidemic, demand for rice and rice products has skyrocketed because there would be no more mobility limitations, making product supply easier. Furthermore, as companies built processing plants to produce rice, demand in the food processing, household, and flour industries increased, potentially propelling market growth. Furthermore, since the COVID-19 pandemic, there has been an increase in demand for rice in the domestic and retail sectors. Furthermore, consumer interest in rice for its health benefits, as well as research development, are expected to propel the North American rice industry forward.
North America Rice Market Key Players:
The market study provides market data by competitive landscape, revenue analysis, market segments and detailed analysis of key market players such as; Riceland Foods, St. Maries Wild Rice & Ankeny Lakes Wild Rice Company, Doguet's Rice Milling Company, Supreme Rice, LLC, Koda Farms, Inc, Martin Rice Company, SunWest Foods, Goya Foods, Inc, LT Foods, and Robbins Rice Company are a few of the major companies operating in the market.
North America Rice Market Segmentation:
By Product Type: Based on the Product Type, North America Rice Market is segmented as; Brown Rice, White Rice, Black Rice, Red Rice.
By Rice Category: Based on the Rice Category, North America Rice Market is segmented as; Parboiled Rice, Jasmine Rice, Basmati Rice, Wild Rice, Others.
By Grain Size: Based on the Grain Size, North America Rice Market is segmented as; Short Grain Rice, Medium Grain Rice, Long Grain Rice.
By Nature: Based on the Nature, North America Rice Market is segmented as; Organic, Conventional.
By End User: Based on the End User, North America Rice Market is segmented as; Household/Retail, Food Processing Industry, Flour Industry, Animal Feed, Others.
By Distribution Channel: Based on the Distribution Channel, North America Rice Market is segmented as; Direct, Indirect.
By Region: This research includes data for US, Canada, Mexico, Rest of North America.
This study also encompasses various drivers and restraining factors of this market for the forecast period. Various growth opportunities are also discussed in the report.