Natural mineral water is the water that comes from protected subsurface sources that is suitable for drinking in its unaltered state without the use of chemical treatments or disinfection. Only officially designated groundwater sources, such as boreholes and natural exits, among others, can be used to produce this type of mineral water. Since the particular mineral composition of the water might alter depending on the area and the geological makeup of the source of the water, natural mineral water is thought to have a very distinct flavour that can vary depending on the region.

The MENA natural mineral water industry is experiencing growth driven by various factors. The increasing emphasis on sustainability and eco-friendliness has led consumers to prefer natural mineral water, which is considered a more environmentally friendly choice. Government regulations and standards ensure the safety and quality of natural mineral water, boosting consumer confidence. Product innovation and branding efforts, including flavoured variants and eco-friendly packaging, help companies differentiate themselves. Expanded distribution networks and effective marketing strategies have made natural mineral water more accessible to consumers. Export opportunities exist, driven by international demand for premium natural mineral water from the MENA region. Consumer perception, influenced by cultural factors, contributes to the market's growth. These drivers collectively contribute to the expansion and success of the MENA natural mineral water industry.

The MENA natural mineral water market faces challenges related to water scarcity, intense competition, infrastructure and logistics, regulatory compliance, and consumer perception and education. Water scarcity poses difficulties in securing a sustainable water supply. Intense competition makes it challenging for new companies to establish themselves. Developing and maintaining the necessary infrastructure and logistics networks for production, bottling, and distribution can be a significant challenge in some parts of the MENA region. This includes reliable transportation, storage facilities, and refrigeration systems to ensure product quality and timely delivery. Regulatory compliance requires adherence to quality, safety, labelling, and packaging standards. Educating consumers and building trust around natural mineral water can be a hurdle. Climate change can affect natural water sources, including underground springs and wells, potentially impacting the availability and quality of natural mineral water. Natural disasters and extreme weather events can also disrupt production and distribution networks.

The MENA natural mineral water market faced challenges in its export markets due to the COVID-19 pandemic, including border closures, reduced air freight capacity, and changes in consumer purchasing behaviour. However, companies that adapted to online sales channels and optimized their digital presence mitigated the impact of reduced offline sales by tapping into the growing trend of purchasing natural mineral water through e-commerce platforms. Natural mineral water companies also implemented stringent health and safety measures in their production and distribution networks, incurring additional costs and making operational adjustments. The MENA region relies heavily on tourism, and the pandemic significantly impacted the number of tourists visiting the region. The decline in tourism had a direct effect on the demand for natural mineral water in hotels, resorts, and tourist destinations.

The market study provides market data by competitive landscape, revenue analysis, market segments and detailed analysis of key market players such as; Ain Atlas, Al Karama, Danone S.A., Health Water Bottling Company, Masafi Co LLC, Nahl Water Company, National Mineral Water Company (SAOG), PepsiCo, Inc., Sanpellegrino S.P.A.

By Size: Based on the Size, MENA Natural Mineral Water Market is segmented as; 1 to 2 Litre, Less than 1 Litre, More than 2 Litre

By Distribution Channel: Based on the Distribution Channel, MENA Natural Mineral Water Market is segmented as; Convenience Stores, On Trade, Supermarkets and Hypermarkets, Others

By Region: This research also includes data for Egypt, Iran, Israel, Morocco, Qatar, Saudi Arabia, United Arab Emirates, Others

This study also encompasses various drivers and restraining factors of this market for the forecast period. Various growth opportunities are also discussed in the report.