Natural food colouring additives are used in the food and beverage industries to improve the colour of items that have been cooked or processed. The most popular sources of these are beetroot juice, caramel, red cabbage, turmeric, annatto and spinach. Naturally occurring extracts, pigments, and dyes make up natural food colours, which are devoid of allergies and genetically modified organisms (GMOs). In the production of liquids, gels, gel pastes, and edible powders, they are a necessary addition because they are non-toxic and environmentally beneficial. Widely used in home and industrial cooking, they provide food a beautiful appearance and help to preserve its freshness for an extended period of time.
Global Natural Food Colors Market Driving Factors and Challenges
Natural food colouring is used to make flavoured juices and drinks, pastries, and confections. Currently, the primary driver propelling the market's expansion is the growing demand for natural food colours in the food and beverage sector. Furthermore, as the world's population grows, so does the need for natural, healthful food products with minimal to no chemical colouring, preservatives, or additives. Furthermore, it is anticipated that in the near future, consumer knowledge of the health advantages of natural ingredients would increase and drive up demand for natural food colours. Furthermore, the adoption of natural alternatives by food and beverage industries has been prompted by stringent government prohibitions on the selling and manufacturing of synthetic colours. The industry is being further propelled by food security authorities' encouragement of the use of natural food colours in toys and textile production.
However, food makers are discouraged from becoming as innovative as large corporations and brands that are continuously pushing for healthier food items due to the high cost of extraction and pricey raw materials, especially in developing nations. This element is clearly recognised as a key market barrier that prevents natural food colouring from outperforming its competitors.
Impact of COVID-19 on Global Natural Food Colors Market
Food affordability is still a major worry for consumers worldwide, but the COVID-19 pandemic has raised their demand to know where their food originates from. Furthermore, customers' fear of contracting an infection from consuming more imported goods with an unclear and mysterious ingredient origin has led to an increase in the demand for food produced locally. This has therefore helped the local producers of natural colourants as well as the recent private label entrants in the food business.
In light of the ongoing calls to contain and eventually stop the global COVID-19 pandemic, the scientific and medical organisations around the world advise using nutraceuticals to boost immunity and promote health, which is good news for the natural food colouring market.
Natural Food Colors Market Key Players:
The market study provides market data by competitive landscape, revenue analysis, market segments and detailed analysis of key market players such as; Archer-Daniels-Midland Company, Byrnes & Kiefer Company, California Natural Color, Dohler GmbH, GNT International B.V., Gulf Flavours & Fragrances, Hawkins Watts Limited, International Flavors & Fragrances Inc., Koninklijke DSM N.V., Nactarome S.p.A., Orginor Natural SA, Oterra A/S, Robertet Group, Sensient Technologies Corporation, T. Hasegawa Co., Ltd., Taiyo Kagaku Co., Ltd., The Watkin Company, Vivify, Others.
Global Natural Food Colors Market Segmentation:
By Solubility: Based on the Solubility, Global Natural Food Colors Market is segmented as; Dye, Water.
By Color Type: Based on the Color Type, Global Natural Food Colors Market is segmented as; Annatto, Anthocyanins, Caramel, Carmine, Carotenoids, Chlorophyll and Spirulina, Curcumin.
By Source: Based on the Source, Global Natural Food Colors Market is segmented as; Animal, Plant.
By Application: Based on the Application, Global Natural Food Colors Market is segmented as; Beverages, Processed Food Products.
By Form: Based on the Form, Global Natural Food Colors Market is segmented as; Liquid, Powder.
By Region: This research also includes data for North America, Asia-Pacific, Latin America, Middle East & Africa and Europe.
This study also encompasses various drivers and restraining factors of this market for the forecast period. Various growth opportunities are also discussed in the report.