Electric brushes are useful for drying, straightening, and combing hair. Electric hairbrushes have a larger range of applications than traditional hairbrushes, including drying and straightening. In addition to being less uncomfortable and causing less damage to the hair, electric hairbrushes save time and effort while combing through someone's hair. To get the desired results, traditional hair brushes must be used with a lot of repeated movements and force. Currently, the two most popular varieties of electric hair brushes are paddle and flat. When the plates are heated, heat is transferred to the hair, imparting shine, smoothing, and drying. Electric hairbrushes are most commonly used by women to straighten, curl, and wave their hair.
Europe Electric Hair Brush Market Driving Factors and Challenges
Drivers: The market for cosmetic products, particularly hair styling products, has grown as customers' self-consciousness has expanded. Furthermore, as more men pick alternative beard styles as a result of societal attitudes shaped by prevailing cultural and religious traditions, as well as contemporary fashion trends, they are increasingly asking electric hair brushes. The demand for hair styling products, such as electric hair brushes for straightening hair and beards, is rising among both male and female consumers due to a variety of factors, including celebrity influence, a societal push for long, straight hair and beards, and ongoing self-consciousness about facial appearance.
Challenges: The emergence of counterfeit brands can be attributed to the high cost and considerable popularity of electric hair brush brands such as L'Oréal S.A., Panasonic, Philips, and Revlon. Typically, counterfeit brands are more common in underdeveloped nations with extremely price-sensitive consumers. The sales of the current original electric hair brush brands in these areas are hampered by this problem. Consumers typically view counterfeit products negatively due to their poor quality, frequent annoyances, and potential safety hazards. Online distribution is a major avenue through which the sale of counterfeit goods can be discreetly hidden. The global market for electric hair brushes is therefore expected to be restrained by the expansion of the counterfeit industry.
Impact of COVID-19 on Europe Electric Hair Brush Market
The COVID-19 outbreak has had a major influence on the hairbrush market. Hairbrush demand is declining as a result of salon closures and a decrease in outdoor activities. As the battle worsens, the supply chain may be disrupted, resulting in higher prices and longer delivery times. The epidemic has also resulted in a shift in consumer behaviour, with less social interactions and home-based jobs. However, with a focus on hygiene and personal grooming, the business is expected to grow, albeit gradually. However, as things gradually return to normal, the market is expected to rebound.
Europe Electric Hair Brush Market Key Players:
The market study provides market data by competitive landscape, revenue analysis, market segments and detailed analysis of key market players are; Panasonic Corporation, Koninklijke Philips N.V, The Procter & Gamble Company, Revlon, Inc (MacAndrews & Forbes), Spectrum Brands Holdings, Inc, Conair LLC (American Securities LLC), Dafni, Helen of Troy Limited, Corioliss, Miropure and Others.
Europe Electric Hair Brush Market Segmentation:
By Product Type: Based on the Product Type, Europe Electric Hair Brush Market is segmented as; Round Brush, Flat Brush.
By Category: Based on the Category, Europe Electric Hair Brush Market is segmented as; Men, Women, Unisex.
By Distribution channel: Based on the Distribution Channel, Europe Electric Hair Brush Market is segmented as; Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others.
By Region: This research includes data for Germany, France, Italy, UK, Russia, and the Rest of Europe.
This study also encompasses various drivers and restraining factors of this market for the forecast period. Various growth opportunities are also discussed in the report.