Education is a key factor in shifting preferences and tastes. It has been noticed that intake of infant food is higher in homes that both parents are literate and working. Manufacturers of infant food want to promote their goods in Tier I and Tier II cities. For their children, many urban residents still favour home-cooked meals. The main issue for national infant food producers is pricing. Only one-fourth of people in the population are upper middle- and high-class.
Baby food is any soft, simple-to-eat food item produced for babies and young children. They serve as a replacement for breast milk and are made of components derived from milk proteins. They are made from mashed vegetables, fruits, and cereals and are a great source of several nutrients, including vitamins, carbs, linoleic acid, prebiotics, and lipids. Baby food and infant formula help the child's general growth and provide them the proper nutrition. Baby food and new born formula serve as their main sources of nourishment because infants lack teeth needed for eating. One such area where parents seek only the finest for their children's health and development is nutrition and eating.
The main distribution channels in the market are supermarkets, hypermarkets, local food merchants, and health & beauty businesses. Supermarkets are customers' first choice for distribution, followed by stores for health and beauty products. Small grocery stores and health and beauty shops, on the other hand, account for a sizeable portion of sales in a few Asian emerging nations like India. Although they hold a relatively modest portion of the infant food industry, small grocery stores are expected to rise quickly throughout the projected period. Discounters, non-grocery shops, and online sellers are among other distribution routes.
The infant food and formula markets in India have been significantly impacted by the COVID-19 outbreak. The pandemic has caused a wave of market uncertainty and disruption that has an impact on supply chains, methods of distribution, and consumer behaviour. Additionally, the epidemic has affected consumer tastes and behaviour. Due to increased price sensitivity among customers as a result of the economic slump, baby food and formula products are becoming more widely available. Additionally, since people prefer to purchase from the security of their homes, the closure of brick-and-mortar businesses and travel restrictions have resulted in a rise in online sales of baby food and formula goods.
India Baby Food and Formula Market Key Players:
The market study provides market data by competitive landscape, revenue analysis, market segments and detailed analysis of key market players such as; Abbott India, Bellamy’s organic Pvt. Ltd., British life sciences, Campbell soup company, Danone India, Early foods, Happa foods, Happibo, Hero group, Mead johnson & company, llc., Nestle India, Perrigo company PLC, Raptakos brett, Royal Friesland Campina, Saipro biotech private limited, Scientific brain nutraceutical pvt. Ltd., Sprout, The Hain Celestial Group, Inc., The kraft Heinz company.
India Baby Food and Formula Market Segmentation:
By Product Type: Based on the Product Type, India Baby Food and Formula Market is segmented as; Dried Baby Food, Milk Formula, Prepared Baby Food, Other Baby Food Product.
By Type: Based on the Type, India Baby Food and Formula Market is segmented as; Organic Baby Food, Non-Organic Baby Food.
By Pack Size: Based on the Pack Size, India Baby Food and Formula Market is segmented as; 0-100 gm, 101-200 gm, 201-300 gm.
By Age Group: Based on Age Group, India Baby Food and Formula Market is segmented as; 0-6 months, 6-12 months, 12-18 months, 18-24 months, 24 & Above.
By Packaging Container: Based on Packaging Container, India Baby Food and Formula Market is segmented as; Box, Pouch, Refill, Tin, Jar, Others.
By Segments Covered: Based on Segments Covered, India Baby Food and Formula Market is segmented as; Baby Cereals, Follow-up Formula, Infant Milk Formula, Prepared Baby Food & Others.
By Distribution Channel: Based on Distribution Channel, India Baby Food and Formula Market is segmented as; General Retail, Multi-brand Retail, Online.
By Region: The rising public awareness of children's nutrition and ideal development might be linked to the expansion of the baby food and infant formula business in India. Baby food items are becoming increasingly popular among consumers as a way to provide newborns and young children extra vitamins to boost their immunity and overall health. A further factor driving market expansion is a variety of product advancements, such as the creation of portable, easy-to-use, and nutrient-rich ready-to-feed baby food items. The industry is growing as a result of the rising popularity of high-quality, naturally sourced organic baby food products. Other variables, including the expanding expenditure capabilities of the consumers, combined with the rising female working population, are predicted to drive the market towards expansion throughout the country.
This study also encompasses various drivers and restraining factors of this market for the forecast period. Various growth opportunities are also discussed in the report.