A specific type of beverage called energy drinks is advertised as providing both mental and physical stimulation. Caffeine and other stimulants are frequently found in these beverages. They could contain sugar, other sweeteners, or herbal extracts, among a plethora of other possible substances. They might also be carbonated or not. They are a subset of the larger category of energy items, which also includes bars and gels. They are not the same as sports beverages, which are advertised as enhancing athletic performance. The majority of the effects of energy drinks on cognitive function, including improved attention and reaction time, are mostly attributed to caffeine.
Asia Pacific Energy Drinks Market Driving Factors and Challenges
Driving Factors- Convenient energy drinks are in high demand in the Asia-Pacific area due to rising urbanization and changing lifestyles. The demand for rapid energy sources is rising as people's lives get busier. This necessity is fully satisfied by energy drinks, which provide a quick fix to fight weariness and increase alertness during busy schedules. For instance, energy drinks are becoming more and more popular among professionals and students in locations like Seoul and Tokyo where fast-paced lifestyles are the norm. The creation of strong brand identities and appealing to target groups are made possible for energy drink brands by aggressive marketing efforts, celebrity endorsements, and sponsorships of sporting events or music festivals.
Challenges- A challenge for some suppliers, the high sugar content, caffeine derived from synthetic sources, artificial ingredients, and additives associated with traditional energy drinks, along with the risks associated with increased consumption such as consumer concerns about weight gain and general health restrain the global market's growth. According to the research paper, consuming more of these drinks may result in elevated blood pressure and an increased risk of cardiac electrical abnormalities. Since non-organic energy drinks are mostly restricted, there has been a notable surge in demand for natural and organic drinks in recent years.
Impact of COVID-19 on Asia Pacific Energy Drinks Market
The Asia Pacific energy drink market saw a mixed response from COVID-19. Sales fell as a result of early lockdowns and gym closures, which reduced consumption of goods while on the go. Interruptions in the supply chain also led to brief shortages. But the pandemic also brought about a change in customer behavior. The demand for functional energy drinks which are thought to improve immunity or provide other health benefits rose as people's attention to their health increased.
Asia Pacific Energy Drinks Market Key Players:
The market study provides market data by competitive landscape, revenue analysis, market segments and detailed analysis of key market players such as Eastroc Beverage Co., Ltd., Fraser and Neave, Limited, Fujian Dali Food Group Co., Ltd., Hangzhou Wahaha Group Co., Ltd., Monster Beverage Corporation, Nongfu Spring Co., Ltd., PepsiCo, Inc., Red Bull GmbH, Suntory Holdings Limited, and T.C. Pharmaceutical Industries Company Limited, Others.
Asia Pacific Energy Drinks Market Segmentation:
By Drink Type: Based on the Drink Type, Asia Pacific Energy Drinks Market is segmented as; Energy Shots, Natural/Organic Energy Drinks, Sugar Free/Low Calories Drink, Traditional Energy Drinks.
By Packaging: Based on the Packaging, Asia Pacific Energy Drinks Market is segmented as; Glass Bottles, Metal Can, PET Bottles.
By Ingredients: Based on the Ingredients, Asia Pacific Energy Drinks Market is segmented as; Taurine, Caffeine, Guarana, Vitamin B, L-Carnitine, Others.
By Region: This research also includes data for Australia, India, Japan, China, South Korea, Rest of Asia-Pacific.
This study also encompasses various drivers and restraining factors of this market for the forecast period. Various growth opportunities are also discussed in the report.