SPER Market Research

This study explores how veterinarians perceive the growing digitalization of animal health. Digital tools such as telemedicine, AI-assisted diagnostics, wearable devices, mobile health apps, and electronic health records are transforming veterinary practice—and this research examines how professionals view their benefits, challenges, and impact on outcomes.

To understand veterinarians’ attitudes toward digital tools and assess whether they are seen as improving diagnostics, treatment, communication, and operational efficiency. The study also compares responses from the United States and Europe.

• Sample: 150 veterinarians (75 US, 75 Europe) across small, large, and mixed-animal practices
• Format: Hypothetical online survey
• Instrument: 8-item Likert scale on benefits, barriers, adoption, and readiness
• Extra Data: Age and years of experience
• Analysis: Descriptive statistics based on simulated but realistic distributions reflecting current adoption trends

Average respondent age: 45.4 years Average experience: 14.6 years

Overall Sentiment

Veterinarians generally view digitalization positively, especially regarding its potential to:

• Improve diagnostics and animal health outcomes
• Streamline administrative work
• Enhance communication with clients

The strongest point of agreement was the need for additional training. Confidence with digital health apps was moderate.

Perceived Barriers

• Cost and privacy concerns were the most frequently cited challenges.
• Veterinarians remain cautiously optimistic but not fully confident in implementation.

US respondents were consistently more enthusiastic, particularly around time-saving and efficiency benefits. European respondents highlighted financial and regulatory challenges more strongly.

These results align with trends seen in real-world veterinary technology adoption studies. While digitalization is viewed as promising and beneficial, full implementation requires:

• Clear data privacy standards
• Affordable access to tools
• Training and ongoing support

This was a simulated study, designed to reflect plausible trends rather than collect live respondent data. Real-world research would require validation and ethical approval.

• Develop accessible training programs for digital veterinary tools
• Strengthen privacy and compliance frameworks
• Increase funding and advocacy to reduce cost barriers

Veterinarians recognize the value of digitalization and believe it can improve animal health outcomes. With proper support, training, and policy alignment, digital tools have the potential to create faster, more efficient, and data-driven veterinary care—benefiting both animals and the professionals who treat them.