United States Conference, Concert and Event Market Introduction and Overview
According to SPER Market Research, the United States Conference, Concert and Event Market is estimated to reach USD 691.64 billion by 2033 with a CAGR of 5.08%.
The report includes an in-depth analysis of the United States Conference, Concert and Event Market, including market size and trends, product mix, applications, and supplier analysis. Events like conferences and concerts are essential for building relationships, disseminating information, and offering amusement. Conferences, which frequently include keynote speakers and panel discussions, bring together experts from a variety of areas to talk about trends, share ideas, and work together on projects. Concerts, on the other hand, offer immersive experiences through live music, allowing performers to engage with fans and create a dynamic atmosphere. Festivals attract sizable audiences for a range of events and activities, celebrating artistic expression, music, and cultural diversity. Events are essential for networking and connection building, including social events and business get-togethers. The emergence of hybrid formats has improved accessibility and engagement by mixing virtual and in-person participation, making these events more effective.
- August 2023; Numerous music festivals in the United States honoured inclusivity and diversity by showcasing musicians from a range of genres. These events had a big local economic impact, drew sizable crowds, and attempted to encourage cultural awareness and community participation.
- July 2023; In San Diego, thousands of people attended the yearly Comic-Con International, which included entertainment and pop culture. Panel discussions, first looks, and celebrity visits were all highlights of the conventions' continued appeal as important cultural events in the entertainment industry.
Market Opportunities and Challenges
Opportunities- There are many of chances for expansion and innovation in the conference, concert, and event industry in the United States. Event planners may profit from the renewed desire for in-person interactions by providing distinctive themes, engaging formats, and immersive settings. The popularity of hybrid events has expanded the audience reach and made it possible for participants to participate virtually while still engaging in-person. Virtual reality, smartphone applications, and live streaming are examples of technology integration that improves attendance and encourages more interaction. Additionally gaining momentum are sustainability efforts, which open possibilities for environmentally responsible event design and implementation. Furthermore, niche markets are growing and providing event planners with the opportunity to target certain audience interests and preferences. Examples of these niche markets include wellness retreats and educational seminars.
Challenges- Numerous obstacles affect the conference, concert, and event market in the United States and hinder its expansion and long-term viability. A significant problem is the continuous ambiguity around health and safety laws, which can cause irregular attendance and last-minute cancellations. Moreover, budgets may be strained by growing expenses for venues, labour, and technology, which makes it challenging for planners to provide top-notch experiences. There is fierce competition, with several events competing for attendees' attention, so creative programming and marketing approaches are required. Moreover, organizing logistics such as lodging and travel can be difficult, particularly for big events. Finally, event planners must continue to provide accessibility for a range of audiences their full attention and dedication as it continues to be a major difficulty.
Market Competitive Landscape
United States Conference, Concert and Event Market is a highly competitive arena due to the presence of multiple global and regional companies in the competitive environment. Leading companies are concentrating on several crucial business tactics, including joint ventures, partnerships, and acquisitions to raise their individual market shares. Leading companies in the industry are Mixhalo Inc, Live Nation Worldwide Inc, Ticket City Inc, Bizzabo, Eventbrite, InEvent Inc, Maritz Holdings Inc, and Others.
Scope of the report:
| Report Metric | Details |
| Market size available for years | 2020-2033 |
| Base year considered | 2023 |
| Forecast period | 2024-2033 |
| Segments covered | By Type, By Revenue Source, By Organisers, By Age Group
|
| Regions covered | Northeast, Midwest, South, West
|
| Companies Covered | Mixhalo Inc, Live Nation Worldwide Inc, Ticket City Inc, Bizzabo, Eventbrite, InEvent Inc, Maritz Holdings Inc, Creative Group Inc, Cvent Inc, Freeman Company.
|
COVID-19 Impact on United States Conference, Concert and Event Market
The conference, concert, and event market in the United States was severely damaged by COVID-19, which resulted in many cancellations and a move to virtual formats. To stop the virus from spreading, events were first called off, which resulted in large financial losses for venues and event planners. As limitations loosened, a hybrid model developed that combined virtual and in-person engagement to suit the varied tastes of the audience. Health and safety precautions, such as social distance and sanitization, became routine, affecting event planning processes. The pandemic has caused long-lasting changes in the way events are run, even while the industry is rebounding. It has hastened the use of new technologies, altered attendance expectations, and highlighted the need of flexibility in event management.
Key Target Audience:
- Event Organizers
- Sponsors and Promoters
- Corporate Organizations
- Ticketing Agencies
- Government and Municipalities
- Venue Owners and Operators
- Technology and Service Providers
- Attendees and Participants
Our in-depth analysis of the United States Conference, Concert and Event Market includes the following segments:
| By Type: | Music ConcertsFestivalsSportsExhibitions & ConferencesWebinarsHybrid EventsOthers |
| By Revenue Source: | Ticket SaleSponsorshipOthers |
| By Organisers: | CorporateSportsEducationEntertainmentOthers |
| By Age Group: | Below 20 Years21-40 YearsAbove 41 Years |
Key Topics Covered in the Report:
- United States Conference, Concert and Event Market Size (FY’2024-FY’2033)
- Overview of United States Conference, Concert and Event Market
- Segmentation of United States Conference, Concert and Event Market by Type (Music Concerts, Festivals, Sports, Exhibitions & Conferences, Webinars, Hybrid Events, Others)
- Segmentation of United States Conference, Concert and Event Market by Revenue Source (Ticket Sale, Sponsorship, Others)
- Segmentation of United States Conference, Concert and Event Market by Organisers (Corporate, Sports, Education, Entertainment, Others)
- Segmentation of United States Conference, Concert and Event Market by Age Group (Below 20 Years, 21-40 Years, Above 41 Years)
- Statistical Snap of United States Conference, Concert and Event Market
- Expansion Analysis of United States Conference, Concert and Event Market
- Problems and Obstacles in United States Conference, Concert and Event Market
- Competitive Landscape in the United States Conference, Concert and Event Market
- Impact of COVID-19 and Demonetization on United States Conference, Concert and Event Market
- Details on Current Investment in United States Conference, Concert and Event Market
- Competitive Analysis of United States Conference, Concert and Event Market
- Prominent Players in the United States Conference, Concert and Event Market
- SWOT Analysis of United States Conference, Concert and Event Market
- United States Conference, Concert and Event Market Future Outlook and Projections (FY’2024-FY’2033)
- Recommendations from Analyst
1. Introduction
1.1. Scope of the report
1.2. Market segment analysis
2. Research Methodology
2.1. Research data source
2.1.1. Secondary Data
2.1.2. Primary Data
2.1.3. SPER’s internal database
2.1.4. Premium insight from KOL’s
2.2. Market size estimation
2.2.1. Top-down and Bottom-up approach
2.3. Data triangulation
3. Executive Summary
4. Market Dynamics
4.1. Driver, Restraint, Opportunity and Challenges analysis
4.1.1. Drivers
4.1.2. Restraints
4.1.3. Opportunities
4.1.4. Challenges
4.2. COVID-19 Impacts of the United States Conference, Concert and Event Market
5. Market variable and outlook
5.1. SWOT Analysis
5.1.1. Strengths
5.1.2. Weaknesses
5.1.3. Opportunities
5.1.4. Threats
5.2. PESTEL Analysis
5.2.1. Political Landscape
5.2.2. Economic Landscape
5.2.3. Social Landscape
5.2.4. Technological Landscape
5.2.5. Environmental Landscape
5.2.6. Legal Landscape
5.3. PORTER’s Five Forces
5.3.1. Bargaining power of suppliers
5.3.2. Bargaining power of buyers
5.3.3. Threat of Substitute
5.3.4. Threat of new entrant
5.3.5. Competitive rivalry
5.4. Heat Map Analysis
6. Competitive Landscape
6.1. United States Conference, Concert and Event Market Manufacturing Base Distribution, Sales Area, Product Type
6.2. Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in United States Conference, Concert and Event Market
7. United States Conference, Concert and Event Market, By Type (USD Million) 2020-2033
7.1. United States Conference, Concert and Event Market Size, Share and Forecast, By Type, 2020-2026
7.2. United States Conference, Concert and Event Market Size, Share and Forecast, By Type, 2027-2033
7.3. Music Concerts
7.4. Festivals
7.5. Sports
7.6. Exhibitions & Conferences
7.7. Webinars
7.8. Hybrid Events
7.9. Others
8. United States Conference, Concert and Event Market, By Revenue Source (USD Million) 2020-2033
8.1. United States Conference, Concert and Event Market Size, Share and Forecast, By Revenue Source, 2020-2026
8.2. United States Conference, Concert and Event Market Size, Share and Forecast, By Revenue Source, 2027-2033
8.3. Ticket Sale
8.4. Sponsorship
8.5. Others
9. United States Conference, Concert and Event Market, By Organisers (USD Million) 2020-2033
9.1. United States Conference, Concert and Event Market Size, Share and Forecast, By Organisers, 2020-2026
9.2. United States Conference, Concert and Event Market Size, Share and Forecast, By Organisers, 2027-2033
9.3. Corporate
9.4. Sports
9.5. Education
9.6. Entertainment
9.7. Others
10. United States Conference, Concert and Event Market, By Age Group (USD Million) 2020-2033
10.1. United States Conference, Concert and Event Market Size, Share and Forecast, By Age Group, 2020-2026
10.2. United States Conference, Concert and Event Market Size, Share and Forecast, By Age Group, 2027-2033
10.3. Below 20 Years
10.4. 21-40 Years
10.5. Above 41 Years
11. United States Conference, Concert and Event Market, By Region, 2020-2033 (USD Million)
11.1. United States Conference, Concert and Event Market Size and Market Share By Region (2020-2026)
11.2. United States Conference, Concert and Event Market Size and Market Share By Region (2027-2033)
11.3. Northeast Region
11.4. Midwest Region
11.5. South Region
11.6. West Region
12. Company Profile
12.1. Mixhalo Inc
12.1.1. Company details
12.1.2. Financial outlook
12.1.3. Product summary
12.1.4. Recent developments
12.2. Live Nation Worldwide Inc
12.2.1. Company details
12.2.2. Financial outlook
12.2.3. Product summary
12.2.4. Recent developments
12.3. Ticket City, Inc
12.3.1. Company details
12.3.2. Financial outlook
12.3.3. Product summary
12.3.4. Recent developments
12.4. Bizzabo
12.4.1. Company details
12.4.2. Financial outlook
12.4.3. Product summary
12.4.4. Recent developments
12.5. Eventbrite
12.5.1. Company details
12.5.2. Financial outlook
12.5.3. Product summary
12.5.4. Recent developments
12.6. InEvent Inc
12.6.1. Company details
12.6.2. Financial outlook
12.6.3. Product summary
12.6.4. Recent developments
12.7. Maritz Holdings Inc
12.7.1. Company details
12.7.2. Financial outlook
12.7.3. Product summary
12.7.4. Recent developments
12.8. Creative Group Inc
12.8.1. Company details
12.8.2. Financial outlook
12.8.3. Product summary
12.8.4. Recent developments
12.9. Cvent Inc
12.9.1. Company details
12.9.2. Financial outlook
12.9.3. Product summary
12.9.4. Recent developments
12.10. Freeman Company
12.10.1. Company details
12.10.2. Financial outlook
12.10.3. Product summary
12.10.4. Recent developments
12.11. Others
13. Conclusion
14. List of Abbreviations
15. Reference Links