Move To Earn Fitness Apps Market Share, Size, Analysis, Challenges and Future Competition 2034
Global Move To Earn Fitness Apps Market Growth, Size, Trends Analysis - By Platform, By Device, By Payment Model - Regional Outlook, Competitive Strategies and Segment Forecast to 2034
| Published: Feb-2025 | Report ID: HLCA2574 | Pages: 1 - 272 | Formats*: |
| Category : Healthcare | |||
Move To Earn Fitness Apps Market Introduction and Overview
According to SPER Market Research, the Global Move To Earn Fitness Apps Market is estimated to reach USD 3503.18 million by 2034 with a CAGR of 17.99%.
The report includes an in-depth analysis of the Global Move To Earn Fitness Apps Market, including market size and trends, product mix, Applications, and supplier analysis.
The market growth is driven by the increasing awareness of health and fitness, the rising use of wearable devices and smartphones, and their growing integration into corporate wellness programs. Additionally, the provision of financial incentives and rewards, such as coupons for completing physical activities, boosts the adoption of move-to-earn fitness apps. For instance, Sweatcoin rewards users with cryptocurrency for walking. However, challenges such as data privacy concerns, as users share personal health information, and the difficulty in maintaining user engagement over time, with many users losing interest or motivation. Additionally, the reliance on accurate tracking devices can lead to inconsistencies, affecting the credibility of rewards and user experience.
By Platform:
In 2024, the iOS segment led the move-to-earn fitness apps market, driven by widespread iPhone adoption. The Android segment is expected to experience the fastest growth due to the expanding global smartphone user base, particularly as sports injuries, often involving soft tissue or muscle damage, continue to rise.
By Device:
The smartphones segment led the market in 2024, capturing a significant revenue share. As per the 2024 Kepios report, a vast majority of internet users, around 96%, access the web via mobile phones at least occasionally. With smartphones accounting for over half of online time and web traffic, the growing use of mobile devices is expected to drive segment growth. Additionally, the accessibility of these platforms through smartphones lowers training costs and allows users to earn rewards, further fueling the segment's expansion.
By Payment Model:
The freemium model segment led the market in 2024, holding a significant revenue share, and is expected to experience the fastest growth from 2025 to 2030. These apps attract a wide audience, especially in emerging markets, by offering key features without requiring an upfront payment. Additionally, the growing use of smartphones and internet access enables users from diverse demographics to explore move-to-earn fitness apps at no cost, further driving segment growth.
By Regional Insights
In 2024, North America led the move-to-earn fitness apps market, capturing a revenue share. The growing awareness of fitness and daily health monitoring has driven the adoption of fitness apps, contributing to a surge in new market players. Additionally, factors such as increased smartphone adoption, expanded network coverage, and the rise in chronic diseases are fueling market growth in the region.
Market Competitive Landscape
The market is moderately consolidated. Some of the market key players are DietBet, Evidation Health, Inc., Fitmint, HealthyWage LLC, higi SH LLC, Honeygain, Outside Interactive, Inc. (Map My Fitness), Sweatco Ltd, Vitality, Webtec (Charity Miles), and others.
Recent Developments:
- In December 2023, Genopets unveiled the world's first Mobile Peer-to-Peer (P2P) Marketplace in the Web3 gaming space. This platform seamlessly links mobile players who purchase items with Qubits through in-app purchases to Web3 players who mint and sell items on the newly launched Genopets Marketplace on Mainframe.
- In August 2021, DOTMOOVS announced a partnership with the DIA Association to develop an oracle that provides the DOTMOOVS platform with detailed insights into users' histories and activities, such as membership durations, ticket purchases, and other metrics. This collaboration will enable DOTMOOVS to leverage accurate data to create user profiles, determining rewards, access to exclusive features, and other benefits within the DOTMOOVS ecosystem.
Scope of the Report:
| Report Metric | Details |
| Market size available for years | 2021-2034 |
| Base year considered | 2024 |
| Forecast period | 2025-2034 |
| Segments covered | By Platform, By Device, By Payment Model. |
| Regions covered | North America, Latin America, Asia-Pacific, Europe, and Middle East & Africa. |
| Companies Covered | DietBet, Evidation Health, Inc., Fitmint, HealthyWage LLC, higi SH LLC, Honeygain, Outside Interactive, Inc. (Map My Fitness), Sweatco Ltd, Vitality, Webtec (Charity Miles), and others. |
Key Topics Covered in the Report
- Global Move To Earn Fitness Apps Market Size (FY’2021-FY’2034)
- Overview of Global Move To Earn Fitness Apps Market
- Segmentation of Global Move To Earn Fitness Apps Market By Platform (iOS, Android, Others)
- Segmentation of Global Move To Earn Fitness Apps Market By Device (Smartphones, Tablets, Wearable Devices)
- Segmentation of Global Move To Earn Fitness Apps Market By Payment Model (Freemium Model, One-Time Purchase, Subscription Model)
- Statistical Snap of Global Move To Earn Fitness Apps Market
- Expansion Analysis of Global Move To Earn Fitness Apps Market
- Problems and Obstacles in Global Move To Earn Fitness Apps Market
- Competitive Landscape in the Global Move To Earn Fitness Apps Market
- Details on Current Investment in Global Move To Earn Fitness Apps Market
- Competitive Analysis of Global Move To Earn Fitness Apps Market
- Prominent Players in the Global Move To Earn Fitness Apps Market
- SWOT Analysis of Global Move To Earn Fitness Apps Market
- Global Move To Earn Fitness Apps Market Future Outlook and Projections (FY’2025-FY’2034)
- Recommendations from Analyst
1. Introduction
1.1. Scope of the report1.2. Market segment analysis
2. Research Methodology
2.1. Research data source
2.1.1. Secondary Data2.1.2. Primary Data2.1.3. SPERs internal database2.1.4. Premium insight from KOLs
2.2. Market size estimation
2.2.1. Top-down and Bottom-up approach
2.3. Data triangulation
3. Executive Summary
4. Market Dynamics
4.1. Driver, Restraint, Opportunity and Challenges analysis
4.1.1. Drivers4.1.2. Restraints4.1.3. Opportunities4.1.4. Challenges
5. Market variable and outlook
5.1. SWOT Analysis
5.1.1. Strengths5.1.2. Weaknesses5.1.3. Opportunities5.1.4. Threats
5.2. PESTEL Analysis
5.2.1. Political Landscape5.2.2. Economic Landscape5.2.3. Social Landscape5.2.4. Technological Landscape5.2.5. Environmental Landscape5.2.6. Legal Landscape
5.3. PORTERs Five Forces
5.3.1. Bargaining power of suppliers5.3.2. Bargaining power of buyers5.3.3. Threat of Substitute5.3.4. Threat of new entrant5.3.5. Competitive rivalry
5.4. Heat Map Analysis
6. Competitive Landscape
6.1. Global Move To Earn Fitness Apps Market Manufacturing Base Distribution, Sales Area, Product Type6.2. Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in Global Move To Earn Fitness Apps Market
7. Global Move To Earn Fitness Apps Market, By Platform, (USD Million) 2021-2034
7.1. iOS7.2. Android7.3. Others
8. Global Move To Earn Fitness Apps Market, By Device, (USD Million) 2021-2034
8.1. Smartphones8.2. Tablets8.3. Wearable Devices
9. Global Move To Earn Fitness Apps Market, By Payment Model, (USD Million) 2021-2034
9.1. Freemium Model9.2. One-Time Purchase9.3. Subscription Model
10. Global Move To Earn Fitness Apps Market, (USD Million) 2021-2034
10.1. Global Move To Earn Fitness Apps Market Size and Market Share
11. Global Move To Earn Fitness Apps Market, By Region, 2021-2034 (USD Million)
11.1. Asia-Pacific
11.1.1. Australia11.1.2. China11.1.3. India11.1.4. Japan11.1.5. South Korea11.1.6. Rest of Asia-Pacific
11.2. Europe
11.2.1. France11.2.2. Germany11.2.3. Italy11.2.4. Spain11.2.5. United Kingdom11.2.6. Rest of Europe
11.3. Middle East and Africa
11.3.1. Kingdom of Saudi Arabia11.3.2. United Arab Emirates11.3.3. Qatar11.3.4. South Africa11.3.5. Egypt11.3.6. Morocco11.3.7. Nigeria11.3.8. Rest of Middle-East and Africa
11.4. North America
11.4.1. Canada11.4.2. Mexico11.4.3. United States
11.5. Latin America
11.5.1. Argentina11.5.2. Brazil11.5.3. Rest of Latin America
12. Company Profile
12.1. DietBet
12.1.1. Company details12.1.2. Financial outlook12.1.3. Product summary12.1.4. Recent developments
12.2. Evidation Health, Inc.
12.2.1. Company details12.2.2. Financial outlook12.2.3. Product summary12.2.4. Recent developments
12.3. Fitmint
12.3.1. Company details12.3.2. Financial outlook12.3.3. Product summary12.3.4. Recent developments
12.4. HealthyWage LLC
12.4.1. Company details12.4.2. Financial outlook12.4.3. Product summary12.4.4. Recent developments
12.5. higi SH LLC
12.5.1. Company details12.5.2. Financial outlook12.5.3. Product summary12.5.4. Recent developments
12.6. Honeygain
12.6.1. Company details12.6.2. Financial outlook12.6.3. Product summary12.6.4. Recent developments
12.7. Outside Interactive, Inc. (Map My Fitness)
12.7.1. Company details12.7.2. Financial outlook12.7.3. Product summary12.7.4. Recent developments
12.8. Sweatco Ltd
12.8.1. Company details12.8.2. Financial outlook12.8.3. Product summary12.8.4. Recent developments
12.9. Vitality
12.9.1. Company details12.9.2. Financial outlook12.9.3. Product summary12.9.4. Recent developments
12.10. Webtec (Charity Miles)
12.10.1. Company details12.10.2. Financial outlook12.10.3. Product summary12.10.4. Recent developments
12.11. Others
13. Conclusion
14. List of Abbreviations
15. Reference Links
SPER Market Research’s methodology uses great emphasis on primary research to ensure that the market intelligence insights are up to date, reliable and accurate. Primary interviews are done with players involved in each phase of a supply chain to analyze the market forecasting. The secondary research method is used to help you fully understand how the future markets and the spending patterns look likes.
The report is based on in-depth qualitative and quantitative analysis of the Product Market. The quantitative analysis involves the application of various projection and sampling techniques. The qualitative analysis involves primary interviews, surveys, and vendor briefings. The data gathered as a result of these processes are validated through experts opinion. Our research methodology entails an ideal mixture of primary and secondary initiatives.
Frequently Asked Questions About This Report
Move To Earn Fitness Apps Market is projected to reach USD 3503.18 million by 2034, growing at a CAGR of 17.99% during the forecast period.
Move To Earn Fitness Apps Market grew in Market size from 2025. The Market is expected to reach USD 3503.18 million by 2034, at a CAGR of 17.99% during the forecast period.
Move To Earn Fitness Apps Market CAGR of 17.99% during the forecast period.
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Move To Earn Fitness Apps Market size is USD 3503.18 million from 2025 to 2034.
Move To Earn Fitness Apps Market is covered By Platform, By Device, By Payment Model.
The North America is anticipated to have the highest Market share in the Move To Earn Fitness Apps Market.
The key players in the Market include Companies Covered DietBet, Evidation Health, Inc., Fitmint, HealthyWage LLC, higi SH LLC, Honeygain, Outside Interactive, Inc. (Map My Fitness), Sweatco Ltd, Vitality, Webtec (Charity Miles), and others.
The market growth is driven by the increasing awareness of health and fitness, the rising use of wearable devices and smartphones, and their growing integration into corporate wellness programs. Additionally, the provision of financial incentives and rewards, such as coupons for completing physical activities, boosts the adoption of move-to-earn fitness apps.
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