Japan Dietary Supplements Market Introduction and Overview
According to SPER Market Research, the Japan Dietary Supplements Market is estimated to reach USD 15.56 billion by 2033 with a CAGR 5.85%.
The report includes an in-depth analysis of the Japan Dietary Supplements Market, including market size and trends, product mix, distribution channels, and supplier analysis. The purpose of dietary supplements is to fill in the nutritional gaps in a person's diet and support general health and wellbeing. Capsules, tablets, powders, liquids, and soft gels are some of their different forms. These supplements are frequently taken to support or improve certain areas of health, like weight management, joint health, energy levels, and immune function.
- Kirin Holdings has agreed to acquire Australian vitamin company Blackmores in April 2023 as part of the Japanese brewer's expansion into health products to reduce its reliance on beer. Kirin is expanding into healthcare as the alcoholic beverage industry becomes more controlled. Kirin's move away from beer contrasts with larger competitors like Anheuser-Busch InBev and Asahi Group Holdings, which are doubling down on alcohol and investing in higher-end sectors like craft breweries.
- In April 2023, a well-known Japanese oyster brand entered the supplement sector by launching zinc-rich pills made from oyster components, aimed for beauty and health-conscious women. The "8th Sea Oyster Supplement" was created by Professor Hitoshi Shirakawa of Tohoku University's Graduate School of Agricultural research, who specializes in nutritional research and molecular biology.
- Neopharma Japan released "WIZALA," the first 5-ALA supplement for pups and kittens, in October 2022.
Market Opportunities and Challenges
Opportunities: Increased consumer awareness of the value of physical and mental well-being is driving rising demand for dietary supplements in Japan. Botanical supplements containing components such as ashwagandha and ginseng are predicted to see an increase in demand due to their stress-relieving properties. The use of energy-boosting nutritional supplements has grown in popularity, with gummies emerging as the most practical method of ingestion. They are popular among Japanese millennials due to their high vitamin B, ginseng, and guarana content. The rise in skin and hair problems has prompted Japanese consumers to buy health supplements filled with Vitamin E, Vitamin C, biotin, magnesium, and other micronutrients. The growing emphasis on women's health is leading manufacturers to develop health supplements.
Challenges: Dietary supplements are generally pricey to customers. Furthermore, rising raw material prices drive up the cost of final products. As a result, price-conscious consumers prefer lower-cost alternatives such as fruits, vegetables, meat, and fish, which may limit market growth in the coming years. Furthermore, government intervention in guaranteeing food product safety and efficiency is posing additional obstacles for businesses. Ingredients used in supplement products must adhere to regulatory guidelines. These regulatory hurdles will have a further impact on market expansion.
Market Competitive Landscape
The report provides an appropriate analysis of the key organizations/companies involved in the Japan Dietary Supplements Market, as well as a comparative evaluation based on their product offering, business overviews, geographical presence, enterprise strategies, segment market share, and SWOT analysis. Major companies are Takeda Pharmaceutical Company Limited, Otsuka Pharmaceutical Co., Ltd, Daiichi Sankyo Company, Limited, Eisai Co., Ltd.
Scope of the Report:
| Report Metric | Details |
| Market size available for years | 2020-2033 |
| Base year considered | 2023 |
| Forecast period | 2024-2033 |
| Segments covered | By Type, By Mode of Application, By Distribution Channel |
| Regions covered | Kanto Region, Kniki Region, Central/Chubu Region, Kyushu-Okinawa Region, Chugoku Region Shikoku Region |
| Companies Covered | Takeda Pharmaceutical Company Limited, Otsuka Pharmaceutical Co., Ltd, Daiichi Sankyo Company, Limited, Eisai Co. Ltd, Meiji Holdings Co Ltd. |
COVID-19 Impact on Japan Dietary Supplements Market
The market for dietary supplements in Japan has experienced conflicting effects from the Covid-19 epidemic. The market has seen a rise in demand for products that promote immunological health and general well-being, notwithstanding early supply chain and manufacturing difficulties brought on by lockdowns and restrictions. Sales of immune-boosting supplements have surged as consumers have grown more health conscious and are looking for ways to fortify their immune systems. Due to social distancing measures, customers have resorted to online platforms to buy dietary supplements, which has hastened the trend towards e-commerce channels. But some consumers' purchasing power has been impacted by job losses and economic uncertainty, which has made them more frugal with discretionary spending, particularly on dietary supplements.
Type Insights: The Japan Dietary Supplements Market is divided into several types, including minerals, vitamins, enzymes, probiotics, botanicals, amino acids, and others. The vitamins category is expected to increase at a faster rate than the others over the projected period. The vitamins section primarily comprises of a wide selection of vitamins, ranging from vitamin C and D to multivitamin combinations. Vitamins are popular with Japanese consumers because of their widespread perception, availability, and supposed health benefits. The vitamin sector is popular among individuals of all ages because of its versatility and widespread understanding of vitamins.
Key Target Audience
- Health-conscious individuals
- Aging population
- Sports and fitness enthusiasts
- Women (pregnancy and menopause)
- Individuals with specific health concerns
- Vegan and vegetarian consumers
- Children and adolescents
Our in-depth analysis of the Japan Dietary Supplements Market includes the following segments:
| By Type: | MineralsVitaminsEnzymesProbioticsBotanicalsAmino AcidsOthers |
| By Mode of Application: | TabletsCapsulesLiquidPowderSoft GelsGel Caps |
| By Distribution Channel: | PharmacySupermarket/HypermarketOnline |
| By Region: | Kanto RegionKinki RegionCentral/ Chubu RegionKyushu-Okinawa RegionChugoku RegionShikoku Region |
Key Topics Covered in the Report
- Japan Dietary Supplements Market Size (FY’2024-FY’2033)
- Overview of Japan Dietary Supplements Market
- Segmentation of Japan Dietary Supplements Market By Type (Minerals, Vitamins, Enzymes, Probiotics, Botanicals, Amino Acids, Others)
- Segmentation of Japan Dietary Supplements Market By Mode of Application (Tablets, Capsules, Liquid, Powder, Soft Gels, Gel Caps)
- Segmentation of Japan Dietary Supplements Market By Distribution Channel (Pharmacy, Supermarket/Hypermarket, Online)
- Statistical Snap of Japan Dietary Supplements Market
- Expansion Analysis of Japan Dietary Supplements Market
- Problems and Obstacles in Japan Dietary Supplements Market
- Competitive Landscape in the Japan Dietary Supplements Market
- Impact of COVID-19 and Demonetization on Japan Dietary Supplements Market
- Details on Current Investment in Japan Dietary Supplements Market
- Competitive Analysis of Japan Dietary Supplements Market
- Prominent Players in the Japan Dietary Supplements Market
- SWOT Analysis of Japan Dietary Supplements Market
- Japan Dietary Supplements Market Future Outlook and Projections (FY’2024-FY’2033)
- Recommendations from Analyst
1. Introduction
1.1. Scope of the report
1.2. Market segment analysis
2. Research Methodology
2.1. Research data source
2.1.1. Secondary Data
2.1.2. Primary Data
2.1.3. SPER’s internal database
2.1.4. Premium insight from KOL’s
2.2. Market size estimation
2.2.1. Top-down and Bottom-up approach
2.3. Data triangulation
3. Executive Summary
4. Market Dynamics
4.1. Driver, Restraint, Opportunity and Challenges analysis
4.1.1. Drivers
4.1.2. Restraints
4.1.3. Opportunities
4.1.4. Challenges
4.2. COVID-19 Impacts of the Japan Dietary Supplements Market
5. Market variable and outlook
5.1. SWOT Analysis
5.1.1. Strengths
5.1.2. Weaknesses
5.1.3. Opportunities
5.1.4. Threats
5.2. PESTEL Analysis
5.2.1. Political Landscape
5.2.2. Economic Landscape
5.2.3. Social Landscape
5.2.4. Technological Landscape
5.2.5. Environmental Landscape
5.2.6. Legal Landscape
5.3. PORTER’s Five Forces
5.3.1. Bargaining power of suppliers
5.3.2. Bargaining power of buyers
5.3.3. Threat of Substitute
5.3.4. Threat of new entrant
5.3.5. Competitive rivalry
5.4. Heat Map Analysis
6. Competitive Landscape
6.1. Japan Dietary Supplements Market Manufacturing Base Distribution, Sales Area, Product Type
6.2. Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in Japan Dietary Supplements Market
7. Japan Dietary Supplements Market, By Type (USD Million) 2020-2033
7.1. Japan Dietary Supplements Market Size, Share and Forecast, By Type, 2020-2026
7.2. Japan Dietary Supplements Market Size, Share and Forecast, By Type, 2027-2033
7.3. Minerals
7.4. Vitamins
7.5. Enzymes
7.6. Probiotics
7.7. Botanicals
7.8. Amino Acids
7.9. Others
8. Japan Dietary Supplements Market, By Mode of Application (USD Million) 2020-2033
8.1. Japan Dietary Supplements Market Size, Share and Forecast, By Mode of Application, 2020-2026
8.2. Japan Dietary Supplements Market Size, Share and Forecast, By Mode of Application, 2027-2033
8.3. Tablets
8.4. Capsules
8.5. Liquid
8.6. Powder
8.7. Soft Gels
8.8. Gel Caps
9. Japan Dietary Supplements Market, By Distribution Channel (USD Million) 2020-2033
9.1. Japan Dietary Supplements Market Size, Share and Forecast, By Distribution Channel, 2020-2026
9.2. Japan Dietary Supplements Market Size, Share and Forecast, By Distribution Channel, 2027-2033
9.3. Pharmacy
9.4. Supermarket/Hypermarket
9.5. Online
10. Japan Dietary Supplements Market Forecast, 2020-2033 (USD Million)
10.1. Japan Dietary Supplements Market Size and Market Share
11. Japan Dietary Supplements Market, By Region, 2020-2033 (USD Million)
11.1. Japan Dietary Supplements Market Size and Market Share By Region (2020-2026)
11.2. Japan Dietary Supplements Market Size and Market Share By Region (2027-2033)
11.3. Kanto Region
11.4. Kinki Region
11.5. Central/ Chubu Region
11.6. Kyushu-Okinawa Region
11.7. Chugoku Region
11.8. Shikoku Region
12. Company Profile
12.1. Takeda Pharmaceutical Company Limited
12.1.1. Company details
12.1.2. Financial outlook
12.1.3. Product summary
12.1.4. Recent developments
12.2. Otsuka Pharmaceutical Co., Ltd
12.2.1. Company details
12.2.2. Financial outlook
12.2.3. Product summary
12.2.4. Recent developments
12.3. Daiichi Sankyo Company, Limited
12.3.1. Company details
12.3.2. Financial outlook
12.3.3. Product summary
12.3.4. Recent developments
12.4. Eisai Co., Ltd
12.4.1. Company details
12.4.2. Financial outlook
12.4.3. Product summary
12.4.4. Recent developments
12.5. Meiji Holdings Co., Ltd
12.5.1. Company details
12.5.2. Financial outlook
12.5.3. Product summary
12.5.4. Recent developments
12.6. Others
13. Conclusion
14. List of Abbreviations
15. Reference Links