Europe Packaged Salad Market Introduction and Overview
According to SPER Market Research, the Europe Packaged Salad Market is estimated to reach USD 8.08 Billion by 2033 with a CAGR of 7%.
The report includes an in-depth analysis of the Europe Packaged Salad Market, including market size and trends, product mix, applications, and supplier analysis. Packaged salad refers to a pre-packaged and ready-to-eat food product created with a blend of raw or cooked fruits and vegetables. It is frequently seasoned with oil, vinegar, and condiments and may be served with meat, fish, or other foods. Packaged salad is high in fibre and other nutrients such vitamins A and C, beta-carotene, calcium, folate, and phytonutrients. With expanding urbanisation, hectic lifestyles, and an increasing working population, there is a growing demand for packaged and ready-to-eat salads, which save time and effort spent gathering various materials, cleaning, cutting, and preparing veggies. The packaging also serves as a barrier, keeping the food from outside influences while maintaining the product's freshness and taste.
- August 2023: Fresh Express debuted a new salad kit, French Blue Cheese, and expanded its popular chopped salad kit portfolio with three new options: French Bistro, Smokehouse, and Twisted Caesar Enchilada. Amid the continued trend of international cuisines and increasing consumer demand for kitchen convenience, these new fresh express alternatives offer an easy and quick means for consumers to savor globally inspired gourmet delights from the comfort of their homes.
Market Opportunities and Challenges
The availability of packed salads made up of various vegetables and fruits, dressed in various condiments and dressings, and accompanied by various meats and seafood has contributed to the market's rise in the region. Furthermore, the growing popularity of salads and the convenience of packaged salad items are likely to drive market expansion throughout the projection period. The increased popularity of social media has produced a massive push to achieve a fit figure. The majority of consumers believe that healthy eating habits contribute significantly to physical well-being. Salads have become one of the most popular foods to help people reach their objective of eating a fiber-rich diet with minimal fat and protein. Thus, the demand for packed salad is likely to rise steadily in the next years. Rising health and wellness concerns have prompted customers in the region to shift away from highly processed foods and towards fresh fruits and vegetables. Consumers are also attempting to limit their use of grains and cereals, which has led to an increase in the use of salads in their daily meals. This shift in consumer behaviour is a fundamental driver of the packaged salad business in Europe.
However, the market has limitations that limit its growth opportunities. One such challenge is ensuring food safety and quality. Manufacturers and regulators continue to prioritise ensuring the freshness and safety of packaged salads throughout the supply chain, which includes harvesting, processing, packaging, storage, and distribution. Furthermore, variable raw material costs, such as those for fresh food and packaging, make it difficult to maintain competitive pricing and profit margins. Furthermore, the perishable nature of salad ingredients needs effective logistics and cold chain management, which adds complexity and cost to the supply chain. Furthermore, increased competition among market competitors, as well as the advent of alternative healthy snack options, pose hurdles for enterprises looking to differentiate their goods and gain market dominance. Addressing these obstacles while capitalising on growth prospects will be critical to the long-term future of the European packaged salad sector.
Market Competitive Landscape
The packaged salads market in Europe is very competitive due to the presence of both established companies and small players. Given the rising demand for packaged salads around the world, various companies are either expanding their production facilities or collaborating with others.Companies in the industry are also looking to increase their product ranges by introducing new products. The major key players in the Europe Packaged Salad Market are: Bonduelle, BrightFarms, Inc., Dole Food Company, Inc., Earthbound Farm, Eat Smart, Fresh Express, Incorporated, Gotham Greens, Misionero, Organicgirl, LLC, Taylor Fresh Foods, Others.
Scope of the Report:
| Report Metric | Details |
| Market size available for years | 2020-2033 |
| Base year considered | 2023 |
| Forecast period | 2024-2033 |
| Segments covered | By Product, By Processing, By Distribution Channel, By Type
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| Regions covered | France, Germany, Italy, Spain, UK, Others
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| Companies Covered | Bonduelle, BrightFarms, Inc., Dole Food Company, Inc., Earthbound Farm, Eat Smart, Fresh Express, Incorporated, Gotham Greens, Misionero, Organicgirl, LLC, Taylor Fresh Foods, Others
|
COVID-19 Impact on Europe Packaged Salad Market
The COVID-19 epidemic has had a severe influence on the packaged food industry. While there has been an increase in demand for packaged food goods with longer shelf lives during the shutdown, producers are trying to meet this demand due to supply chain interruptions. Lockdown procedures in many countries have resulted in the stoppage of manufacturing operations and slowed the flow of commodities. As a result, there is a growing preference for direct-to-consumer (D2C) distribution channels, which is projected to persist and potentially transform the industry landscape in the future.
Key Target Audience:
- Retailers and Supermarkets
- Foodservice Providers
- Health and Wellness Enthusiasts
- Busy Professionals and Families
- Manufacturers and Producers
- Distributors and Wholesalers
- Nutritionists and Dietitians
- Event Planners and Organizers
- Others
Our in-depth analysis of the Europe Packaged Salad Market includes the following segments:
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By Product: |
Vegetarian
Non-Vegetarian
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By Processing: |
Conventional
Organic
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By Distribution Channel: |
Offline
Online
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By Type: |
Packaged Greens
Packaged Kits
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Key Topics Covered in the Report:
- Europe Packaged Salad Market Size (FY’2024-FY’2033)
- Overview of Europe Packaged Salad Market
- Segmentation of Europe Packaged Salad Market By Product (Vegetarian, Non-Vegetarian)
- Segmentation of Europe Packaged Salad Market By Processing (Conventional, Organic)
- Segmentation of Europe Packaged Salad Market By Distribution Channel (Offline, Online)
- Segmentation of Europe Packaged Salad Market By Type (Packaged Greens, Packaged Kits)
- Statistical Snap of Europe Packaged Salad Market
- Expansion Analysis of Europe Packaged Salad Market
- Problems and Obstacles in Europe Packaged Salad Market
- Competitive Landscape in the Europe Packaged Salad Market
- Impact of COVID-19 and Demonetization on Europe Packaged Salad Market
- Details on Current Investment in Europe Packaged Salad Market
- Competitive Analysis of Europe Packaged Salad Market
- Prominent Players in the Europe Packaged Salad Market
- SWOT Analysis of Europe Packaged Salad Market
- Europe Packaged Salad Market Future Outlook and Projections (FY’2024-FY’2033)
- Recommendations from Analyst
1. Introduction
1.1. Scope of the report
1.2. Market segment analysis
2. Research Methodology
2.1. Research data source
2.1.1. Secondary Data
2.1.2. Primary Data
2.1.3. SPER’s internal database
2.1.4. Premium insight from KOL’s
2.2. Market size estimation
2.2.1. Top-down and Bottom-up approach
2.3. Data triangulation
3. Executive Summary
4. Market Dynamics
4.1. Driver, Restraint, Opportunity and Challenges analysis
4.1.1. Drivers
4.1.2. Restraints
4.1.3. Opportunities
4.1.4. Challenges
4.2. COVID-19 Impacts of the Europe Packaged Salad Market
5. Market variable and outlook
5.1. SWOT Analysis
5.1.1. Strengths
5.1.2. Weaknesses
5.1.3. Opportunities
5.1.4. Threats
5.2. PESTEL Analysis
5.2.1. Political Landscape
5.2.2. Economic Landscape
5.2.3. Social Landscape
5.2.4. Technological Landscape
5.2.5. Environmental Landscape
5.2.6. Legal Landscape
5.3. PORTER’s Five Forces
5.3.1. Bargaining power of suppliers
5.3.2. Bargaining power of buyers
5.3.3. Threat of Substitute
5.3.4. Threat of new entrant
5.3.5. Competitive rivalry
5.4. Heat Map Analysis
6. Competitive Landscape
6.1. Europe Packaged Salad Market Manufacturing Base Distribution, Sales Area, Product Type
6.2. Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in Europe Packaged Salad Market
7. Europe Packaged Salad Market, By Product (USD Million)
7.1. Europe Packaged Salad Market Value Share and Forecast, By Product, 2024-2033
7.2. Vegetarian
7.3. Non-Vegetarian
8. Europe Packaged Salad Market, By Processing (USD Million)
8.1. Europe Packaged Salad Market Value Share and Forecast, By Processing, 2024-2033
8.2. Conventional
8.3. Organic
9. Europe Packaged Salad Market, By Distribution Channel (USD Million)
9.1. Europe Packaged Salad Market Value Share and Forecast, By Distribution Channel, 2024-2033
9.2. Offline
9.3. Online
10. Europe Packaged Salad Market, By Type (USD Million)
10.1. Europe Packaged Salad Market Value Share and Forecast, By Type, 2024-2033
10.2. Packaged Greens
10.3. Packaged Kits
11. Europe Packaged Salad Market Forecast, 2020-2033 (USD Million)
11.1. Europe Packaged Salad Market Size and Market Share
12. Europe Packaged Salad Market, By Product, 2020-2033 (USD Million)
12.1. Europe Packaged Salad Market Size and Market Share By Product (2020-2026)
12.2. Europe Packaged Salad Market Size and Market Share By Product (2027-2033)
13. Europe Packaged Salad Market, By Processing, 2020-2033 (USD Million)
13.1. Europe Packaged Salad Market Size and Market Share By Processing (2020-2026)
13.2. Europe Packaged Salad Market Size and Market Share By Processing (2027-2033)
14. Europe Packaged Salad Market, By Distribution Channel, 2020-2033 (USD Million)
14.1. Europe Packaged Salad Market Size and Market Share By Distribution Channel (2020-2026)
14.2. Europe Packaged Salad Market Size and Market Share By Distribution Channel (2027-2033)
15. Europe Packaged Salad Market, By Type, 2020-2033 (USD Million)
15.1. Europe Packaged Salad Market Size and Market Share By Type (2020-2026)
15.2. Europe Packaged Salad Market Size and Market Share By Type (2027-2033)
16. Europe Packaged Salad Market, By Region, 2020-2033 (USD Million)
16.1. Europe Packaged Salad Market Size and Market Share By Region (2020-2026)
16.2. Europe Packaged Salad Market Size and Market Share By Region (2027-2033)
16.3. France
16.4. Germany
16.5. Italy
16.6. Spain
16.7. UK
16.8. Others
17. Company Profile
17.1. Bonduelle
17.1.1. Company details
17.1.2. Financial outlook
17.1.3. Product summary
17.1.4. Recent developments
17.2. BrightFarms, Inc
17.2.1. Company details
17.2.2. Financial outlook
17.2.3. Product summary
17.2.4. Recent developments
17.3. Dole Food Company, Inc
17.3.1. Company details
17.3.2. Financial outlook
17.3.3. Product summary
17.3.4. Recent developments
17.4. Earthbound Farm
17.4.1. Company details
17.4.2. Financial outlook
17.4.3. Product summary
17.4.4. Recent developments
17.5. Eat Smart
17.5.1. Company details
17.5.2. Financial outlook
17.5.3. Product summary
17.5.4. Recent developments
17.6. Fresh Express, Incorporated
17.6.1. Company details
17.6.2. Financial outlook
17.6.3. Product summary
17.6.4. Recent developments
17.7. Gotham Greens
17.7.1. Company details
17.7.2. Financial outlook
17.7.3. Product summary
17.7.4. Recent developments
17.8. Misionero
17.8.1. Company details
17.8.2. Financial outlook
17.8.3. Product summary
17.8.4. Recent developments
17.9. Organicgirl, LLC
17.9.1. Company details
17.9.2. Financial outlook
17.9.3. Product summary
17.9.4. Recent developments
17.10. Taylor Fresh Foods
17.10.1. Company details
17.10.2. Financial outlook
17.10.3. Product summary
17.10.4. Recent developments
17.11. Others
18. List of Abbreviations
19. Reference Links
20. Conclusion
21. Research Scope
SPER Market Research’s methodology uses great emphasis on primary research to ensure that the market intelligence insights are up to date, reliable and accurate. Primary interviews are done with players involved in each phase of a supply chain to analyze the market forecasting. The secondary research method is used to help you fully understand how the future markets and the spending patterns look likes.
The report is based on in-depth qualitative and quantitative analysis of the Product Market. The quantitative analysis involves the application of various projection and sampling techniques. The qualitative analysis involves primary interviews, surveys, and vendor briefings. The data gathered as a result of these processes are validated through experts opinion. Our research methodology entails an ideal mixture of primary and secondary initiatives.
