A gluten-free diet is increasingly common among celiac disease patients. This gluten-restricted diet is beneficial in treating gluten-related illnesses such as celiac disease, non-celiac gluten sensitivity, and wheat allergies. In recent years, there has been a surge in demand in gluten-free products. A variety of flours and starches, gums, enzymes, soya proteins, and other additives are used to simulate gluten's viscoelastic qualities and improve the texture, mouthfeel, acceptability, and shelf life of gluten-free products.
United Kingdom Gluten-Free Products Market Driving Factors and Challenges
Driving Factors: The growing incidence of gluten sensitivity and celiac disease, which is leading to more diagnoses and a need for safe gluten-free food options, are the primary factors propelling the UK market for gluten-free products. Additionally, customers are searching for gluten-free products as a dietary alternative due to the broader health and wellness trend, which is driving market expansion. The demand for gluten-free products has increased as a result of increased knowledge and better detection of health conditions related to gluten. Simultaneously, the increasing endorsement of these goods by dieticians and medical specialists has reinforced customer confidence. Improved taste and texture are just two examples of how developments in gluten-free product development have expanded the market by making gluten-free products more enticing to a wider range of consumers.
Challenges: The higher production costs associated with gluten-free ingredients and manufacturing techniques are a significant impediment to the UK gluten-free product market. Gluten-free products necessitate the use of specialized ingredients such as alternative flours (for example, rice flour, almond flour), binders, and thickeners to replace gluten's binding and textural properties. These ingredients may be more expensive than conventional wheat flour. Furthermore, extensive quality control methods are required to prevent gluten cross-contamination during manufacturing. As a result, gluten-free items are more expensive than their gluten-containing equivalents. This pricing gap may dissuade price-sensitive consumers, restricting their capacity to buy gluten-free foods on a regular basis. The cost problem limits the market's potential for widespread accessibility and affordability, particularly for people who must follow gluten-free diets for medical reasons.
Impact of COVID-19 on United Kingdom Gluten-Free Products Market
The COVID-19 pandemic is expected to have a negative impact on the marketplace. Supply chain restrictions prevent manufacturers from obtaining raw materials and producing sufficient quantities to meet demand. Furthermore, government policies such as lockdowns have forced production plants to close due to labour shortages. Companies have difficulty importing and exporting finished items due to limited international commercial activity. All of these challenges have a cumulative effect on the entire supply chain, harming the market. However, following the epidemic, customers are increasingly selecting gluten-free products, indicating that consumer habits are shifting toward healthier diets, and the gluten-free food business is expected to grow rapidly.
United Kingdom Gluten-Free Products Market Key Players:
The market study provides market data by competitive landscape, revenue analysis, market segments and detailed analysis of key market players such as; Amys Kitchen Inc, Co-Operative Group Ltd, Fria Brod AB, Genius Food Ltd, McCormick Foods Ltd, Nairns Oatcakes Ltd, Natures Path Foods, Nestle SA, Prima Foods, and The Kraft Heinz Co.
United Kingdom Gluten-Free Products Market Segmentation:
By Product Categories: Based on the Product Categories, United Kingdom Gluten-Free Products Market is segmented as; Bakery Products, Condiments, Seasonings, and Spreads, Dairy/Dairy Substitutes, Meat/Meta Substitutes, Others.
By Grain Type: Based on the Grain Type, United Kingdom Gluten-Free Products Market is segmented as; Rice-Based Gluten-Free Products, Corn-Based Gluten-Free Products, Quinoa-Based Gluten-Free Products, Nut-Based Gluten-Free Products, Others.
By Age: Based on the Age, United Kingdom Gluten-Free Products Market is segmented as; Adult, Children, Others.
By Distribution Channels: Based on the Distribution Channels, United Kingdom Gluten-Free Products Market is segmented as; Supermarkets and Hypermarkets, Speciality Health Food Stores, Online Retail, Foodservice and Restaurants.
By Region: This research includes data for London, East Anglia, Southwest, Southeast, Scotland, East Midlands, Yorkshire & Humberside
This study also encompasses various drivers and restraining factors of this market for the forecast period. Various growth opportunities are also discussed in the report.