A broad variety of food products that have been frozen to lengthen their shelf life while maintaining their flavor, texture, and nutritional value are referred to as "frozen food". Food is kept from rotting via the freezing process, which inhibits enzyme activity and slows down microbial growth. Frozen foods comprise a wide range of products, including fruits, vegetables, meats, seafood, and prepared meals. Customers may easily store food for longer periods of time without sacrificing quality thanks to them. Additionally, frozen meals can help reduce food waste because they can be portioned and used as needed.
Switzerland Frozen Foods Market Driving Factors and Challenges
Drivers: Switzerland's heterogeneous population and increased interest in various cuisines are driving up demand for ethnic and international frozen meals. The increasing need for unique and varied food options among consumers has resulted in the growth of frozen food selections spanning multiple cuisines, including Asian, Mediterranean, and Latin American. The availability and ease of frozen foods, which enable people to enjoy restaurant-caliber meals at home without requiring a lot of preparation, are factors supporting this trend. Furthermore, consumers can now more easily acquire a variety of foreign frozen meals thanks to the growth of e-commerce platforms, which is driving the industry.
Challenges: The main disadvantage in this sector is that some consumers believe packaged foods—including frozen goods—to be a poorer option than fresh meals. Consumers have a misconception that delicacies kept for longer than a year lose nutritional value. The International Food Information Council (IFIC) and the U.S. Food and Drug Administration (FDA) debunked these falsehoods, nevertheless. Products that are frozen can be just as good as those that are natural and fresh. However, because they care more about the product's freshness, consumers in the lower-income category typically favor fresh food. Fresh fruits and veggies are favored over frozen ones, so this factor could limit the market's growth throughout the projection period.
Impact of COVID-19 on Switzerland Frozen Foods Market
The frozen food industry in Switzerland was significantly impacted by the COVID-19 epidemic, which was a sign of broader global trends. The demand for frozen foods increased first as a result of supply chain disruptions and lockdowns, which forced consumers to look for durable solutions. The primary causes of this demand rise were worries about food shortages and a desire to make fewer trips to the grocery shop. The popularity of frozen vegetables, prepared meals, and desserts has led to a noticeable growth in sales of frozen food in retail channels, particularly supermarkets. In addition, as more individuals began purchasing frozen dinners online, e-commerce gained popularity.
Switzerland Frozen Foods Market Key Players:
The market study provides market data by competitive landscape, revenue analysis, market segments and detailed analysis of key market players are; Nestlé S.A, Iglo, Frosta, Mövenpick, McCain Foods, Others.
Switzerland Frozen Foods Market Segmentation:
By Product Type: Based on the Vehicle Type, Switzerland Frozen Foods Market is segmented as; Poultry, Beef, Pork, Seafood, Others.
By Distribution Channel: Based on the Distribution Channel, Switzerland Frozen Foods Market is segmented as; Supermarkets and Hypermarkets, Convenience Stores, Online, Others.
By End Use: Based on the End Use, Switzerland Frozen Foods Market is segmented as; Retail, Institutional.
By Region: This research also includes data for Eastern, Western, Southern and Northern Region.
This study also encompasses various drivers and restraining factors of this market for the forecast period. Various growth opportunities are also discussed in the report.